Dialog
Dialog is a Japanese logistics technology company providing cloud-based WMS solutions (W3 series) and 3PL fulfillment services to 900+ Japanese companies. Its SaaS and enterprise WMS serve 3PL operators, e-commerce brands, food manufacturers, and retailers across Japan.
- Company typePrivate
- Founded2013
- HeadquartersNishi-shinagawa, Japan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Dialog does
Dialog, Inc. (株式会社ダイアログ) is a Tokyo-headquartered Japanese logistics technology company founded in November 2013 that develops and operates cloud-based warehouse management systems and 3PL fulfillment services for the Japanese market. Its core product is the W3 WMS series, comprising W3 mimosa, a non-customization SaaS WMS priced at ¥200,000 initial plus ¥50,000 monthly targeted at SMB and mid-market operators, and W3 sirius, an enterprise-grade customizable cloud WMS deployed in complex multi-channel, multi-temperature, and robotics-integrated environments. The platform is supported by a proprietary integration layer with 40+ pre-built connectors spanning e-commerce platforms (Shopify, Next Engine), warehouse robotics (Roboware STREAM, +A +Hub, HAI Robotics ACR), ERP, TMS, and handheld terminals, plus a public API and developer site.
The company's broader portfolio extends W3 with W3 accounting (3PL billing and P&L automation launched January 2026), W3 FluxView (real-time operations management with AI-based delay detection launched June 2026), W3 DataPlatform (data integration infrastructure), and W3 Procurement. Beyond software, Dialog operates Yellow Tail, a wholly-owned 3PL fulfillment subsidiary with five distribution centers (three in Kanto, two in Kansai), and co-developed Smari with Mitsubishi Corporation, a CVS-based reverse logistics service deployed across 3,000-plus Lawson stores. The company also runs a logistics consulting practice including a one-day logistics diagnosis offering.
Dialog monetizes through WMS SaaS subscriptions, enterprise W3 sirius contracts, usage-based 3PL fulfillment fees via Yellow Tail, logistics consulting engagements, and hardware sales. Go-to-market combines direct enterprise field sales, self-serve SaaS onboarding for W3 mimosa, partner co-selling through Series A investors Persol Cross Technology and BIPROGY, regional bank channel partnerships (足利銀行), and thought leadership via proprietary industry surveys, webinars, trade shows, and warehouse tours. As of June 2026, Dialog reports 900-plus cumulative W3 customers across 500-plus warehouse locations supporting ¥4 trillion-plus in annual logistics throughput, and closed a ¥680 million Series A in December 2024 with explicit IPO-track intent.
Dialog firmographics
Firmographics- Name
- Dialog
- Legal name
- 株式会社ダイアログ
- Website
- https://dialog-inc.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dialog is a Japanese logistics technology company providing cloud-based WMS solutions (W3 series) and 3PL fulfillment services to 900+ Japanese companies. Its SaaS and enterprise WMS serve 3PL operators, e-commerce brands, food manufacturers, and retailers across Japan.
- Ownership category
- akta.pro rank
Dialog industry classification
Industry- Product category
- Warehouse Management Software
- NAICS
- Warehousing and Storage (493), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Public Warehousing & Storage (4220), Services-Management Services (8741)
- akta.pro primary industry
- WMS for 3PL/Contract Logistics (Multi-Client/Billing) (TLAEABAC)
- akta.pro secondary industries
- WMS for Automation & Robotics Orchestration (WES/WCS Integration) (TLAEABAI), Fulfillment Execution & Task Management (Pick/Pack/Ship) (TLAEACAD), Fulfillment Technology & Warehouse Management Systems (WMS) (CRAFAMAB), E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)
Keywords
Where Dialog is headquartered
LocationHeadquarters
- HQ city
- Nishi-shinagawa
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Dialog business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- WMS SaaS Subscriptions (W3 mimosa / W3 sirius): Monthly subscription fees for cloud WMS platforms. W3 mimosa targets SMB/mid-market at lower price points with rapid onboarding; W3 sirius serves enterprise with customization and higher ACV. Both leverage land-and-expand through unit/location add-ons.
- 3PL / Fulfillment Services (Yellow Tail): Outsourced warehouse operations and fulfillment services for EC brands and D2C sellers. Revenue based on volume (per-order or per-unit pricing), representing a usage-based recurring stream tied to customer shipping volumes.
- Logistics Consulting & Implementation Services: 1-day logistics diagnosis, process consulting, and WMS implementation support services. One-time project revenue with potential for follow-on WMS subscription.
- Hardware and Equipment Sales: Sale and rental of handheld terminals, barcode scanners, and other warehouse hardware. Supplementary revenue stream supporting WMS deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | W3 mimosa SaaS WMS — Entry-level SaaS subscription |
| Usage-based | Pay-as-you-go | W3 mimosa — On-demand spot management plan |
| Subscription | Monthly | W3 sirius — Enterprise cloud WMS with full customization |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Dialog product offering
Product offeringCore offering
Dialog (株式会社ダイアログ) sells cloud-based Warehouse Management System (WMS) software — the W3 series — including W3 mimosa (immediate-deployment SaaS WMS) and W3 sirius (customizable enterprise cloud WMS) — alongside complementary modules such as W3 FluxView (real-time operations management), W3 accounting (3PL billing automation), W3 DataPlatform, W3 Procurement, and 3PL/EC fulfillment services through its Yellow Tail subsidiary. The company also provides logistics consulting, OCR/AI-driven inventory optimization, and equipment sales, targeting 3PL operators, EC brands, manufacturers, and retailers across Japan.
Product overview
Dialog provides a comprehensive logistics and IT platform centered on the W3 series WMS (warehouse management system), offering both a SaaS product (W3 mimosa) for rapid deployment and a customizable cloud enterprise solution (W3 sirius). The W3 portfolio extends with specialized modules including W3 accounting for billing automation, W3 FluxView for real-time operations management, W3 DataPlatform for data integration, and W3 Procurement for purchasing optimization. Supporting services include Yellow Tail (Dialog Group's EC fulfillment subsidiary operating 5 distribution centers), Smari (convenience-store reverse logistics service deployed at 3,000+ stores), and Tariffee (3PL billing management tool). The company also offers logistics consulting services such as 1day logistics diagnosis and business planning development.
Differentiator
Problem solved
Functional benefit
Brands
- W3 mimosa（ミモザ）: SaaS型在庫・倉庫管理システム。ノンカスタマイズでの即時導入が特徴。
- W3 sirius（シリウス）
- Yellow Tail
- Smari（スマリ）
- W3 accounting
- W3 FluxView
- Tariffee（タリフィー）
Products and services
- W3 mimosa (SaaS WMS) SaaS warehouse and inventory management system designed for immediate deployment without customization. Targets startups through large enterprises with 150+ standard features including multi-tenant/multi-site management, EC/POS integration, lot/expiration date management, KPI dashboards, barcode/RFID support, and mobile apps for iOS/Android/handheld terminals.
- W3 sirius (Cloud Enterprise WMS) Cloud-based enterprise WMS offering flexible customization for complex warehouse operations. Supports 3PL, apparel, food, manufacturing with rich EC-oriented features (expiration date management, lot control) and extensive integrations with ERP, OMS, TMS, and robotics systems including AMR/WCS connectivity.
- W3 accounting (Logistics Profitability/Billing Management) 3PL and warehouse operator-focused revenue and cost management system that connects WMS data to field operations, cost accounting, and automated invoicing. Enables real-time profit visualization and daily-level cost tracking by customer and process, including contractor/hirer-level cost visibility.
- W3 FluxView (Real-time Operations Management Platform) Next-generation operation management platform for logistics centers integrating progress management, staffing optimization, and cost analysis in real time. Features 5-second data refresh, AI-predicted completion times based on UPH, smartphone/smartwatch push notifications to workers, automatic delay detection, and daily cost/profit management.
- Yellow Tail (EC Fulfillment / 3PL Service) EC fulfillment service offered by Dialog Group's wholly-owned subsidiary YellowTail, providing end-to-end logistics outsourcing including warehousing, pick-and-pack, shipping, logistics consulting, and marketing support. Operates 5 distribution centers (3 in Kanto, 2 in Kansai) and supports businesses from startup to large-scale EC operations.
- Smari / SMARI (CVS Reverse Logistics Service) CVS-based reverse logistics and returns service enabling non-contact product returns and rental returns from convenience stores (Lawson). Developed with Mitsubishi Corporation; deployed at over 3,000 Lawson stores nationwide.
- Tariffee (3PL Billing Management Tool) Logistics-focused billing and revenue management tool for 3PL operators. Aggregates WMS, Excel, and other inventory/shipping data to generate center/customer-level P&L dashboards and automated invoice generation.
Quantifiable outcome
- Administrative work reduced from 4 hours/day to 30 minutes/day (Togun Transport case)
- +5 more outcomes
Companies that use Dialog
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
Dialog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability7 records
Feature6 records
Dialog partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- 株式会社HAI ROBOTICS JAPANcorePartnership for joint development of logistics software optimized for HAI ROBOTICS ACR (Autonomous Case-handling Robot) systems. Dialog contributes logistics operations expertise and WMS integration; HRJ provides robotics hardware and automation deployment capabilities.
- プラスオートメーション株式会社 (+A)coreW3 WMS integration with +A's self-developed WES '+Hub'. Enables W3 customers to easily operate t-Sort sorting robots (AGV and立体型 sorter) through W3-generated shipping data. Reduces robot commissioning time and enables flexible same-day workflow changes.
- 三菱商事株式会社 / RobowarecoreStandard API integration between W3 mimosa and Roboware's warehouse robot management system 'STREAM'. Supports Ranger GTP (shelf-carrying robot) and Omni Sorter (3D sorting robot), enabling rapid low-cost warehouse automation.
- ShopifycoreNative API integration between W3 mimosa and Shopify e-commerce platform. Enables one-click order data pull (shipment instruction registration), shipping info sync, order status updates, and inventory synchronization without CSV file handling.
- 株式会社Buff (SALESCORE)minorJoint development of logistics industry-specific 'Sales Organization Improvement Program.' Combines Dialog's logistics expertise with Buff's sales organization methodology (5S model) to help logistics companies build systematic B2B sales capabilities.
- 足利銀行minorBusiness matching partnership where足利銀行 refers regional SME clients in Tochigi Prefecture and surrounding areas for W3 mimosa implementation. Extends Dialog's reach into regional enterprises through trusted banking relationships.
- Hamee株式会社 (ネクストエンジン)coreNative API integration between W3 mimosa and ネクストエンジン cloud EC platform. Automates order data sync from ネクストエンジン to W3 mimosa and inventory data return, eliminating manual CSV upload/download processes for EC sellers.
- 株式会社ソーシャルグッドカンパニー (SOUMATCH)minorPartnership for warehouse workforce matching service SOUMATCH, which connects logistics companies with 4,000+ supported employment facilities for workers with disabilities. Dialog provides business development support to clients.
Scale indicators6 records
Recent moves9 records
Expansion highlights7 records
Dialog competitors and assessment
Company assessmentBroad incumbents
- Manhattan Associates: Global leader in warehouse management and supply chain software, serving large 3PLs, retailers, and manufacturers with enterprise WMS. Directly comparable as a competing WMS platform, though it operates at a much larger enterprise scale than Dialog.
- Blue Yonder (formerly JDA Software): Major supply chain and WMS vendor serving global 3PL and retail customers. Competes with Dialog's W3 sirius in the enterprise tier with broader end-to-end supply chain suites.
- SAP Extended Warehouse Management: Enterprise ERP vendor with a flagship WMS module sold to large manufacturers and 3PLs globally. Competes with W3 sirius for enterprise customers who prefer to bundle WMS with broader SAP deployments.
- Körber WMS (formerly HighJump): Mid-market and enterprise WMS vendor with strong distribution and 3PL customer base. Comparable to Dialog in targeting mid-sized 3PL and warehouse operators with configurable cloud WMS.
- Oracle NetSuite WMS: Cloud ERP suite including warehouse and inventory management. Overlaps with Dialog at the intersection of mid-market WMS and broader ERP, particularly for retailers and D2C brands.
Direct peers
- ロジザード (Logizard): Japanese cloud WMS provider targeting SMB and mid-market warehouses with multi-tenant and EC fulfillment features. The closest direct Japanese competitor to Dialog's W3 mimosa in terms of customer profile and pricing tier.
- プラスアルファ・コンサルティング (Plus Alpha Consulting): Japanese SaaS company offering WMS alongside customer behavior analytics and talent visualization. Competes with Dialog for 3PL operator and e-commerce warehouse clients in Japan.
- OpenStream (オープンストリーム): Japanese system integrator and software vendor with logistics and warehouse solutions. Competes with Dialog for mid-market and enterprise WMS deployments in Japan.
Emerging players
- ShipHero: US-based cloud WMS focused on SMB and mid-market e-commerce 3PLs and merchants. Comparable product positioning to W3 mimosa for the SMB EC fulfillment segment, though operating in a different geography.
Others
- HAI Robotics: Autonomous Case-handling Robot (ACR) vendor partnered with Dialog. Included as an ecosystem peer because Dialog's WMS serves as the orchestration software layer for HAI Robotics deployments, making them commercially linked and strategically co-dependent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Dialog social profiles
Digital presenceDialog compliance and trust
Trust signalCompliance2 records
Dialog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dialog leadership team
Management profileNumber of profiles
Profiles2 records
Dialog subsidiaries and ownership
Company hierarchySubsidiaries4 records
Dialog funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dialog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dialog
What does Dialog do?
Dialog (株式会社ダイアログ) sells cloud-based Warehouse Management System (WMS) software — the W3 series — including W3 mimosa (immediate-deployment SaaS WMS) and W3 sirius (customizable enterprise cloud WMS) — alongside complementary modules such as W3 FluxView (real-time operations management), W3 accounting (3PL billing automation), W3 DataPlatform, W3 Procurement, and 3PL/EC fulfillment services through its Yellow Tail subsidiary. The company also provides logistics consulting, OCR/AI-driven inventory optimization, and equipment sales, targeting 3PL operators, EC brands, manufacturers, and retailers across Japan.
Is Dialog a public or private company?
Dialog is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dialog founded?
Dialog was founded in 2013. It employs 11 to 50 people.
Where is Dialog based?
Dialog is headquartered in Nishi-shinagawa, Japan, in the Asia region.
How does Dialog make money?
Four revenue lines are on record. WMS SaaS Subscriptions (W3 mimosa / W3 sirius) is the primary driver. The others are 3PL / Fulfillment Services (Yellow Tail), logistics Consulting & Implementation Services and hardware and Equipment Sales.
Who are Dialog's main competitors?
Broad incumbents on record are Manhattan Associates, Blue Yonder (formerly JDA Software), SAP Extended Warehouse Management, Körber WMS (formerly HighJump) and Oracle NetSuite WMS. Direct peers are ロジザード (Logizard), プラスアルファ・コンサルティング (Plus Alpha Consulting) and OpenStream (オープンストリーム). ShipHero is listed as an emerging player. HAI Robotics is listed as an others.
Does Dialog have an API?
Yes. Dialog provides a standard public API for W3 series systems, enabling data exchange with external systems. The developer portal (Developer site) opened in February 2021 with public API specification documentation, facilitating integration with ERP, OMS, TMS, and other enterprise systems.
What industry is Dialog in?
Dialog's product category is Warehouse Management Software. Its primary akta.pro industry code is TLAEABAC, WMS for 3PL/Contract Logistics (Multi-Client/Billing), with a secondary code of TLAEABAI, WMS for Automation & Robotics Orchestration (WES/WCS Integration). Its NAICS code is 493 and its SIC code is 4220.