Goode Partners

What Goode Partners does

Goode Partners LLC is a New York-based private equity firm founded in 2005 that invests exclusively in the consumer sector, specifically retail, restaurant, apparel, direct marketing, and branded consumer products. The firm targets well-positioned, high-growth potential companies requiring $10 to $30 million of equity capital per transaction, with an opportunistic approach to larger situations, and has built a portfolio of more than 20 companies since inception.

The firm's investment model centers on active partnerships with management teams and owners, combining equity capital with operational resources, board-level guidance, and a network of "Proprietary Advisory Partners" who are sector leaders providing capabilities on an exclusive basis. Notable portfolio outcomes include the sale of Dave's Killer Bread to Flowers Foods for $275 million (3.6x return, 60% IRR), the exit of La Colombe (2.0x MOC, 188% gross IRR), the sale of Strong Roots to McCain Foods, and IPOs of Skullcandy (NASDAQ: SKUL) and Chuy's (NASDAQ: CHUY). Goode operates with a lean team of 7 professionals — 2 active Partners, 2 Partners Emeritus, 1 Associate, a CFO, and an Executive Assistant — and earns revenue through management fees on committed capital and carried interest from successful realizations.

The firm does not develop proprietary technology products; its service offering is the private equity partnership model itself. Revenue mechanics rely on a typical 2% management fee on fund AUM plus performance-based carried interest, with portfolio company investments sourced through transaction intermediaries, industry conferences, and the firm's broader consumer-sector network. Recent transactions include a strategic investment in Wings 'N More (November 2024), the acquisition of ReadyWise (January 2022), and a $30 million minority investment in JOCKO FUEL (March 2022), demonstrating continued deployment activity across restaurants, food/beverage, and consumer lifestyle categories.

Name

Goode Partners

Legal name

Goode Partners LLC

Website

https://goodepartners.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Goode Partners is a New York-based private equity firm founded in 2005 that invests $10–30 million in equity capital per transaction into high-growth consumer companies across retail, restaurant, apparel, and branded consumer products sectors, partnering actively with management teams and earning revenue through management fees and carried interest.

Ownership category

akta.pro rank

Product category

Private Equity Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (523150), Miscellaneous Intermediation (52391)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Media, Entertainment & Gaming Growth Equity (FSANACAI)

akta.pro secondary industry

Private Equity Fundraising Placement (FSAEALAB)

Keywords

• Private equity investments
• Consumer sector investing
• Growth equity capital
• Portfolio management
• Consumer brand investment

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Management Fees: Private equity management fees typically charged on committed capital under management
2. Carried Interest: Performance-based carried interest from successful portfolio company exits and realizations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Goode Partners is a New York-based private equity firm that invests equity capital (typically $10 to $30 million per transaction, with opportunistic capacity for larger deals) exclusively in the consumer sector, including retail, restaurant, apparel, direct marketing and branded consumer products. The firm partners actively with owners and management teams of high-growth consumer-oriented companies, providing both operational and financial resources, strategic guidance, and access to a network of Proprietary Advisory Partners who are sector leaders.

Product overview

Goode Partners LLC is a New York-based private equity firm that focuses exclusively on investment opportunities in the food/beverage, branded consumer products, restaurant, retail, apparel, and direct marketing sectors. The firm creates value by partnering with high-growth potential consumer-oriented companies through capital investment and operational expertise. Goode Partners does not offer a product or platform in the traditional SaaS sense; rather, its service offering is the private equity partnership model itself, providing equity capital, strategic guidance, and operational support to portfolio companies. The firm has made investments in numerous consumer brands across various sectors, including food/beverage, apparel, retail, restaurants, and consumer products.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Equity Investment Services Equity capital investment and operational partnership services for high-growth consumer-oriented companies, typically deploying $10 to $30 million per transaction with opportunistic capacity for larger deals. Targets retail, restaurant, apparel, direct marketing, and branded consumer products sectors.

Quantifiable outcome

• 3.6x return and 60% IRR on Dave's Killer Bread investment
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Centre Partners: Private equity firm with deep consumer and retail investment track record. Similar mid-market consumer PE orientation with operations-led value creation comparable to Goode's approach.
• Castanea Partners: Boston-based private equity firm exclusively focused on the consumer sector, investing in branded consumer products, retail, and restaurants. Directly comparable to Goode Partners in thesis (consumer-only), check size, and operations-focused approach.
• Encore Consumer Capital: Private equity firm focused on consumer products companies, with similar check sizes and operations-driven approach. Directly comparable sector-specialist consumer PE peer.
• Alliance Consumer Growth: Consumer-focused growth equity firm providing minority and majority capital to high-growth consumer brands. Closely comparable in size, focus, and growth-equity orientation to Goode Partners.
• Trilantic North America: Private equity firm with significant consumer sector exposure across restaurants, retail, and branded products. Comparable mid-market consumer PE with operations-focused playbook.
• CAVU Consumer Partners: Growth equity firm investing exclusively in consumer brands, typically providing $10–50M of capital. Same sector focus and check-size band as Goode Partners, with similar focus on branded consumer companies.
• Brentwood Associates: Private equity firm focused on consumer products and services businesses. Similar sector specialization and mid-market consumer investment orientation.

Regional players

• Monarch Alternative Capital: While primarily a credit-focused fund, Monarch has consumer exposure at similar scale. Less direct overlap but comparable in firm size and New York headquarters.

Broad incumbents

• L Catterton: Largest consumer-focused private equity firm globally with multi-billion AUM. Operates in the same consumer sector but at a far larger scale, with significantly bigger equity checks than Goode's $10–30M.

Others

• Galen Partners: Healthcare-focused growth equity firm where Goode's CFO Paula Semelmacher previously spent 12 years. Useful comparable for firm-size and operational patterns but in a different sector; provides context on Goode's structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments23 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goode Partners