sureti
- Company typePrivate
- Founded2020
- HeadquartersCarlsbad, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
sureti firmographics
Firmographics- Name
- sureti
- Website
- https://sureti.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
sureti industry classification
Industry- Product category
- Insurance Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Billing, Payments & Premium Finance Platforms (FSAGAGAI)
- akta.pro secondary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where sureti is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
sureti business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance Claim Payments: Transaction-based fees for processing insurance claim payments and disbursements to policyholders and contractors within the property insurance ecosystem
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Enterprise insurance payment solution |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
sureti product offering
Product offeringCore offering
sureti delivers digital payment solutions purpose-built for the property insurance ecosystem, enabling insurance carriers and restoration contractors to disburse claim payments and contractor settlements quickly and securely. Operating as part of Checkbook following its January 2025 acquisition, sureti's offering centers on an end-to-end push payments platform that supports ACH, Real-Time Payments, FedNow, Push to Card, Virtual Cards, Printable/Mailed Checks, and Digital Checks via API or dashboard, with white-label marketplace and multi-party payment capabilities.
Product overview
sureti operates as part of Checkbook's digital payment platform following its acquisition in January 2025. The company offers a unified push payments platform with multiple disbursement methods including ACH, Real-Time Payments, FedNow, Virtual Cards, Push to Card, Printable Checks, and Mailed Checks. The product portfolio includes a core Payments Platform, Digital Checks solution, Invoices module, Checkbooks, and vertical-specific Insurance Solutions. The platform is designed for scale with white label Marketplace capabilities and Multi-party payment features. Developer access is provided via RESTful API with pre-built accounting integrations for QuickBooks Online, Sage Intacct, and Accounting Seed.
Differentiator
Problem solved
Functional benefit
Products and services
- Payments Platform All-in-one push payments platform enabling businesses to disburse payments at scale via multiple methods including ACH, Real-Time Payments, FedNow, Virtual Cards, Push to Card, Printable Checks, and Mailed Checks.
- Insurance Solutions
Quantifiable outcome
- Streamlined insurance claim payment workflows
- +1 more outcomes
Companies that use sureti
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
sureti technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
sureti partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CheckbookflagshipCheckbook acquired sureti on January 9, 2025 to enhance its digital payment solutions for the property insurance industry. The acquisition aims to deliver end-to-end payment solutions focusing on faster and more secure claim payments, addressing challenges like slow claims processing, contractor cash flow issues, and payment bottlenecks.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
sureti competitors and assessment
Company assessmentDirect peers
- Checkbook: Parent company and acquirer of sureti; operates the same push payments platform (ACH, RTP, FedNow, virtual cards, digital checks) that now powers sureti's insurance solution. Directly comparable on payment rails, API, and white-label marketplace capabilities.
- One Inc: Digital payments platform purpose-built for the insurance industry, handling premium collections and claim disbursements for property/casualty carriers. Closest direct competitor in the insurance-vertical payments niche that sureti targets.
- Modern Treasury: Payment operations platform providing APIs for ACH, RTP, and wire transfers with white-label disbursement workflows. Comparable to Checkbook/sureti on payment orchestration and developer-first API architecture.
- Finix: Payment infrastructure platform enabling businesses to send and receive payments via multiple rails with white-label capabilities. Comparable to Checkbook/sureti on multi-rail payout orchestration and embedded payments.
- Dwolla: ACH and push payment API platform for disbursements at scale, often used for payouts and B2B transfers. Comparable on payment API model and enterprise disbursement use cases.
- Claimpay: Insurance claim payment platform enabling carriers to disburse funds directly to policyholders and contractors via digital payment methods. Direct competitor in the property insurance claim payout niche.
Broad incumbents
- Guidewire Software: Major insurance core systems and claims management platform serving property/casualty carriers. Indirectly comparable as the incumbent software stack that insurance-specific payment solutions like sureti integrate with or compete against for claims workflow budget.
- Duck Creek Technologies: Insurance core systems provider for P&C carriers with claims, billing, and payment functionality. Comparable as an insurance software incumbent with overlapping payments capabilities in the same vertical.
Emerging players
- Tilled: PayFac-as-a-Service platform providing payment processing infrastructure with multi-rail support for ISVs and marketplaces. Comparable on payment orchestration and embedded payout capabilities, though more focused on merchant acquiring than claim disbursements.
- Snapsheet: Insurance claims management and appraisal platform for property/casualty carriers, with growing digital payment capabilities. Comparable as a property insurance-vertical technology provider that touches claim disbursement workflows.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
sureti social profiles
Digital presencesureti financial estimates
Financial estimateRevenue estimate
Valuation estimate
sureti leadership team
Management profileNumber of profiles
Profiles4 records
sureti funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sureti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sureti
What does sureti do?
sureti delivers digital payment solutions purpose-built for the property insurance ecosystem, enabling insurance carriers and restoration contractors to disburse claim payments and contractor settlements quickly and securely. Operating as part of Checkbook following its January 2025 acquisition, sureti's offering centers on an end-to-end push payments platform that supports ACH, Real-Time Payments, FedNow, Push to Card, Virtual Cards, Printable/Mailed Checks, and Digital Checks via API or dashboard, with white-label marketplace and multi-party payment capabilities.
Is sureti a public or private company?
sureti is a private company. It is classified as corporate owned and is currently acquired.
When was sureti founded?
sureti was founded in 2020. It employs 11 to 50 people.
Where is sureti based?
sureti is headquartered in Carlsbad, United States, in the North America region.
How does sureti make money?
One revenue line is on record: insurance Claim Payments.
Who are sureti's main competitors?
Direct peers on record are Checkbook, One Inc, Modern Treasury, Finix, Dwolla and Claimpay. Broad incumbents are Guidewire Software and Duck Creek Technologies. Emerging players are Tilled and Snapsheet.
Does sureti have an API?
Yes. RESTful API enabling developers to track payments, send check batches, onboard customers, and integrate payment functionality into their own sites or platforms. Supports direct API calls and OAuth for complete flows and modals. Designed for white label marketplace solutions. Developer documentation is at docs.checkbook.io.
What industry is sureti in?
sureti's product category is Insurance Payment Processing. Its primary akta.pro industry code is FSAGAGAI, Billing, Payments & Premium Finance Platforms, with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 52232 and its SIC code is 6411.