Outfield

What Outfield does

Outfield Technologies Ltd is a UK-based agritech company founded in 2016 in Cambridge that provides a drone-based orchard monitoring platform for commercial fruit growers. The company combines off-the-shelf commercial drones (DJI Mavic series) with proprietary flight-planning software and AI-powered computer vision to automate orchard surveys, counting fruit and blossoms, and producing yield forecasts for high-density apple, pear, and other tree-fruit orchards. The system addresses manual fruit-counting inefficiencies by enabling growers to survey 6,000 trees in under 20 minutes with sub-5% error rates on high-density plantings, replacing labour-intensive hand-counts with consistent, scalable aerial data collection.

The product surface includes the Outfield Web App for orchard management and flight planning plus analytical modules covering blossom mapping, crop load management, yield forecasting, tree size mapping, and precision application maps. Customers self-serve by purchasing compatible drone hardware from third-party retailers (approximately £2,500) and uploading survey imagery to the Outfield platform, which delivers processed reports within 24 hours. The platform integrates with precision sprayer manufacturers including Munckhof and Red Ant, converting fruit-loading and tree-size maps into variable rate application files; the published Cluver Farms case study reported 52% fuel, 51% labour, and 53% agrichemical cost savings.

The commercial model combines subscription software access, add-on analytical modules, and grant-funded R&D. Outfield has been deployed on more than 2,400 hectares across 15 countries spanning five continents, with reported 600% year-over-year growth in surveying volume between September 2021 and September 2022. The operating team of approximately 12 people includes a UK core in Cambridge plus South Africa-based operations, working with enterprise growers such as Cluver Farms (South Africa), Riveridge Produce Marketing (US), Orchard Dale Fruit (US), and AC Hulme & Sons (UK), supported by Innovate UK grants and an £750,000 seed round led by the Low Carbon Innovation Fund in August 2021.

Name

Outfield

Legal name

Outfield Technologies Ltd

Website

http://www.outfield.xyz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

UK-based agritech providing a drone-based orchard monitoring platform that uses computer vision and AI to enable commercial fruit growers worldwide to survey orchards, count fruit, map blossoms, and forecast yield via a subscription web app.

Ownership category

akta.pro rank

Product category

Precision Agriculture Software

NAICS

Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700)

akta.pro primary industry

Aerial Surveying & Crop Scouting (Imaging, Mapping, Stand Counts) (AFACAIAJ)

akta.pro secondary industry

Drone/UAS Application Services (Spraying, Spreading, Seeding) (AFACAIAB)

Keywords

• Precision agriculture software
• Drone orchard surveying
• Fruit counting analytics
• Yield forecasting
• Blossom mapping

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Platform Subscription: Outfield provides a web application platform (app.outfield.xyz) where growers manage orchards, generate flight plans, upload survey images, and receive processed data including fruit counts, blossom maps, and yield forecasts. Customers access the platform via subscription.
2. Grant Funding: Outfield has received grant funding from Innovate UK for various projects including the Precision Orchard Dosing System (PODS) project, Project Crystal Ball with Yagro, and other precision agriculture initiatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Outfield provides a web-based SaaS platform that pairs off-the-shelf commercial drones (DJI Mavic series) with proprietary computer vision and flight planning software to automate orchard and vineyard surveys. Growers generate one-click flight plans, fly drones via the Litchi app, upload aerial imagery, and receive processed outputs including fruit counts, blossom density maps, tree size maps and yield forecasts within 24 hours. The platform targets commercial fruit growers and integrates with precision sprayers for variable rate chemical application.

Product overview

Outfield is a precision agriculture platform offering drone-based orchard surveying and analytics services. The core offering consists of the Outfield Platform (web application for orchard management, flight planning, and data delivery) complemented by specialized analytical modules including Blossom Mapping, Crop Load Management, Yield Forecasting, and Tree Size Mapping. Growers use their own compatible drones (DJI Mavic series) with Outfield-generated flight plans executed via Litchi app. Drone imagery is uploaded to the platform where computer vision and ML systems process it to generate actionable maps and reports. Integration with precision sprayers (Munckhof, Red Ant) enables variable rate application based on Outfield data.

Differentiator

Problem solved

Functional benefit

Products and services

• Outfield Web App Web-based orchard management platform (app.outfield.xyz) that allows commercial fruit growers to add orchards, generate automated drone flight plans, upload survey imagery, and receive processed data including fruit counts, blossom maps, tree size maps and yield forecasts within 24 hours. Targets commercial apple, pear and grape growers using their own compatible DJI Mavic drones.
• Blossom Mapping Drone-based blossom density analysis service that identifies variability across orchards during the spring flowering period, providing actionable data for thinning decisions, peak blossom tracking and multi-season trend analysis. Outputs blossom density maps highlighting high and low flowering areas for commercial tree fruit growers.
• Crop Load Management Fruit counting and loading analysis service that counts fruit per tree from 35mm diameter onwards, identifies loaded and sparse orchard areas, and supports targeted thinning interventions. Delivers fruit variability maps to enable precision crop load optimisation for commercial apple and pear growers.
• Yield Forecasting Yield estimation service generating detailed on-tree forecasts for orchards from 40mm fruit diameter up to harvest, with outputs in tonnes, bins or piece counts to support harvest planning, transport logistics and supply chain management. Accounts for predicted fruit size, picking losses and pollinator trees.

Quantifiable outcome

• 6000 trees surveyed in under 20 minutes vs. 6+ hours for manual counting
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core, secondary and emerging.

• YagrocoreStrategic or Co-development Partner · 1 January 2022Year-long Innovate UK funded collaboration (Project Crystal Ball) to bring crop value insights and business analytics to orchard management decision making. Combines Outfield's surveying and yield forecasting with Yagro's commercial intelligence and market data.
• Agrimotion ConsultingsecondaryImplementation/ SI/ Consulting PartnerAgrimotion Consultant Mico Stander collaborated on the Cluver Farms precision application project, providing agrichemical input recommendations based on Outfield maps combined with satellite data to create variable rate application files.
• Red Ant Spray SystemssecondaryTechnology or IntegrationPrecision sprayer manufacturer whose variable rate sprayer integrates with Outfield maps. Outfield exports fruit loading and tree size maps in formats compatible with Red Ant systems for targeted agrichemical application.
• MunckhofsecondaryTechnology or IntegrationPrecision sprayer manufacturer integrated with Outfield platform. Growers using Munckhof equipment can use Outfield maps to guide variable rate spraying applications.
• LitchicoreTechnology or IntegrationThird-party drone flight control app used by Outfield. The Outfield platform generates flight plans that are imported into Litchi, which controls the drone during autonomous orchard surveys. Litchi handles waypoint navigation and camera control.
• ProCropsecondaryStrategic or Co-development PartnerSouth African agricultural consultancy that helped organize Outfield's initial trip to South Africa in 2019, connecting the company with apple growers in the Western Cape region including Ceres, Koue Bokkeveld, and Grabouw areas.
• Connected Places CatapultsecondaryStrategic or Co-development PartnerUK government innovation organization that hosted Outfield presenting at a webinar on Drone Technology and AI for High Value Crops. Part of the Drone Pathfinder Catalyst Programme.
• Agri-EPI CentresecondaryStrategic or Co-development PartnerUK agricultural innovation center focused on precision agriculture. Collaborated with Outfield on the Connected Places Catapult webinar, presenting case studies on drone use in agriculture including mapping salad crops, weed identification, and grassland yield prediction.
• Enterprise Europe Network (EEN)secondaryGTM or Marketing PartnerEU network that invited Outfield to participate in the Global Business Innovation Programme (GBIP) to Australia, supporting international expansion and connections with Australian growers.
• Knowledge Transfer Network (KTN)secondaryGTM or Marketing PartnerUK innovation network that supported the GBIP Australia trip by making introductions for UK companies to Australian growers and agricultural organizations.
• HEROTECH8emergingTechnology or IntegrationUK-based drone in a box company with a mature platform being tested with Outfield. Drone dock systems could enable fully autonomous, recurring orchard surveys without human intervention.
• IDIPLOYERemergingTechnology or IntegrationUK-based drone in a box company based in Reading, with mature platform ready for testing with Outfield systems for autonomous orchard monitoring.
• Cornell University Extension ProgramsecondaryStrategic or Co-development PartnerUS agricultural university program connecting Cornell AgriTech campus with growers, processors, nurseries and technology companies. Supported innovation in New York apple growing region where Outfield has US customers.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Aerobotics: South Africa-headquartered precision agriculture company delivering drone- and satellite-based analytics for tree crops (citrus, apples, grapes), making it the closest direct competitor to Outfield in orchard imagery, fruit counting, and yield forecasting globally.
• Taranis: AI-driven precision agriculture platform combining drone and aerial imagery with sub-millimetre leaf-level analytics for crop monitoring, addressing similar high-value crop and enterprise-grower segments as Outfield.
• Gamaya: Provider of aerial imaging analytics and agronomic decision-support tools for specialty crops, with overlapping capabilities to Outfield in computer-vision crop monitoring and yield prediction.
• Solvi: Drone-based crop monitoring SaaS offering self-serve aerial survey analytics for farmers, comparable to Outfield in using drone imagery as the primary data input for precision agriculture insights.
• Sentera: Provider of drone-based imagery, analytics, and integration with OEMs (including John Deere) for precision agriculture, competing directly with Outfield in aerial scouting and crop analytics.

Broad incumbents

• DJI Agriculture: Agricultural drone arm of DJI offering hardware plus the DJI Terra mapping and analytics stack; competes broadly with Outfield by bundling aerial survey tooling into a much larger, well-capitalised incumbent platform.
• xFarm Technologies: European farm management SaaS platform offering analytics, satellite and drone integrations for arable and specialty crop operations; comparable to Outfield as a broader agtech platform targeting EU growers.
• Chorus Aerial Intelligence (Trimble / Agriculture): Large OEM-aligned precision agriculture stack offering aerial imagery, variable rate application, and orchard data integration, competing with Outfield's sprayer-integrated precision application proposition at much larger scale.

Emerging players

• Pix4D: Drone photogrammetry and mapping software used widely in agriculture and surveying, with adjacent orchard-mapping functionality through its ag-specific tools, overlapping with Outfield's image-processing layer.
• VineView: Aerial imaging and analytics specialist focused on vineyard and high-value horticulture, directly comparable to Outfield's emerging vineyard module and its use of drones in specialty permanent crops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/outfield_xyz
• Facebookfacebook.com/outfieldtech

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds10 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outfield