Wollit
Wollit is a London-based consumer fintech app that helps UK renters, new UK residents, and credit-rebuilders strengthen their credit profiles by reporting monthly rent and subscription payments to Experian, Equifax, and TransUnion for a £9.99/month subscription with no credit check required to join.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Wollit does
Wollit Ltd is a UK-based consumer fintech headquartered in London that operates a £9.99/month subscription mobile and web application designed to help users build and improve credit profiles reported to Experian, Equifax, and TransUnion. The company structures its subscription as an interest-free loan repaid via monthly direct debit, which is reported as a loan repayment to the credit reference agencies; it additionally reports qualifying rent payments to Experian and Equifax. The primary user base is UK renters with thin or no credit files, supplemented by new UK residents and individuals rebuilding credit after setbacks, served via a self-serve product-led growth motion with no credit check required to join and a 14-day money-back guarantee.
The platform bundles six core tools — Rent Reporting, Payment Reporting, Olli AI (an Anthropic Claude-powered credit assistant), Affordability Boost (spending-pattern analysis via Open Banking), Credit Smart (gamified education), and Credit Wins (bill-payment optimisation) — alongside a Tenant Passport feature for rental applications and an FCA-regulated Credit Finder broking service (FRN 781247). The technology stack relies on TrueLayer for read-only Open Banking connectivity, Stripe for subscription billing, Anthropic Claude for AI features, and a standard marketing and analytics layer (Segment, Mixpanel, Customer.io, Intercom, Twilio SendGrid). Wollit reports it has helped 350,000+ people to date, with a stated mission to reach 1 million by 2027.
Commercial economics are driven by a single tier priced at £9.99/month with no contractual lock-in, generating roughly £119.88 in gross annual subscription revenue per active user. Distribution relies on organic SEO for credit-education queries, paid social targeting credit-conscious renters, and referral partnerships with ClearScore, MoneySupermarket, Three, letting agents, and fintech platforms. Backed by BBVA, Anthemis, Fuel Ventures, Triple Point Ventures, Form Ventures, and Plug and Play, Wollit has disclosed approximately $6.35M in funding across 2019, 2020, and 2022 rounds, and operates with a 1–10 person team.
Wollit firmographics
Firmographics- Name
- Wollit
- Legal name
- Wollit Ltd
- Website
- https://wollit.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wollit is a London-based consumer fintech app that helps UK renters, new UK residents, and credit-rebuilders strengthen their credit profiles by reporting monthly rent and subscription payments to Experian, Equifax, and TransUnion for a £9.99/month subscription with no credit check required to join.
- Ownership category
- akta.pro rank
Wollit industry classification
Industry- Product category
- Consumer Credit Building
- NAICS
- Activities Related to Credit Intermediation (5223), Other Activities Related to Credit Intermediation (522390)
- SIC
- Personal Credit Institutions (6141), Services-Consumer Credit Reporting, Collection Agencies (7320), Finance Services (6199)
- akta.pro primary industry
- Credit Score Monitoring & Credit Building (FSAGADAE)
- akta.pro secondary industry
- Credit Education, Monitoring & Consumer Credit Management Tools (FSAKAKAJ)
Keywords
Where Wollit is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wollit business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Monthly Subscription: Recurring monthly subscription at £9.99/month providing access to all six credit-building tools. Customers pay via direct debit. 14-day money-back guarantee on first payment. Cancel anytime with no penalties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Complete credit toolkit subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Wollit product offering
Product offeringCore offering
Wollit operates a subscription-based credit-building platform priced at £9.99/month that helps UK consumers build credit history by reporting their rent payments and Wollit subscription payments to UK credit reference agencies (Experian, Equifax, and TransUnion). The platform combines six integrated tools — Rent Reporting, Payment Reporting, an AI credit assistant (Olli), Affordability Boost, Credit Smart education, and Credit Wins — with open banking integration for personalised insights and credit broking services.
Product overview
Wollit is a unified credit health platform offering a comprehensive toolkit for building and improving credit profiles in the UK. The platform operates on a single subscription model (£9.99/month) providing six integrated tools: Rent Reporting (reports rent to Experian and Equifax), Payment Reporting (reports subscription payments to all three CRAs), Olli AI (24/7 credit assistant powered by Anthropic Claude), Affordability Boost (spending pattern analysis), Credit Smart (educational content with rewards), and Credit Wins (bill analysis). The platform also offers a Tenant Passport feature for renters and operates a regulated Credit Finder service for credit broking. Wollit differentiates itself by combining multiple credit-building mechanisms in one subscription, with no credit check required to join, a 14-day money-back guarantee, and cancel-anytime flexibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Rent Reporting Reports monthly rent payments to Experian and Equifax credit reference agencies, turning existing rent commitments into verifiable credit history that lenders can recognise. Available to UK tenants who pay rent.
- Payment Reporting Reports monthly Wollit subscription payments as loan repayments to all three UK credit agencies (Experian, Equifax, TransUnion), building consistent payment history month by month.
- Olli AI 24/7 AI credit assistant trained on the UK credit system that answers questions about credit, provides account management, and suggests personalised improvements. Powered by Anthropic Claude AI.
- Affordability Boost Analyses spending patterns from connected bank accounts to show users what lenders see before they apply for credit, identifying red flags and improvement opportunities.
- Credit Smart Bite-sized credit education courses with quizzes and rewards, building financial literacy alongside credit history.
- Credit Wins Identifies which of the user's existing bill payments are building credit and which opportunities they are missing, helping optimise credit-building strategy.
- Tenant Passport AI-generated summary of income, affordability, rent payment history and financial reliability based on verified bank data, valid for 30 days and shareable with landlords.
- Credit Finder Regulated credit broking service that helps users find credit cards and loans. Wollit Ltd is authorised and regulated by the FCA for credit broking activities (FCA FRN 781247).
Quantifiable outcome
- Users report credit score improvements of 100-250+ points within 2-4 months of consistent use
- +4 more outcomes
Companies that use Wollit
Customer profileSegments3 records
Ideal customer profiles3 records
Wollit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature8 records
Wollit partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- TrueLayer LimitedcoreOpen banking provider enabling Wollit to access bank transaction data securely. TrueLayer is authorised by the FCA (FRN 793171) under Payment Services Regulations 2017. Provides read-only access to bank accounts for rent detection, spending analysis, and financial insights without storing banking credentials.
- ClearScorecoreMajor UK credit reference agency using Equifax data. Wollit is featured on the ClearScore platform, providing distribution and credibility through an established credit brand.
- MoneySupermarketcoreLeading UK price comparison site where Wollit is featured, providing customer acquisition through a trusted financial comparison platform.
- ThreeminorUK mobile network operator partnership, potentially offering Wollit to Three's customer base as part of financial wellbeing initiatives.
- CredibilityminorCredit-related service partner featured on Wollit's website, suggesting a co-marketing or referral relationship.
- Letting AgentscoreReferral partnership program targeting letting agents who can recommend Wollit to tenants looking to build credit. Commission earned on successful sign-ups.
- Property PlatformscoreIntegration or referral partnerships with property platforms, enabling Wollit to reach renters at key moments in their tenancy journey.
- Employee Benefits / Financial Wellbeing ProvidersminorPartnerships to offer Wollit as part of employee financial wellbeing benefits packages, targeting employed individuals looking to improve credit health.
- FintechscoreCo-branded experiences and integrations with other fintech companies, creating seamless customer journeys for credit-building products.
- Banks & LendersminorPartnerships with banks and lenders who may refer customers with thin credit files to Wollit as a credit-building option.
- Credit Reference AgenciescoreWollit reports payment data to Experian, Equifax, and TransUnion credit reference agencies, and rent data to Experian and Equifax. These are data partnerships enabling the core credit-building functionality.
- Anthropic PBCcoreAI provider powering Wollit's Olli assistant and bank transaction analysis features. Anthropic Claude AI processes transaction data to identify income patterns, categorise spending, detect rent payments, and generate financial insights. Data Processing Addendum and UK IDTA in place. Anthropic does not use customer data for model training.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Wollit competitors and assessment
Company assessmentDirect peers
- Loqbox: UK credit-building subscription that helps thin-file consumers improve credit scores by reporting regular payments to UK CRAs. Closest direct competitor with a near-identical product model, pricing tier, and target customer (renters, newcomers, credit rebuilders).
- CreditLadder: UK rent reporting service that reports tenant payments to Experian and Equifax. Direct overlap with Wollit's Rent Reporting feature and similar target segment of renters looking to convert rent into credit history.
- Self (formerly Self Lender): US credit-builder loan and rent-reporting platform with a similar subscription-style installment model that reports payments to CRAs. Most relevant international peer for benchmarking credit-builder unit economics and product roadmap.
- MoneyLion: US fintech offering credit-builder loans, credit monitoring, and financial wellness tools in a single subscription. Comparable business model combining credit building with AI-driven personal finance guidance.
Broad incumbents
- TransUnion UK: One of the three UK CRAs Wollit reports into. TransUnion's consumer credit education, score products, and potential direct credit-building offerings overlap with Wollit's positioning.
- Experian UK: One of the three UK credit reference agencies Wollit reports into. Experian's own consumer products (free score, Experian Boost) compete directly with Wollit's credit-building features and could expand similar paid tiers.
- ClearScore: UK's largest free credit score and comparison platform, using Equifax data. Wollit is already featured on ClearScore as a distribution partner, and ClearScore's free credit education and lender matching overlap with several of Wollit's tools at zero price.
- Credit Karma UK: UK arm of Credit Karma offering free credit scores, monitoring, and lender matching. Represents the free alternative to Wollit's subscription and could pressure Wollit's pricing if it expands into payment-reporting features.
Emerging players
- Canopy: UK rent reporting and rental referencing platform that builds credit profiles and tenant passports for renters. Comparable on the rent reporting and Tenant Passport propositions, with overlap in landlord and letting agent distribution channels.
- Plum: UK consumer fintech using open banking for personal finance management and savings. Adjacent in target customer (UK consumers seeking financial wellness) and open banking infrastructure, with potential overlap in credit-related product extensions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wollit social profiles
Digital presenceWollit compliance and trust
Trust signalCompliance3 records
Wollit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wollit leadership team
Management profileNumber of profiles
Profiles2 records
Wollit funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wollit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wollit
What does Wollit do?
Wollit operates a subscription-based credit-building platform priced at £9.99/month that helps UK consumers build credit history by reporting their rent payments and Wollit subscription payments to UK credit reference agencies (Experian, Equifax, and TransUnion). The platform combines six integrated tools — Rent Reporting, Payment Reporting, an AI credit assistant (Olli), Affordability Boost, Credit Smart education, and Credit Wins — with open banking integration for personalised insights and credit broking services.
Is Wollit a public or private company?
Wollit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wollit founded?
Wollit was founded in 2018. It employs 1 to 10 people.
Where is Wollit based?
Wollit is headquartered in London, United Kingdom, in the Europe region.
How does Wollit make money?
One revenue line is on record: monthly Subscription.
Who are Wollit's main competitors?
Direct peers on record are Loqbox, CreditLadder, Self (formerly Self Lender) and MoneyLion. Broad incumbents are TransUnion UK, Experian UK, ClearScore and Credit Karma UK. Emerging players are Canopy and Plum.
Does Wollit have an API?
No public API is recorded for Wollit.
What industry is Wollit in?
Wollit's product category is Consumer Credit Building. Its primary akta.pro industry code is FSAGADAE, Credit Score Monitoring & Credit Building, with a secondary code of FSAKAKAJ, Credit Education, Monitoring & Consumer Credit Management Tools. Its NAICS code is 5223 and its SIC code is 6141.