Three
THREE is a Berkshire Hathaway-owned U.S. small business insurance carrier offering a single simplified 3-page policy that bundles property, liability, workers compensation, commercial auto, and cyber coverage, serving long-tail SMB customers across 11+ industry verticals in 28 states via direct online and independent agent channels.
- Company typePrivate
- Founded2019
- HeadquartersOmaha, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Three does
THREE (legal name: Berkshire Hathaway Direct Insurance Company, dba THREE) is a U.S. small business insurance carrier that issues a single, simplified 3-page insurance policy bundling property, general liability, workers compensation, commercial auto, and cyber coverage into one contract. Founded in 2019 and headquartered in Omaha, Nebraska, the company operates as a wholly-owned subsidiary of Berkshire Hathaway, leveraging the parent's A++ A.M. Best financial strength rating, AA+ S&P rating, and $38 billion in claims paid in 2019 to compete on trust and price in a category where carrier solvency drives purchase decisions. THREE targets long-tail SMB customers across 11+ industry verticals including restaurants and taverns, hospitality, residential construction, cleaning and janitorial, technology services, retail and wholesale, trade contractors, personal services, professional financial services, landscaping, and creative services — explicitly excluding higher-risk segments such as roofing, logging, work above 40 feet, and short-term rentals.
The company's underlying technology centers on its proprietary 3-page policy architecture, which replaces traditional multi-page commercial insurance contracts with a plain-language document designed to eliminate fine print, coverage gaps, and exclusions common in piecemeal SMB insurance. Distribution runs through two channels: a direct self-serve online quoting flow (quotes.threeinsurance.com, 10–15 minute completion) supported by licensed Small Business Advisors reachable at 1-800-507-4495, and a dedicated independent agent portal (login.agents.threeinsurance.com) with quote cloning, limit customization, mid-application rejection visibility, and direct underwriter chat. The company holds a 4.8 out of 5 verified customer rating and is licensed in 28 U.S. states.
Revenue is generated through insurance premiums collected on annual or 12-equal-monthly billing cycles, with auto-pay and audit-based premium adjustment mechanics. Pricing is quote-based and risk-adjusted, with the company advertising up to 50% customer savings versus purchasing equivalent coverage from separate carriers — a value proposition structurally enabled by Berkshire Hathaway's underwriting infrastructure and capital reserves. The company has no external funding rounds (parent-funded), no public shareholders, and approximately 501–1,000 employees across offices in Omaha, Pittston, and Wilkes-Barre.
Three firmographics
Firmographics- Name
- Three
- Legal name
- Berkshire Hathaway Direct Insurance Company, dba THREE
- Website
- https://threeinsurance.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- THREE is a Berkshire Hathaway-owned U.S. small business insurance carrier offering a single simplified 3-page policy that bundles property, liability, workers compensation, commercial auto, and cyber coverage, serving long-tail SMB customers across 11+ industry verticals in 28 states via direct online and independent agent channels.
- Ownership category
- akta.pro rank
Three industry classification
Industry- Product category
- Small Business Commercial Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Other Direct Insurance (except Life, Health, and Medical) Carriers (524128), Insurance Agencies and Brokerages (524210)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial General Liability (CGL) (FSAJADAA)
- akta.pro secondary industries
- Network Security & Privacy Liability (Third-Party) (FSAJAOAE), General Liability Insurance (FSAJAMAE), Product Liability (FSAJADAC), Public Liability (Premises/Operations) (FSAJADAD)
Keywords
Where Three is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Three business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Premium Revenue: THREE collects insurance premiums from small business policyholders on an annual or monthly payment basis. Premiums are estimated based on information provided at application and subject to annual audit per policy terms. The company offers 12 equal monthly payments and automatic bank draft payment options. Auto-pay recurring card payment is also available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom small business insurance quote combining multiple coverages in one policy |
| Subscription | Annual | Annual subscription with audit-based premium adjustment |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Three product offering
Product offeringCore offering
THREE sells simplified small business insurance through a single proprietary 3-page policy that consolidates general liability, workers' compensation, commercial property, business auto, and cyber liability coverage into one plain-language document with no traditional fine print. Policies are underwritten by Berkshire Hathaway Direct Insurance Company and tailored by industry vertical (restaurants, hospitality, contractors, cleaning, retail, technology services, etc.) across 28 U.S. states.
Product overview
THREE by Berkshire Hathaway is a small business insurance company that offers a single comprehensive 3-page insurance policy covering multiple business-critical coverages. The core product combines property, liability, workers' compensation, business auto, and cyber protection into one unified policy designed to eliminate gaps and coverage overlaps common with traditional piecemeal insurance approaches. The company provides industry-specific insurance products tailored for restaurants & taverns, hospitality (hotels/motels/inns), residential construction, cleaning & janitorial, technology services, retail & wholesale, trade contractors, personal services & care, professional financial services, landscaping, and creative services. THREE also offers an Agent Portal platform for insurance agents to quote and manage policies. All coverage is backed by Berkshire Hathaway Direct Insurance Company.
Differentiator
Problem solved
Functional benefit
Products and services
- THREE Small Business Insurance Policy A single 3-page commercial insurance policy underwritten by Berkshire Hathaway Direct Insurance Company that combines general liability, property, workers' compensation, commercial auto, and cyber liability coverage into one plain-language document for U.S. small businesses. Available across 28 states via direct online quote, phone, or independent insurance agents.
- Agent Portal Web-based platform at login.agents.threeinsurance.com that enables independent insurance agents and brokers to quote, bind, and service THREE small business insurance policies on behalf of clients, with features including mid-application quote rejection visibility, quote cloning, limit and deductible customization, and direct underwriter chat.
Quantifiable outcome
- Customers report saving approximately 50% compared to purchasing separate policies from multiple insurers
- +2 more outcomes
Companies that use Three
Customer profileSegments9 records
Ideal customer profiles3 records
Three technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Three partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Three competitors and assessment
Company assessmentBroad incumbents
- The Hartford: Large incumbent carrier with a substantial small business division offering workers' comp, general liability, property, and auto. Comparable in SMB multi-line coverage but operates across broader customer segments including mid-market and group benefits.
- AmTrust Financial Services: Specialty P&C insurer with a strong focus on small commercial workers' comp and BOP. Comparable in targeting SMB and lower-mid-market risks with packaged coverage, particularly in restaurants, contractors, and hospitality.
- Progressive Commercial: Commercial lines arm of Progressive offering commercial auto, BOP, and workers' comp to small businesses. Comparable in SMB distribution but relies on a traditional agency channel rather than a fully digital self-serve model.
- Liberty Mutual Business Insurance: Large national carrier offering BOP, workers' comp, commercial auto, and general liability to SMBs through agents and direct channels. Comparable in product breadth and SMB focus but with a much larger agent-driven distribution footprint.
Direct peers
- CoverWallet: Digital SMB insurance brokerage (acquired by Aon) that aggregates quotes from multiple carriers for liability, workers' comp, and BOP. Comparable in digital-first SMB distribution and multi-line bundling, though operating as a brokerage rather than direct carrier.
- Simply Business: Online SMB insurance marketplace comparing policies from multiple carriers across general liability, workers' comp, and BOP. Comparable in targeting SMBs with a digital, simplified buying experience.
- Next Insurance: Digital-first small business insurer offering bundled general liability, workers' comp, commercial auto, and professional liability with instant online quoting. Direct competitor to THREE in serving SMBs across multiple verticals with a streamlined purchase experience.
- biBERK: Berkshire Hathaway's other direct-to-consumer small commercial insurance brand offering workers' comp, general liability, commercial auto, and BOP online. Sister brand within Berkshire Hathaway and most direct internal comparable for THREE's strategy and economics.
- Hiscox: Specialist insurer with a dedicated small business division offering general liability, professional liability, and BOP online to U.S. SMBs. Comparable in targeting underserved SMB segments with simplified digital distribution.
Emerging players
- Thimble: Digital small commercial insurer (acquired by Verizon) offering on-demand general liability and professional liability for freelancers, contractors, and small businesses. Comparable in digital SMB distribution and simplified policy language, though narrower in product scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Three social profiles
Digital presenceThree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Three leadership team
Management profileNumber of profiles
Profiles1 record
Three funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Three M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Three
What does Three do?
THREE sells simplified small business insurance through a single proprietary 3-page policy that consolidates general liability, workers' compensation, commercial property, business auto, and cyber liability coverage into one plain-language document with no traditional fine print. Policies are underwritten by Berkshire Hathaway Direct Insurance Company and tailored by industry vertical (restaurants, hospitality, contractors, cleaning, retail, technology services, etc.) across 28 U.S. states.
Is Three a public or private company?
Three is a private company. It is classified as corporate owned and is currently operating.
When was Three founded?
Three was founded in 2019. It employs 501 to 1,000 people.
Where is Three based?
Three is headquartered in Omaha, United States, in the North America region.
How does Three make money?
One revenue line is on record: insurance Premium Revenue.
Who are Three's main competitors?
Broad incumbents on record are The Hartford, AmTrust Financial Services, Progressive Commercial and Liberty Mutual Business Insurance. Direct peers are CoverWallet, Simply Business, Next Insurance, biBERK and Hiscox. Thimble is listed as an emerging player.
Does Three have an API?
No public API is recorded for Three.
What industry is Three in?
Three's product category is Small Business Commercial Insurance. Its primary akta.pro industry code is FSAJADAA, Commercial General Liability (CGL), with a secondary code of FSAJAOAE, Network Security & Privacy Liability (Third-Party). Its NAICS code is 524126 and its SIC code is 6331.