ubitricity
ubitricity is a Berlin-based Shell subsidiary that operates the UK's largest public EV charging network, deploying lamppost, bollard, AC fast, and DC rapid chargers for local authorities and NHS, and serving EV drivers via the Shell Recharge platform across Europe.
- Company typePrivate
- Founded2008
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ubitricity does
ubitricity is a Berlin-headquartered public EV charging infrastructure operator and a wholly owned subsidiary of Shell since spring 2021, operating within Shell's Mobility Division. Founded in 2008, the company pioneered the conversion of existing streetlight infrastructure into lamppost-based AC charge points (3.7kW), supplemented by bollard-mounted chargers, AC fast chargers (7-22kW), and DC rapid chargers (50kW+). Its proprietary backend management system provides centralized monitoring, remote diagnostics, and smart charging controls across the network. The firmware in lamppost and bollard units incorporates open-source components under GPL-2.0, LGPL-2.1, eCos-2.0, and CDDL-1.1, with source code available on request for three years.
The company's commercial model combines a B2B/B2G managed-services motion targeting UK local authorities, NHS, and other public-sector customers with a B2C usage-based revenue stream from EV drivers. Local authorities typically fund infrastructure installation while ubitricity handles consulting, planning, implementation, and ongoing operations and maintenance across a network of 30+ UK local authority partners. End drivers access charge points via the Shell Recharge network, Shell App, QR code/NFC ad-hoc payment (credit card, Apple Pay, Google Pay, processed via Stripe), or roaming through mobility service providers including Octopus Electroverse. With offices in Berlin, London (Spectrum House), Amsterdam, and Paris, and over 80 colleagues representing 25+ nationalities, ubitricity operates the UK's largest public EV charging network at 14,600+ points and 19,900+ points across Europe.
ubitricity firmographics
Firmographics- Name
- ubitricity
- Legal name
- ubitricity Gesellschaft für verteilte Energiesysteme mbH
- Website
- https://ubitricity.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ubitricity is a Berlin-based Shell subsidiary that operates the UK's largest public EV charging network, deploying lamppost, bollard, AC fast, and DC rapid chargers for local authorities and NHS, and serving EV drivers via the Shell Recharge platform across Europe.
- Ownership category
- akta.pro rank
ubitricity industry classification
Industry- Product category
- Public EV Charging Infrastructure
- NAICS
- Electric Power Distribution (221122), Utilities (221)
- SIC
- Electrical Work (1731), Electric & Other Services Combined (4931)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)
Keywords
Where ubitricity is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
ubitricity business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Infrastructure, Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Usage-based EV Charging Fees: Revenue generated from EV drivers paying per kWh for charging sessions. Pricing varies by location and is displayed before charging. Payment via credit card, Apple Pay, Google Pay, or mobility service provider apps.
- Public Infrastructure Contracts with Local Authorities: Full-service offering to local authorities including consulting, planning, implementation, and maintenance of public charging infrastructure. Local authorities fund installation while ubitricity operates the network.
- Shell Recharge Network Integration: ubitricity charge points integrated into Shell Recharge network, providing access to Shell's broader ecosystem including Shell App, roaming partnerships, and international charging coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-As-You-Go (Ad-hoc charging) |
| Usage-based | Pay-as-you-go | Mobility Service Provider (MSP) Integration |
| Usage-based | Pay-as-you-go | Lamppost Charging (3.7kW) |
| Usage-based | Pay-as-you-go | AC Fast Charging (up to 22kW) |
| Usage-based | Pay-as-you-go | DC Rapid Charging (50kW+) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
ubitricity product offering
Product offeringCore offering
ubitricity designs, deploys, and operates public EV charging infrastructure for cities and public-sector customers, anchored by its pioneering lamppost and bollard AC chargers (3.7kW) and complemented by AC fast chargers (7–22kW) and DC rapid chargers (50kW+). The full-service offering covers consulting, planning, implementation, and maintenance for local authorities and NHS facilities, with end-consumer access delivered through the Shell Recharge network and ad-hoc QR/NFC payments.
Product overview
ubitricity is a provider and operator of public EV charging infrastructure, functioning as a Shell Group subsidiary. The company's product portfolio centers on three core charging solutions: Lamppost & Bollard Charging (3.7kW AC for on-street residential charging), AC Fast Chargers (7-22kW), and DC Rapid Chargers (50kW+). These charging points operate within the Shell Recharge Network platform, which provides access to over 14,600 public charging stations in the UK and more than 19,900 across Europe. Customers can pay via Pay-As-You-Go (QR code/NFC with credit card, Apple Pay, or Google Pay) or through Mobility Service Provider apps. The recent SureCharge acquisition expanded the network by 2,400 additional charge points. The company also offers consulting, planning, implementation, and maintenance services for local authorities.
Differentiator
Problem solved
Functional benefit
Brands
- Shell Recharge: The charging network brand under which ubitricity-operated charge points operate, providing public EV charging access across the UK and Europe.
Products and services
- Lamppost & Bollard Charging Public AC charging solutions installed on existing lampposts and bollards providing 3.7kW charging power for overnight and long-duration charging, enabling urban residents without driveways to charge near their homes.
- AC Fast Chargers Standard AC charging stations providing 7–22kW charging power for faster charging at public locations, suitable for destination and commercial charging scenarios.
- DC Rapid Chargers High-power DC fast charging stations providing 50kW+ charging capacity for rapid charging stops on longer journeys.
- Shell Recharge Network The public charging network platform operated by ubitricity under Shell ownership, providing access to 14,600+ public on-street charging points in the UK and integrating charging points across Europe via the Shell App and roaming partners.
- Pay-As-You-Go Charging Ad-hoc charging payment option allowing EV drivers to charge without pre-registration by scanning QR codes or NFC tags, with payment via credit card, Apple Pay, or Google Pay.
- SureCharge Network Acquired EV charging network from FM Conway consisting of over 2,400 charge points in London, now integrated into the ubitricity Shell Recharge network.
Quantifiable outcome
- 400 lamppost EV charge points installed across London Borough of Bexley
- +3 more outcomes
Companies that use ubitricity
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
ubitricity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
ubitricity partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- FM Conway (SureCharge)coreAcquisition of FM Conway's SureCharge EV charging network, adding over 2,400-2,600 charge points to the Shell Recharge network. This acquisition doubled ubitricity's UK network to over 14,000 charge points.
- 30+ UK Local AuthoritiescorePartnerships with UK local authorities including London boroughs (Brent, Ealing, Hackney, Hammersmith and Fulham, Haringey, Sutton, Waltham Forest), city councils (Liverpool, Oxford, Portsmouth), and county councils (Denbighshire, West Berkshire) for deployment and operation of public EV charging infrastructure.
- NHScoreEV charging infrastructure solutions specifically designed for NHS hospitals and healthcare facilities.
- Octopus EnergyminorOctopus Electroverse platform integration providing access to ubitricity charge points, with Octopus offering discounted kerbside charging rates for drivers.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
ubitricity competitors and assessment
Company assessmentBroad incumbents
- BP Pulse: BP's EV charging arm and one of the UK's largest public and workplace charging networks. Directly comparable to ubitricity as a UK-wide public CPO with rapid AC/DC products and local-authority relationships, though BP Pulse has a much broader footprint and forecourt-based rapid charging strategy.
- Pod Point:
Direct peers
- Char.gy: UK-based lamppost and on-street EV charging operator. Closest direct peer to ubitricity — both target local authorities for residential kerbside charging using existing street furniture, with similar B2G sales motion and ~3.7kW–7kW AC form factors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks4 records
Key highlights7 records
Customer concentration
ubitricity social profiles
Digital presenceubitricity compliance and trust
Trust signalCompliance5 records
ubitricity financial estimates
Financial estimateRevenue estimate
Valuation estimate
ubitricity leadership team
Management profileNumber of profiles
Profiles4 records
ubitricity subsidiaries and ownership
Company hierarchySubsidiaries1 record
ubitricity funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ubitricity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ubitricity
What does ubitricity do?
ubitricity designs, deploys, and operates public EV charging infrastructure for cities and public-sector customers, anchored by its pioneering lamppost and bollard AC chargers (3.7kW) and complemented by AC fast chargers (7–22kW) and DC rapid chargers (50kW+). The full-service offering covers consulting, planning, implementation, and maintenance for local authorities and NHS facilities, with end-consumer access delivered through the Shell Recharge network and ad-hoc QR/NFC payments.
Is ubitricity a public or private company?
ubitricity is a private company. It is classified as corporate owned and is currently operating.
When was ubitricity founded?
ubitricity was founded in 2008. It employs 11 to 50 people.
Where is ubitricity based?
ubitricity is headquartered in Berlin, Germany, in the Europe region.
How does ubitricity make money?
Three revenue lines are on record. Usage-based EV Charging Fees are the primary driver. The others are public Infrastructure Contracts with Local Authorities and shell Recharge Network Integration.
Who are ubitricity's main competitors?
Broad incumbents on record are BP Pulse and Pod Point. Char.gy is listed as a direct peer.
Does ubitricity have an API?
No public API is recorded for ubitricity.
What industry is ubitricity in?
ubitricity's product category is Public EV Charging Infrastructure. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of TLAKAMAF, EV Charger Operations, Maintenance & Field Service (O&M). Its NAICS code is 221122 and its SIC code is 1731.