Storia Foods

What Storia Foods does

Storia Foods & Beverages Pvt. Ltd. (CIN U15549MH2019PTC321323) is a Mumbai-based direct-to-consumer beverage company incorporated in 2019 that produces no-added-sugar shakes, juices, tender coconut water, street-style drinks, a beverage whitener, and — as of 2025 — 100% sugarcane juice, targeting health-conscious urban Indian consumers and working professionals seeking natural, preservative-free alternatives to carbonated soft drinks. Core technology centers on the company's proprietary 'Organik' facility, described as a state-of-the-art manufacturing site with no human touch, paired with aseptic PET bottle packaging that delivers 270-day ambient shelf stability (24–48 hours refrigerated once opened), enabling distribution without cold-chain logistics.

The business operates a hybrid go-to-market model: a proprietary e-commerce storefront at shop.storiafoods.com for direct sales (currently delivered only within Mumbai and Pune), complemented by listings on India's three leading quick commerce platforms — Blinkit, Zepto, and Swiggy Instamart — for rapid urban delivery. The company has raised approximately USD 9 million across two disclosed rounds from Sixth Sense Ventures (USD 6M in October 2021 as lead, USD 2.99M in September 2024), employs 251–500 staff, and has invested in brand-building via a 2022 Ranbir Kapoor celebrity endorsement campaign and an extensive blog and social media content engine. Pricing is unit-based (₹55–₹270 per SKU, no subscription), and the company holds a registered trademark on the Storia® brand.

The company faces material regulatory headwinds that affect its growth thesis: the Central Consumer Protection Authority (CCPA) imposed Rs 1 lakh fines for misleading '100%' claims on coconut water and juice packaging, and the Food Safety and Standards Authority of India (FSSAI) issued show-cause notices — including a finding that the company's 'Pomegranate Juice' contained only 4% juice concentrate. These actions pose both reputational and product-positioning risk for a brand whose core claim is natural, high-fruit-content formulations.

Name

Storia Foods

Legal name

Storia Foods & Beverages Pvt. Ltd.

Website

https://shop.storiafoods.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Storia Foods & Beverages is a Mumbai-based DTC beverage company selling no-added-sugar shakes, juices, coconut water, street-style drinks, and sugarcane juice to health-conscious urban Indian consumers via its e-commerce site and quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart.

Ownership category

akta.pro rank

Product category

Shelf-stable Beverages

NAICS

Soft Drink Manufacturing (312111)

SIC

Dairy Products (2020), Beverages (2080)

akta.pro primary industry

Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt) (AFAKAKAH)

akta.pro secondary industries

Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk) (AFAHAIAA), Coffee & Tea Dairy Beverages (Iced Latte/Milk Coffee, Milk Tea, Chai-Based Dairy Drinks) (AFAHAIAF), Shelf-Stable/UHT & Aseptic Dairy/Plant-Based Beverages (AFAFAEAI), Flavored Milk & Dairy Drinkables (Chocolate, Strawberry, RTD) (AFAFAEAB)

Keywords

• Shelf stable beverages
• Fruit shakes
• Coconut water
• No added sugar
• Aseptic packaging

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Product Sales: Direct-to-consumer sales of branded beverages including fruit shakes, juices, coconut water, and street-style drinks through e-commerce website and quick commerce platforms. Revenue generated from product transactions at listed price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Storia Foods manufactures and sells branded shelf-stable beverages including milk-based shakes in multiple flavors (Mango, Banana, Strawberry, Chocolate, Coffee, Badam, Kesar), no-added-sugar fruit juices, tender coconut water, and Indian street-style drinks. Products are packaged in aseptic PET bottles providing 270-day shelf stability without refrigeration and are sold direct-to-consumer through shop.storiafoods.com and quick-commerce platforms like Blinkit, Zepto, and Swiggy Instamart.

Product overview

Storia Foods & Beverages is a direct-to-consumer beverage company offering three core product lines: (1) Storia Shakes - shelf-stable milk-based shakes in 7 flavors (Chocolate, Coffee, Kesar, Badam, Strawberry, Banana, Mango) positioned as trans-fat free, no-preservative healthy drink alternatives; (2) Storia Juice - no added sugar fruit juices in 180ml and 750ml formats; (3) Storia Tender Coconut Water - pure coconut water with no added sugar/flavor in 200ml and 1-liter sizes. Additional offerings include Street Style Drinks replicating traditional Indian beverages, White Magic Beverage Whitener for chai/coffee preparation, and a new Sugarcane Juice launch. All products are distributed directly via the company's e-commerce website, with availability on quick commerce platforms. The company is headquartered in Mumbai and has faced regulatory action from CCPA and FSSAI for misleading '100%' labeling claims on certain products.

Differentiator

Problem solved

Functional benefit

Products and services

• Storia Shakes A line of shelf-stable milk-based shakes in seven flavors (Chocolate, Coffee, Kesar, Badam, Strawberry, Banana, Mango) marketed as trans-fat-free, no-preservative alternatives to carbonated drinks, enriched with protein. Sold in 180ml-200ml aseptic PET bottles with 270-day shelf life. Targeted at health-conscious Indian consumers.
• Storia Juice A line of no-added-sugar fruit juices in Mixed Fruit, Pomegranate, Mango, and Nimbu Paani variants, sold in 180ml and 750ml formats. Formulated with fruit and juice concentrates for consumers seeking natural, healthier drink options.
• Storia Tender Coconut Water Tender coconut water with no added sugar and no added flavor, available in 200ml and 1-litre formats. Contains natural electrolytes including potassium, calcium, magnesium, and sodium; marketed as a natural sports drink and hangover remedy.
• Storia Street Style Drinks A line of traditional Indian street-style drinks including Pomegranate Masala, Mosambi Masala, Watermelon Masala, Tomato Pepper, and Panipuri variants, designed to replicate authentic Indian street beverage experiences in shelf-stable packaging.
• Storia White Magic Beverage Whitener A 1kg beverage whitener powder used as a milk substitute for chai, coffee, and recipes including pancakes, cakes, ice cream, and gulab jamun.
• Storia 100% Sugarcane Juice Newly launched sugarcane juice positioned as India's OG Drink, promoted via a dedicated 'New launch' campaign on shop.storiafoods.com.
• Assorted Pack of Shakes A bundled 6-flavor pack of Storia Shakes (Mango, Banana, Chocolate, Coffee, Kesar, Badam) in 180ml bottles, priced at Rs 270 per pack and marketed as India's highest fruit content shakes.

Quantifiable outcome

• 270 days shelf life without refrigeration
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Ranbir KapoorcoreGTM or Marketing PartnerBollywood actor Ranbir Kapoor served as brand ambassador for Storia Foods. The partnership included a digital commercial featuring Kapoor with a chimpanzee, photo shoots, and static advertisements. The campaign was designed to extend the brand's personality and cement the promise of building a nutritionally strong country while promoting India's highest fruit content shakes. The collaboration was described as a 'one-of-kind project' not merely for upscaling sales and reach.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Epigamia: Premium Indian D2C food/beverage brand (yogurt, smoothies, snackable yogurt drinks). Comparable as a brand-led, celebrity-endorsed, urban-focused Indian D2C player with a similar premiumization and 'no added sugar' narrative.
• Yoga Bar: Indian D2C better-for-you food and beverage brand with protein shakes and breakfast products. Directly comparable on health-positioned shakes, no-added-sugar narrative, urban D2C target consumer, and multi-category expansion strategy.
• Raw Pressery: Indian cold-pressed juice and healthy beverage brand with national distribution. Comparable as a premium-positioned Indian healthy beverage brand targeting urban health-conscious consumers, though its cold chain model differs from Storia's aseptic approach.
• Soulfull: Indian D2C healthy food and beverage brand with breakfast shakes and smoothies. Comparable in target consumer (urban health-conscious families), product format (ready-to-drink shakes), and D2C-plus-retail distribution model.
• Paper Boat (Hector Beverages): India's leading D2C ethnic beverage brand selling traditional flavored drinks (aamras, jaljeera, etc.) via modern retail and e-commerce. Most direct comparable given similar Indian heritage-flavor positioning, multi-SKU portfolio, and D2C-plus-retail GTM.

Broad incumbents

• B Natural (ITC): ITC's fruit beverage brand with national distribution and 'no added sugar' variants. Comparable on the no-added-sugar positioning and shelf-stable fruit beverage category, though backed by ITC's distribution scale.
• Tropicana (PepsiCo India): Global packaged juice incumbent with strong Indian distribution. Comparable as a branded fruit juice competitor at price points overlapping Storia's juice range, though its portfolio is broader and not D2C-native.
• Real (Dabur): Dabur's packaged fruit juice brand with pan-India distribution. Comparable as a mainstream Indian fruit juice competitor targeting similar household occasions, though at a lower price tier and broader mass-market positioning.

Emerging players

• 4700BC Popcorn: Indian premium snack and beverage D2C brand with similar celebrity-driven marketing playbook. Comparable as a founder-led, brand-led Indian insurgent consumer company targeting urban premium consumers via D2C and modern retail.
• Coco Jal: Indian packaged coconut water brand. Comparable as a direct competitor in Storia's Tender Coconut Water line, competing on the same shelves via modern retail and quick commerce platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storia Foods