RealView Imaging
RealView Imaging is an Israeli medical technology company that has developed the HOLOSCOPE-i, the world's first FDA-cleared 3D holographic imaging system for interventional cardiology, using proprietary interference-based Digital Light Shaping™ technology for direct physician interaction with medical holograms.
- Company typePrivate
- Founded2013
- HeadquartersYoqne`am `illit, Israel
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What RealView Imaging does
RealView Imaging Ltd. is an Israeli medical technology company that has developed the world's first commercial 3D holographic display and interface system for medical imaging, anchored by its FDA-cleared HOLOSCOPE-i system. The company's core technology, Digital Light Shaping™, uses interference-based holography (originating from Nobel Prize-winning holography principles) together with Spatial Light Modulators to generate real-time, full-color, high-resolution 3D holograms in free space at hand-reach, eliminating the vergence-accommodation conflict associated with stereoscopic AR headsets. A complementary capability branded "Image Intimacy™" allows physicians to directly touch, rotate, slice, mark, and measure within the holographic image using Intel RealSense depth sensors.
The company's product portfolio is highly focused: the HOLOSCOPE-i system is the single commercial product, targeted at interventional cardiology procedures (catheterization, structural heart disease treatment, pre-surgical planning, and intra-procedural imaging guidance) in hospitals' interventional suites, hybrid operating rooms, and cardiac catheterization labs. A secondary target segment includes diagnostic clinics and medical education institutions needing advanced 3D visualization. Clinical validation has been supported by a first-in-human study conducted with Philips Healthcare.
RealView operates a direct enterprise sales motion, selling capital equipment to hospitals and clinical institutions, supplemented by ongoing customer support and service contracts (evidenced by a registered customer portal). The company is headquartered in Yokneam Illit, Israel, employs 11-50 people, and has raised approximately $25M across a 2014 Series B (LongTec China Ventures, $10M) and a 2020-2021 Series C (initial $10M from OurCrowd, expanded to $15M following FDA clearance). Geographic reach as of 2024 extends to Israel, the United States, and a newly entered European market.
RealView Imaging firmographics
Firmographics- Name
- RealView Imaging
- Legal name
- RealView Imaging Ltd.
- Website
- https://realviewimaging.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RealView Imaging is an Israeli medical technology company that has developed the HOLOSCOPE-i, the world's first FDA-cleared 3D holographic imaging system for interventional cardiology, using proprietary interference-based Digital Light Shaping™ technology for direct physician interaction with medical holograms.
- Ownership category
- akta.pro rank
RealView Imaging industry classification
Industry- Product category
- Medical Holographic Imaging Equipment
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Radiology AI, CAD & Advanced Visualization Software (HLAHABAJ)
- akta.pro secondary industries
- Universal Viewers & Enterprise Imaging Access (Zero-footprint/Diagnostic) (HLACALAD), Surgical Visualization & OR Video Integration (4K/3D, Recording, Routing) (HLAHADAD), Medical-Grade Displays (Diagnostic/Clinical) (HDACADAJ)
Keywords
Where RealView Imaging is headquartered
LocationHeadquarters
- HQ city
- Yoqne`am `illit
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
RealView Imaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- HOLOSCOPE-i Medical Holographic System: Sale of medical holographic imaging systems to hospitals and clinical facilities for use in interventional procedures. The system is designed for capital equipment procurement by healthcare institutions with interventional cardiology and imaging departments.
- Customer Support and Service: The company maintains a customer portal for registered users, indicating ongoing support and potentially service/maintenance contracts for installed HOLOSCOPE-i systems.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
RealView Imaging product offering
Product offeringCore offering
RealView Imaging develops and sells the HOLOSCOPE-i system, the world's first FDA-cleared medical holographic imaging device that projects full-color, high-resolution, interactive 3D holograms in free space from volumetric medical data. The system uses proprietary Digital Light Shaping™ interference-based holography to enable physicians to visualize, touch, rotate, slice, mark, and measure holographic medical images at hand's reach during interventional procedures such as cardiac catheterization.
Product overview
RealView Imaging offers a focused product portfolio centered on its HOLOSCOPE™-i system, the world's first commercially cleared medical holographic imaging system. The system is powered by the company's proprietary Digital Light Shaping™ technology, which uses true interference-based holography to generate full-color, high-resolution, dynamic 3D holograms in free space from volumetric medical imaging data. HOLOSCOPE-i enables physicians to visualize, interact with, and manipulate holographic medical images directly at hand's reach, supporting interventional procedures in cardiology and other specialties.
Differentiator
Problem solved
Functional benefit
Brands
- HOLOSCOPE: Medical holographic product line providing full color, high resolution, dynamic and interactive 3D images in free space from medical volumetric data
- HOLOSCOPE-i
- Digital Light Shaping
Products and services
- HOLOSCOPE-i Medical Holographic Imaging System First FDA-cleared medical holographic imaging system providing full-color, high-resolution, dynamic and interactive 3D images in free space from any medical 3D volumetric data. Enables physicians to directly visualize, interact with, and manipulate holographic medical images (rotate, slice, mark, measure) at hand's reach during interventional procedures. Designed for interventional suites, hybrid operating rooms, and diagnostic clinics.
Quantifiable outcome
- First in human clinical trials evaluating live 3D holographic imaging in interventional cardiology successfully completed
- +1 more outcomes
Companies that use RealView Imaging
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
RealView Imaging technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RealView Imaging partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- Philips HealthcarecoreWorld's first study to evaluate live 3D holographic imaging in interventional cardiology conducted in collaboration with Philips Healthcare. The partnership demonstrated first-in-human testing of RealView's technology with Philips' imaging systems, validating the clinical application of holographic imaging in cardiac procedures.
- Intel CorporationsupportingRealView Imaging adopted Intel® RealSense™ technology for the HOLOSCOPE-i system, integrating depth sensing capabilities into the medical holographic platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
RealView Imaging competitors and assessment
Company assessmentDirect peers
- EchoPixel: EchoPixel offers true 3D interactive medical visualization using glasses-free holographic-style displays, competing directly with RealView's HOLOSCOPE-i in interventional and surgical planning applications.
- Surgical Theater: Surgical Theater provides VR-based 3D visualization for surgical planning and patient engagement, addressing the same interventional visualization use case as RealView with a different (VR headset) delivery model.
- Augmedics: Augmedics develops AR visualization for spine surgery, competing in the AR/3D intra-procedural visualization category where RealView's HOLOSCOPE-i also operates.
- Brainlab: Brainlab provides surgical visualization, planning, and navigation platforms used in interventional and image-guided procedures; a direct competitor for hospital visualization budgets.
Broad incumbents
- Philips Healthcare (Image-Guided Therapy): Philips is a RealView partner and the dominant OEM in interventional cardiology imaging; if it integrated native holographic visualization into its Azurion platform, RealView could be displaced or relegated to a niche add-on.
- GE HealthCare: GE HealthCare provides premium interventional imaging systems (e.g., Innova) and is positioned to bundle or develop competing AR/3D visualization features at scale.
- Siemens Healthineers: Siemens Healthineers (ARTIS pheno, NAEOTOM) offers premium interventional imaging and visualization, a large incumbent competing for the same cath lab and hybrid OR capital budgets.
- Medtronic: Medtronic offers image-guided therapy platforms and visualization tools in cardiology and neurosurgery; the acquirer of Ventor Medical (chaired by RealView Chairman Dr. Eckhouse) and a potential strategic acquirer.
- Stryker (Surgical Navigation): Stryker's Surgical Navigation and Spine division provides intra-procedural visualization and AR guidance; competes for OR visualization capital expenditures across multiple specialties.
Emerging players
- Novarad: Novarad offers augmented reality surgical visualization (OpenSight) for pre-operative planning and intra-procedural guidance, an emerging competitor with overlapping medical AR visualization use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RealView Imaging social profiles
Digital presenceRealView Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
RealView Imaging leadership team
Management profileNumber of profiles
Profiles1 record
RealView Imaging funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RealView Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RealView Imaging
What does RealView Imaging do?
RealView Imaging develops and sells the HOLOSCOPE-i system, the world's first FDA-cleared medical holographic imaging device that projects full-color, high-resolution, interactive 3D holograms in free space from volumetric medical data. The system uses proprietary Digital Light Shaping™ interference-based holography to enable physicians to visualize, touch, rotate, slice, mark, and measure holographic medical images at hand's reach during interventional procedures such as cardiac catheterization.
Is RealView Imaging a public or private company?
RealView Imaging is a private company. It is classified as venture growth investor backed and is currently operating.
When was RealView Imaging founded?
RealView Imaging was founded in 2013. It employs 11 to 50 people.
Where is RealView Imaging based?
RealView Imaging is headquartered in Yoqne`am `illit, Israel, in the Middle East region.
How does RealView Imaging make money?
Two revenue lines are on record. HOLOSCOPE-i Medical Holographic System is the primary driver. The others are customer Support and Service.
Who are RealView Imaging's main competitors?
Direct peers on record are EchoPixel, Surgical Theater, Augmedics and Brainlab. Broad incumbents are Philips Healthcare (Image-Guided Therapy), GE HealthCare, Siemens Healthineers, Medtronic and Stryker (Surgical Navigation). Novarad is listed as an emerging player.
Does RealView Imaging have an API?
No public API is recorded for RealView Imaging.
What industry is RealView Imaging in?
RealView Imaging's product category is Medical Holographic Imaging Equipment. Its primary akta.pro industry code is HLAHABAJ, Radiology AI, CAD & Advanced Visualization Software, with a secondary code of HLACALAD, Universal Viewers & Enterprise Imaging Access (Zero-footprint/Diagnostic). Its NAICS code is 339112 and its SIC code is 3841.