New Relic

What New Relic does

New Relic is a digital intelligence and observability company that delivers full-stack visibility across metrics, events, logs, and traces (MELT) for enterprise engineering teams. The company's Intelligent Observability Platform (New Relic IO) combines core APM 360, infrastructure monitoring, digital experience monitoring, logs, and AI/agentic monitoring on a single data layer backed by its proprietary NRDB (New Relic Telemetry Database). It sells modular add-ons including AIOps (Applied Intelligence), SRE Agent, Agentic Platform, New Relic AI, New Relic Knowledge, Cloud Cost Intelligence, Security Rx, and eBPF/Pixie, supported by 800+ pre-built integrations across AWS, Azure, GCP, Kubernetes, OpenTelemetry, and major IDEs.

The company monetizes primarily through usage-based subscription pricing scaled to data ingest volume, with Free (100GB/month), Standard, Pro, and Enterprise tiers, plus multi-year custom enterprise agreements offering FedRAMP and HIPAA compliance, 24/7 dedicated support, and Data Plus. Go-to-market is a hybrid motion combining product-led growth via the free tier, direct enterprise field sales, and significant cloud marketplace distribution — surpassing $1 billion in lifetime transactions through AWS Marketplace, with double-digit committed-bookings growth on Azure Marketplace. The customer base spans 85,000+ accounts across 18 countries including enterprise logos such as Domino's, Verizon, Atlassian, Toyota, Shutterstock, Bangkok Bank, and NTT DOCOMO, with a recently launched startup program targeting AI-native companies.

New Relic was founded in 2008, IPO'd on NYSE in 2014 under NEWR, and was taken private in late 2023 via a $6.5 billion acquisition by Francisco Partners and TPG. The company is headquartered in San Francisco, operates through 17 wholly-owned subsidiaries, and employs 2,500+ staff globally, with major engineering hubs in Bengaluru and Hyderabad (800+ India headcount) and a new Tokyo data center launching July 2026. Under PE ownership, it is repositioning around AI-led observability for agentic workloads, AI-coding tools, and APAC expansion.

Name

New Relic

Legal name

New Relic, Inc.

Website

https://newrelic.com

Company type

Private

Founded year

2008

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

New Relic provides an AI-powered Intelligent Observability Platform delivering full-stack visibility across applications, infrastructure, logs, AI agents, and digital experience for enterprise engineering teams globally.

Ownership category

akta.pro rank

Product category

Observability and Application Performance Monitoring

NAICS

Software Publishers (513210), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

akta.pro secondary industries

Observability, Monitoring & AIOps (BPAEAKAG), IT Incident, Problem & Change Management Platforms (HDAEALAI)

Keywords

• Application performance monitoring
• Intelligent observability platform
• AI-powered incident response
• Infrastructure and log monitoring
• Digital experience monitoring

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription and Usage-Based Platform Revenue: Consumption-based pricing model where customers pay based on data ingest volume. Free tier with 100GB/month drives adoption and conversion to paid tiers. Success demonstrated with 44% revenue increase after pivoting to consumption-based billing.
2. Subscription Tiers: Standard, Pro, and Enterprise tiers with escalating features including full platform access, SAML SSO, extended data retention, advanced admin capabilities, and 24/7 dedicated support.
3. Enterprise Licensing: Custom enterprise agreements with FedRAMP and HIPAA compliance options, dedicated support, Data Plus and Advanced Security features for mission-critical organizations.
4. Marketplace Revenue: AWS Marketplace transactions exceeded $1 billion in lifetime volume with strong double-digit committed bookings growth. Azure Marketplace partnership driving additional cloud channel revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels14 records

Core offering

New Relic sells the Intelligent Observability Platform (New Relic IO), a unified SaaS platform that ingests metrics, events, logs, and traces from applications and infrastructure and applies AI to detect, investigate, and resolve issues. Core offerings include application performance monitoring (APM 360), infrastructure and Kubernetes monitoring, log management, digital experience monitoring, AI and agentic monitoring, the SRE Agent for automated incident response, the Agentic Platform for building custom AI agents, Cloud Cost Intelligence, and Security Rx for unified vulnerability management. The platform is sold via consumption-based subscription tiers and is used by enterprise engineering, SRE, and operations teams.

Product overview

New Relic offers an Intelligent Observability Platform (New Relic IO) with a modular architecture combining a unified telemetry data layer with AI-powered capabilities. The core platform centers on APM 360, Digital Experience Monitoring, and Infrastructure Monitoring for full-stack visibility across metrics, events, logs, and traces (MELT). AI-powered add-ons include AIOps (Applied Intelligence) for predictive incident prevention, SRE Agent for automated incident response, Agentic Platform for building custom AI agents, and New Relic AI for natural language queries. Specialized monitoring covers cloud costs (Cloud Cost Intelligence), SAP environments, Kubernetes/eBPF, and AI workloads. The platform also includes Business Observability (Pathpoint) for connecting technical performance to revenue outcomes, Workflow Automation for incident response, and Security Rx for vulnerability management. New Relic operates on usage-based pricing with a free tier offering 100GB monthly.

Differentiator

Problem solved

Functional benefit

Brands

• New Relic CodeStream: Developer collaboration platform with observability capabilities integrated with popular IDEs and developer tools.
• New Relic IO
• New Relic Agentic Platform
• SRE Agent
• New Relic AI
• New Relic Intelligence Engine
• New Relic Knowledge
• Cloud Cost Intelligence
• Security Rx
• New Relic Autopilot
• New Relic Ground Truth
• Pathpoint
• New Relic Now
• New Relic for Startups

Products and services

• Intelligent Observability Platform (New Relic IO) Unified SaaS observability platform that ingests metrics, events, logs, and traces (MELT) from applications and infrastructure and applies AI to detect, investigate, and resolve issues at scale. Sold to enterprise engineering, SRE, and operations teams under consumption-based subscription tiers.
• APM 360 (Application Performance Monitoring) End-to-end application performance monitoring providing visibility across applications and services with transaction tracing, dependency mapping, and performance correlation. Targets engineering teams running microservices and distributed applications.
• AI Observability (AI and Agentic Monitoring) Monitors AI applications for performance, reliability, and cost with visibility into LLM interactions, token usage, and AI agent behaviors. For AI engineering and platform teams running production AI workloads.
• Infrastructure Monitoring Hybrid and cloud infrastructure monitoring in a single unified view with correlation to application performance. For DevOps, SRE, and platform engineering teams managing cloud-native and Kubernetes environments.
• Digital Experience Monitoring Suite of monitoring tools for end-user digital experience across browser, mobile, web performance, and synthetic checks. For product, UX, and digital experience teams optimizing customer experience and conversion.
• Log Management (Logs Intelligence) AI-assisted log analysis with instant data search, compliance capabilities, and reduced data toil. For engineering and compliance teams that need scalable logging and data residency.
• Security Rx Unified vulnerability management that prioritizes and resolves security risks using production impact and AI reasoning. For security and DevSecOps teams needing guided remediation.
• Cloud Cost Intelligence Real-time cloud cost visibility and cost-aware decision support across AWS, Azure, GCP, and Kubernetes environments. For FinOps and engineering teams managing multi-cloud spend.
• ChatGPT App Monitoring First industry observability solution providing complete visibility into applications embedded within the ChatGPT interface, addressing visibility challenges in iframe environments. For product teams building ChatGPT apps and AI assistants.
• New Relic for Startups Free observability program offering New Relic platform access, AI monitoring tools, and engineering support to early-stage AI startups (Series A or earlier) building with LLMs, agents, and AI-generated code. Provides up to 5 users with monthly data ingest at no cost.

Quantifiable outcome

• 25% faster incident resolution time for AI-enabled accounts vs non-AI users
• +8 more outcomes

Named customers14 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability10 records

Feature15 records

Partnerships

Eleven partnerships are on record, tiered featured, standard, core and integrated.

• Kiro (AWS AI-native agentic development environment)featuredTechnology or Integration · 18 June 2026Integration of New Relic Model Context Protocol (MCP) Server with Kiro, enabling developers to access real-time observability insights directly within Kiro's workflow without context-switching. Developers can query live metrics, events, logs, and traces in natural language.
• PurpllestandardTechnology or Integration · 15 June 2026India's leading omnichannel beauty destination selected New Relic as observability partner. Partnership expected to reduce incident resolution time by 60-70% and enable resolving issues in as little as 5 minutes. Purplle exploring AI autonomous remediation capabilities.
• Microsoft AzurecoreStrategic or Co-development Partner · 3 June 202614-year strategic partnership with double-digit committed bookings growth through Microsoft Azure Marketplace. Expanded AI-powered integrations including Azure SRE Agent, Azure Foundry, GitHub Copilot Security RX, and Coding Agent integration. Observability tools embedded directly into Azure and GitHub developer workflows.
• SerkostandardTechnology or Integration · 18 May 2026Serko leveraging New Relic for observability to support its AI-powered corporate travel transformation through Serko.ai solution. Partnership enables expansion in Australasia and US market.
• Amazon Web ServicescoreTechnology or Integration · 23 April 2026Surpassed $1 billion in lifetime transactions through AWS Marketplace. Holds 6 AWS Competencies and 8 AWS Service Validations. New AI-ready integrations including MCP Server integration with AWS DevOps Agent and native one-click integration in Amazon Q. Agentic AI era positioning.
• NTT DOCOMO, Chugai Pharmaceutical, NTT DATA INTILINK, SCSK CorporationstandardTechnology or Integration · 12 March 2026Major Japanese enterprises welcoming New Relic's first Japan data center in Tokyo (July 2026). Partners cite benefits for low-latency services, compliance with Japanese regulations, and acceleration of digital transformation initiatives.
• Redwood SoftwarestandardTechnology or Integration · 18 February 2026Strengthened integration partnership for full-stack visibility across enterprise environments. Redwood's RunMyJobs platform integrates with New Relic for automation observability, addressing 61% enterprise report of automation tool underutilization.
• AWS (Nova AI Tool)featuredTechnology or Integration · 9 February 2026New Relic developed Nova AI tool on AWS to improve organizational knowledge access, reducing search time and automating workflows. Solution employs Amazon Bedrock, Kendra, and DynamoDB, handling over 1,000 daily queries with 80% response accuracy.
• AWS DevOps AgentfeaturedTechnology or Integration · 3 December 2025New Relic MCP Server connectivity with AWS DevOps Agent and Amazon Quick Suite for unified incident analysis. New Relic AI integration with Amazon Q index providing business context during incidents.
• Mission (CDW company)standardChannel Partner/ Reseller/ Distributor · 3 December 2025Mission and CDW as AWS Marketplace launch partners for multi-product solutions combining CrowdStrike Falcon, New Relic, and Nutanix with expert managed services. Streamlined procurement through single AWS Marketplace seller.
• CodeStreamintegratedStrategic or Co-development Partner · 21 October 2021Acquired CodeStream, a developer collaboration platform, in October 2021. Launched New Relic CodeStream as observability solution integrated with popular IDEs and developer tools, enabling developers to resolve issues directly within coding environment.

Scale indicators18 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Datadog: Direct competitor offering cloud monitoring, APM, log management, and security in a unified SaaS platform. Competes head-to-head with New Relic across full-stack observability, with broader product suite including CI visibility and network monitoring.
• Dynatrace: Direct observability competitor with Davis AI engine for automated root cause analysis. Targets enterprise APM and infrastructure monitoring with strong AI-driven analytics similar to New Relic's SRE Agent and AIOps positioning.
• Splunk: Direct competitor in log analytics and observability, now owned by Cisco for $28B. Splunk's strength in log management and security analytics overlaps significantly with New Relic's Logs Intelligence and Security RX offerings.
• Elastic: Direct peer in search-based observability and log analytics with the Elastic Stack (Elasticsearch, Kibana, Beats). Offers APM and infrastructure monitoring competing with New Relic's full-stack observability platform.
• Cisco AppDynamics: APM competitor owned by Cisco, focused on enterprise application performance monitoring. Competes with New Relic APM 360 and benefits from Cisco's broader enterprise infrastructure portfolio.
• Sumo Logic: Cloud-native log analytics and observability platform with strong SaaS delivery model. Competes directly with New Relic's log management and APM offerings for enterprise customers.

Emerging players

• Grafana Labs: Open-source observability platform with Grafana, Loki, Tempo, and Mimir stack. Competes in metrics, logs, and traces visualization; New Relic's OpenTelemetry-native positioning partially overlaps with Grafana's ecosystem.
• Honeycomb: Observability platform purpose-built for engineering teams with high-cardinality data analysis. Competes with New Relic APM for cloud-native engineering teams, with emphasis on event-based debugging.
• Chronosphere: Cloud-native observability platform built on M3DB, focused on controlling observability costs at scale. Competes with New Relic on cardinality-based pricing concerns in large-scale Kubernetes environments.

Broad incumbents

• ServiceNow Cloud Observability (Lightstep): ServiceNow's observability offering built on Lightstep acquisition, integrating observability with ITSM workflows. Competes with New Relic on APM while leveraging ServiceNow's broader enterprise workflow position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbf8JqG2G-B92DmG6B-sS4w
• LinkedInlinkedin.com/company/new-relic-inc-
• Xx.com/newrelic
• Facebookfacebook.com/NewRelic

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries17 records

Funding overview

Funding rounds8 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Relic