GetGloby
GetGloby is an AI-powered platform that translates and adapts marketing content into 100+ languages for global enterprises, combining generative AI with a curated human editor network. Acquired by MarketFully in 2025 and consolidated into the unified MarketFully.AI platform.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GetGloby does
GetGloby is an AI-powered multilingual content marketing platform that translates and adapts advertising and content campaigns into 100+ languages. The platform combines generative AI, natural language processing, and knowledge retrieval capabilities with a curated human editor and linguist network (5% acceptance rate) to deliver translation, transcreation, and content creation services for global enterprises. Its product surface spans Adaptive Translation, Adaptive Transcreation, Adaptive Creation, Adaptive Content AI, and InContent AI modules, supported by a "25+ years of proprietary data" training corpus and positioned within an "InContent Marketing" methodology that adapts content InMarket, InLanguage, and InCulture.
The company was founded in 2021 (alternate source: 2022) by Diego Antista (CEO) and Juan Fusoni and was originally focused on AI-driven ad campaign translation. In November 2025, GetGloby was acquired by MarketFully, a Lightview Capital-backed multilingual content marketing platform, and consolidated alongside KeyContent, MotionPoint, and The Social Element into the unified MarketFully.AI platform under CEO Mathieu Champigny. The consolidated entity operates from Coconut Creek, FL (US headquarters) and London (European office) and is positioned as an enterprise-grade platform with HITRUST, PCI, and GDPR compliance certifications.
GetGloby operates a subscription-based enterprise SaaS model with custom-quote pricing, sold exclusively through direct enterprise sales — no self-serve or consumer channels are offered. The target customer base is global multinational enterprises, with named logos spanning Manufacturing/Flooring (Mohawk), Ticketing (Stubhub), Software (Asana), Rail (Amtrak), Luxury Fashion (Gucci), Jewelry (Pandora), Hospitality (Leonardo Hotels, RIU Hotels), Travel (Latam, PriceTravel), and Marketing Services (Making Science, McCormick, Rudderstack). Marketing channels combine content marketing, webinars, hosted industry events, PR, and a free Global Discoverability Audit funnel targeting enterprise marketing leaders.
GetGloby firmographics
Firmographics- Name
- GetGloby
- Legal name
- MarketFully
- Website
- https://getgloby.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- GetGloby is an AI-powered platform that translates and adapts marketing content into 100+ languages for global enterprises, combining generative AI with a curated human editor network. Acquired by MarketFully in 2025 and consolidated into the unified MarketFully.AI platform.
- Ownership category
- akta.pro rank
GetGloby industry classification
Industry- Product category
- Multilingual Content Marketing Software
- NAICS
- Translation and Interpretation Services (541930), Translation and Interpretation Services (54193)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Multilingual/Translation Communication Apps (BPAMACAJ)
Keywords
Where GetGloby is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GetGloby business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Enterprise SaaS Platform Subscription: GetGloby operates as part of MarketFully's AI-powered multilingual content marketing platform, offering subscription-based access to its technology platform with human-in-the-loop services for enterprise clients requiring scalable multilingual content solutions
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
GetGloby product offering
Product offeringCore offering
GetGloby provides an AI-powered multilingual content marketing platform that translates, transcreates, and creates marketing content into 100+ languages with human editorial refinement. The platform combines generative AI, NLP, and a vetted human linguist network to enable global enterprises to localize websites, ad campaigns, and content for multiple markets while preserving brand voice and cultural resonance. Following its 2025 acquisition by MarketFully, the offering is now delivered as part of the unified MarketFully.AI platform.
Product overview
GetGloby, acquired by MarketFully, is now integrated into MarketFully.AI — a unified AI-powered multilingual content marketing platform. The platform consists of multiple integrated modules including Adaptive Translation, Adaptive Transcreation, Adaptive Creation, Adaptive Content AI, InContent AI, and Website Localization Platform. These modules work together to enable global marketing teams to create content InMarket, InLanguage, and InCulture through AI-powered automation refined by human linguistic expertise. GetGloby operates as an acquired brand now rebranded under the MarketFully umbrella.
Differentiator
Problem solved
Functional benefit
Products and services
- MarketFully.AI AI-powered multilingual content marketing platform that integrates translation, transcreation, and content creation services with human-in-the-loop workflows for global enterprise marketing teams.
- Adaptive Translation AI-powered translation service that adapts marketing content for multilingual audiences with human editor refinement for cultural fluency and brand consistency.
- Adaptive Transcreation Cultural adaptation service that goes beyond literal translation to ensure marketing content resonates authentically with target audiences in different markets.
- Adaptive Creation AI-powered content creation module that generates marketing materials in multiple languages with human editorial oversight for brand voice consistency.
- Adaptive Content AI AI framework for assessing content adaptation strategies across languages and cultures, determining when translation versus deeper adaptation is needed for optimal SEO/GEO performance and cultural resonance.
- InContent AI AI-powered component of the InContent Marketing methodology that helps marketers create content that resonates InMarket, InLanguage, and InCulture.
- Website Localization Platform Platform for localizing websites into multiple languages, enabling global enterprises to launch fully localized web presences quickly (e.g., Mohawk launched Spanish and Vietnamese websites in 30 days).
Quantifiable outcome
- 70% of global enterprises struggle to scale localized content efficiently
- +6 more outcomes
Companies that use GetGloby
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles1 record
GetGloby technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
GetGloby partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- KeyContentcoreGetGloby was integrated along with KeyContent and other acquisitions into MarketFully.AI as part of a strategic brand consolidation to unify multilingual content marketing capabilities under one platform. KeyContent was one of the recent acquisitions being integrated into the unified commercial and operational platform.
- MotionPointcoreMotionPoint was consolidated into MarketFully.AI along with GetGloby and other brands as part of the strategic brand unification initiative. The integration combined website localization, translation, and transcreation services under the unified AI-powered platform.
- The Social ElementcoreThe Social Element was acquired by MarketFully and integrated into the unified platform along with GetGloby and other acquisitions. CEO Mathieu Champigny's immediate priority was to integrate this acquisition into a unified commercial and operational platform.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
GetGloby competitors and assessment
Company assessmentEmerging players
- DeepL: DeepL is an AI-powered neural translation provider offering high-quality machine translation for enterprise and individual users, with growing enterprise APIs. It represents the AI-only competitor against GetGloby's hybrid model and is rapidly expanding into enterprise localization workflows.
- Unbabel: Unbabel combines Large Language Models with human post-editors to provide enterprise translation for customer support, marketing, and content workflows. Its AI-and-human hybrid model is conceptually similar to GetGloby's approach, though Unbabel is more focused on CX use cases.
Direct peers
- Smartling: Smartling is a translation management SaaS platform serving enterprise marketing, product, and CX teams with AI-assisted translation workflows. It is the closest direct competitor to GetGloby's adaptive translation and transcreation capabilities, with a similar enterprise GTM motion and comparable integration-first architecture.
- Lokalise: Lokalise is a cloud-based localization platform for product, marketing, and support content, offering TMS, in-context editing, and automation for continuous localization. It directly competes with GetGloby's multilingual content adaptation use cases for mid-market and enterprise digital teams.
- Phrase (formerly Memsource): Phrase is a localization platform combining translation management, machine translation, and AI-powered quality estimation for enterprises. It is comparable to GetGloby in serving enterprise marketing and product localization with SaaS plus services, and competes head-to-head on TMS and AI-assisted workflows.
- Crowdin: Crowdin is a localization platform for software, apps, and digital content with strong automation, vendor marketplace, and AI translation features. It serves a similar enterprise and digital-agency customer base with comparable technology stack and feature overlap to GetGloby's adaptive platform.
Broad incumbents
- TransPerfect: TransPerfect is a global language and business services company offering translation, interpretation, and content localization across 200+ languages. It competes with GetGloby across enterprise translation and localization, but as a much larger full-service incumbent with broader capabilities.
- Lionbridge: Lionbridge is one of the world's largest language service providers offering translation, localization, and multilingual content services to global enterprises. It is a broad incumbent that competes with GetGloby's full-service multilingual marketing offering, with much larger scale and broader service portfolio.
- RWS Group: RWS is a global content solutions and IP services company providing translation, localization, and language technology to regulated industries. It competes with GetGloby in enterprise multilingual content, with stronger depth in regulated verticals (life sciences, legal, financial) and a parallel language-technology product suite.
- Welocalize: Welocalize is a global translation and localization services company offering multilingual content, AI data services, and language technology platforms. It directly competes with GetGloby for enterprise multilingual content marketing budgets, with a broader services-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GetGloby social profiles
Digital presenceGetGloby compliance and trust
Trust signalCompliance3 records
GetGloby financial estimates
Financial estimateRevenue estimate
Valuation estimate
GetGloby leadership team
Management profileNumber of profiles
Profiles2 records
GetGloby funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GetGloby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GetGloby
What does GetGloby do?
GetGloby provides an AI-powered multilingual content marketing platform that translates, transcreates, and creates marketing content into 100+ languages with human editorial refinement. The platform combines generative AI, NLP, and a vetted human linguist network to enable global enterprises to localize websites, ad campaigns, and content for multiple markets while preserving brand voice and cultural resonance. Following its 2025 acquisition by MarketFully, the offering is now delivered as part of the unified MarketFully.AI platform.
Is GetGloby a public or private company?
GetGloby is a private company. It is classified as corporate owned and is currently acquired.
When was GetGloby founded?
GetGloby was founded in 2022. It employs 11 to 50 people.
Where is GetGloby based?
GetGloby is headquartered in New York, United States, in the North America region.
How does GetGloby make money?
One revenue line is on record: enterprise SaaS Platform Subscription.
Who are GetGloby's main competitors?
Emerging players on record are DeepL and Unbabel. Direct peers are Smartling, Lokalise, Phrase (formerly Memsource) and Crowdin. Broad incumbents are TransPerfect, Lionbridge, RWS Group and Welocalize.
Does GetGloby have an API?
No public API is recorded for GetGloby.
What industry is GetGloby in?
GetGloby's product category is Multilingual Content Marketing Software. Its primary akta.pro industry code is BPAMACAJ, Multilingual/Translation Communication Apps. Its NAICS code is 541930 and its SIC code is 7372.