What Annuity.com does

Annuity.com, Inc. operates a consumer-facing annuity education and comparison marketplace headquartered in Gilbert, Arizona, with DBA entities licensed in California and New York. The platform allows individual consumers to compare 2,400+ annuity products from 60+ top-rated carriers (MassMutual, Athene, North American, Nationwide, Global Atlantic, Midland National, American Equity, Gainbridge, Sagicor and others) across all major annuity types — Fixed, MYGA, Fixed Indexed (FIA), Variable, SPIA, DIA, and QLAC. Core interactive tools include a live multi-year guaranteed annuity (MYGA) rate comparison table sourced daily from Cannex, a Longevity Calculator, a 'What Is Your Number?' retirement income needs calculator, and Tax Torpedo / IRMAA Risk Checker tools. Educational content is produced under the editorial oversight of Bart Catmull, CPA, with deep guides covering annuity types, comparison versus CDs/401(k)s/pensions/mutual funds/trusts, and strategies such as 1035 exchanges and annuity laddering.

Annuity.com monetizes as a licensed insurance agency (NPN: 21086345) earning affiliate/referral commissions from carriers when consumers purchase annuity products through connected licensed, independent agents — the company is not captive to any single carrier. Its go-to-market is product-led growth via SEO, educational content, and interactive calculators, with consumers self-serving through tools before being matched with independent specialists (Find an Agent). The platform claims 25+ years online (positioning as the first annuity resource on the web) and 1M+ visitors helped. The company has stated ambitions of building a million-agent distribution model anchored in 'Annuities Under Management.'

The company is privately held and seed-funded, having raised $15.7 million in May 2024 from undisclosed investors. Strategic moves since the raise include the acquisition of Safe Money Radio (June 2024) and the Roy Snarr Insurance Agency's seminar business (June 2025), the relaunch of the consumer marketplace in summer 2024, and advisory board appointments of Bart Catmull (October 2025) and Todd Clarke (April 2026). CEO Brett Blake leads the company; the firm employs 11-50 people.

Name

Annuity.com

Legal name

Annuity.com, Inc.

Website

https://annuity.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Annuity.com is a consumer-facing annuity education and comparison marketplace that helps individual retirement savers compare 2,400+ products from 60+ carriers via interactive tools and licensed independent agents, earning commission-based affiliate revenue as a licensed insurance agency.

Ownership category

akta.pro rank

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

akta.pro secondary industries

Retirement Income Planning & Decumulation Advisory (FSAEABAD), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Annuity comparison platform
• Retirement income planning
• Fixed annuity education
• Insurance product marketplace
• Annuity rate comparison

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Insurance Commission Revenue: As a licensed insurance agency (NPN: 21086345), Annuity.com earns commissions from insurance carriers when consumers purchase annuity products through the platform. The company states it is independent — not captive to any single insurance company — and compares products from 60+ carriers. Revenue is generated when users connect with licensed agents and complete annuity purchases.
2. Agent/Licensed Specialist Referrals: The platform connects consumers with licensed, independent annuity specialists. Annuity.com functions as the marketing and technology platform driving consumer acquisition, with commissioned agents completing the sales. The company describes a 'million-agent distribution model anchored in Annuities Under Management.'

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Annuity.com is an online marketplace and educational platform that helps individual consumers compare 2,400+ annuity products from 60+ insurance carriers through interactive planning tools and rate comparison. The platform provides daily-updated MYGA rates (sourced from Cannex), AI-informed calculators for retirement income planning, and educational guides reviewed by a CPA-credentialed advisory board. As a licensed insurance agency (NPN: 21086345), the company connects users with licensed, independent annuity specialists and earns commissions from carriers when annuity products are purchased.

Product overview

Annuity.com operates as a consumer-facing annuity marketplace and educational platform. The core offering combines comparison tools (MYGA Rate Comparison, Longevity Calculator, What Is Your Number Calculator, Tax Torpedo, IRMAA Risk Checker) with access to independent agents and extensive educational content. Users can compare 2,400+ annuity products from 60+ carriers through the marketplace, access AI-informed planning tools, and connect with licensed specialists. The platform provides expert-reviewed guides covering all major annuity types including Fixed, MYGA, Fixed Indexed (FIA), Variable, SPIA, DIA, and QLAC products. Educational content also includes strategy guides on 1035 Exchanges, annuity laddering, legacy planning, and tax considerations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 60+ insurance carriers and 2,400+ annuity products available for comparison on the platform
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Bart CatmullcoreStrategic or Co-development Partner · 4 November 2025Appointed as Chairman of the Advisory Board. Bart Catmull is a 23-year insurance C-suite veteran who spent 22+ years at Sagicor Life Insurance rising from CFO to President, and later served as Chief Strategy & Risk Officer at Security Mutual Life Insurance. His role involves guiding capital markets strategy and expanding carrier partnerships, providing deep industry expertise to the platform.
• Shane SharkeyminorStrategic or Co-development Partner · 11 June 2024Annuity.com acquired the retirement show 'Safe Money Radio' and partnered with producer Shane Sharkey to modernize content and expand digital presence. Sharkey is the producer of the acquired show and is collaborating with Annuity.com to update and expand the content, leveraging his expertise in retirement-focused media production.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Annuity.org: Annuity.org is one of the largest independent online educational and comparison resources for annuities, mirroring Annuity.com's positioning in retirement income research content and lead generation. Both operate as content-led, SEO-driven funnels into licensed agent networks rather than underwriting annuities themselves.
• Blueprint Income: Blueprint Income is a fintech marketplace focused specifically on simple, transparent annuity products (notably QLACs, SPIAs, and DIAs), very similar to Annuity.com's product-by-product comparison funnel. It sells directly to consumers while aggregating multiple carriers, sitting squarely in Annuity.com's competitive set.
• AnnuityFYI: AnnuityFYI is an independent annuity comparison and education platform that pairs educational content with connect-to-advisor flows, matching Annuity.com's marketplace plus licensed-agent referral model. Both compete for the same retirement-research organic search demand.
• WiserAdvisor: WiserAdvisor is a financial advisor matching service with material annuity-focused content and connect-to-advisor flows. It shares Annuity.com's consumer education plus licensed-advisor-referral mechanics, particularly for retirement-income products.

Broad incumbents

• NerdWallet: NerdWallet is a large, publicly-traded personal finance comparison and content platform that includes retirement income and annuity content within a much broader category footprint. It competes for the same SEO-driven inbound demand but operates at materially larger scale and brand reach.
• SelectQuote: SelectQuote is a publicly-traded insurance lead generation and distribution platform built on comparison-shopping funnels that route consumers into carrier products via captive and partner agents. Its click-to-call and lead-routing operations are analogous to Annuity.com's licensed-agent referral channel at much larger scale.
• PolicyGenius: PolicyGenius is a multi-line insurance comparison and lead-generation marketplace (life, disability, home, auto, and select annuity content) that connects consumers with licensed agents. Its marketplace-and-broker structure parallels Annuity.com's model even though annuities are a smaller portion of its mix.
• Bankrate: Bankrate (operated by Red Ventures) is a long-running financial product comparison publisher covering deposits, mortgages, credit cards, and retirement products including annuities. It is one of the most direct large-scale competitors for the same retirement-research organic search queries that drive Annuity.com's funnel.
• SmartAsset: SmartAsset runs one of the largest financial advisor and product matching marketplaces, including retirement income and annuity-advisor matching, alongside a content library similar in scope to Annuity.com's. While broader than annuity-only, it competes for the same high-intent retirement-income organic traffic.

Emerging players

• Gainbridge: Gainbridge is a digital-first annuity platform offering directly-issued MYGAs and FIAs with simplified online purchase. Unlike Annuity.com, it sells its own proprietary products rather than comparing across carriers, but it targets the same consumer seeking fast, online annuity acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/annuitycom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Annuity.com