4700BC

What 4700BC does

4700BC, operated by Zea Maize Private Limited, is an Indian premium snacking brand founded in 2012 and headquartered in Gurugram with manufacturing operations in Sonipat, Haryana. The company produces a portfolio centered on gourmet popcorn — including Himalayan Salt Caramel, Nutty Tuxedo Chocolate, and Hawaiian BBQ Cheese variants — and has expanded into nachos, crunchy corn, corn chips, and pretzels. Products are positioned on clean-label credentials (Non-GMO corn, no MSG, trans-fat free, cholesterol free, avocado oil) and packaged in reusable premium tins, with curated gift boxes targeting festival, wedding, and corporate gifting occasions. The brand emphasizes Non-GMO jumbo mushroom kernels and proprietary gourmet flavor coatings.

The business operates a primarily direct-to-consumer model through a Shopify-powered storefront serving all of India, supplemented by quick commerce platforms such as Blinkit for immediate-need purchases, and physical retail. Pricing is unit-based across Rs. 180–Rs. 1,499 SKUs with no subscription model, and the brand runs an owned social and content marketing engine across Instagram, Facebook, YouTube, X, and a recipe blog. Co-branded partnerships with Netflix (Watch Party Box) and Polar Bear Ice Cream Parlour extend the brand into entertainment and dessert occasions.

In January 2026, Marico Limited acquired a 93.27% stake in Zea Maize for up to Rs. 226.83 crore, with rights to acquire the remaining stake after three years, making 4700BC a subsidiary of the publicly listed FMCG company. Marico has stated an expectation of 3x growth in 4700BC over three years and has commissioned Pollinate Labs to lead a strategic rebranding covering visual identity, packaging, and the gifting vertical. The September 2025 GST rationalization moved all products into the 5% tax bracket, structurally improving margin headroom. The company employs 51–100 people and is geographically limited to India.

Name

4700BC

Legal name

Zea Maize Private Limited

Website

https://4700bc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

4700BC (Zea Maize Private Limited) is an Indian premium snacking brand selling gourmet popcorn, nachos, crunchy corn, pretzels, and corn chips via a Shopify D2C storefront and quick commerce platforms. Now a 93.27%-owned Marico subsidiary, it targets clean-label consumers and gifting occasions.

Ownership category

akta.pro rank

Product category

Premium Gourmet Snacks

NAICS

Snack Food Manufacturing (31191), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Cookies & Crackers (2052)

akta.pro primary industry

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

akta.pro secondary industry

Gourmet & Fine Food Stores (CRAHAGAG)

Keywords

• Gourmet popcorn
• Premium snacks
• Corn chips
• Gourmet gift tins
• Clean label snacks

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model through e-commerce storefront. Products sold at premium price points ranging from Rs. 180 to Rs. 1,499, targeting gifting and personal indulgence occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

4700BC manufactures and sells premium Indian gourmet snacks, with popcorn as the flagship category, alongside nachos, crunchy corn, pretzels, and corn chips. Products are positioned as Non-GMO, clean-label, and packaged in reusable tins and curated gift boxes for both personal snacking and gifting occasions. Sales occur through the company's own Shopify D2C website with pan-India shipping, supplemented by quick commerce and physical retail channels.

Product overview

4700BC is a premium Indian gourmet snacking brand offering a diversified portfolio of products centered around popcorn but expanded to include nachos, crunchy corn, corn chips, and pretzels. The product lineup includes: (1) Gourmet Popcorn - the core flagship category featuring premium hand-popped popcorn in sweet flavors (Himalayan Salt Caramel, Nutty Tuxedo Chocolate, Mocha Walnut) and savory flavors (Hawaiian BBQ Cheese); (2) Microwave and Instant Popcorn - convenient ready-to-prepare popcorn variants; (3) Nachos and Chips+ - non-popcorn savory extensions made with avocado oil; (4) Crunchy Corn and Pretzels - additional snacking alternatives; (5) Gift boxes and Gourmet Tins - premium packaging for gifting occasions; and (6) Netflix Watch Party Box - a collaboration product. The brand operates under parent company Zea Maize Private Limited and was acquired by Marico in January 2026.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Pollinate LabscoreStrategic or Co-development Partner · 8 September 2026Pollinate Labs appointed to lead strategic repositioning and rebranding of 4700BC following Marico's majority stake acquisition. Mandate covers visual identity redesign, packaging overhaul, and establishing gifting as a distinct growth vertical.
• Polar Bear Ice Cream ParlourminorGTM or Marketing Partner · 12 January 2026Collaboration to launch new dessert menu featuring Himalayan Salt Caramel Popcorn integrated into sundaes and milkshakes. Aimed at repositioning caramel popcorn within the dessert market and expanding both brands' presence in India.
• NetflixcoreGTM or Marketing PartnerCo-branded Netflix Watch Party Box featuring 4700BC gourmet popcorn for streaming entertainment occasions. Product positioned as essential companion for Netflix viewing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Too Yumm: Too Yumm is an Indian premium snack brand (part of RP-Sanjiv Goenka Group) offering baked snacks, chips, and popcorn with a health/clean-label angle — closely comparable to 4700BC's Non-GMO, no-MSG positioning. Both compete in the better-for-you Indian snack segment with multi-category product lines.
• Cornitos: Cornitos is India's largest dedicated gourmet popcorn and nachos brand, with a near-identical product portfolio (flavored popcorn, nachos, tortilla chips) and a comparable premium positioning in the Indian market. It is the most direct head-to-head competitor to 4700BC in the gourmet popcorn category.
• Popcorn Kitchen India: Popcorn Kitchen is an Indian gourmet popcorn brand focused on hand-popped, premium-flavored popcorn sold via D2C and modern retail — a close product and positioning match to 4700BC's core gourmet popcorn line.

Broad incumbents

• ACT II Popcorn: ACT II is Conagra's mass-market microwave popcorn brand, dominant in India's ready-to-eat popcorn segment. While positioned more broadly than 4700BC's gourmet line, ACT II is the category-defining incumbent against which 4700BC competes for consumer popcorn occasions.
• ITC Snacks (Bingo, Yippee): ITC's snacks portfolio (Bingo, Yippee, Sunfeast) is among the largest in India with deep distribution and aggressive marketing. While mass-positioned, ITC has launched premium and gourmet sub-lines that increasingly overlap with 4700BC's premium positioning, representing a broad incumbent threat.
• Bikaji Foods: Bikaji is a publicly listed Indian namkeen and sweets company with a growing savory snacks and gifting portfolio. As a regional incumbent expanding into national premium snack and gifting formats, it competes with 4700BC particularly during festive gifting occasions.
• Haldiram's: Haldiram's is India's largest snack food conglomerate with deep penetration across traditional and modern retail. It competes with 4700BC across multiple snack formats (bhujia, namkeen, sweets, chips) and has begun introducing premium popcorn and gifting lines, making it a broad incumbent threat.

Emerging players

• Wingreens Farms: Wingreens Farms is an Indian D2C premium dips, sauces, and snacks brand targeting similar urban premium consumers through modern retail and quick commerce. While not a direct popcorn competitor, it competes for premium snacking occasions and shelf space.
• Yoga Bar: Yoga Bar is a D2C-first Indian premium better-for-you snack and nutrition brand with comparable clean-label positioning, premium pricing, and a focus on digital-first consumers. While its core is nutrition bars and oats, its snack adjacencies overlap with 4700BC's target audience.
• Farmley: Farmley is a D2C Indian premium dry fruits, snacks, and gifting brand with overlapping customer segments and a similar gifting-occasion focus. It competes for premium snacking occasions and corporate gifting budgets in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/4700BC_
• Facebookfacebook.com/4700bcgourmetsnacks
• Instagraminstagram.com/4700bc_
• LinkedInlinkedin.com/company/4700bc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4700BC