ShipHero
ShipHero is a cloud-based Warehouse Management System serving 3PLs and e-commerce brands. Its platform processes 100M+ shipments annually for 5,000+ brands via API-first integrations with major marketplaces, carriers, and ERP systems, delivered through subscription SaaS with implementation services.
- Company typePrivate
- Founded2013
- HeadquartersGarnerville, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What ShipHero does
ShipHero is a cloud-based Warehouse Management System (WMS) provider founded in 2013 and headquartered in Garnerville, New York, serving third-party logistics providers (3PLs), direct-to-consumer e-commerce brands, and Fortune 500 enterprises. The platform processes over 100 million shipments annually for more than 5,000 brands and more than $5 billion in gross merchandise value, and combines a core WMS with functional modules covering order management, inventory management, returns, picking and packing, workforce/labor management, and post-shipment tracking. Notable operational modules include Pick-to-Light, Pack-to-Light, and Receive-to-Light LED-guided warehouse systems, mobile pick/pack and replenishment, the PostHero rate-shopping tool, and a 3PL Client Portal that exposes ShipHero to 3PLs' brand customers.
The underlying technology is a cloud, API-first architecture delivered as a public GraphQL API (with webhooks) and supported by native integrations with major e-commerce platforms (Shopify, Magento 2, BigCommerce, Walmart, eBay, TikTok, TikTok Shop, Etsy, WooCommerce, Amazon), carriers (UPS, USPS, FedEx, DHL Commerce, Asendia, Shippo, Veho), returns (Loop Returns), and ERP/EDI systems (NetSuite, SPS Commerce, Brightpearl). ShipHero is SOC 2 Type 2 certified and GDPR compliant. AI capabilities include AI Picking for warehouse routing, an AI Help Bot powered by Anthropic's Claude, an optional Pack Vision video capture feature, and a newly released ShipHero AI Toolkit with MCP integration for AI agents in public beta.
ShipHero operates a subscription SaaS model with quote-based, tiered pricing tied to volume and features, complemented by professional implementation services. The company generates additional revenue and operational capability through wholly owned warehouse subsidiaries — Cargo Cove Fulfillment (Florida, acquired October 2021), Golden Egg Solutions (Utah, acquired November 2021), and Delivery Net (Canada, acquired May 2022). It is a privately held LLC that has raised approximately $60 million to date, including a $50 million Series A led by Riverwood Capital in June 2021 and an approximately $10.4 million private placement in November 2022. The company distributes through enterprise field sales, inside sales, self-service/product-led growth, and partner referrals.
ShipHero firmographics
Firmographics- Name
- ShipHero
- Legal name
- ShipHero Technology, LLC
- Website
- https://shiphero.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ShipHero is a cloud-based Warehouse Management System serving 3PLs and e-commerce brands. Its platform processes 100M+ shipments annually for 5,000+ brands via API-first integrations with major marketplaces, carriers, and ERP systems, delivered through subscription SaaS with implementation services.
- Ownership category
- akta.pro rank
ShipHero industry classification
Industry- Product category
- Warehouse Management Software
- NAICS
- Warehousing and Storage (493), Freight Transportation Arrangement (488510), General Warehousing and Storage (493110)
- SIC
- Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- WMS for 3PL/Contract Logistics (Multi-Client/Billing) (TLAEABAC)
- akta.pro secondary industry
- E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)
Keywords
Where ShipHero is headquartered
LocationHeadquarters
- HQ city
- Garnerville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
ShipHero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Subscription-based software-as-a-service model providing warehouse management capabilities with tiered pricing based on volume and features
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
ShipHero product offering
Product offeringCore offering
ShipHero provides a cloud-based Warehouse Management System (WMS) platform for e-commerce brands and third-party logistics (3PL) providers, delivered as subscription SaaS. The platform combines order management, inventory management, picking and packing, returns management, labor management, and real-time carrier rate shopping with native integrations to major e-commerce platforms and shipping carriers. The company also operates acquired physical fulfillment warehouses (Cargo Cove, Golden Egg, Delivery Net) to support 3PL operations, and offers a public GraphQL API plus an AI Toolkit (MCP) for developer and AI-agent extensibility.
Product overview
ShipHero is a cloud-based warehouse management system (WMS) and fulfillment platform for e-commerce brands and third-party logistics (3PL) providers. The platform is offered as an integrated software suite combining a core WMS with multiple functional modules: Order Management, Inventory Management, Returns Management, Picking & Packing, and Workforce Hero (labor management). Key operational modules include Pick-to-Light, Pack-to-Light, and Receive-to-Light LED-guided warehouse systems; Mobile Pick & Pack and Mobile Replenishment for warehouse worker applications; PostHero for real-time carrier rate shopping; ParcelView for post-shipment tracking visibility; and Labor Cost/Picker/Packer Performance Dashboards for operational analytics. The platform also includes a Wholesale Fulfillment module for EDI-based B2B orders, a 3PL Client Portal for multi-client management, and Work Orders for custom fulfillment workflows. AI capabilities include an AI Help Bot (powered by Anthropic's Claude API) for merchant support, AI Picking for barcode-guided warehouse routing, and Pack Vision for packing station video monitoring. A public GraphQL API with AI Toolkit (MCP integration) enables developer extensibility. The platform handles over 100 million shipments annually and processes more than $15 billion in GMV.
Differentiator
Problem solved
Functional benefit
Products and services
- ShipHero Warehouse Management System (WMS) Cloud-based warehouse management software platform providing order management, inventory tracking, picking and packing, labor management, carrier rate shopping, and returns processing for e-commerce brands and 3PLs. Delivered as subscription SaaS.
- ShipHero Developer API Public GraphQL-based API providing programmatic access to ShipHero's WMS data including orders, inventory, shipments, purchase orders, returns, and pick/pack statistics, with webhook support, 4,004 API credits replenished at 60 per second, rate limiting, and an AI Toolkit (MCP and Public API Skill) in public beta.
- ShipHero Implementation Services Professional implementation services for new ShipHero customers, covering onboarding, configuration, integration setup, and warehouse optimization consulting.
- ShipHero 3PL Fulfillment Operations Physical 3PL fulfillment and shipping services operated through acquired warehouse operations in Florida (Cargo Cove Fulfillment), Utah (Golden Egg Solutions), and Canada (Delivery Net), serving e-commerce brands.
Quantifiable outcome
- 100 million+ shipments processed annually
- +2 more outcomes
Companies that use ShipHero
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
ShipHero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability7 records
Feature3 records
ShipHero partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- VehocoreStrategic partnership for shipping and fulfillment services, enabling enhanced delivery capabilities for ShipHero customers through Veho's logistics network
- ShopifycoreNative integration partnership enabling Shopify merchants to seamlessly connect their stores with ShipHero's warehouse management and fulfillment services
- UPScoreCarrier integration partnership providing shipping label generation and logistics services through UPS network
- USPScoreCarrier integration partnership providing shipping label generation and logistics services through USPS network
- FedExcoreCarrier integration partnership providing shipping label generation and logistics services through FedEx network
- DHL CommercecoreCarrier integration partnership providing international shipping and logistics services through DHL Commerce network
- Magento 2majorNative integration partnership enabling Magento 2 merchants to connect their e-commerce stores with ShipHero's fulfillment services
- BigCommercemajorNative integration partnership enabling BigCommerce merchants to connect their stores with ShipHero's warehouse management and fulfillment services
- WalmartmajorMarketplace integration partnership enabling fulfillment for Walmart marketplace sellers through ShipHero's warehouse management system
- eBaymajorMarketplace integration partnership enabling fulfillment for eBay sellers through ShipHero's warehouse management system
- TikTokmajorSocial commerce integration partnership enabling fulfillment for TikTok Shop sellers through ShipHero's warehouse management system
- TikTok ShopmajorDirect TikTok Shop integration partnership enabling seamless order fulfillment for TikTok commerce transactions
- AsendiamajorInternational shipping carrier integration partnership providing global delivery services through Asendia's network
- Loop ReturnsmajorReturns management integration partnership enabling automated returns processing and customer service for ShipHero customers
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
ShipHero competitors and assessment
Company assessmentDirect peers
- Logiwa: Logiwa is a cloud-native WMS purpose-built for 3PLs and ecommerce brands, the same core customer base as ShipHero. Both platforms emphasize Shopify integration, multi-carrier rate shopping, and fulfillment workflow automation, making them the closest direct competitor in the SMB/mid-market segment.
- Cin7: Cin7 offers cloud-based inventory management and WMS capabilities for ecommerce and wholesale brands. It targets a similar SMB-to-mid-market ecommerce merchant segment as ShipHero, with overlapping integrations to Shopify, Amazon, and major marketplaces.
- Extensiv (formerly 3PL Central): Extensiv provides a WMS and EDI platform specifically built for third-party logistics providers, directly competing with ShipHero for 3PL customers. It serves as the system of record for many North American 3PLs and shares ShipHero's vertical focus on multi-client, multi-warehouse operations.
- Ordoro: Ordoro offers shipping, inventory, and order management software for ecommerce merchants and small 3PLs. It overlaps directly with ShipHero on ecommerce shipping automation and inventory management for SMB and mid-market customers.
- Fishbowl Inventory: Fishbowl provides inventory management and manufacturing software with WMS extensions for SMB ecommerce and light-industrial customers. It competes for the same smaller-brand segment ShipHero addresses through its self-service PLG motion.
Broad incumbents
- Manhattan Associates: Manhattan Associates is a leading enterprise supply chain and WMS vendor serving large retailers and 3PLs. Its Manhattan Active WM platform competes with ShipHero at the high end of the market and could move downmarket over time, making it the principal incumbent threat.
- Körber WMS: Körber (formerly HighJump) offers enterprise warehouse management software across manufacturing, retail, and logistics verticals. It competes broadly in the WMS category and could pressure ShipHero's mid-market positioning through its broader supply chain portfolio.
- Blue Yonder: Blue Yonder provides a comprehensive supply chain planning and execution platform including WMS capabilities. As a Panasonic-owned enterprise vendor, it competes with ShipHero for large-scale fulfillment customers and has the scale to challenge on AI-driven warehouse automation.
- NetSuite WMS (Oracle): Oracle NetSuite offers warehouse and inventory management modules embedded in its broader ERP suite, with ShipHero already offering a direct NetSuite integration. NetSuite is the incumbent mid-market ERP and competes for the same operational wallet share as ShipHero.
Emerging players
- Locus Robotics: Locus Robotics provides autonomous warehouse robotics that integrate with WMS platforms including ShipHero's. It is an emerging player in warehouse automation whose technology is complementary to ShipHero's WMS but increasingly competing for the same 'AI-powered warehouse' narrative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ShipHero social profiles
Digital presenceShipHero compliance and trust
Trust signalCompliance2 records
ShipHero financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShipHero leadership team
Management profileNumber of profiles
Profiles4 records
ShipHero subsidiaries and ownership
Company hierarchySubsidiaries3 records
ShipHero funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShipHero M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShipHero
What does ShipHero do?
ShipHero provides a cloud-based Warehouse Management System (WMS) platform for e-commerce brands and third-party logistics (3PL) providers, delivered as subscription SaaS. The platform combines order management, inventory management, picking and packing, returns management, labor management, and real-time carrier rate shopping with native integrations to major e-commerce platforms and shipping carriers. The company also operates acquired physical fulfillment warehouses (Cargo Cove, Golden Egg, Delivery Net) to support 3PL operations, and offers a public GraphQL API plus an AI Toolkit (MCP) for developer and AI-agent extensibility.
Is ShipHero a public or private company?
ShipHero is a private company. It is classified as venture growth investor backed and is currently operating.
When was ShipHero founded?
ShipHero was founded in 2013. It employs 101 to 250 people.
Where is ShipHero based?
ShipHero is headquartered in Garnerville, United States, in the North America region.
How does ShipHero make money?
One revenue line is on record: subscription SaaS.
Who are ShipHero's main competitors?
Direct peers on record are Logiwa, Cin7, Extensiv (formerly 3PL Central), Ordoro and Fishbowl Inventory. Broad incumbents are Manhattan Associates, Körber WMS, Blue Yonder and NetSuite WMS (Oracle). Locus Robotics is listed as an emerging player.
Does ShipHero have an API?
Yes. ShipHero offers a public GraphQL-based API with webhook support. The API provides programmatic access to order management, inventory tracking, shipments, purchase orders, returns, and pick/pack statistics. API documentation is available at https://developer.shiphero.com/. API access includes up to 4,004 credits replenished at 60 credits per second, with rate limiting and throttling enforcement. Additionally, a ShipHero AI Toolkit is available in public beta, providing MCP (Model Context Protocol) integration for AI agents (Claude, Codex, MCP-compatible clients) with read-only access to query data, as well as a Public API Skill for coding agents. Developer documentation is at developer.shiphero.com.
What industry is ShipHero in?
ShipHero's product category is Warehouse Management Software. Its primary akta.pro industry code is TLAEABAC, WMS for 3PL/Contract Logistics (Multi-Client/Billing), with a secondary code of TLAIAAAD, E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns). Its NAICS code is 493 and its SIC code is 4220.