RunSignup

What RunSignup does

RunSignup is an employee-owned endurance event technology platform founded in 2010 and headquartered in Moorestown, New Jersey. The company provides an all-in-one SaaS suite for race directors, timers, running clubs, and nonprofit event organizers — spanning online registration, customizable event websites, free email marketing, integrated fundraising and donations, race-day check-in mobile apps, real-time GPS tracking via RaceJoy, scoring and results integration with timing partners, volunteer management, merchandise stores, and optional participant insurance through Protecht RegShield. The platform is PCI Level 1 compliant and ships 2,000+ software releases per year, including 500+ updates in Q3 2025 alone. In 2025 the company also launched a free AI Chatbot for event websites and an AI support agent (Echo), which collectively handled 13,000+ participant conversations and reduced email support load by up to 80%.

RunSignup operates a freemium model: core registration, websites, email, the RaceDay CheckIn app, and AI Chatbot are free, with revenue generated through per-registration transaction processing fees and revenue-share arrangements on optional services such as participant insurance. Sub-brands extend the platform vertically — GiveSignup ($200M+ raised for nonprofits), TicketSignup (1M+ tickets sold for non-race events), and vertical-registration sites PaddleSignup, BikeSignup, TriSignup, SkiSignup, and AdventureSignup. Distribution is product-led and self-serve via runsignup.com, supplemented by a partner program for timers and race management companies and inside-sales support for larger events.

Commercially, RunSignup processed $650M across 39,000 events in 2025 (up from $562M in 2024), serving 10M+ annual registrants and commanding 50%+ US endurance event market share, with record-low 3.1% race churn. The company is privately held, has never taken institutional venture capital, is debt-free and profitable, and formalized employee ownership in June 2025 by issuing stock awards to every employee, with co-founders Bob Bickel (CEO) and Allison Bickel (VP Product) continuing to lead the business.

Name

RunSignup

Legal name

RunSignup, Inc.

Website

https://runsignup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

RunSignup is an employee-owned, US-based endurance event registration platform that processed $650M across 39,000 events in 2025, serving race directors, timers, running clubs, and nonprofits with integrated registration, websites, email, fundraising, and race-day tools, and commanding over 50% domestic market share.

Ownership category

akta.pro rank

Product category

Event Registration & Management Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Endurance event registration
• Race management software
• Event timing platform
• Fundraising platform
• Membership management software

Headquarters

HQ city

Moorestown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Transaction Processing Fees: Platform charges fees on race registrations processed through the platform. Core revenue driver with over $650M processed in 2025 across 39,000 events.
2. Fundraising Platform: GiveSignup nonprofit fundraising platform with $200M+ raised; Take rate on donations and fundraising campaigns for nonprofits
3. Ticketing Platform: TicketSignup platform for non-race events with 1M+ tickets sold, generating transaction and service fees
4. Race Insurance Revenue Share: 20% revenue share on participant insurance premiums purchased through platform (offered via Protecht RegShield)
5. Store/Merchandise: Race store functionality for merchandise sales with inventory management and order fulfillment

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

RunSignup provides an all-in-one SaaS platform for endurance event organizers, covering online registration, free customizable event websites, email marketing, integrated fundraising, race-day technology (check-in, timing, GPS tracking, scoring, results), memberships, marketing tools, merchandise stores, and participant insurance. The platform is offered primarily as a free-to-start service with revenue generated through transaction processing fees on registrations and donations.

Product overview

RunSignup is an all-in-one endurance event technology platform offering a comprehensive suite of integrated products for race directors and event organizers. The core platform centers on Registration and Email marketing, complemented by RaceDay Real-Time tools (including RaceDay CheckIn App, RaceJoy GPS tracking, RaceDay Scoring, and RaceDay Results), Fundraising capabilities, and Membership management. Supporting products include Websites, Race Marketing with referral rewards, Volunteer Platform, Store/merchandise, and Participant Insurance. The company operates sub-brands including GiveSignup (nonprofit fundraising - $200M+ raised) and TicketSignup (ticketed events - 1M+ tickets sold), plus specialized variants like PaddleSignup for paddle sports. AI capabilities are embedded across the platform through the AI Chatbot and AI Agent Echo for customer support. The platform processes over $650 million annually across 39,000+ events with 50%+ US endurance market share.

Differentiator

Problem solved

Functional benefit

Brands

• GiveSignup: Nonprofit fundraising platform that has grown to over $200 million raised, enabling charities and organizations to accept donations and run peer-to-peer fundraising campaigns.
• TicketSignup
• RaceJoy

Products and services

• Registration Core event registration platform enabling race directors to capture participants with fast, mobile-friendly registration workflows, flexible pricing, and comprehensive participant data collection.
• Email Marketing Free email marketing platform with unlimited contacts and sends, dynamic personalization elements, and automated drip campaign capabilities for participant communication.
• Free Websites Free, customizable race websites with brand customization, website builder, menu structuring, and event calendar integration.
• RaceDay Real-Time Race day technology suite including check-in app, timing solutions, scoring, results, and real-time participant tracking for streamlined race day operations.
• Fundraising Integrated donations and peer-to-peer fundraising platform with customizable donation levels, automatic fundraising pages, team fundraising, leaderboards, and gamification elements.
• Memberships Membership organization management platform for running clubs and similar groups, offering member directories, discounts, website building, and merchandise store capabilities.
• Race Marketing Marketing tools including referral rewards programs, incentive-based pricing, social sharing, and RaceInsights Analytics dashboard for tracking registrations and optimizing marketing spend.
• Ticket Events Ticketing functionality for race events and activities requiring ticket-based registration rather than participant racing format.
• GiveSignup Nonprofit fundraising sub-brand platform that has grown to over $200 million raised, enabling charities and organizations to accept donations and run peer-to-peer fundraising campaigns.
• TicketSignup Ticketing sub-brand platform for non-race events like tours, classes, and general admission events, reaching over 1 million tickets sold.
• PaddleSignup Branded registration platform variant for paddle sports events, accessible via PaddleSignup.com with same functionality as RunSignup.

Quantifiable outcome

• Email support reduced by up to 80% with AI Chatbot
• +5 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature11 records

Partnerships

Three partnerships are on record, tiered core.

• Bryn Mawr Racing CompanycoreImplementation/ SI/ Consulting PartnerKey timing partner working with 200+ races annually; Represents RunSignup at events and provides full-service race timing; Sits on Customer Advisory Board
• Protecht RegShieldcoreGTM or Marketing PartnerInsurance partner providing participant insurance at 8.1% of registration fee with 20% revenue share to races; Automated integration for insurance sales during registration
• Race Day EventscoreChannel Partner/ Reseller/ DistributorRace management company working with 350+ races using RunSignup; Provides registration, timing, and promotion services; Member of Customer Advisory Board

Scale indicators20 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Active.com: Long-standing endurance event registration platform owned by Eventbrite/Active Network. Offers registration, ticketing, and activity software overlapping with RunSignup's core registration product, particularly for running, triathlon, and cycling events.
• Eventbrite: Global ticketing and event technology platform serving a wide range of event categories. While Eventbrite is not endurance-specific, it directly competes with TicketSignup for ticketed events and overlaps with RunSignup on basic registration functionality.

Direct peers

• RunReg: Online race registration service for running events providing registration, results, and event management tools. A long-standing direct competitor in the endurance registration space, particularly for mid-sized road races.
• Athlinks: Endurance athlete results and event database platform. Provides registration-adjacent services and timing results, with overlap in race results, athlete profiles, and event discovery.
• Race Roster: Endurance event registration platform owned by ASICS, offering similar registration, timing integration, and fundraising features. Most direct competitor in the endurance event registration space, primarily operating in Canada and expanding globally.

Emerging players

• ChronoTrack: Race timing and scoring technology provider integrated with event registration platforms. Complements RunSignup's timing integration partners (MyLaps, RunScore) and competes in the timing/scoring layer of race day operations.
• Ticketbud: Event ticketing and registration platform for fundraising events, galas, and community gatherings. Competes with TicketSignup in non-endurance event ticketing, particularly for nonprofits and small events.
• Givebutter: Modern fundraising and donation platform with strong nonprofit customer base. Directly competes with GiveSignup on donation processing, peer-to-peer fundraising, and charity event functionality.
• Haku: Cloud-based event management platform serving nonprofits and associations with registration, ticketing, and member management. Overlaps with RunSignup's Memberships and GiveSignup offerings in the nonprofit vertical.

Others

• RaceDay Events: Race management company working with 350+ races as a core partner of RunSignup. Provides full-service registration, timing, and promotion services using the RunSignup platform—illustrating a partner/channel relationship rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/runsignuphq
• Facebookfacebook.com/runsignup
• LinkedInlinkedin.com/company/runsignup-com
• Instagraminstagram.com/RunSignup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RunSignup