What Tree Top Adventure Ltd does

Tree Top Adventure Ltd is a private limited company operating a single-site high ropes adventure course in Betws-y-Coed within Snowdonia National Park, North Wales. The company was founded in May 2007 as a joint venture between Sean Taylor, a former Royal Marine with 22 years of instructional experience, and Ropes Course Developments Ltd (RCD), founded by Nick Moriarty, which has constructed over 550 ropes courses across 20 countries and trained more than 4,500 instructors. The core product is the Adventurer's Course — a high ropes experience through Douglas fir trees featuring over 28 elements and what the company describes as the world's only continuous safety system designed for tree-based courses, allowing participants to traverse obstacles without unclipping from the safety line. The course culminates in the Tree Top Tower, which houses the world's highest POWERFAN parachute simulator at 31 metres. A separate Developmental Ropes Course is offered for team-building and youth group work with facilitators, and on-site group accommodation is available at a restored farmhouse four miles from the site, sleeping up to 50 people across a main house and four self-contained flatlets.

Name

Tree Top Adventure Ltd

Legal name

Tree Top Adventure Ltd

Website

https://ttadventure.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Tree Top Adventure Ltd operates a single-site high ropes adventure course in Betws-y-Coed, Snowdonia, serving individual consumers, families, corporate groups, stag/hen parties and youth groups via direct-to-consumer bookings, with supplementary on-site group accommodation.

Ownership category

akta.pro rank

Product category

Adventure Tourism / Outdoor Recreation Services

NAICS

Amusement and Theme Parks (71311), Tour Operators (561520), Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ropes Courses & High/Low Challenge Courses (THAAACAB)

akta.pro secondary industries

Zipline, Ropes Courses & Aerial Adventure Parks (THAJABAC), Treetop Walks & Aerial Trails (THAAACAD)

Keywords

• Adventure ropes course
• Outdoor recreation services
• Team building experiences
• Forest adventure park
• High ropes course

Headquarters

HQ city

Llandudno

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Adventure Course Fees: Primary revenue from admission fees for the Adventurer's Course - £20 for adults and £15 for participants under 16. Two-hour experience through trees with over 28 elements including the POWERFAN finish.
2. Accommodation Services: On-site accommodation at converted farmhouse with 34 beds in main house plus four self-contained flatlets sleeping 4 each. Total capacity up to 50 people, priced from £10 per person per night.
3. Booking Fees: £1 telephone booking charge applies for phone reservations. On-site bookings subject to £1 booking charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tree Top Adventure Ltd operates a high ropes adventure course through the Douglas fir canopy of Snowdonia National Park near Betws-y-Coed, Wales. The company sells guided two-hour Adventurer's Course experiences to individual consumers, families, and groups, with continuous safety-system technology and the world's highest POWERFAN parachute simulator. It also provides a developmental team-building ropes course, group accommodation for up to 50 people, and party/event packages including stag and hen bookings.

Product overview

Tree Top Adventure Ltd operates a physical adventure ropes course business in Snowdonia, North Wales. The core offering consists of the Adventurer's Course (the main recreational ropes course with over 28 elements and continuous safety system) and the Developmental Ropes Course (for team building with facilitators). The POWERFAN parachute simulator is a signature feature at the end of the course. The company also offers on-site group accommodation sleeping up to 50 people. Booking is conducted via their website and phone.

Differentiator

Problem solved

Functional benefit

Products and services

• Adventurer's Course Two-hour high ropes adventure through Douglas fir trees in Snowdonia with over 28 elements. Participants remain attached to a continuous safety system throughout. Priced at £20 per adult (16+) and £15 per participant under 16, including harness and helmet. Sold to individuals, families, stag/hen parties and youth groups.
• Developmental Ropes Course Team and personal development ropes course with elements designed for group development activities. Available by prior arrangement with professional facilitators for corporate groups, youth organisations and other teams seeking facilitated developmental outcomes.
• Tree Top Tower with POWERFAN Parachute Simulator Standalone signature attraction at the end of the Adventurer's Course: the world's highest POWERFAN parachute simulator at 31m inside Tree Top Tower, providing a controlled freefall finish for participants.
• Group Accommodation On-site group accommodation at a restored farmhouse 4 miles from Betws-y-Coed. Main house has 34 beds across five rooms with shared kitchen, dining area and shower/toilet block. Four self-contained flatlets (in a separate two-storey block) each sleep 4 with own kitchen, lounge, dining area and toilet. Total capacity up to 50 people, priced from £10 per person per night.

Quantifiable outcome

• Over 28 different elements in the Adventurer's Course
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ropes Course Developments Ltd (RCD)coreStrategic or Co-development PartnerRCD is a co-founding partner of Tree Top Adventure Ltd alongside Sean Taylor. RCD is the European leader in ropes course design and construction, having built over 550 facilities in 20 countries. RCD trained over 4,500 instructors and serves 2 million annual users with an unblemished safety record. Nick Moriarty is the founder of RCD and serves as director of Tree Top Adventure.
• European Ropes Course Association (ERCA)coreStrategic or Co-development PartnerTree Top Adventure is accredited by ERCA (European Ropes Course Association). Nick Moriarty serves as board member and UK representative for ERCA and co-convenor of the EN:15567 ropes course standards.
• Advisory Association for Ropes Courses and Initiatives (AARCI)minorOthersNick Moriarty is the founder of AARCI, an advisory body for the ropes course industry.
• Green Dragon Environmental StandardminorOthersTree Top Adventure operates under the Green Dragon Environmental Standard, demonstrating commitment to effective environmental management.
• The Hen HouseminorGTM or Marketing PartnerPartner venue for hen party activities, cross-referenced on Tree Top Adventure's links page.

Scale indicators5 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Go Ape: Go Ape is the UK's largest multi-site high ropes and tree-top adventure course operator, offering aerial obstacle courses, zip lines, and forest experiences across 30+ UK sites. Directly comparable to Tree Top Adventure on product (high ropes courses) and customer (families, corporate, stag/hen), with the key difference being scale and geographic reach.
• Zip World: Zip World operates multiple adventure attractions across North Wales, including zip lines, high ropes, and subterranean experiences in Snowdonia/Betws-y-Coed region. A direct geographic competitor offering overlapping aerial adventure products to the same Snowdonia visitor base as Tree Top Adventure.
• Treetop Challenge (formerly TreeTop Adventure Golf / separate Treetop Challenge brand): UK-based aerial adventure park operator offering high ropes courses and obstacle experiences for families, groups, and corporate team-building. Competes directly with Tree Top Adventure on the same product (high ropes / aerial obstacles), customer segment (families and groups), and pricing model.
• The Big Green Lizard Adventure Co: UK adventure activity operator offering high ropes courses, climbing, and team-building packages. Closely comparable product (high ropes), target customer (corporate, stag/hen, families), and business model (per-person ticket plus group bookings).
• Adrenalin Quarry: UK adventure attraction offering aerial activities, cliff jumps, and high ropes experiences. Comparable on product category (outdoor adventure), customer base (thrill-seeking families, groups, stag/hen), and ticketed admission model.
• Greenwood Family Park: North Wales family adventure park featuring a tree-top aerial adventure course and other outdoor rides. Operates in the same Snowdonia tourism catchment as Tree Top Adventure and targets the same family and group segments.

Emerging players

• BeWILDerwood: UK forest adventure park featuring treehouses, rope bridges, slides, and aerial obstacles for families with younger children. Comparable product category (forest-based aerial adventure), though oriented to younger families rather than corporate/stag-hen segments served by Tree Top Adventure.
• National Forest Adventure Farm: UK family attraction combining farm experiences with aerial adventure courses, high ropes, and obstacle activities. Comparable on the high ropes / aerial adventure product and family target market, though with broader farm-park positioning.

Regional players

• GoBeyond Adventure / similar UK outdoor activity providers: UK providers of high ropes courses and outdoor adventure activities for schools and corporate groups, including residential centres with on-site accommodation. Comparable business model (activity + accommodation bundle), though typically positioned in outdoor education rather than consumer tourism.

Others

• Ropes Course Developments Ltd (RCD): European market leader in ropes course design and construction, having built 550+ facilities in 20 countries. RCD is the co-founding partner of Tree Top Adventure and shares founder Nick Moriarty; comparable as the supplier/builder side of the same industry.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tree-top-adventure-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tree Top Adventure Ltd