Goode Partners
Goode Partners is a New York-based private equity firm founded in 2005 that invests $10–30 million in equity capital per transaction into high-growth consumer companies across retail, restaurant, apparel, and branded consumer products sectors, partnering actively with management teams and earning revenue through management fees and carried interest.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Goode Partners does
Goode Partners LLC is a New York-based private equity firm founded in 2005 that invests exclusively in the consumer sector, specifically retail, restaurant, apparel, direct marketing, and branded consumer products. The firm targets well-positioned, high-growth potential companies requiring $10 to $30 million of equity capital per transaction, with an opportunistic approach to larger situations, and has built a portfolio of more than 20 companies since inception.
The firm's investment model centers on active partnerships with management teams and owners, combining equity capital with operational resources, board-level guidance, and a network of "Proprietary Advisory Partners" who are sector leaders providing capabilities on an exclusive basis. Notable portfolio outcomes include the sale of Dave's Killer Bread to Flowers Foods for $275 million (3.6x return, 60% IRR), the exit of La Colombe (2.0x MOC, 188% gross IRR), the sale of Strong Roots to McCain Foods, and IPOs of Skullcandy (NASDAQ: SKUL) and Chuy's (NASDAQ: CHUY). Goode operates with a lean team of 7 professionals — 2 active Partners, 2 Partners Emeritus, 1 Associate, a CFO, and an Executive Assistant — and earns revenue through management fees on committed capital and carried interest from successful realizations.
The firm does not develop proprietary technology products; its service offering is the private equity partnership model itself. Revenue mechanics rely on a typical 2% management fee on fund AUM plus performance-based carried interest, with portfolio company investments sourced through transaction intermediaries, industry conferences, and the firm's broader consumer-sector network. Recent transactions include a strategic investment in Wings 'N More (November 2024), the acquisition of ReadyWise (January 2022), and a $30 million minority investment in JOCKO FUEL (March 2022), demonstrating continued deployment activity across restaurants, food/beverage, and consumer lifestyle categories.
Goode Partners firmographics
Firmographics- Name
- Goode Partners
- Legal name
- Goode Partners LLC
- Website
- https://goodepartners.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Goode Partners is a New York-based private equity firm founded in 2005 that invests $10–30 million in equity capital per transaction into high-growth consumer companies across retail, restaurant, apparel, and branded consumer products sectors, partnering actively with management teams and earning revenue through management fees and carried interest.
- Ownership category
- akta.pro rank
Goode Partners industry classification
Industry- Product category
- Private Equity Investment Management
- NAICS
- Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (523150), Miscellaneous Intermediation (52391)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Media, Entertainment & Gaming Growth Equity (FSANACAI)
- akta.pro secondary industry
- Private Equity Fundraising Placement (FSAEALAB)
Keywords
Where Goode Partners is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Goode Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Management Fees: Private equity management fees typically charged on committed capital under management
- Carried Interest: Performance-based carried interest from successful portfolio company exits and realizations
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Goode Partners product offering
Product offeringCore offering
Goode Partners is a New York-based private equity firm that invests equity capital (typically $10 to $30 million per transaction, with opportunistic capacity for larger deals) exclusively in the consumer sector, including retail, restaurant, apparel, direct marketing and branded consumer products. The firm partners actively with owners and management teams of high-growth consumer-oriented companies, providing both operational and financial resources, strategic guidance, and access to a network of Proprietary Advisory Partners who are sector leaders.
Product overview
Goode Partners LLC is a New York-based private equity firm that focuses exclusively on investment opportunities in the food/beverage, branded consumer products, restaurant, retail, apparel, and direct marketing sectors. The firm creates value by partnering with high-growth potential consumer-oriented companies through capital investment and operational expertise. Goode Partners does not offer a product or platform in the traditional SaaS sense; rather, its service offering is the private equity partnership model itself, providing equity capital, strategic guidance, and operational support to portfolio companies. The firm has made investments in numerous consumer brands across various sectors, including food/beverage, apparel, retail, restaurants, and consumer products.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Equity Investment Services Equity capital investment and operational partnership services for high-growth consumer-oriented companies, typically deploying $10 to $30 million per transaction with opportunistic capacity for larger deals. Targets retail, restaurant, apparel, direct marketing, and branded consumer products sectors.
Quantifiable outcome
- 3.6x return and 60% IRR on Dave's Killer Bread investment
- +1 more outcomes
Companies that use Goode Partners
Customer profileSegments2 records
Ideal customer profiles1 record
Goode Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Goode Partners partnerships and signals
Strategic signalScale indicators4 records
Recent moves9 records
Expansion highlights4 records
Goode Partners competitors and assessment
Company assessmentDirect peers
- Centre Partners: Private equity firm with deep consumer and retail investment track record. Similar mid-market consumer PE orientation with operations-led value creation comparable to Goode's approach.
- Castanea Partners: Boston-based private equity firm exclusively focused on the consumer sector, investing in branded consumer products, retail, and restaurants. Directly comparable to Goode Partners in thesis (consumer-only), check size, and operations-focused approach.
- Encore Consumer Capital: Private equity firm focused on consumer products companies, with similar check sizes and operations-driven approach. Directly comparable sector-specialist consumer PE peer.
- Alliance Consumer Growth: Consumer-focused growth equity firm providing minority and majority capital to high-growth consumer brands. Closely comparable in size, focus, and growth-equity orientation to Goode Partners.
- Trilantic North America: Private equity firm with significant consumer sector exposure across restaurants, retail, and branded products. Comparable mid-market consumer PE with operations-focused playbook.
- CAVU Consumer Partners: Growth equity firm investing exclusively in consumer brands, typically providing $10–50M of capital. Same sector focus and check-size band as Goode Partners, with similar focus on branded consumer companies.
- Brentwood Associates: Private equity firm focused on consumer products and services businesses. Similar sector specialization and mid-market consumer investment orientation.
Regional players
- Monarch Alternative Capital: While primarily a credit-focused fund, Monarch has consumer exposure at similar scale. Less direct overlap but comparable in firm size and New York headquarters.
Broad incumbents
- L Catterton: Largest consumer-focused private equity firm globally with multi-billion AUM. Operates in the same consumer sector but at a far larger scale, with significantly bigger equity checks than Goode's $10–30M.
Others
- Galen Partners: Healthcare-focused growth equity firm where Goode's CFO Paula Semelmacher previously spent 12 years. Useful comparable for firm-size and operational patterns but in a different sector; provides context on Goode's structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Goode Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goode Partners leadership team
Management profileNumber of profiles
Profiles7 records
Goode Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goode Partners M&A and investment
M&A and investmentM&A6 records
Investments23 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goode Partners
What does Goode Partners do?
Goode Partners is a New York-based private equity firm that invests equity capital (typically $10 to $30 million per transaction, with opportunistic capacity for larger deals) exclusively in the consumer sector, including retail, restaurant, apparel, direct marketing and branded consumer products. The firm partners actively with owners and management teams of high-growth consumer-oriented companies, providing both operational and financial resources, strategic guidance, and access to a network of Proprietary Advisory Partners who are sector leaders.
Is Goode Partners a public or private company?
Goode Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goode Partners founded?
Goode Partners was founded in 2005. It employs 1 to 10 people.
Where is Goode Partners based?
Goode Partners is headquartered in New York, United States, in the North America region.
How does Goode Partners make money?
Two revenue lines are on record. Management Fees are the primary driver. The others are carried Interest.
Who are Goode Partners's main competitors?
Direct peers on record are Centre Partners, Castanea Partners, Encore Consumer Capital, Alliance Consumer Growth, Trilantic North America, CAVU Consumer Partners and Brentwood Associates. Monarch Alternative Capital is listed as a regional player. L Catterton is listed as a broad incumbent. Galen Partners is listed as an others.
Does Goode Partners have an API?
No public API is recorded for Goode Partners.
What industry is Goode Partners in?
Goode Partners's product category is Private Equity Investment Management. Its primary akta.pro industry code is FSANACAI, Media, Entertainment & Gaming Growth Equity, with a secondary code of FSAEALAB, Private Equity Fundraising Placement. Its NAICS code is 523940 and its SIC code is 6211.