Rise & Fall
Rise & Fall is a London-based DTC brand selling luxury-grade bedding and apparel (cashmere, merino, organic cotton) at 60-80% below traditional luxury prices, using direct-to-maker just-in-time production and a single Shopify storefront serving individual consumers across 25+ countries.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Rise & Fall firmographics
Firmographics- Name
- Rise & Fall
- Legal name
- Rise & Fall
- Website
- https://riseandfall.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rise & Fall is a London-based DTC brand selling luxury-grade bedding and apparel (cashmere, merino, organic cotton) at 60-80% below traditional luxury prices, using direct-to-maker just-in-time production and a single Shopify storefront serving individual consumers across 25+ countries.
- Ownership category
- akta.pro rank
Rise & Fall industry classification
Industry- Product category
- Premium Bedding and Apparel
- NAICS
- Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)
- akta.pro primary industry
- Bedding & Bed Linens Retail (Sheets, Duvets, Mattress Protectors) (CRAIABAD)
- akta.pro secondary industries
- Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL), Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Pillows & Pillow Systems Retail (CRAIABAC)
Keywords
Where Rise & Fall is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rise & Fall business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales of luxury bedding and apparel through own e-commerce storefront. One-time purchase model for individual products with all-inclusive pricing including duties and taxes for international orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bedding products ranging from pillowcases to complete bundle sets |
| Unit Pricing | Pay-as-you-go | Apparel including knitwear, cashmere, and outerwear |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Rise & Fall product offering
Product offeringCore offering
Rise & Fall is a UK-based direct-to-consumer brand selling luxury bedding and apparel at up to 80% less than traditional luxury brands. The company partners directly with makers worldwide and produces in small, near just-in-time runs to eliminate waste and inflated mark-ups. Its product range spans hotel-grade cotton bedding (sateen and percale) and apparel for men and women using premium natural fibers such as Grade-A Mongolian cashmere, organic cotton, Australian merino wool, silk, and silk-cotton blends.
Product overview
Rise & Fall is a UK-based direct-to-consumer brand offering luxury clothing and homeware at up to 80% less than traditional luxury brands. The company operates on a direct-to-consumer model, partnering with the world's best makers and producing in small, near just-in-time runs to cut out waste and inflated mark-ups. The product portfolio consists of three main categories: (1) Bedding - including the Soft & Smooth sateen cotton collection (fitted sheets, duvet sets, pillowcases, bundles) and Crisp & Cool organic percale cotton collection; (2) Women's Apparel - including cashmere wraps, silk-cotton cardigans, merino tops, knitwear, and casual wear; (3) Men's Apparel - including cashmere sweaters, silk-cotton knit polos, merino wool items, and everyday basics. Materials include Grade-A Mongolian cashmere, organic cotton (GOTS-certified), Australian merino wool (RWS-certified), silk, and silk-cotton blends.
Differentiator
Problem solved
Functional benefit
Products and services
- Soft & Smooth Sateen Bedding Collection Hotel-grade cotton sateen bedding collection featuring fitted sheets, flat sheets, duvet sets, pillowcases and bundles. Made from extra-long staple cotton with a silky smooth sateen weave, 600 thread count, and OEKO-TEX certification, targeted at consumers seeking luxury hotel-quality bedding at accessible prices.
- Crisp & Cool Percale Bedding Collection Organic percale cotton bedding collection designed for breathability and temperature regulation, including duvet sets, fitted sheets, flat sheets, pillowcases and bundles. Made from 100% GOTS-certified organic extra-long staple cotton and targeted at sleepers seeking naturally cool, breathable bedding.
- Bedding Bundles Pre-configured bedding bundles combining duvet sets, fitted sheets, flat sheets and pillowcases at discounted bundle pricing ($284-$368), sold as complete bedroom setups for consumers seeking a single coordinated purchase.
- Women's Cashmere Collection Women's luxury cashmere apparel including oversized cashmere wraps, jumpers, and open collar polos, made from Grade-A Mongolian cashmere combed by hand for ultra-soft, durable yarn, priced significantly below traditional luxury brands such as MaxMara.
- Women's Knitwear Collection Women's knitwear including silk-cotton cardigans, cashmere-merino wraps, jumpers, sweaters and tops blending natural fibers (silk, cotton, cashmere, merino) for refined everyday staples.
- Women's Apparel Collection Complete women's wardrobe line including tops, t-shirts, shirts, trousers, shorts, skirts, dresses and accessories in cashmere, merino, cotton, silk, and silk-cotton blends, produced in the same factories used by luxury brands.
- Men's Cashmere Collection Men's luxury cashmere apparel including finest cashmere 1/4 zip jumpers and cashmere-merino fisherman rib knits, sourced from Mongolian goats with Grade-A fibers and priced well below luxury cashmere brands.
- Men's Knitwear Collection Men's knitwear including silk-cotton fine knit polos, cotton twist pique polos, jumpers and sweatshirts, blending natural fibers for year-round comfort and style.
- Men's Apparel Collection Complete men's wardrobe line including t-shirts, shirts, trousers, shorts and accessories in cashmere, merino wool, cotton, silk-cotton, and linen, manufactured in the same factories used by leading luxury brands.
- Silk-Cotton Apparel Line Silk-cotton blend clothing items including cardigans, vests, fine knit polos and wraps for men and women, combining silk's sheen with cotton's breathability for refined everyday comfort.
- Merino Wool Apparel Line 100% Australian Merino wool apparel including superfine button-front tops, knitwear and base layers for men and women, RWS-certified with natural insulating and moisture-wicking properties for year-round performance.
- Soft & Smooth Premium Cotton Fitted Sheet Hotel-quality sateen cotton fitted sheet in 600 thread count, made from world's finest extra-long staple cotton with extra-grippy elastic and short-side label for easy bed-making, OEKO-TEX certified and REACH-compliant.
Quantifiable outcome
- 60-80% less than traditional luxury pricing
- +2 more outcomes
Companies that use Rise & Fall
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Rise & Fall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Rise & Fall partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- FretteminorSame manufacturer as Rise & Fall - indicates shared manufacturing facility/partner for bedding production. Frette is a luxury Italian bedding brand.
- Four SeasonsminorSame manufacturer as Rise & Fall - indicates shared manufacturing facility for bedding products. Four Seasons is known for luxury hospitality bedding.
- CasperminorSame manufacturer as Rise & Fall - indicates shared manufacturing facility for bedding products.
- Parachute HomeminorSame manufacturer as Rise & Fall - indicates shared manufacturing facility for bedding products. Parachute Home is a direct-to-consumer bedding competitor.
- Chinese SupplierscoreMaterial sourcing partner for cashmere and other materials from China, alongside UK-based suppliers.
- UK SupplierscoreMaterial sourcing partner based in the UK, alongside Chinese suppliers.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Rise & Fall competitors and assessment
Company assessmentDirect peers
- Parachute Home: Direct-to-consumer bedding and home essentials brand selling premium sheets, duvets, and towels online. Shares manufacturers with Rise & Fall (per company data) and is explicitly named in Rise & Fall's pricing comparison marketing.
- Brooklinen: DTC bedding brand selling sheets, duvets, and pillows directly to consumers with a similar premium-but-affordable positioning. Competes head-to-head in the soft & smooth / crisp & cool bedding category.
- Coyuchi: Organic and sustainably sourced DTC bedding and home textiles brand. Explicitly named in Rise & Fall's pricing comparison and targets the same GOTS-certified organic cotton consumer segment.
- Quince: DTC affordable-luxury brand selling cashmere, knitwear, and bedding at factory-direct pricing. Closest direct peer in apparel (cashmere jumpers, wraps) using the same direct-to-maker value proposition.
- Boll & Branch: DTC premium bedding brand selling organic cotton sheets, duvets, and towels with strong sustainability credentials (Fair Trade, GOTS). Competes in the same organic cotton bedding segment.
- Everlane: Pioneer of DTC affordable-luxury essentials, applying the direct-to-maker cost-disclosure model to apparel and accessories. Closely comparable business model and customer segment to Rise & Fall's apparel line.
- Cuyana: DTC women's apparel and accessories brand emphasizing natural fibers, longevity, and 'fewer better things' positioning. Comparable customer profile and direct-to-maker supply chain ethos to Rise & Fall.
Broad incumbents
- Casper: Larger DTC sleep brand spanning mattresses, bedding, and bedroom furniture. Shares a manufacturer with Rise & Fall (per company data) and operates in adjacent sleep/sleep-products categories.
- Frette: Established Italian luxury bedding brand supplying high-end hotels and consumers globally. Shares a manufacturer with Rise & Fall (per company data) and represents the traditional-luxury incumbent whose pricing Rise & Fall undercuts.
Emerging players
- Tuckernuck: DTC curated marketplace and private-label brand for affordable-luxury women's apparel and home goods. Comparable target customer and category overlap with Rise & Fall's women's apparel and homeware lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rise & Fall social profiles
Digital presenceRise & Fall compliance and trust
Trust signalCompliance4 records
Rise & Fall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rise & Fall leadership team
Management profileNumber of profiles
Rise & Fall funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rise & Fall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rise & Fall
What does Rise & Fall do?
Rise & Fall is a UK-based direct-to-consumer brand selling luxury bedding and apparel at up to 80% less than traditional luxury brands. The company partners directly with makers worldwide and produces in small, near just-in-time runs to eliminate waste and inflated mark-ups. Its product range spans hotel-grade cotton bedding (sateen and percale) and apparel for men and women using premium natural fibers such as Grade-A Mongolian cashmere, organic cotton, Australian merino wool, silk, and silk-cotton blends.
Is Rise & Fall a public or private company?
Rise & Fall is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rise & Fall founded?
Rise & Fall was founded in 2018. It employs 1 to 10 people.
Where is Rise & Fall based?
Rise & Fall is headquartered in London, United Kingdom, in the Europe region.
How does Rise & Fall make money?
One revenue line is on record: E-commerce Product Sales.
Who are Rise & Fall's main competitors?
Direct peers on record are Parachute Home, Brooklinen, Coyuchi, Quince, Boll & Branch, Everlane and Cuyana. Broad incumbents are Casper and Frette. Tuckernuck is listed as an emerging player.
Does Rise & Fall have an API?
No public API is recorded for Rise & Fall.
What industry is Rise & Fall in?
Rise & Fall's product category is Premium Bedding and Apparel. Its primary akta.pro industry code is CRAIABAD, Bedding & Bed Linens Retail (Sheets, Duvets, Mattress Protectors), with a secondary code of IMAOAEAL, Luxury & Couture / Small-Batch Cut & Sew. Its NAICS code is 315 and its SIC code is 5600.