What Chillhouse does

Chillhouse is a New York-based nail care brand founded in 2017 by Cyndi Ramirez-Fulton and Cyril Ramirez-Fulton, originally as a modern nail salon and café-spa concept on the Lower East Side before expanding into consumer packaged goods. The company's product portfolio centers on three lines: Chill Tips press-on nails in Almond, Oval, and Square shapes; Forever Wear, a two-step gel-like polish system offering up to 14-day wear without a UV lamp using sunlight-reactive technology and a 25-free, non-toxic formula; and Super Tint, a keratin-, vitamin E-, and AHA-powered sheer tint positioned as functional nail care. Supporting accessories include nail glue, remover, hand cream, and a daily nail serum, with bundle configurations offering up to 25-35% savings and a tiered Chill Squad loyalty program incentivizing repeat purchase.

Chillhouse operates a hybrid distribution model combining direct-to-consumer e-commerce at chillhouse.com with national retail placement at Target and upcoming launches at CVS and Walmart Canada following its January 2026 acquisition by KISS Beauty Group. Pricing is unit-based across SKUs ($6-$16 for individual press-ons, $10-$14 for polish, $9-$12 for tints, with kits and bundles up to $180) supported by free shipping above $45 and seasonal promotions of up to 60% off. The brand serves primarily individual consumers seeking salon-quality nail aesthetics at home — a self-expression-oriented persona — alongside a mass-market retail customer purchasing through drugstore and big-box channels.

The business has cultivated brand equity through third-party editorial validation (Allure Best of Beauty, Oprah's Favorite Things), a 4.8/5 average customer rating across 1.5M+ customers served, and an unusually active cadence of co-branded partnerships with Perrigo (Opill), Keurig, Dunkin', Cash App, and vitaminwater that extend reach into adjacent lifestyle categories. Under KISS Beauty Group ownership, Chillhouse joins a portfolio of nail-focused brands alongside KISS, Falscara, and imPRESS, with founders retained in leadership and a roadmap toward broader mass-market and Canadian distribution.

Name

Chillhouse

Legal name

Chillhouse

Website

https://chillhouse.com

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

11–50 employees

Short description

Chillhouse is a NYC-founded nail care brand offering press-on nails, two-step gel-like polish, and keratin-powered tints directly to consumers and through Target, with forthcoming CVS and Walmart Canada expansion under KISS Beauty Group ownership.

Ownership category

akta.pro rank

Product category

Press-On Nails and At-Home Nail Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Nail Salons (812113)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD)

akta.pro secondary industry

Nail Art & Custom Designs (HSALACAE)

Keywords

• Press-on nails
• Gel nail polish
• Nail care products
• At-home manicure
• Nail tint treatment

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Chillhouse generates revenue primarily through direct online sales via chillhouse.com, selling press-on nails, polish, bundles, and accessories directly to consumers. The brand offers build-your-own bundles with up to 25% savings and a loyalty rewards program.
2. Retail Distribution: Following acquisition by KISS Beauty Group, Chillhouse products are sold through major retail partners including Target, with upcoming expansion to CVS and Walmart Canada, leveraging KISS's operational expertise and global retail distribution network.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Chillhouse designs, manufactures, and sells its own line of at-home nail care products, led by Chill Tips press-on nails in multiple shapes and styles, Forever Wear two-step gel-like polish systems, and Super Tint sheer nail tints. The products are sold directly to consumers through chillhouse.com, through major retail partners (Target, with planned CVS and Walmart Canada expansion), and at the company's flagship Chillhouse SoHo nail studio and spa. A tiered loyalty program (Chill Squad) supports repeat purchasing, and the brand is backed by KISS Beauty Group's distribution infrastructure following its January 2026 acquisition.

Product overview

Chillhouse is a nail care brand that originated as a modern nail salon and café-spa on New York's Lower East Side in 2017. The company offers a unified portfolio of three core product lines: Chill Tips (press-on nails), Forever Wear Polish (two-step gel-like system), and Super Tint (keratin-powered nail shades). These are complemented by essential accessories (nail glue, remover, hand cream, nail serum) and various bundle options. The products are designed for at-home use, offering salon-quality results without appointments or UV lamps. The brand positions itself as 'the trend & style leader in nail care' with designs inspired by NYC salon artistry.

Differentiator

Problem solved

Functional benefit

Products and services

• Chill Tips (Press-On Nails) Chillhouse's award-winning press-on nail line, designed for long-lasting, reusable, salon-level wear at home. Available in multiple shapes (Almond, Oval, Square) and style collections (French, Maximalist, Minimalist, Neutral, Special Finish), targeted at individual consumers seeking trendy nail aesthetics without salon appointments.
• Forever Wear Polish System A two-step gel-like nail polish system that provides up to 14 days of wear without a UV lamp. Features a non-toxic, 25-free formula and sunlight-reactive technology that produces growing shine while strengthening and brightening nails, for individual consumers seeking long-lasting at-home manicures.
• Super Tint Nail Shade A glossy, sheer nail tint line formulated with keratin, vitamins E and C, and AHAs to deliver functional beauty benefits (healthier, brighter, smoother, stronger, more hydrated-looking nails). Targeted at individual consumers seeking treatment-meets-color nail products.
• Tips On Nail Glue Adhesive product designed to apply Chill Tips press-on nails securely. Sold as a standalone accessory for individual consumers using the Chill Tips press-on nail line.
• Tips Off Press-On Remover Remover solution designed to take off Chill Tips press-on nails. Sold as a standalone accessory for individual consumers using the Chill Tips press-on nail line.
• Get Handsy Hand Cream Hand cream sold under the Tools & Extras line at chillhouse.com, intended to complement the Chillhouse nail care routine for individual consumers.
• On The Mend Daily Nail Serum Daily nail serum formulated for nail care and maintenance, sold as part of the Tools & Extras line at chillhouse.com for individual consumers.
• Press-On Bundles Multi-set Chill Tips press-on bundles (pre-curated and build-your-own) offering 15–35% savings versus individual purchase, targeting individual consumers who want multiple press-on looks.
• Forever Wear Sets Starter and complete sets that bundle the Forever Wear two-step gel-like polish system (base, color, and accessories) at 27–30% savings versus individual pieces, for individual consumers starting or expanding their at-home gel-like polish routine.
• Super Tint Super Set Bundled sets of Super Tint nail shades offered at up to 20% savings, for individual consumers building a multi-shade keratin-powered nail tint collection.
• Chillhouse SoHo Nail Studio & Spa Services In-person nail salon and café-spa services at Chillhouse's flagship SoHo location (75 Varick Street, New York, NY), serving individual walk-in clients and acting as the creative source for product design.

Quantifiable outcome

• Up to 14-day wear for Forever Wear polish
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• KISS Beauty GroupflagshipStrategic or Co-development Partner · 6 January 2026KISS Beauty Group has acquired Chillhouse as a strategic portfolio addition. The founders Cyril Ramirez-Fulton and Cyndi Ramirez-Fulton will continue leading the business alongside the existing team. The partnership leverages KISS's operational expertise and global reach for upcoming retail launches at CVS and Walmart Canada, positioning Chillhouse under the umbrella of a nail industry behemoth alongside KISS, Falscara, and imPRESS brands.
• Perrigo Company plc (Opill)coreGTM or Marketing Partner · 9 October 2025Brand collaboration launching 'Opill and Chill' limited edition press-on nail sets promoting self-care and reproductive health. Partnership includes charitable donations to the NY Birth Control Access Project for each product sold, aligning brand values around self-expression and wellness.
• KeurigminorGTM or Marketing Partner · 25 June 2025Summer collaboration featuring 'Iced Coffee & Salon-Quality Nails at Home' themed nail designs, combining beverage and beauty lifestyle branding for seasonal marketing activation.
• Dunkin'minorGTM or Marketing Partner · 28 January 2025Collaboration on FOAM-O kits combining Dunkin's coffee branding with Chillhouse nail products for lifestyle co-marketing.
• Cash AppminorGTM or Marketing Partner · 9 December 2024Innovative collaboration enabling users to send money via their manicure through Cash App integration, combining fintech and beauty for unique product experience.
• vitaminwaterminorGTM or Marketing PartnerMultiple collaborations including 'Get Gutsy' and 'Feeling Exxxtra' themed press-on nail designs extending brand reach into beverage and lifestyle categories.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Olive & June: D2C nail care brand with its own studio locations and a flagship polish system, directly comparable to Chillhouse's hybrid salon-plus-consumer-product model.
• Glamnetic: Press-on nail specialist sold through D2C and major retail (including Target), competing head-to-head with Chill Tips in the same price band and channels.
• Static Nails: Direct-to-consumer press-on nail brand with reusable designs, overlapping Chillhouse's core press-on value proposition and retail customer base.
• KISS Products: Mass-market press-on nail market leader and now Chillhouse's parent company; same category, similar SKUs, but scaled mass-market positioning rather than premium boutique.
• imPRESS (by KISS): Press-on nail brand within the same KISS Beauty Group portfolio as Chillhouse; overlapping product category and retail channels create direct internal competition.

Broad incumbents

• Dashing Diva: Established nail care and press-on brand with broader product assortment and international retail, competing with Chillhouse in the gel-polish and press-on categories.
• OPI: Industry-defining nail polish brand with professional salon and consumer presence; competes broadly with Chillhouse's Forever Wear polish line.
• Essie: Mass-market nail polish incumbent with deep retail distribution; competes with Chillhouse's Forever Wear polish at mass and drug retail price points.

Emerging players

• Clutch Nails: D2C press-on nail brand focusing on trendy, expressive designs; smaller scale but overlapping target consumer and product category as Chillhouse.
• Manucurist: French nail brand known for its Green Flash LED gel polish; comparable as a 'salon-quality at home' polish narrative intersecting with Chillhouse's Forever Wear positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/chillhouse
• TikToktiktok.com/@chillhouse?lang=en
• Facebookfacebook.com/chillhousenyc
• LinkedInlinkedin.com/company/chillhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chillhouse