Squizify
Squizify is a Brisbane-based SaaS platform founded in 2019 that digitizes food safety compliance for hospitality, retail, healthcare, and food service operators. Its mobile-first platform combines IoT temperature monitoring, digital checklists, auditing, and analytics, serving 3,000+ venues across five countries with customers including 7-Eleven, IHG, and Kempinski.
- Company typePrivate
- Founded2019
- HeadquartersBrisbane, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Squizify does
Squizify Pty Ltd is a Brisbane, Australia-based SaaS company founded in 2019 that operates a digital food safety compliance platform for hospitality, food service, convenience retail, healthcare, and education operators. The platform replaces paper-based compliance checklists and manual temperature logs with mobile-first digital workflows, automated record-keeping, and IoT-enabled wireless temperature monitoring using sensors deployed in fridges, freezers, bain-maries, and cold-storage units. Squizify also offers digital auditing with HACCP support, food label printing, a multi-property analytics dashboard, Bluetooth device integration, and an imalert food safety training module delivered through a partnership with HACCP International. The system is cloud-based on AWS infrastructure with mobile apps on iOS and Android, and is in use across more than 3,000 venues and 10,000 active users in Australia, New Zealand, Thailand, Japan, and the United States.
The business operates three revenue streams: per-venue SaaS subscriptions on monthly or annual billing, hardware sales of IoT temperature sensors, and professional services billed at US$300 per hour for implementation and integration work. Distribution combines direct enterprise field sales targeting large multi-site operators (hotel groups, QSR chains, convenience retail), self-serve product-led growth through mobile app stores and the company website (including a Risk Calculator tool), and a four-tier partner program covering referral, reseller, technology/integration, and insurance partners. Enterprise-grade security and compliance certifications (ISO 27001, SOC 1/2 Type 2/3, HIPAA, GDPR, CCPA) on AWS infrastructure support sales into regulated buyers.
Squizify is founder-led by Daniel McDouall and has raised approximately $11 million across two disclosed rounds, including a $10 million Series A in December 2024 led by Coreline Ventures. The Series A funds the company's 2025 expansion into Japan and ongoing product localization across APAC. Notable enterprise customers include 7-Eleven, InterContinental Hotels Group (IHG), Kempinski, The Ascott, Minor Hotels, ALH Hotels, Ampol, Mad Mex, Zambrero, Soul Origin, Betty's Burgers, and Robina Hospital, while mid-market accounts span childcare, convenience retail, and QSR segments. The platform has recorded over 1 billion data points and runs more than 3 million compliance checks annually, providing a growing operational dataset.
Squizify firmographics
Firmographics- Name
- Squizify
- Legal name
- Squizify Pty Ltd
- Website
- https://squizify.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Squizify is a Brisbane-based SaaS platform founded in 2019 that digitizes food safety compliance for hospitality, retail, healthcare, and food service operators. Its mobile-first platform combines IoT temperature monitoring, digital checklists, auditing, and analytics, serving 3,000+ venues across five countries with customers including 7-Eleven, IHG, and Kempinski.
- Ownership category
- akta.pro rank
Squizify industry classification
Industry- Product category
- Food Safety Compliance Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- FSMS Software Platforms (QMS/FSMS, CAPA, Document Control, Audit Management) (AFALANAC)
- akta.pro secondary industries
- Food Quality Assurance (QA) Programs & Supplier Quality Management (AFALAAAL), Supplier Quality Assurance & Vendor Approval Programs (AFALALAB)
Keywords
Where Squizify is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Squizify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Subscription: SaaS subscription model with monthly and annual billing options. Plans are structured per venue/location with end-user seat pricing. Auto-renewal with 30 days notice to cancel.
- Hardware Sales: IoT temperature sensors and monitoring hardware sold as add-on components. Sensors deployed in fridges, freezers, bain-maries, and food storage areas.
- Professional Services: Implementation and integration services at US$300 per hour. Onsite professional services include travel, accommodation, and out-of-pocket expenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription plan |
| Subscription | Annual | Annual subscription plan |
| Other | Pay-as-you-go | Professional Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Squizify product offering
Product offeringCore offering
Squizify provides a cloud-based, mobile-first SaaS platform that digitizes food safety compliance for food service businesses. The platform combines digital checklists, automated record-keeping, IoT wireless temperature sensors, HACCP auditing, label printing, and multi-site analytics into a single unified system that replaces paper-based compliance workflows. Offerings are sold as per-venue subscriptions with optional hardware (IoT sensors) and paid implementation services.
Product overview
Squizify is a unified food safety compliance platform (SaaS) offered as a single integrated solution rather than modular components. The platform comprises the core Squizify Food Safety Management Platform as the central hub, supported by seven integrated capabilities: Wireless Temperature Monitoring (IoT sensors), Analytics (reporting dashboard), Auditing (HACCP compliance), Label Printing, Reporting (automated documentation), and Integrated Devices (Bluetooth/IoT connectivity). An additional addon is imalert Food Safety Training for staff certification. The platform is mobile-first, works on any device, and is available via monthly or annual subscription plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Squizify Food Safety Management Platform
Quantifiable outcome
- Reclaimed close to 9,000 labour hours annually for a major hotel group through digital monitoring
- +4 more outcomes
Companies that use Squizify
Customer profileNamed customers16 records
Segments9 records
Ideal customer profiles5 records
Squizify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature6 records
Squizify partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- imalert (HACCP International)coreimalert provides food safety training integrated with Squizify's platform. The I'm Alert training program offers interactive food safety lessons covering foodborne illness, temperature control, food storage, contamination, cleanliness, food disposal, packaging, and food recalls. Training is available 24/7 online with certification upon completion.
- Referral PartnerscorePartners earn ongoing commissions for every business they refer that becomes a Squizify customer. Training, sales tools, and white-glove onboarding are provided to make referrals seamless and rewarding.
- Technology/Integration PartnerscorePOS, delivery, IoT, and kitchen equipment platforms connect to Squizify using open APIs and sensor protocols. Build integrations with Squizify's sensor network, real-time dashboards, and checklist engines.
- Reseller PartnersminorIT consultants, MSPs, and solution providers who bundle Squizify with their own services. Become a Squizify-trained expert to add digital compliance to their stack.
- Insurance PartnersminorInsurance firms partner with Squizify to reduce risk and loss ratios across venues. Partners can offer premium reductions, funded hardware, or embedded value by digitising compliance workflows.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Squizify competitors and assessment
Company assessmentDirect peers
- SafetyCulture: Tallis-raised, ANZ-headquartered workplace safety and compliance platform with iAuditor inspection app and IoT sensors. Directly competes with Squizify in digital checklists and audit workflows, especially across hospitality and food service verticals in Australia and APAC.
- Jolt Software: Vertical SaaS for restaurants and food service covering digital food safety checklists, temperature monitoring, and staff training. Closely comparable to Squizify on product scope (food safety, IoT temperature, mobile-first checklists) and target buyer (multi-site QSR and hospitality).
- ComplianceMate: US-based food safety platform offering wireless temperature monitoring and digital HACCP logging for restaurants and food service operators. Direct competitor in the IoT-enabled temperature monitoring niche Squizify occupies.
- FoodDocs: Food safety management software providing automated HACCP plan generation, digital checklists, and monitoring. Comparable as a SaaS food safety compliance platform targeting food service operators with automated recordkeeping.
Emerging players
- CM3 Solutions (Assured Food Standards / FoodCheck): Digital food safety monitoring platform with temperature sensors and compliance tools serving restaurants and food retailers. Overlaps with Squizify on temperature monitoring and HACCP compliance but with smaller scale.
- Sensorium (food safety IoT): IoT temperature and environment monitoring for food service and hospitality. Niche overlap with Squizify's wireless temperature monitoring product line.
Broad incumbents
- FoodLogiQ: Food safety, traceability, and supplier compliance platform owned by Ecolab. Operates in adjacent supply chain and supplier quality space relevant to Squizify's manufacturing and food distributor segments.
- Ecolab: Global leader in water, hygiene, and infection prevention solutions serving food service and hospitality. A broad incumbent with adjacent digital food safety offerings and deep enterprise relationships that overlap with Squizify's buyer base.
- ReposiTrak: Food safety and supply chain compliance platform for retailers, wholesalers, and food service operators. Comparable in regulatory compliance, supplier approval, and audit-ready recordkeeping functionality.
- ServiceNow: Enterprise workflow and compliance platform that increasingly serves regulated industries including food service and hospitality through ITSM and GRC modules. A broad incumbent that could move down-market into vertical food safety workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Squizify social profiles
Digital presenceSquizify compliance and trust
Trust signalCompliance7 records
Squizify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squizify leadership team
Management profileNumber of profiles
Profiles1 record
Squizify funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squizify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squizify
What does Squizify do?
Squizify provides a cloud-based, mobile-first SaaS platform that digitizes food safety compliance for food service businesses. The platform combines digital checklists, automated record-keeping, IoT wireless temperature sensors, HACCP auditing, label printing, and multi-site analytics into a single unified system that replaces paper-based compliance workflows. Offerings are sold as per-venue subscriptions with optional hardware (IoT sensors) and paid implementation services.
Is Squizify a public or private company?
Squizify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Squizify founded?
Squizify was founded in 2019. It employs 51 to 100 people.
Where is Squizify based?
Squizify is headquartered in Brisbane, Australia, in the Oceania region.
How does Squizify make money?
Three revenue lines are on record. Software Subscription is the primary driver. The others are hardware Sales and professional Services.
Who are Squizify's main competitors?
Direct peers on record are SafetyCulture, Jolt Software, ComplianceMate and FoodDocs. Emerging players are CM3 Solutions (Assured Food Standards / FoodCheck) and Sensorium (food safety IoT). Broad incumbents are FoodLogiQ, Ecolab, ReposiTrak and ServiceNow.
Does Squizify have an API?
Yes. Squizify offers open APIs and sensor protocols that enable technology partners to build integrations. The platform allows connection of POS (point of sale), delivery platforms, IoT sensors, inventory systems, and third-party tools via robust APIs, SDKs, and device protocols. Integration categories mentioned include POS, delivery, IoT, and kitchen equipment platforms.
What industry is Squizify in?
Squizify's product category is Food Safety Compliance Software. Its primary akta.pro industry code is AFALANAC, FSMS Software Platforms (QMS/FSMS, CAPA, Document Control, Audit Management), with a secondary code of AFALAAAL, Food Quality Assurance (QA) Programs & Supplier Quality Management. Its NAICS code is 51821 and its SIC code is 7372.