Geniebook
Geniebook is a Singapore-based EdTech platform that delivers MOE-aligned, AI-personalised tutoring to primary, secondary and JC students via online subscriptions and a seven-centre physical CAMPUS network.
- Company typePrivate
- Founded2019
- HeadquartersSingapore, Singapore
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
What Geniebook does
Geniebook Pte Ltd is a Singapore-headquartered EdTech company that delivers personalised tutoring to primary, secondary and junior college students preparing for the Ministry of Education national examinations (PSLE, O-Levels, A-Levels). The platform combines an online subscription offering with a network of physical CAMPUS learning centres in Singapore, sold as two monthly subscription tiers (Online Programme and CAMPUS Programme) with pricing disclosed only after consultation. Underlying the product is an AI-assisted ecosystem built on four branded components: GenieClass (weekly live or recorded lessons aligned to the MOE AY 2026 syllabus across English, Chinese, Maths and Science), GenieSmart (30 personalised AI-marked worksheets per week targeting learning gaps), GenieAsk (on-demand academic chat) and Geniebook CAMPUS (in-person tutoring at learning centres under a Personalised Learning Plan refreshed monthly). A mobile app pair (Student and Parent apps) and gamification layers (Geniebook Arena, Bubble Store) support ongoing engagement, and reported scale signals include 300,000+ students taught, 100M+ MOE-aligned questions attempted, and the company's claim to be Singapore's largest EdTech platform.
Geniebook firmographics
Firmographics- Name
- Geniebook
- Legal name
- Geniebook Pte Ltd
- Website
- https://geniebook.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Geniebook is a Singapore-based EdTech platform that delivers MOE-aligned, AI-personalised tutoring to primary, secondary and JC students via online subscriptions and a seven-centre physical CAMPUS network.
- Ownership category
- akta.pro rank
Geniebook industry classification
Industry- Product category
- K-12 Online Education / EdTech Tutoring
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
- akta.pro secondary industries
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Digital Learning & Course Subscriptions (CRAFAIAD), Education & Learning Personalization (HDAAAGAL)
Keywords
Where Geniebook is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices9 records
Markets served
Geniebook business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Online Programme Subscription: Subscription-based access to GenieClass (live and recorded), GenieSmart personalized worksheets (30 per week), and GenieAsk on-demand academic support. Monthly subscription model following a structured academic improvement system.
- CAMPUS Programme Subscription: Physical in-person tutoring programme at learning centers across Singapore, including 3-5 sessions per month focused on closing individual learning gaps, combined with GenieAsk support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Online Programme - Digital learning subscription |
| Subscription | Monthly | CAMPUS Programme - Hybrid physical + digital |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Geniebook product offering
Product offeringCore offering
Geniebook sells a subscription-based AI-personalised learning platform for Singapore Primary, Secondary and Junior College students, combining online live/recorded MOE-aligned lessons (GenieClass), AI-generated worksheets with automated marking (GenieSmart), on-demand academic chat support (GenieAsk), and a monthly-updated Personalised Learning Plan. The offering is delivered either as a pure digital Online Programme or as a hybrid Online + CAMPUS tier that includes in-person tutoring at 7 Singapore learning centres, all targeting preparation for PSLE, O-Level and A-Level examinations.
Product overview
Geniebook is Singapore's largest EdTech platform offering a unified personalised learning ecosystem with four core integrated products: GenieClass (live/recorded MOE-aligned lessons), GenieSmart (AI-powered personalised worksheets with automated marking), GenieAsk (on-demand academic chat support), and Geniebook CAMPUS (physical learning centres with personalised tutoring). The platform covers English, Maths, Science, and Chinese for Primary 1 to Junior College students across Singapore and Vietnam. Geniebook differentiates through AI-powered personalization, gamification features (Bubble Store, Arena), and a hybrid model combining online learning with physical CAMPUS centres. The platform aligns with MOE syllabus and targets exam preparation including PSLE, O-Level, and A-Level.
Differentiator
Problem solved
Functional benefit
Brands
- GenieClass: Live or recorded lessons aligned with MOE syllabus for weekly structured sessions
- GenieSmart
- GenieAsk
- CAMPUS
Quantifiable outcome
- 1 in 2 students (50%) achieve AL1-2 in PSLE examinations
- +4 more outcomes
Companies that use Geniebook
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Geniebook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Geniebook partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Apricot CapitalminorCollaboration to create the Growth Bursary Award, supporting students with financial assistance to access Geniebook's personalized learning programmes.
- Temasek Secondary SchoolminorGeniebook hosts visiting teachers from Temasek Secondary School, indicating educational collaboration and content validation with Singapore schools.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Geniebook competitors and assessment
Company assessmentDirect peers
- Snapask: Asia-wide on-demand tutoring platform connecting students with tutors for instant help across SEA. Directly comparable to Geniebook's GenieAsk on-demand academic support layer and overlapping SEA geographic footprint.
- Zenius: Indonesia-focused K-12 online learning platform with localized curriculum and exam-prep video content. Comparable to Geniebook as a regional EdTech peer pursuing AI-personalized learning in SE Asia.
- The Learning Lab: Singapore premium tuition centre chain offering in-person K-12 exam preparation (PSLE, O-Level, A-Level) in English, Maths, Science and Chinese. Directly comparable to Geniebook's CAMPUS channel as a Singapore incumbent tuition brand targeting the same exam-driven parent buyer.
- Ruangguru: Indonesia's largest K-12 EdTech platform combining on-demand video tutoring, AI-driven practice and subscription plans. Directly comparable to Geniebook's hybrid model and a regional peer for SEA expansion benchmarking.
- MindChamps: Singapore-headquartered K-12 tuition and enrichment provider with physical learning centres and structured programmes. Comparable to Geniebook as a homegrown Singapore player covering primary, secondary and JC exam preparation.
Broad incumbents
- Byju's: India-headquartered global K-12 EdTech with AI-personalized learning, live classes and large subscription base. Comparable as a broad incumbent in AI-driven K-12 tutoring, though operating at much larger scale and without Singapore MOE syllabus specialization.
- Yuanfudao: China's leading K-12 EdTech platform offering live tutoring, AI-driven practice and personalized learning products. Comparable as a broad incumbent in personalized K-12 EdTech, though focused on mainland-China curriculum rather than Singapore MOE.
- VIPKid: Global online 1:1 tutoring platform built around structured live classes and content personalization. Comparable to the GenieClass / GenieSmart delivery model as a broad incumbent in online personalized K-12 tutoring.
- Kumon: Global supplemental education franchise with a strong Singapore footprint in math and English self-learning worksheets. Comparable as a broad incumbent in the supplemental K-12 learning category but not AI-native or curriculum-digital-first like Geniebook.
Emerging players
- Enuma: SEA-focused mobile learning apps for early-childhood and primary education with localized curriculum for multiple Asian markets. Comparable as an emerging SEA EdTech player tackling localized K-12 learning content, with overlapping regional ambitions to Geniebook's Vietnam plans.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Geniebook social profiles
Digital presenceGeniebook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geniebook leadership team
Management profileNumber of profiles
Profiles2 records
Geniebook subsidiaries and ownership
Company hierarchySubsidiaries1 record
Geniebook funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geniebook M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geniebook
What does Geniebook do?
Geniebook sells a subscription-based AI-personalised learning platform for Singapore Primary, Secondary and Junior College students, combining online live/recorded MOE-aligned lessons (GenieClass), AI-generated worksheets with automated marking (GenieSmart), on-demand academic chat support (GenieAsk), and a monthly-updated Personalised Learning Plan. The offering is delivered either as a pure digital Online Programme or as a hybrid Online + CAMPUS tier that includes in-person tutoring at 7 Singapore learning centres, all targeting preparation for PSLE, O-Level and A-Level examinations.
Is Geniebook a public or private company?
Geniebook is a private company. It is classified as venture growth investor backed and is currently operating.
When was Geniebook founded?
Geniebook was founded in 2019. It employs 251 to 500 people.
Where is Geniebook based?
Geniebook is headquartered in Singapore, Singapore, in the Asia region.
How does Geniebook make money?
Two revenue lines are on record. Online Programme Subscription is the primary driver. The others are CAMPUS Programme Subscription.
Who are Geniebook's main competitors?
Direct peers on record are Snapask, Zenius, The Learning Lab, Ruangguru and MindChamps. Broad incumbents are Byju's, Yuanfudao, VIPKid and Kumon. Enuma is listed as an emerging player.
Does Geniebook have an API?
No public API is recorded for Geniebook.
What industry is Geniebook in?
Geniebook's product category is K-12 Online Education / EdTech Tutoring. Its primary akta.pro industry code is EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors), with a secondary code of EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units). Its NAICS code is 611691 and its SIC code is 8200.