PIXEVIA
PIXEVIA (Magma Solutions, UAB) is a Vilnius-based AI software company that builds autonomous-store and spatial-intelligence technology for convenience stores, gas stations, and larger retail chains, deployed across nine countries with IKI/REWE Group as its flagship enterprise customer.
- Company typePrivate
- Founded2019
- HeadquartersVilnius, Lithuania
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PIXEVIA does
PIXEVIA (legal name Magma Solutions, UAB) is a Vilnius, Lithuania-headquartered private AI software company building autonomous-store and spatial-intelligence technology for the retail sector. Founded in 2013 with a team of 11–50 employees, the company operates Europe's first AI-driven autonomous store, opened in Vilnius in 2019, and has since expanded to a fleet of 24/7 unmanned convenience and gas-station stores across multiple formats ranging from 18–40 m² container kiosks to 100–400 m² express stores.
The company's technology stack is anchored by PIXEVIA Core, a proprietary in-house AI system that has run in mission-critical retail applications since 2017 and integrates neural networks with statistical models on multimodal data. On top of this base, PIXEVIA offers two products: PIXEVIA AI Store, a fully autonomous retail platform providing real-time cashierless checkout, door/gate control, theft detection, age verification, and integration with cash machines, coffee machines, and tobacco dispensers; and PIXEVIA Catalyst, a spatial intelligence platform that fuses feeds from existing cameras into a 3D digital twin and adds shelf monitoring, retail media, and shopper analytics via an agentic reasoning layer.
PIXEVIA generates revenue through subscription licensing of its AI Store and Catalyst platforms, supplemented by hardware integration services. It sells primarily via enterprise field sales targeting convenience-store and gas-station chains, with live demo stores in Vilnius that prospects can visit. The flagship customer relationship is with IKI (part of REWE Group), with multiple deployed sites since 2022. The company's AI components are distributed across nine countries (Lithuania, Estonia, Latvia, France, Netherlands, UK, USA, Canada, Australia), and funding has come from EU research grants (2018 and 2020) and Baltic VC investors including Coinvest Capital, Iron Wolf Capital, Open Circle Capital, Practica Capital, and Tesonet.
PIXEVIA firmographics
Firmographics- Name
- PIXEVIA
- Legal name
- Magma Solutions, UAB
- Website
- https://pixevia.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PIXEVIA (Magma Solutions, UAB) is a Vilnius-based AI software company that builds autonomous-store and spatial-intelligence technology for convenience stores, gas stations, and larger retail chains, deployed across nine countries with IKI/REWE Group as its flagship enterprise customer.
- Ownership category
- akta.pro rank
PIXEVIA industry classification
Industry- Product category
- Retail Automation Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), Video Analytics & AI Security Solutions Integration (LPR, Facial, Behavior) (BPAKAGAK)
Keywords
Where PIXEVIA is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
PIXEVIA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Autonomous Store Platform Licensing: Licensing of the complete PIXEVIA autonomous store platform for deployment in convenience stores, gas stations, and other retail formats. Includes real-time checkout, door/gate control, inventory management, and analytics.
- Spatial Intelligence Platform (Catalyst): Computer vision platform that gives businesses complete understanding of their physical space. Reuses existing cameras to power operational intelligence, advertising, and shopper analytics.
- Hardware Integration: Integration with cleaning equipment, cash machines, coffee machines, tobacco dispensers, and other retail hardware. Includes age verification automation.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
PIXEVIA product offering
Product offeringCore offering
PIXEVIA builds AI software that turns existing cameras and sensors into the operating system for autonomous, cashierless retail stores. Its flagship PIXEVIA AI Store platform enables 24/7 unmanned checkout where customers tap a payment card, take items, and walk out with a virtual basket, while PIXEVIA Catalyst adds spatial intelligence — shelf monitoring, planogram compliance, retail media, and shopper analytics — on top of the same 3D digital-twin AI layer (PIXEVIA Core). The technology is sold to retail chains and gas station operators such as IKI (REWE Group) and deployed in container, pavilion, and express store formats.
Product overview
PIXEVIA offers two integrated products: the PIXEVIA AI Store platform for fully autonomous, cashierless retail stores (supporting compact container stores of 18-40 m2 through full express stores of 100-400 m2), and PIXEVIA Catalyst, a spatial intelligence platform that upgrades existing stores with computer vision analytics. Both products are powered by the proprietary PIXEVIA Core AI system (in-house developed since 2017) that handles computer vision, neural networks, and statistical models. The AI Store provides autonomous checkout and store operations, while Catalyst adds shelf monitoring, retail media, and shopper analytics on top of the same spatial cognition layer.
Differentiator
Problem solved
Functional benefit
Brands
- PIXEVIA Catalyst: Spatial Intelligence Platform that turns physical locations into intelligent spaces using computer vision and AI, providing real-time analytics for retail operations.
Products and services
- PIXEVIA AI Store Complete platform for fully unmanned and hybrid autonomous retail stores, providing real-time checkout, AI-driven inventory management, door and gate control, unusual behavior and theft alerts, automated age verification, and integration with cash machines, coffee machines, and tobacco dispensers. Supports store formats from compact containers (18-40 m²) to express stores (100-400 m²), and is targeted at convenience store and gas station operators such as IKI (REWE Group).
- PIXEVIA Catalyst (Spatial Intelligence Platform) Spatial intelligence platform that turns physical locations into intelligent spaces using computer vision across existing cameras. Provides shelf monitoring (out-of-stock alerts, planogram compliance), retail media (personalized DOOH content with verified impressions tied to foot traffic), and shopper analytics (heatmaps, dwell time, conversion, queue/incident detection), all built on a continuous 3D digital twin with agentic reasoning.
- PIXEVIA Core In-house AI engine combining neural networks and statistical models on multimodal data, with automotive- and military-grade communication and integration protocols. Underpins real-time computer vision, agentic reasoning, demand forecasting, anomaly/theft detection, and planogram compliance across PIXEVIA's products.
Quantifiable outcome
- In-and-out in 15 seconds with no barcode scanning or app downloads
- +2 more outcomes
Companies that use PIXEVIA
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
PIXEVIA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature10 records
PIXEVIA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- IKI / REWE GroupcoreIKI (part of REWE Group) operates multiple autonomous stores powered by PIXEVIA technology. Deployments include IKI Express 24/7 (600 SKUs), IKI Go White Bridge (1000 SKUs), and container stores at gas stations. This is a flagship customer relationship demonstrating enterprise-scale deployment of the autonomous store platform.
- NVIDIAminorPIXEVIA participated in exhibitions on joint stands with global AI leader NVIDIA, demonstrating technological credibility through association with a leading AI hardware company.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
PIXEVIA competitors and assessment
Company assessmentDirect peers
- Standard AI: Standard AI provides ceiling-mounted computer vision autonomous checkout for retailers. Competes head-to-head in the cashierless convenience and grocery segment with a comparable plug-and-play retrofit model.
- Grabango: Grabango provides checkout-free technology for grocery and convenience retailers via computer vision. Direct competitor in the cashierless retail space with similar technology stack.
- Zippin: Zippin sells AI-powered checkout-free technology combining cameras and shelf sensors. Targets the same convenience and gas-station use cases as PIXEVIA's AI Store platform.
- Trigo: Trigo builds computer-vision-based autonomous grocery stores with a similar ceiling-mounted camera + 3D model architecture. Directly competes with PIXEVIA for European retailer deals (Tesco, REWE, Aldi).
- AiFi: AiFi offers a camera-only, AI-powered checkout-free platform for convenience stores and gas stations. Closest direct competitor globally and likely chasing the same European convenience retail contracts as PIXEVIA.
- Sensei (formerly Dropit): Sensei offers autonomous store and shelf analytics technology for European retailers, with deployments in Portugal and beyond. Direct competitor with similar focus on European grocery and convenience formats.
Broad incumbents
- NCR Voyix: NCR Voyix provides enterprise retail technology including POS, self-checkout, and emerging computer vision analytics. Comparable as a broad retail-tech incumbent with overlapping operational intelligence and self-service offerings.
- Diebold Nixdorf: Diebold Nixdorf is a large retail technology and POS incumbent that increasingly bundles computer vision and self-checkout capabilities. A potential partner or competitor for PIXEVIA's hardware integrations with cash machines and gates.
- Amazon (Just Walk Out / Amazon Fresh): Amazon's Just Walk Out technology pioneered cashierless retail and is now being licensed externally. Massive incumbent setting category expectations and competing with PIXEVIA for enterprise retail deals.
Others
- VusionGroup (formerly SES-imagotag): VusionGroup offers IoT and digital shelf solutions for retail, including electronic shelf labels and store digitalization. Adjacent peer addressing shelf monitoring and in-store digital infrastructure that overlaps with PIXEVIA's Catalyst platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PIXEVIA social profiles
Digital presencePIXEVIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
PIXEVIA leadership team
Management profileNumber of profiles
Profiles1 record
PIXEVIA funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PIXEVIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PIXEVIA
What does PIXEVIA do?
PIXEVIA builds AI software that turns existing cameras and sensors into the operating system for autonomous, cashierless retail stores. Its flagship PIXEVIA AI Store platform enables 24/7 unmanned checkout where customers tap a payment card, take items, and walk out with a virtual basket, while PIXEVIA Catalyst adds spatial intelligence — shelf monitoring, planogram compliance, retail media, and shopper analytics — on top of the same 3D digital-twin AI layer (PIXEVIA Core). The technology is sold to retail chains and gas station operators such as IKI (REWE Group) and deployed in container, pavilion, and express store formats.
Is PIXEVIA a public or private company?
PIXEVIA is a private company. It is classified as venture growth investor backed and is currently operating.
When was PIXEVIA founded?
PIXEVIA was founded in 2019. It employs 11 to 50 people.
Where is PIXEVIA based?
PIXEVIA is headquartered in Vilnius, Lithuania, in the Europe region.
How does PIXEVIA make money?
Three revenue lines are on record. Autonomous Store Platform Licensing is the primary driver. The others are spatial Intelligence Platform (Catalyst) and hardware Integration.
Who are PIXEVIA's main competitors?
Direct peers on record are Standard AI, Grabango, Zippin, Trigo, AiFi and Sensei (formerly Dropit). Broad incumbents are NCR Voyix, Diebold Nixdorf and Amazon (Just Walk Out / Amazon Fresh). VusionGroup (formerly SES-imagotag) is listed as an others.
Does PIXEVIA have an API?
No public API is recorded for PIXEVIA.
What industry is PIXEVIA in?
PIXEVIA's product category is Retail Automation Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAEANAF, AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety). Its NAICS code is 5132 and its SIC code is 7372.