Name

Viewpoint Videos

Legal name

Viewpoint Videos Ltd

Website

https://viewpointvideos.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wearable Video Capture Systems for Visitor Attractions

NAICS

Other Motion Picture and Video Industries (512199)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Action Cameras & Rugged Cameras (CRACAPAC)

akta.pro secondary industry

Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB)

Keywords

• Wearable video systems
• Souvenir video capture
• Adventure camera systems
• Helmet mounted cameras
• Visitor attraction videography

Headquarters

HQ city

Thame

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Video Sales (Pre-Sale): Venues offer guests the option to pre-purchase souvenir videos online or at the check-in desk before the experience. Pre-purchased codes are redeemed via voucher on the landing page for immediate full video access.
2. Video Sales (Post-Sale): Venues sell unlock codes or direct purchase links to customers after the experience, via a watermarked preview video shown on the branded landing page. Supports both immediate purchase and later home purchase. Revenue split and reporting tracked separately from pre-sale via the control panel.
3. Hardware System Sale/Lease: Venues purchase or lease the all-in-one Viewpoint video system, which includes the docking cube, cameras, receipt printer, and mounting hardware. The system is dispatched fully assembled, requiring only power and ethernet connections. Warranty is included as part of the contract.
4. Subscription / Support Services: Ongoing support contract providing warranty coverage, account management, and technical support. Includes access to the control panel, software updates, and replacement equipment as needed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Viewpoint Videos designs, manufactures and supplies an all-in-one wearable souvenir video system for visitor attractions and adventure experience venues. The system comprises lightweight waterproof head-mounted 1080p cameras, a docking cube that holds up to 16 cameras with an integrated receipt printer, a hook-and-loop mounting system, automated cloud video processing and a web-based venue control panel for sales reporting. Venues sell the resulting videos to guests pre- or post-experience via unique QR code receipts linking to branded landing pages, generating secondary revenue with no additional staff required.

Product overview

Viewpoint Videos offers a unified souvenir video solution for adventure experiences, combining hardware (wearable cameras, docking cube) with software (control panel, branded landing pages). The core Experience Video System captures guest footage via lightweight helmet or mount cameras, automatically transfers videos upon docking, and generates QR code receipts linking to branded video pages. The Control Panel provides venue operators full footage access and sales analytics. An optional Post-Sale Module extends sales opportunities beyond the initial experience. The system supports pre-sale (online or at check-in) and post-sale purchasing with automatic editing for multi-section experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Experience Video System All-in-one souvenir video capture system for visitor attractions and adventure experience venues. Includes lightweight waterproof 1080p Full HD head-mounted cameras (rated to 15m depth with up to 3.5 hours battery), a docking cube holding up to 16 cameras with integrated receipt printer, proprietary hook-and-loop mount system, automated cloud video processing and branded customer landing pages delivered via unique QR code receipts. Sold to venue operators who resell videos to guests as secondary revenue.
• Venue Control Panel

Quantifiable outcome

• Average conversion rate of 39% at Zip World (32,000 videos in first month). Pre-experience unlock codes account for 55% of sales; post-experience landing page accounts for 45%.
• +7 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WiegandcoreTechnology or IntegrationCo-design partnership with Wiegand (a manufacturer of alpine coaster equipment) to create purpose-built camera mount arms that seamlessly fit onto Wiegand coaster carts. These dedicated mounts allow venues to stack, maintain, and utilise each cart without any interference and without voiding the ride warranty — a key enabler for the alpine coaster customer segment.
• SunKidcoreTechnology or IntegrationPartnership with SunKid (alpine coaster and amusement ride manufacturer) to create dedicated camera mount solutions that integrate directly with SunKid equipment. Similarly allows venues using SunKid rides to offer Viewpoint video capture without voiding manufacturer warranties.
• StripecoreTechnology or IntegrationStripe is the payment processing provider used to facilitate consumer video purchases through the Viewpoint portal. Viewpoint outsources all payment processing to Stripe and does not have access to payment card data. Viewpoint recommends customers review Stripe's privacy policy for payment data handling.
• Peter Jones Enterprise AcademyminorOthersFounder David Humpston completed the Peter Jones Enterprise Academy programme prior to founding Viewpoint Videos in 2013. The academy is credited as a formative experience that helped shape the business idea. This is an alumni/incubator relationship rather than an ongoing commercial partnership.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GoPro: Dominant consumer action camera maker whose cameras are sometimes deployed at attractions as a DIY alternative. Overlaps directly with Viewpoint's hardware foundation but lacks the B2B integration, control panel, and venue-specific workflow.
• DJI: Global leader in drones and camera stabilization with the Osmo Action line competing in the action camera category. Comparable on rugged camera hardware but does not offer the integrated venue control panel, QR receipt, or branded landing page.
• Sony Action Cam: Sony's rugged action camera line. Competes in the same underlying rugged-camera hardware category as Viewpoint's core camera product but is sold through consumer channels without the venue integration layer.
• Garmin VIRB: Garmin's action camera line positioned for outdoor and motorsport use. Comparable on rugged wearable camera hardware but a consumer/prosumer product without the integrated venue workflow, QR receipts, or branded landing pages.

Direct peers

• Drift Innovation: Specialist action camera maker focused on wearable, motorsport, and extreme sports use cases. Most comparable to Viewpoint on the wearable camera hardware side, but distributes through consumer and prosumer channels rather than integrated venue solutions.
• Racelogic (VBOX): UK-based motorsport data and video specialist selling in-car camera and GPS systems to racing circuits and driving experience operators. Direct peer for Viewpoint's motorsport segment (Silverstone, Red Bull Ring, NASCAR Racing Experience use cases).

Emerging players

• Veo Technologies: AI-powered automated sports recording platform that captures and streams team sports footage without camera operators. Comparable as an alternative automated capture solution for venues and clubs, though positioned at team sports rather than individual adventure experiences.
• Spiideo: Cloud-based automated sports video and analytics platform for clubs, schools, and leagues. Comparable as an automated capture-and-share solution for sports venues, although targeting team sports broadcasting rather than individual adventure POV.
• Insta360: Rising action and 360-degree camera brand targeting extreme sports and adventure use cases. Overlaps with Viewpoint on rugged camera technology and target end-user demographics but is consumer-direct rather than venue-anchored.
• Pixellot: Automated sports video production system widely deployed at sports facilities and amateur clubs. Overlaps with Viewpoint's automated-capture-at-venues value proposition but focuses on fixed broadcast-style coverage rather than wearable POV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ViewpointVideos
• LinkedInlinkedin.com/company/viewpoint-videos-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viewpoint Videos