Datactics
Datactics provides low-code, self-service data quality and matching software combining rule-based validation with AI/ML-augmented features for banks, insurers, and government agencies handling regulatory data compliance.
- Company typePrivate
- Founded2016
- HeadquartersBelfast, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Datactics does
Datactics Limited is a Belfast-headquartered private software company that provides low-code, self-service data quality and matching software primarily for regulated enterprises in financial services, insurance, and government. Its platform combines rule-based data profiling, validation, deduplication, and remediation with AI/ML-augmented features (notably the Augmented Data Quality product launched in November 2023) and an NLP-based entity resolution engine, supported by a thick-client FlowDesigner rule-building studio. Deployments are flexible across cloud, on-premise, and air-gapped environments, with the Data Readiness solution hosted in an ISO 27001:2022 certified environment.
The product portfolio is structured as a platform-plus-modules architecture: core products include Data Readiness (pre-built validation for FSCS, FATCA, EMIR, BCBS 239 compliance), Custom DQMatch (entity and instrument matching), Datactics GovTech (public sector with security-cleared engineers), and ADQ; add-on modules include DeepDive (analytics), the LEI Match Engine (bulk legal-entity matching against GLEIF), and a Digital Data Validation Sandbox. Customers include HSBC, Bank of Ireland UK, Danske Bank, ClearBank, Investec, Arion Bank, Maybank, RBC Brewin Dolphin, M&G, Gallagher, AJG, Thomson Reuters, Nu Skin, NHS Business Services Authority, Renfrewshire Health & Social Care Partnership, and the UK Home Office.
Datactics operates an enterprise field sales model with direct engagement by experienced data engineers, supplemented by channel partnerships with Solidatus and MANTA for data lineage integration and Invest NI-supported international expansion. Revenue is generated through annual software subscriptions, professional services for solution configuration and deployment, and managed validation services. The company has raised approximately $6M USD across multiple funding rounds from 2006 through a £2M Series A led by Par Equity in May 2021, has been recognized in the Gartner Magic Quadrant for Augmented Data Quality Solutions for three consecutive years through 2024 (positioned as a Niche Player), and operates from offices in Belfast (headquarters), London, Milan, and New York.
Datactics firmographics
Firmographics- Name
- Datactics
- Legal name
- Datactics Limited
- Website
- https://datactics.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Datactics provides low-code, self-service data quality and matching software combining rule-based validation with AI/ML-augmented features for banks, insurers, and government agencies handling regulatory data compliance.
- Ownership category
- akta.pro rank
Datactics industry classification
Industry- Product category
- Data Quality Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Quality, Profiling & Cleansing (HDAEADAD)
- akta.pro secondary industries
- Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB), Data Observability & Monitoring (HDAEADAI), Data Enrichment, Categorization & Normalization (merchant clean-up, taxonomy) (FSAGACAD)
Keywords
Where Datactics is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Datactics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Licenses and Subscriptions: Data quality software platform sold as licenses or subscriptions with flexible hosting options (cloud, on-premise, air-gapped). Pricing described as competitive with flexible customization options.
- Professional Services: Solution configuration, building, and implementation services provided by experienced data engineering team. Includes deployment support and additional support options.
- Data Readiness Validation Service: On-demand or one-off validation services for regulatory compliance, hosted in ISO-27001 certified environment. Can be provided as pay-as-you-go or subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Data Readiness - Cloud-hosted validation service |
| Subscription | Annual | Enterprise Platform - Self-Service Data Quality |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Datactics product offering
Product offeringCore offering
Datactics develops and sells self-service data quality and matching software for regulated industries including banking, finance, insurance, and government. The core platform combines AI/ML with rule-based approaches to enable data profiling, matching, validation, deduplication, and remediation. Key products include the Augmented Data Quality (ADQ) platform, Data Readiness for regulatory compliance validation (FSCS, FATCA, EMIR), Custom DQMatch for entity resolution, and GovTech for public sector clients.
Product overview
Datactics is a data quality and matching software company offering a platform-plus-modules architecture. The core platform is the Augmented Data Quality (ADQ) solution, which combines AI/ML with self-service data quality capabilities. The product portfolio includes Data Readiness (regulatory compliance validation for FSCS, FATCA, EMIR), Custom DQMatch (custom matching for entity resolution), GovTech (public sector solution), and DeepDive (analytics). The platform supports both Windows and Linux operating systems and can be deployed on-premise, in the cloud, or in air-gapped environments. The architecture is highly configurable with modular components including FlowDesigner for rule building and supports integration with data lineage platforms like MANTA and Solidatus.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Readiness A regulatory compliance validation solution designed for financial services firms to validate data before submission to regulatory authorities using pre-built rules. It validates existing internal processes, identifies undetected issues, and highlights potential improvements for data, people and technology processes, with flexible hosting and customization options.
- Custom DQMatch Custom data quality and matching capabilities for accurate deduplication and matching of complex entity or instrument data to improve decision-making or create valuable data products. Augments customer teams and technology to deliver tailored solutions.
- Datactics GovTech A solution for public sector firms combining a trusted, secure software platform for data wrangling, data classification, and data quality management with the services of security-cleared data engineers. Supports transparency, efficiency, and citizen outcomes.
- Augmented Data Quality (ADQ) An AI/ML-augmented data quality platform that leverages advanced algorithms and machine learning to automate data quality management. The goal is to correct data, learn from this, and automatically adapt and improve quality over time. Reduces manual intervention in entity resolution by up to 45%.
Quantifiable outcome
- Reduces manual intervention in entity resolution by up to 45%
- +3 more outcomes
Companies that use Datactics
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Datactics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature5 records
Datactics partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- SolidatuscorePartnership announced December 2022 to deliver trust in enterprise data quality. Combines Datactics' self-service data quality and matching with Solidatus' data lineage discovery, visualization and management solution.
- MANTAcorePartnership announced April 2022 to deliver advanced data quality and lineage capabilities. World-class data lineage platform integration extending joint customer value.
- InvestecmajorMarch 2025 partnership for FSCS digital data validation sandbox. Datactics developed digital sandbox to help assess data systems and processes prior to regulatory audits.
- Arion BankmajorJune 2018 partnership with Iceland's leading digital bank for data quality solutions supporting enterprise data management program. Selected after thorough vendor selection process.
- BigIDminorJoint webinar November 2023 on preparing data for AI. Co-hosted by BigID's Chief Data Officer and Datactics team discussing impact of LLMs and data readiness.
- EDM CouncilminorCo-hosted webinar demonstrating AI-enabled data quality for EDM Council members featuring CTO Alex Brown, Head of AI Dr. Fiona Browne, and CEO Stuart Harvey.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Datactics competitors and assessment
Company assessmentDirect peers
- Informatica: Informatica is the dominant enterprise data quality, integration and governance platform, recognized as a Leader in the Gartner MQ for Augmented Data Quality Solutions and competing head-to-head with Datactics in financial services and government accounts.
- Precisely: Precisely offers a data integrity suite covering data quality, matching, enrichment and geospatial, with deep penetration in financial services and insurance — directly comparable to Datactics' regulated-industry focus and entity resolution capabilities.
- Experian Data Quality: Experian's data quality division provides matching, profiling and cleansing tools aimed at banks and insurers, overlapping with Datactics' Custom DQMatch and Data Readiness offerings.
- Melissa Data: Melissa provides global address verification, identity validation and data quality APIs/services; its contact data quality and matching capabilities overlap with Datactics' entity resolution and regulatory use cases.
- Talend (Qlik): Talend (now part of Qlik) provides data quality, data integration and governance tooling with strong self-service capabilities, overlapping directly with Datactics' profiling, cleansing and matching use cases.
- Ataccama: Ataccama sells an AI-augmented data quality and data governance platform, with similar positioning around self-service data quality, profiling and matching for regulated industries — the closest like-for-like competitor to Datactics' ADQ.
Broad incumbents
- Collibra: Collibra is a leading data intelligence/catalog platform that increasingly bundles data quality and governance capabilities, addressing adjacent buyer needs to Datactics' Data Readiness offering.
- SAP Master Data Governance: SAP's Master Data Governance and data quality offerings sit inside the broader SAP suite, competing with Datactics at large enterprise customers — particularly banks running SAP — but without Datactics' standalone, vendor-agnostic positioning.
- IBM InfoSphere QualityStage: IBM's InfoSphere QualityStage is an established enterprise data quality and matching platform, frequently competing with Datactics in large banks and government accounts as part of broader IBM data and analytics deals.
Emerging players
- Great Expectations: Great Expectations is an open-source data quality and testing framework popular with modern data teams; it overlaps with Datactics on data validation and profiling but is more developer-centric and lacks Datactics' regulated-industry, no-code workflow.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
Datactics social profiles
Digital presenceDatactics compliance and trust
Trust signalCompliance2 records
Datactics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datactics leadership team
Management profileNumber of profiles
Profiles10 records
Datactics funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datactics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datactics
What does Datactics do?
Datactics develops and sells self-service data quality and matching software for regulated industries including banking, finance, insurance, and government. The core platform combines AI/ML with rule-based approaches to enable data profiling, matching, validation, deduplication, and remediation. Key products include the Augmented Data Quality (ADQ) platform, Data Readiness for regulatory compliance validation (FSCS, FATCA, EMIR), Custom DQMatch for entity resolution, and GovTech for public sector clients.
Is Datactics a public or private company?
Datactics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Datactics founded?
Datactics was founded in 2016. It employs 51 to 100 people.
Where is Datactics based?
Datactics is headquartered in Belfast, United Kingdom, in the Europe region.
How does Datactics make money?
Three revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are professional Services and data Readiness Validation Service.
Who are Datactics's main competitors?
Direct peers on record are Informatica, Precisely, Experian Data Quality, Melissa Data, Talend (Qlik) and Ataccama. Broad incumbents are Collibra, SAP Master Data Governance and IBM InfoSphere QualityStage. Great Expectations is listed as an emerging player.
Does Datactics have an API?
No public API is recorded for Datactics.
What industry is Datactics in?
Datactics's product category is Data Quality Software. Its primary akta.pro industry code is HDAEADAD, Data Quality, Profiling & Cleansing, with a secondary code of HDAEADAB, Data Governance Platforms (Policies, Stewardship, Workflows). Its NAICS code is 5132 and its SIC code is 7372.