What Getbee does

Getbee operates a B2B SaaS platform that enables one-to-one live video shopping conversations between online customers and brand experts directly on a retailer's e-commerce website. The product is delivered as a lightweight widget that integrates with major commerce backends (Shopify via Admin and Storefront APIs, VTEX, Magento, BigCommerce) and CRMs (Salesforce, with Zapier for downstream automation), so brands can deploy live consultative selling without replacing existing infrastructure. Supporting modules include an Expert Dashboard for sales agents, desktop and mobile applications, an appointment scheduling system, and reporting and analytics covering call duration, conversion rate, and revenue generated.

The company layers AI-driven features on top of the live video core, including product performance analysis with sentiment-based recommendations surfaced to experts in-call, and AI-driven conversation transcription and analytics. The platform targets consultative, high-consideration verticals — luxury retail, beauty and skincare, jewelry, automotive dealerships, real estate, and other verticals where expert guidance materially influences purchase decisions. Named customers include Lancôme, Dolce & Gabbana, Lacoste, Swarovski, Dermalogica, Thinx, Seez, and Chalhoub Group.

Getbee monetizes through quote-based enterprise subscriptions on annual billing, sold via a direct enterprise sales motion supplemented by a Microsoft USA Pegasus Program partnership (co-marketing, Microsoft booth at NRF 2026, Microsoft AI integration, Azure deployment). The legal entity, Getbee Ltd, is registered in Abu Dhabi Global Market (ADGM) in the UAE, with operational roots in Dubai and a New York office at 980 6th Ave. The company is female-run and founder-led by CEO Thea Myhrvold, has raised $2.5 million in total disclosed funding (a $1.8M pre-Series A in October 2021 led by BY Venture Partners), and has been recognized in RETHINK Retail's Top AI Leaders in Retail for 2024.

Name

Getbee

Legal name

Getbee Ltd

Website

https://getbee.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Getbee is a B2B SaaS platform that enables one-to-one live video shopping between online shoppers and brand experts directly on retail e-commerce sites, targeting consultative verticals such as luxury retail, beauty, automotive, and real estate.

Ownership category

akta.pro rank

Product category

Live Video Shopping Software

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Live Shopping & Streaming Creator Activations (MPAAAHAM)

Keywords

• Live video shopping
• Conversational commerce
• Video commerce platform
• Live shopping software
• Clienteling software

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Getbee operates as a SaaS platform providing live video shopping software. B2B licensing model where brands pay to access and use the platform for conducting live video sales calls.
2. Enterprise Licensing: B2B context licensing for live video sales calls, with non-exclusive, non-transferable, revocable license grants to enterprise customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Getbee provides a SaaS live video shopping platform that connects online shoppers with brand experts through one-to-one video calls directly on the brand's e-commerce website. The platform routes high-intent customers to available in-store or virtual experts in real time and supports in-call product recommendations and checkout. It is sold to enterprise brands via subscription and integrates natively with Shopify, VTEX, Salesforce, and other e-commerce and CRM platforms.

Product overview

Getbee is a unified conversational commerce platform built around live one-to-one video shopping. The core product is the Getbee Live Video Shopping Platform, which integrates as a widget on e-commerce websites to connect shoppers with brand experts via real-time video calls. Supporting modules include the GetBee Expert Dashboard (for experts to manage calls and recommend products), Desktop & Mobile Applications (for sales agents), Reporting and Analytics (for performance tracking), and an Appointment Management System (for scheduling). The platform also offers a Conversational Sales eBook as supplementary content. Getbee positions itself for consultative sales across e-commerce, automotive, and real estate industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Getbee Live Video Shopping Platform SaaS platform that enables brands to run one-to-one live video shopping sessions with online shoppers directly on their e-commerce website, with in-call product recommendations and checkout, expert routing, and native integrations with Shopify, VTEX, Salesforce, Magento, BigCommerce, and Zapier. Sold to enterprise brands via subscription.
• Getbee Desktop & Mobile Applications Desktop and mobile applications used by brand sales agents and experts to manage incoming video calls, customer context, appointments, and real-time analytics while engaging remote customers.

Quantifiable outcome

• 28% sales conversion rate compared to 2% buying alone online
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• Microsoft Pegasus ProgramcoreGTM or Marketing PartnerGetbee is part of Microsoft USA's Pegasus Program for top startup innovators. Partnership enables co-marketing, featured sessions at Microsoft booth (NRF 2026), Azure deployment support, and joint go-to-market activities. Microsoft AI technology integrated into Getbee platform.
• VTEXcoreTechnology or IntegrationIntegration partnership with VTEX commerce platform. Getbee's live video shopping integrates with VTEX-powered e-commerce websites to enable seamless one-to-one video shopping experiences.
• ShopifycoreTechnology or IntegrationDeep integration partnership with Shopify. Getbee connects to Shopify stores via Admin API and Storefront API, enabling real-time product catalog access, checkout integration, and live shopping features directly within Shopify e-commerce sites.
• SalesforcecoreTechnology or IntegrationIntegration with Salesforce CRM enabling seamless lead capture and customer data synchronization from Getbee's live video shopping sessions directly into brand CRM systems.
• Magento / BigCommercecoreTechnology or IntegrationIntegration partnerships with Magento and BigCommerce e-commerce platforms enabling Getbee's live video shopping solution to work seamlessly across major e-commerce platforms.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bambuser: Swedish-founded B2B SaaS for live video shopping and one-to-one video commerce. Most direct competitor to Getbee with a similar on-site widget and enterprise retail customer base.
• GoInstore: Live video shopping platform connecting in-store experts with online customers, serving enterprise retail with a very similar one-to-one consultation model and e-commerce platform integration approach.
• Hero: Shoppable video and live commerce infrastructure for brands, offering live shopping and creator-led commerce tools with overlapping one-to-one and broadcast capabilities for enterprise retailers.
• ShopShops: Live shopping platform connecting consumers with retail experts via one-to-one video, with a comparable consultative personal-shopper experience for global brands and luxury retailers.

Broad incumbents

• LivePerson: Large-scale conversational AI and messaging platform serving enterprise contact centers, with overlapping conversational commerce and brand-expert-to-customer engagement capabilities at significantly greater scale.

Emerging players

• Emperia: Virtual store and immersive commerce experiences for retail and luxury brands. Adjacent emerging player in elevating online shopping beyond traditional product pages, often paired with live-expert layers.
• Obsess: Virtual store and 3D/AR experience platform for retail brands, focused on experiential e-commerce that complements Getbee's live human-expert layer with spatial and immersive storefronts.
• Channel Talk: Conversational commerce and customer engagement platform popular with Korean and Asian DTC brands, offering chat, automation, and customer data that overlaps with Getbee's consultative sales approach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GetBeeOfficial
• Facebookfacebook.com/GetBeeOfficial
• LinkedInlinkedin.com/company/getbee

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Getbee