ReachFive
ReachFive is a Paris-based cloud-native Customer Identity and Access Management (CIAM) platform serving 100+ enterprise retailers and B2C brands across 90+ countries with authentication, consent management, and identity unification. Founded 2015; acquired by Purse in March 2024.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ReachFive does
ReachFive, legally CommuniThink SAS, is a Paris-headquartered Customer Identity and Access Management (CIAM) software company founded in 2015 and operating with a team of approximately 40 employees. The company provides a cloud-native, API-first platform that federates customer identities across web, mobile, and in-store touchpoints and offers five integrated modules — Connect (authentication), Control (consent and privacy compliance), Unify (omnichannel identity reconciliation), Authorize (third-party access), and Deploy (cloud-agnostic infrastructure). At the core of the platform are social login, passwordless and PassKeys (FIDO2) authentication, adaptive MFA, progressive profiling, account reconciliation, and a native GDPR-aligned consent management system, delivered with a 99.99% SLA across AWS, Azure, Google Cloud, and Alibaba deployments.
The platform manages over 330 million customer identities for more than 100 active clients in 90+ countries, with a reference portfolio anchored by major European retailers and luxury brands including LVMH, Dior, E.Leclerc, Fnac Darty, Lacoste, Leroy Merlin, La Redoute, and Printemps. ReachFive monetizes primarily through recurring SaaS subscriptions augmented by professional services delivered via a partner ecosystem of implementation firms, with quote-based enterprise pricing and no publicly disclosed tiers. Distribution is anchored in direct enterprise field sales targeting both business and IT leaders, supported by an API-first developer portal, industry events, and a content-led demand generation engine.
ReachFive was acquired in March 2024 by Purse, a Lille-based payment orchestration fintech founded in 2021, marking Purse's first external growth operation. Under the deal, ReachFive retains its leadership team with founder Jérémy Dallois continuing as CEO, and the company has expanded its addressable market into fintech-adjacent commerce use cases while continuing to invest in security certifications (ISO/IEC 27001:2022) and emerging authentication standards.
ReachFive firmographics
Firmographics- Name
- ReachFive
- Legal name
- CommuniThink SAS
- Website
- https://reachfive.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ReachFive is a Paris-based cloud-native Customer Identity and Access Management (CIAM) platform serving 100+ enterprise retailers and B2C brands across 90+ countries with authentication, consent management, and identity unification. Founded 2015; acquired by Purse in March 2024.
- Ownership category
- akta.pro rank
ReachFive industry classification
Industry- Product category
- Customer Identity and Access Management (CIAM)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)
- akta.pro secondary industry
- API Security & Service-to-Service Security (mTLS, Service Mesh Security) (HDABAHAN)
Keywords
Where ReachFive is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
ReachFive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (CIAM Platform License): ReachFive operates as a SaaS platform providing a Customer Identity and Access Management (CIAM) cloud platform. Enterprises subscribe to the platform on a recurring basis to manage customer identities, authentication, and consent across all digital channels. The acquisition by Purse (a payment orchestration fintech) in March 2024 positions ReachFive as part of a broader commerce experience platform.
- Professional Services: ReachFive collaborates with a large, diverse, and growing ecosystem of service partners to offer brands highly flexible implementation options. The platform is positioned within a broader customer experience transformation strategy, with partners implementing ReachFive and supporting brands across their entire journey.
Go-to-market motion4 records
Distribution channels3 records
Marketing channels10 records
ReachFive product offering
Product offeringCore offering
ReachFive provides a cloud-based Customer Identity and Access Management (CIAM) platform that federates and manages customer identities across all digital and physical touchpoints for large retailers and consumer brands. The platform delivers frictionless authentication (social login, passwordless, biometrics, MFA, passkeys), consent and privacy management for GDPR compliance, omnichannel identity unification with progressive profiling, and secure third-party identity sharing via OAuth 2.0, REST APIs, SDKs, and pre-built integrations with major commerce and marketing systems.
Product overview
ReachFive offers a unified CIAM (Customer Identity and Access Management) cloud platform designed for enterprise customer experience management. The platform consists of five integrated modules: Connect (frictionless authentication with biometrics, PassKeys, social login, and MFA), Control (consent management and privacy compliance), Unify (omnichannel customer identity reconciliation with progressive profiling), Authorize (third-party access management with pre-built integrations and open API), and Deploy (cloud-agnostic infrastructure supporting AWS, Azure, Google Cloud, Alibaba and regional providers with 99.99% SLA). The platform manages over 330 million customer identities across 90+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- ReachFive CIAM Platform Cloud-based Customer Identity and Access Management platform that federates and manages customer identities across all devices and touchpoints. Provides secure omnichannel authentication, consent management, customer identity unification, and third-party access authorization for large retailers and consumer brands. Comprises five integrated modules (Connect, Control, Unify, Authorize, Deploy) delivered as a single SaaS subscription.
Quantifiable outcome
- Social login achieves 85-92% success rate vs 70-80% for traditional email/password
- +9 more outcomes
Companies that use ReachFive
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles2 records
ReachFive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature18 records
ReachFive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- b.connectcoreReachFive announced a strategic partnership with b.connect, a digital platform dedicated to the digital transformation of local/proximity commerce. Together, the two companies aim to provide merchants and retail chains with best-in-class customer identity (CIAM) and loyalty solutions at the level of major retailers. The collaboration enables independent merchants and b.connect partner networks to access cutting-edge CIAM technology without technical complexity, boost customer engagement, and strengthen personal data security.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ReachFive competitors and assessment
Company assessmentDirect peers
- Auth0 (Okta): Auth0, acquired by Okta for ~$6.5B, is the closest direct competitor: a developer-first customer identity platform offering authentication, MFA, passwordless, SSO, and identity management — overlapping directly with ReachFive's CIAM modules across the same enterprise customer base.
- LoginRadius: LoginRadius is a direct CIAM competitor offering customer identity, MFA, social login, consent management, and progressive profiling for mid-market and enterprise B2C brands — closely matching ReachFive's feature set across verticals.
- Transmit Security: Transmit Security is a developer-first CIAM and fraud-prevention platform emphasizing passwordless authentication, identity orchestration, and account takeover prevention — overlapping directly with ReachFive's Connect/Authenticate and Data Breach Detection modules.
- OneWelcome: OneWelcome (formerly iWelcome) is a European CIAM specialist serving B2B and B2C brands with consent management, customer identity, and privacy-by-design tooling — overlapping with ReachFive's European retail and GDPR-focused positioning.
Broad incumbents
- Ping Identity: Ping Identity is a broad enterprise IAM/CIAM incumbent offering workforce and customer identity, federated SSO, MFA, and identity verification at global enterprise scale — overlapping with ReachFive's CIAM suite but serving a wider portfolio and larger organizations.
- Microsoft Entra ID (Azure AD): Microsoft Entra ID (formerly Azure AD) is the hyperscaler-bundled identity incumbent. Enterprises on Microsoft 365 often default to Entra for workforce and customer auth, posing ReachFive's most significant commercial threat through bundled pricing and global sales reach.
- AWS Cognito: AWS Cognito is the hyperscaler-bundled developer identity service inside the AWS ecosystem. Enterprises already on AWS for hosting may default to Cognito for customer authentication, competing head-to-head with ReachFive's cloud-native CIAM offering on price.
- SAP Customer Data Cloud (formerly Gigya): SAP Customer Data Cloud, derived from the Gigya acquisition, provides enterprise CIAM with consent and profile management, often bundled into SAP commerce and CRM stacks — competing with ReachFive for large retailers already in the SAP ecosystem.
Emerging players
- Stytch: Stytch is an emerging developer-first identity/authentication platform focused on passwordless, MFA, and B2B SSO with strong PLG motion — overlapping with ReachFive on developer-led authentication adoption and passkey support.
- WorkOS: WorkOS is an emerging developer-focused identity platform offering enterprise SSO, SCIM, directory sync, and authentication APIs — competing with ReachFive's Authorize and Connect modules for developer-led enterprise integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ReachFive social profiles
Digital presenceReachFive compliance and trust
Trust signalCompliance1 record
ReachFive financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReachFive leadership team
Management profileNumber of profiles
Profiles3 records
ReachFive funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReachFive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReachFive
What does ReachFive do?
ReachFive provides a cloud-based Customer Identity and Access Management (CIAM) platform that federates and manages customer identities across all digital and physical touchpoints for large retailers and consumer brands. The platform delivers frictionless authentication (social login, passwordless, biometrics, MFA, passkeys), consent and privacy management for GDPR compliance, omnichannel identity unification with progressive profiling, and secure third-party identity sharing via OAuth 2.0, REST APIs, SDKs, and pre-built integrations with major commerce and marketing systems.
Is ReachFive a public or private company?
ReachFive is a private company. It is classified as corporate owned and is currently operating.
When was ReachFive founded?
ReachFive was founded in 2015. It employs 11 to 50 people.
Where is ReachFive based?
ReachFive is headquartered in Paris, France, in the Europe region.
How does ReachFive make money?
Two revenue lines are on record. SaaS Subscription (CIAM Platform License) is the primary driver. The others are professional Services.
Who are ReachFive's main competitors?
Direct peers on record are Auth0 (Okta), LoginRadius, Transmit Security and OneWelcome. Broad incumbents are Ping Identity, Microsoft Entra ID (Azure AD), AWS Cognito and SAP Customer Data Cloud (formerly Gigya). Emerging players are Stytch and WorkOS.
Does ReachFive have an API?
Yes. ReachFive provides a REST API that allows enterprises to create custom integrations between ReachFive and third-party systems. The API is complemented by SDKs and webhooks to accelerate integration work. The platform supports OAuth 2.0 protocol for secure authorization and data sharing with third-party systems. Developer documentation is at developer.reachfive.com.
What industry is ReachFive in?
ReachFive's product category is Customer Identity and Access Management (CIAM). Its primary akta.pro industry code is BPAMAEAE, Authentication (MFA/Passwordless/Biometrics) Platforms, with a secondary code of HDABAHAN, API Security & Service-to-Service Security (mTLS, Service Mesh Security). Its NAICS code is 5182 and its SIC code is 7370.