Explico
Singapore-based EdTech operating an AI-powered online assessment and learning platform for Singapore primary school PSLE preparation (English, Math, Science), with 200,000+ curriculum-aligned questions, B2B SmartClass SaaS for tuition centres (500+ schools globally), PSLE mock exams, and live tuition services.
- Company typePrivate
- Founded2020
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Explico does
Explico Pte Ltd. is a Singapore-based EdTech company that operates an AI-powered online assessment and learning platform targeted primarily at Singapore primary school students preparing for the PSLE (Primary School Leaving Examination) in English, Mathematics, and Science. The core platform offers 200,000+ ready-to-use curriculum-aligned questions, adaptive formative and summative assessments with automated grading, AI-driven analytic reports that identify individual student weaknesses with peer comparison, and an "AI Intelligent Foresight" feature that recommends next-step learning modules. The product surface is organized around four offerings: the Online Assessment Platform (consumer-facing self-serve), SmartClass (a B2B SaaS platform for tuition centre management covering registration, billing, scheduling, WhatsApp communications, and Zoom/Teams/Google Meet/Jitsi class delivery), PSLE Mock Exams (one-time-purchase exams set and marked by ex-MOE teachers), and PSLE Tuition (live small-group and 1-on-1 lessons).
The business model blends B2C subscription revenue (Assessment Only at $29/month, Full Access at $689 for 3 months), one-time purchases (mock exams at S$100-250, 1-on-1 consultations at S$59/slot), and B2B SaaS licensing through SmartClass for tuition centres. Go-to-market is hybrid: product-led growth with self-serve sign-up for consumers, and direct enterprise sales for B2B tuition centre accounts. The customer base includes 25,000+ students in Singapore, 500+ schools and tuition centres globally using SmartClass (Nusi, SEA Education, Educare, Sanyu, Mavis Tutorial Centre, Mendaki, Elwood Academy, Education Assist), and named individual tutor-examiners. Total disclosed funding is approximately $1.84 million across three rounds (2020, 2021, and a $1.4M pre-Series A in April 2023 from Astonic Ventures Singapore and Mavis Tutorial Centre), and the company employs 11-50 staff from its Singapore headquarters at 288 Jln Besar.
The company is led by Founder & CEO Ashutosh Shukla with a lean executive team including Head of Operations Catherine Leng, Director of IT & Projects Leo, and an Academic Advisory Board featuring former senior Singapore Ministry of Education officials (Er Kwong Wah, former Permanent Secretary; Mr Koh Boon Long, former Deputy Director and Vice-Principal of Raffles Junior College). Forward strategy focuses on geographic expansion into Vietnam and the Philippines as initial Southeast Asia beachheads, with longer-term ambitions across Africa, alongside continued scaling of the SmartClass B2B channel and the international student programme.
Explico firmographics
Firmographics- Name
- Explico
- Legal name
- Explico Pte Ltd.
- Website
- https://explico.sg
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Singapore-based EdTech operating an AI-powered online assessment and learning platform for Singapore primary school PSLE preparation (English, Math, Science), with 200,000+ curriculum-aligned questions, B2B SmartClass SaaS for tuition centres (500+ schools globally), PSLE mock exams, and live tuition services.
- Ownership category
- akta.pro rank
Explico industry classification
Industry- Product category
- EdTech / Online Education Assessment
- NAICS
- Educational Services (611), Exam Preparation and Tutoring (611691), Educational Support Services (611710), Elementary and Secondary Schools (6111)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)
- akta.pro secondary industries
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE), Assessment-Integrated eLearning & Practice Modules (EDAGAEAE), Billing, Tuition, Fees & Payments (including Cafeteria/Meal Accounts) (EDAFAEAN), Education ERP (Student Information, Finance, HR) (HDAEAEAI), Early Warning & Risk Prediction (Dropout/Failure Alerts, Intervention Targeting) (EDAFAFAE)
Keywords
Where Explico is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Explico business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans: Recurring subscription revenue from Assessment Only plans ($29/month) and Full Access packages ($689 for 3 months) providing access to live lessons, AI practice, masterclass videos, and resources.
- Mock Exam Sales: One-time purchase revenue from PSLE mock exams priced at S$100 per subject, S$180 for 2 subjects, S$250 for 3 subjects, including examination, results, reports and 1-1 lesson.
- 1-1 Consultation Sessions: Personalized tutoring sessions at S$59 per slot or S$530 for 10 slots, providing 30-minute coaching with tutor of choice.
- SmartClass Platform Licensing: B2B SaaS licensing for tuition centre management platform with automation features for registration, billing, scheduling, and communication.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Assessment Only - Access to AI-powered assessments and diagnostic tests |
| Subscription | Multi-year contract | Full Access - Complete learning platform with live lessons and tutoring |
| Unit Pricing | Pay-as-you-go | 1-1 Consultation - Personalized tutoring sessions |
| Unit Pricing | Pay-as-you-go | Mock Exams - Full-length practice exams with feedback |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Explico product offering
Product offeringCore offering
Explico operates an AI-powered online assessment and learning platform for primary school students, featuring 200,000+ ready-to-use questions across English, Math, and Science aligned with Singapore's MOE PSLE syllabus. It delivers adaptive formative and summative assessments, instant grading, analytic reports, and personalized learning recommendations. The company also offers the SmartClass B2B SaaS platform for tuition centres to automate administration, billing, scheduling, and hybrid learning delivery.
Product overview
Explico is an AI-powered online education assessment and learning platform for primary school students in Singapore. The core offering is the Online Assessment Platform with 200,000+ questions, which integrates with SmartClass for tuition centre management. Additional services include PSLE Tuition (English, Math, Science) and PSLE Mock Exams. All components share AI-powered analytics for personalized learning recommendations and student performance tracking.
Differentiator
Problem solved
Functional benefit
Brands
- SmartClass: Tuition centre management and AI learning platform that automates administration, billing, and provides tools for hybrid learning. Features include student registration, class scheduling, WhatsApp integration, and analytics. Trusted by 500+ schools globally with 25,000+ students in Singapore.
Products and services
- Online Assessment Platform AI-powered online assessment platform for primary students offering 200,000 ready-to-use questions across English, Math, and Science. Provides adaptive formative and summative assessments with instant grading, detailed analytic reports, and personalized learning recommendations. Targeted at primary school students and parents in Singapore preparing for PSLE exams.
- SmartClass
Quantifiable outcome
- 70% reduction in administrative work for tuition centres using SmartClass
- +2 more outcomes
Companies that use Explico
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Explico technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature6 records
Explico partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Explico competitors and assessment
Company assessmentDirect peers
- Geniebook: Singapore-headquartered AI-powered adaptive learning and assessment platform for primary school students, with very similar PSLE-focused subject coverage (English, Math, Science), adaptive question banks, and AI tutor capabilities—making it the closest direct competitor in the Singapore market.
- KooBits: Singapore-based adaptive math learning platform for primary students with a large curated question bank and analytics for parents and schools. Overlaps directly with Explico's assessment, analytics, and curriculum-aligned approach to the PSLE math segment.
- Snapask: Asia-wide (Singapore, Vietnam, Taiwan, SEA) on-demand tutoring and homework-help platform with AI-assisted matching and content. Comparable in B2C online tutoring model, Southeast Asia footprint, and 1-1 tutoring monetization.
Broad incumbents
- Marshall Cavendish Education: Established Singapore-based educational publisher with deep MOE curriculum alignment, digital learning platforms, and school deployments. A broader incumbent that competes in the same PSLE-aligned content and assessment category as Explico, particularly for school-channel sales.
- Google Classroom: Free, widely adopted classroom and assignment management tool from Google with assessment integrations. Represents the broad incumbent risk that free, well-funded platforms could encroach on Explico/SmartClass's tuition centre administration use case.
Regional players
- TuitionFactory (formerly TutorCity) / SmileTutor: Singapore-focused tuition centre marketplace and agency platform. Indirect overlap with Explico's SmartClass B2B value proposition of helping tuition centres manage and grow their student base.
Emerging players
- ClassDo: Tuition centre management software popular across Singapore and Southeast Asia with billing, scheduling, and parent communication features—overlapping with SmartClass's tuition centre ERP functionality.
- Toppr: India-based adaptive learning and assessment platform for school students with AI-driven practice and analytics. Comparable in exam-prep positioning, adaptive question banks, and school/parent SaaS delivery model.
- Quizizz: Global formative assessment and practice platform used widely in K-12 schools with AI-assisted question generation and analytics—an emerging competitor in the AI-driven formative assessment space where Explico also operates.
- Embibe: India-based AI learning platform that uses predictive analytics to recommend personalized learning paths for students—comparable in AI foresight, adaptive recommendations, and assessment-driven personalization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Explico social profiles
Digital presenceExplico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Explico leadership team
Management profileNumber of profiles
Profiles7 records
Explico funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Explico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Explico
What does Explico do?
Explico operates an AI-powered online assessment and learning platform for primary school students, featuring 200,000+ ready-to-use questions across English, Math, and Science aligned with Singapore's MOE PSLE syllabus. It delivers adaptive formative and summative assessments, instant grading, analytic reports, and personalized learning recommendations. The company also offers the SmartClass B2B SaaS platform for tuition centres to automate administration, billing, scheduling, and hybrid learning delivery.
Is Explico a public or private company?
Explico is a private company. It is classified as venture growth investor backed and is currently operating.
When was Explico founded?
Explico was founded in 2020. It employs 11 to 50 people.
Where is Explico based?
Explico is headquartered in Singapore, Singapore, in the Asia region.
How does Explico make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are mock Exam Sales, 1-1 Consultation Sessions and smartClass Platform Licensing.
Who are Explico's main competitors?
Direct peers on record are Geniebook, KooBits and Snapask. Broad incumbents are Marshall Cavendish Education and Google Classroom. TuitionFactory (formerly TutorCity) / SmileTutor is listed as a regional player. Emerging players are ClassDo, Toppr, Quizizz and Embibe.
Does Explico have an API?
No public API is recorded for Explico.
What industry is Explico in?
Explico's product category is EdTech / Online Education Assessment. Its primary akta.pro industry code is EDAJAMAC, Assessment, Testing & Analytics Platforms (Formative/Summative), with a secondary code of EDAJAMAE, Adaptive Learning & Personalized Instruction Software. Its NAICS code is 611 and its SIC code is 7372.