Eduisfun
Eduisfun (STEPapp) is a Mumbai-based edtech company that delivers an AI-powered, gamified K-12 Math and Science learning app aligned to CBSE and ICSE curricula, reaching 1,500+ schools and 200,000+ students in India via subscription.
- Company typePrivate
- Founded2014
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Eduisfun does
Eduisfun Private Limited, operating as STEPapp, is an India-based edtech company founded in 2014 and headquartered in Mumbai. The company delivers a gamified K-12 Math and Science learning platform aligned to the CBSE and ICSE curricula, developed in association with IIT Delhi. STEPapp combines animated concept visualizations, gamified challenges with rewards, and an AI-shaped personalized learning curve to engage students from roughly grades 7 through 11. The platform is distributed as a mobile app on Google Play and Apple App Store, with reported reach of 1,500+ partner schools and 200,000+ students engaged across 20,000+ mastered concepts.
The core product is a consumer mobile app supplemented by role-specific dashboards for teachers (homework and quiz assignment, classroom augmentation), parents (timely progress reports), school principals (school-wide analytics), and policymakers (regional oversight). STEPapp Skills extends the offering into broader enrichment programs beyond core Math and Science. The business model is subscription-based: individual learners pay ₹5,000 per year for the consumer tier, while schools and institutions subscribe to an Organisation plan with custom pricing that bundles the multi-stakeholder dashboards. Go-to-market is product-led via the app stores, supplemented by a partner school channel and an enrollment partner reseller program designed for low-capital, third-party distribution.
Revenue is generated entirely in India, with no disclosed international expansion, no disclosed paying-customer count, and no disclosed revenue or ARR figures. The company reports 11-50 employees and a single recorded funding event of $28,000,000 dated December 2019 (investors undisclosed), after which no subsequent financing activity is captured in the input data. There are no disclosed M&A, leadership changes, or regulatory actions.
Eduisfun firmographics
Firmographics- Name
- Eduisfun
- Legal name
- Edu Is Fun Private Limited
- Website
- https://eduisfun.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eduisfun (STEPapp) is a Mumbai-based edtech company that delivers an AI-powered, gamified K-12 Math and Science learning app aligned to CBSE and ICSE curricula, reaching 1,500+ schools and 200,000+ students in India via subscription.
- Ownership category
- akta.pro rank
Eduisfun industry classification
Industry- Product category
- K-12 EdTech / Educational Software
- NAICS
- Educational Support Services (61171), Exam Preparation and Tutoring (611691), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)
- akta.pro secondary industries
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Interactive Presentation & Lesson Delivery Engagement Tools (EDAFAGAJ), Curriculum & Instruction Effectiveness Analytics (Content Efficacy, A/B Testing) (EDAFAFAH)
Keywords
Where Eduisfun is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
Eduisfun business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Subscription: Annual subscription model for individual students providing access to gamified learning content, animations, quizzes, and personalized reports
- Organisation/School Plans: Custom pricing for schools and educational institutions including Policy Maker Dashboard, Teachers Dashboard, Principal Dashboard, and ability for teachers to assign homework and quizzes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Plan - Annual subscription for personal use |
| Subscription | Annual | Organisation Plan - For schools and institutions with multiple dashboards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Eduisfun product offering
Product offeringCore offering
Eduisfun, operating under the brand STEPapp, sells a gamified K-12 Math and Science learning platform mapped to CBSE and ICSE curricula, delivered as a mobile app with AI-personalized learning curves, animated concept visualizations, quizzes, and mentorship/scholarship rewards. It is offered both directly to individual students/families as an annual subscription (₹5,000/year) and to schools and educational institutions as an Organisation Plan with teacher, principal, and policymaker dashboards and the ability to assign homework and quizzes to classes.
Product overview
STEPapp (operated by Eduisfun) is a unified gamified learning platform ecosystem comprising a core mobile app and multiple role-specific dashboards. The core STEPapp app offers gamified Math and Science learning with AI-powered personalized learning curves, animated visualizations, and quizzes for K-12 students. The Organization tier includes additional dashboards for Teachers (to assign homework/quizzes and monitor class progress), Principals (for school-wide analytics), and Policymakers (for regional oversight). STEPapp Skills provides supplementary innovative programs across various fields. The platform reports engagement metrics including 20,000+ concepts mastered, 1,500+ schools reached, and 200,000+ students engaged.
Differentiator
Problem solved
Functional benefit
Products and services
- STEPapp STEPapp is a gamified K-12 Math and Science learning platform for students in grades 7-11, delivered as a mobile app on Android (Google Play) and iOS (Apple App Store). It offers AI-personalized learning curves, animated concept visualizations, quizzes, mentorship and scholarship rewards, and tracks learner performance on speed, accuracy, and number of attempts. Content is mapped to CBSE and ICSE curricula. It is sold via an Individual Plan (₹5,000/year consumer subscription) and an Organisation Plan (custom-quote B2B plan for schools adding Teacher, Principal, and Policymaker dashboards and homework/quiz assignment).
- STEPapp Skills STEPapp Skills is an innovative multi-sector program suite by Eduisfun designed for curious young learners seeking to explore different fields beyond core Math and Science. It is presented as a distinct offering alongside the main STEPapp learning app.
Quantifiable outcome
- Students master concepts through gamified learning with progress tracked by speed, accuracy, and number of attempts
Companies that use Eduisfun
Customer profileSegments5 records
Ideal customer profiles2 records
Eduisfun technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Eduisfun partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Eduisfun competitors and assessment
Company assessmentDirect peers
- BYJU'S: India's largest K-12 and test-prep EdTech platform offering live classes, animated lessons and adaptive learning. Directly comparable to STEPapp on target customer (Indian K-12 students), subject mix (Math/Science emphasis), and gamified content format.
- Vedantu: Live online tutoring platform for K-12 and competitive exams in India. Overlaps with STEPapp on supplemental learning for CBSE/ICSE students and AI-driven personalisation of the learning path.
- Doubtnut: Indian Math and Science-focused learning platform using AI/visual content for K-12 students. Closest direct comparable to STEPapp on subject focus (Math/Science), AI-driven personalisation, and vernacular visual teaching approach.
- Toppr: K-12 learning and exam-preparation platform covering CBSE/ICSE and competitive exams in India. Comparable to STEPapp on curriculum-aligned adaptive learning and school-channel distribution.
- Embibe: AI-driven learning and test-prep platform for Indian K-12 and competitive exams, owned by Reliance Jio. Comparable to STEPapp on AI-personalised learning curves and outcome-based analytics.
- Cuemath: Math-focused K-12 learning platform combining online content with a teacher network across India. Comparable to STEPapp on Math-first curriculum positioning and school/parent channel distribution.
- WhiteHat Jr (BYJU'S): Coding and live online learning platform for children, now part of BYJU'S. Comparable to STEPapp on Indian K-12 consumer subscription model and gamified live/instructor-led content format.
Broad incumbents
- LEAD School: Integrated K-12 school system and curriculum provider in India. Comparable to STEPapp as a broad incumbent serving schools across multiple subjects and grades, often including digital learning tools as part of its offering.
Emerging players
- Classplus: B2B SaaS platform helping tutors and coaching institutes in India run their own branded learning apps. Adjacent to STEPapp on school/institution channel distribution and teacher dashboards for K-12 content delivery.
- Simplilearn: India-origin professional and digital skills EdTech platform. Adjacent peer relevant for comparison on subscription-led Indian EdTech economics and enterprise/B2B channel motion, though focused on adult learners rather than K-12.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Eduisfun social profiles
Digital presenceEduisfun financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eduisfun leadership team
Management profileNumber of profiles
Profiles1 record
Eduisfun funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eduisfun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eduisfun
What does Eduisfun do?
Eduisfun, operating under the brand STEPapp, sells a gamified K-12 Math and Science learning platform mapped to CBSE and ICSE curricula, delivered as a mobile app with AI-personalized learning curves, animated concept visualizations, quizzes, and mentorship/scholarship rewards. It is offered both directly to individual students/families as an annual subscription (₹5,000/year) and to schools and educational institutions as an Organisation Plan with teacher, principal, and policymaker dashboards and the ability to assign homework and quizzes to classes.
Is Eduisfun a public or private company?
Eduisfun is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eduisfun founded?
Eduisfun was founded in 2014. It employs 11 to 50 people.
Where is Eduisfun based?
Eduisfun is headquartered in Mumbai, India, in the Asia region.
How does Eduisfun make money?
Two revenue lines are on record. Individual Subscription is the primary driver. The others are organisation/School Plans.
Who are Eduisfun's main competitors?
Direct peers on record are BYJU'S, Vedantu, Doubtnut, Toppr, Embibe, Cuemath and WhiteHat Jr (BYJU'S). LEAD School is listed as a broad incumbent. Emerging players are Classplus and Simplilearn.
Does Eduisfun have an API?
No public API is recorded for Eduisfun.
What industry is Eduisfun in?
Eduisfun's product category is K-12 EdTech / Educational Software. Its primary akta.pro industry code is EDAFACAC, Interactive Practice & Skill-Building (Drills, Games, Mastery Practice), with a secondary code of EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units). Its NAICS code is 61171 and its SIC code is 8200.