Amino Payments
Amino Payments is a Philadelphia-based private payments company founded in 2017 that brings transparency to online advertising by eliminating fraud, waste, and abuse. The for-profit company operates with an 11–50 person team and has raised approximately $6.35 million in disclosed funding.
- Company typePublic
- Founded2017
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Amino Payments does
Amino Payments is a Philadelphia-based private payments company founded in 2017 that operates at the intersection of digital advertising and financial technology. Per the company's stated positioning, it focuses on bringing transparency to online advertising by addressing fraud, waste, and abuse in the ad ecosystem through payment-layer interventions. The firm is registered as a for-profit entity, employs between 11 and 50 people, and operates from the United States with its public web presence at aminopay.com.
The company's known capital history comprises approximately $6.35 million disclosed across three funding transactions between 2017 and 2019. The initial seed round in July 2017 raised $1.85 million led by First Round Capital. A subsequent round in February 2018 raised $4.5 million, again led by First Round Capital with participation from Flex Capital, AperiamVentures, Nyca Partners, Tessera Capital Partners, Western Technology Investment, and Brandtech Ventures. A January 2019 transaction with Western Technology Investment is recorded in the funding history at $0 disclosed equity, consistent with venture debt or non-equity financing.
Beyond firmographics and capital history, the available materials do not document Amino Payments' product architecture, pricing mechanics, named customers, revenue mix, leadership team, integrations, or recent operating activity. The investment thesis implied by the company's positioning — using payment rails to enforce advertising transparency — has not been corroborated by product-level disclosure, customer wins, or technology descriptions in the data provided.
Amino Payments firmographics
Firmographics- Name
- Amino Payments
- Legal name
- Integral Ad Science, Inc.
- Website
- https://aminopay.com
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amino Payments is a Philadelphia-based private payments company founded in 2017 that brings transparency to online advertising by eliminating fraud, waste, and abuse. The for-profit company operates with an 11–50 person team and has raised approximately $6.35 million in disclosed funding.
- Ownership category
- akta.pro rank
Amino Payments industry classification
Industry- Product category
- Ad Fraud Detection and Prevention
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
- akta.pro secondary industry
- A2A Payouts & Disbursements (FSAMAFAG)
Keywords
Where Amino Payments is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Amino Payments business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS/Platform Subscription: Integral Ad Science operates as a media measurement and optimization platform, providing software-as-a-service solutions to advertisers, agencies, and publishers. The company charges for access to its quality measurement, verification, and optimization tools, typically through subscription or usage-based contracts.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Amino Payments product offering
Product offeringCore offering
Amino Payments is a payments company that brings transparency to online advertising by eliminating fraud, waste, and abuse. The company operates a technology platform designed to verify and validate digital advertising transactions, ensuring that advertising spend is directed toward legitimate, quality impressions rather than fraudulent or low-value inventory.
Product overview
Integral Ad Science (IAS) is a global media measurement and optimization platform offering a comprehensive suite of solutions across ad fraud detection, brand safety, viewability, contextual targeting, and attention measurement. The portfolio includes core verification products (Ad Verification, Brand Safety & Suitability, Viewability, Ad Fraud), innovation products (Quality Impressions™, IAS Agent), and channel-specific solutions for CTV & Video, Open Web, Social Platforms, Mobile & In-App, and Digital Audio. IAS positions itself as serving Advertisers & Agencies, Publishers, and Platforms & Partners, providing both measurement and optimization capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Quality Impressions™: Campaign quality measurement solution to optimize performance on every screen and device
- IAS Agent
- Quality Connect
Products and services
- Amino Payments Transparency Platform A payments-based transparency solution for online advertising that eliminates fraud, waste, and abuse by verifying digital advertising transactions. Designed for advertisers, agencies, and ad technology firms seeking financial accountability for their digital media spend.
Quantifiable outcome
- 28% lower Cost Per Click (CPC)
- +1 more outcomes
Companies that use Amino Payments
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Amino Payments technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability3 records
Feature5 records
Amino Payments partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- AdobecoreAdobe is a technology partner integrated with IAS measurement solutions, allowing joint customers to access media quality data within Adobe's advertising platform.
- The Trade DeskcoreThe Trade Desk is a demand-side platform partner integrated with IAS for viewability and brand safety measurement on programmatic campaigns.
- GooglecoreGoogle is integrated with IAS for YouTube measurement and broader advertising technology interoperability.
- Meta (Facebook)coreMeta platforms integrated with IAS for social media advertising quality measurement across Facebook and Instagram.
- MicrosoftcoreMicrosoft is a technology partnership for integrated advertising solutions.
- Amazon Web ServicescoreAWS is a cloud infrastructure partner supporting IAS platform operations.
- TikTokcoreTikTok integrated with IAS for brand safety and measurement on the short-form video platform.
- YouTubecoreYouTube integrated with IAS for video viewability and brand safety measurement.
- LinkedIncoreLinkedIn integrated with IAS for professional social media advertising quality measurement.
- SnapcoreSnap (Snapchat) integrated with IAS for advertising quality measurement.
- RedditcoreReddit integrated with IAS for brand safety and viewability measurement.
- PinterestcorePinterest integrated with IAS for advertising quality measurement.
- Twitter/XcoreTwitter (X) integrated with IAS for advertising measurement.
- DatabrickscoreDatabricks CustomerLake partnership enables first-party data activation through IAS, allowing customers to turn static data into dynamic audiences at AI speed.
Scale indicators3 records
Recent moves3 records
Expansion highlights1 record
Amino Payments competitors and assessment
Company assessmentDirect peers
- Integral Ad Science: Publicly traded global leader (NASDAQ: IAS) in ad verification, fraud detection, brand safety, and viewability. Most directly comparable to Amino Payments because it operates in the same 'eliminate fraud, waste, and abuse in advertising' category Amino targets.
- CHEQ: Cybersecurity-grade ad verification and fraud-prevention vendor serving enterprise demand-side platforms and advertisers. Closely aligned with Amino's fraud-mitigation positioning with a similar challenger-vs-incumbent posture.
- DoubleVerify: Publicly traded media effectiveness and verification platform covering fraud, brand safety, viewability, and attention. Overlaps Amino on the ad-fraud/transparency thesis and is one of the two dominant independents in the space.
- Pixalate: Cross-platform ad fraud detection, privacy, and compliance analytics. Operates at the same intersection of ad-transparency and traffic quality where Amino Payments plays.
- HUMAN: Bot mitigation and ad fraud prevention platform serving many of the same DSP/SSP and platform customers Amino would target. Comparable as a specialist fraud-prevention vendor competing against broader measurement incumbents.
Broad incumbents
- AppsFlyer: Mobile measurement and attribution leader with adjacent fraud-protection and audience-management capabilities. A scaled incumbent in the broader ad-transparency/measurement category where Amino competes.
- Adjust: Mobile measurement, attribution, and fraud prevention suite. Comparable as a broader-stack incumbent addressing advertiser demand for spend transparency on mobile/in-app.
Emerging players
- Singular: Marketing attribution and fraud-prevention platform for mobile and cross-channel advertisers. Similar challenger posture and customer overlap with Amino in mid-market ad-tech buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Amino Payments social profiles
Digital presenceAmino Payments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amino Payments leadership team
Management profileNumber of profiles
Amino Payments funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amino Payments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amino Payments
What does Amino Payments do?
Amino Payments is a payments company that brings transparency to online advertising by eliminating fraud, waste, and abuse. The company operates a technology platform designed to verify and validate digital advertising transactions, ensuring that advertising spend is directed toward legitimate, quality impressions rather than fraudulent or low-value inventory.
Is Amino Payments a public or private company?
Amino Payments is a public company. It is classified as venture growth investor backed and is currently operating.
When was Amino Payments founded?
Amino Payments was founded in 2017. It employs 11 to 50 people.
Where is Amino Payments based?
Amino Payments is headquartered in Philadelphia, United States, in the North America region.
How does Amino Payments make money?
One revenue line is on record: saaS/Platform Subscription.
Who are Amino Payments's main competitors?
Direct peers on record are Integral Ad Science, CHEQ, DoubleVerify, Pixalate and HUMAN. Broad incumbents are AppsFlyer and Adjust. Singular is listed as an emerging player.
Does Amino Payments have an API?
No public API is recorded for Amino Payments.
What industry is Amino Payments in?
Amino Payments's product category is Ad Fraud Detection and Prevention. Its primary akta.pro industry code is FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets), with a secondary code of FSAMAFAG, A2A Payouts & Disbursements. Its NAICS code is 522320.