Rebel Creamery
Rebel Creamery is a U.S. ice cream manufacturer producing keto-friendly, low-carb, sugar-free pints, stick bars, and Rebel Milk using a proprietary zero-glycemic erythritol/monk fruit sweetener system. Founded 2017-2018, it serves keto dieters, diabetics, and lactose-intolerant consumers through DTC e-commerce and thousands of retail stores including Walmart, Kroger, Target, Publix, and H-E-B.
- Company typePrivate
- Founded2017
- HeadquartersMidway, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rebel Creamery does
Rebel Creamery (Rebel Creamery LLC) is a U.S.-based, founder-owned ice cream manufacturer founded in 2017-2018 in Midway and operating with a lean team of 1-10 employees. The company produces a portfolio of 20+ pint flavors of keto-friendly, low-carb, no-added-sugar ice cream retailing at $6.49 per pint and $51.92 per case of eight, alongside a chocolate-dipped stick-bar line at $9.49 and a sub-brand, Rebel Milk, a low-carb lactose-free milk in Plain and Chocolate. Its products are formulated around a proprietary sweetener system combining erythritol and monk fruit (both zero-glycemic) with chicory root fiber in place of higher-glycemic carriers such as corn fiber or skim milk, and the full pint line is now lactose-free through the use of lactase enzyme. The company claims 85-90% of calories come from quality animal fats, the highest in the category, and 1.2-2.9g net carbs per serving across flavors.
Rebel Creamery serves four primary consumer segments: strict keto/low-carb dieters, diabetics (Types 1, 2, and gestational), lactose-intolerant consumers, and general health-conscious shoppers seeking clean-label indulgences. Distribution is dual-channel: direct-to-consumer e-commerce via rebelcreamery.com with tiered shipping pricing (free over $100 or 2+ cases), and wholesale retail through Walmart (all locations), Target (select), Kroger and Kroger divisions, Publix, H-E-B, and Albertsons/Safeway (stick bars only), supplemented by an open wholesale program for additional retailers. Marketing is concentrated on owned channels including the Shopify storefront, social media (@rebelcreamery), an email VIP list, a store-locator tool, and an integrated review platform with 12,579+ customer reviews.
Revenue mechanics are straightforward transactional CPG: unit sales through DTC at published price points and wholesale revenue from retail partners. The company is privately held as an LLC, has not raised institutional capital beyond an $80,000 Kickstarter crowdfunding round in December 2017, and shows no reported M&A activity, restructuring, or leadership changes, with co-founders Austin and Courtney remaining the public-facing leadership.
Rebel Creamery firmographics
Firmographics- Name
- Rebel Creamery
- Legal name
- Rebel Creamery LLC
- Website
- https://rebelcreamery.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rebel Creamery is a U.S. ice cream manufacturer producing keto-friendly, low-carb, sugar-free pints, stick bars, and Rebel Milk using a proprietary zero-glycemic erythritol/monk fruit sweetener system. Founded 2017-2018, it serves keto dieters, diabetics, and lactose-intolerant consumers through DTC e-commerce and thousands of retail stores including Walmart, Kroger, Target, Publix, and H-E-B.
- Ownership category
- akta.pro rank
Rebel Creamery industry classification
Industry- Product category
- Ice Cream
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), All Other Specialty Food Retailers (445298), Confectionery and Nut Retailers (445292)
- SIC
- Ice Cream & Frozen Desserts (2024), Bakery Products (2050)
- akta.pro primary industry
- Vegan/Allergen-Free Dessert Shops (THAFAGAL)
- akta.pro secondary industries
- Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
Keywords
Where Rebel Creamery is headquartered
LocationHeadquarters
- HQ city
- Midway
- HQ country
- United States
- HQ region
- North America
Markets served
Rebel Creamery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Online direct-to-consumer sales of ice cream pints, cases, and stick bars through the company's website with tiered shipping based on order value. Pints are $6.49 each, cases of 8 pints are $51.92, and stick bars are $9.49.
- Retail Distribution: Wholesale distribution to major retailers including Walmart, Target, Kroger, Publix, and H-E-B. Products available in physical store locations across the nation.
- Wholesale Program: Wholesale program for retailers and distributors to carry Rebel Ice Cream products. Interested partners can apply through the wholesale page.
- Gift Cards: Digital gift cards sold in denominations of $10, $30, $60, $75, and $100, delivered via email.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual pints at $6.49 each |
| Unit Pricing | Pay-as-you-go | Cases of 8 pints at $51.92 each |
| Unit Pricing | Pay-as-you-go | Stick bars at $9.49 each |
| Subscription | Pay-as-you-go | Gift cards in $10-$100 denominations |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
Rebel Creamery product offering
Product offeringCore offering
Rebel Creamery manufactures and sells keto-friendly, low-carb, sugar-free ice cream pints, pint cases, and stick bars formulated with erythritol, monk fruit, and chicory root fiber. All products are lactose-free, grain-free, and gluten-free, with precise net carb counts designed for consumers following ketogenic, low-carb, or diabetic-friendly diets. Products are sold online direct-to-consumer and through national grocery retailers including Walmart, Target, Kroger, Publix, and H-E-B.
Differentiator
Problem solved
Functional benefit
Brands
- Rebel Milk: Low-carb, lactose-free milk available in Plain and Chocolate flavors, with approximately 1.4g-1.9g net carbs per serving. Currently only available in stores.
Products and services
- Rebel Ice Cream Pints Retail and direct-to-consumer ice cream pints in 20+ flavors including Vanilla, Chocolate, Cookie Dough, Peanut Butter Fudge, Mint Chip, Strawberry, Butter Pecan, Coffee Chip, Triple Chocolate, Cookies & Cream, Salted Caramel, Chocolate Peanut Butter, Banana Peanut Butter Chip, Snickerdoodle, Orange Cream, Peanut Butter Caramel Chip, Chocolate Chip, Pistachio, Chocolate Caramel Nut, Neapolitan, and Peppermint Chip; formulated to be keto-friendly, low-carb, sugar-free, grain-free, gluten-free, and lactose-free.
- Rebel Ice Cream Pint Cases Cases of 8 pints in single-flavor formats (e.g., Vanilla Case, Chocolate Case, Strawberry Case) and variety-case bundles such as "The Classic" and "The Maverick"; sold direct-to-consumer with free shipping on orders of 2 or more cases at $51.92 per case.
- Rebel Ice Cream Stick Bars Individually wrapped ice cream stick bars including Vanilla Stick Bar, Peanut Butter Caramel Stick Bar, and Double Chocolate Stick Bar; priced at $9.49 each with 1.2g net carbs per bar.
- Rebel Milk Sub-brand offering of low-carb, lactose-free milk in Plain and Chocolate flavors, with approximately 1.4g-1.9g net carbs per serving, currently available only in physical retail stores.
- Rebel Creamery Digital Gift Cards Email-delivered digital gift cards redeemable on rebelcreamery.com in denominations of $10, $30, $60, $75, and $100.
Quantifiable outcome
- 85-90% of calories from quality animal fats - highest on the market
- +3 more outcomes
Companies that use Rebel Creamery
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Rebel Creamery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rebel Creamery partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- WalmartcoreNational retail distribution partner. Rebel Ice Cream has rolled out to all Walmart locations. Walmart represents one of the largest retail distribution channels for the brand.
- TargetcoreRetail distribution partner. Products available in select Target locations. Customers can request product from store managers if shelves are empty.
- KrogercoreRetail distribution through Kroger and Kroger-owned divisions. If product is missing from stores, customers are directed to tell managers to order more.
- PublixcoreRetail distribution partner. Any of the 14 original Rebel Ice Cream flavors can be requested at any Publix location.
- H-E-BcoreRetail distribution partner. Any of the 14 original flavors can be requested at any H-E-B location.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Rebel Creamery competitors and assessment
Company assessmentEmerging players
- Arctic Zero: Arctic Zero offers low-calorie, low-sugar frozen desserts in pints and novelties. It competes with Rebel for the health-conscious, low-sugar shopper, though it historically emphasized low calorie rather than high fat.
- Wheyhey: Wheyhey produces high-protein, low-sugar ice cream pints and bars targeted at fitness consumers. It overlaps with Rebel on the high-protein, low-sugar positioning but emphasizes protein over keto.
- Killer Creamery: Killer Creamery makes high-protein, low-sugar ice cream pints targeted at keto and fitness consumers. It overlaps with Rebel on macros and target shopper, though at a smaller distribution scale.
Broad incumbents
- Blue Bunny (Wells Enterprises): Blue Bunny is a major U.S. ice cream manufacturer that has introduced lower-sugar and high-protein options. It competes with Rebel in mainstream grocery freezers as an incumbent with extensive DSD and retail relationships.
- Breyers (Unilever): Breyers offers Carb Smart, a mainstream low-carb ice cream line, sold nationwide in major grocers. It competes with Rebel on shelf in the low-carb segment, leveraging Unilever's scale and promotional spend.
- Yasso: Yasso is a well-established frozen Greek yogurt bar and pint brand with broad grocery distribution. It overlaps with Rebel as a better-for-you frozen treat, though its positioning is higher-protein rather than keto-specific.
Direct peers
- Halo Top: Halo Top pioneered the better-for-you ice cream category with low-calorie, high-protein pints and has since expanded into keto-friendly SKUs. It is the most direct branded competitor to Rebel in the low-carb, mass-retail ice cream aisle.
- Enlightened Ice Cream: Enlightened makes low-calorie, high-protein, low-sugar ice cream pints and bars sold in major grocery chains. It competes head-to-head with Rebel on taste, macros, and shelf placement in the better-for-you frozen aisle.
- Nick's Swedish Style Ice Cream: Nick's offers Swedish-style, low-carb, low-sugar ice cream sold in mainstream U.S. grocery. It targets the same keto- and health-conscious shopper as Rebel with comparable pint pricing and retailer footprint.
- Keto Pint: Keto Pint is a smaller, keto-specific ice cream brand with similar net-carb positioning. It competes with Rebel in the dedicated keto shopper segment and overlaps in retail channels and DTC.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rebel Creamery social profiles
Digital presenceRebel Creamery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rebel Creamery leadership team
Management profileNumber of profiles
Profiles2 records
Rebel Creamery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rebel Creamery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rebel Creamery
What does Rebel Creamery do?
Rebel Creamery manufactures and sells keto-friendly, low-carb, sugar-free ice cream pints, pint cases, and stick bars formulated with erythritol, monk fruit, and chicory root fiber. All products are lactose-free, grain-free, and gluten-free, with precise net carb counts designed for consumers following ketogenic, low-carb, or diabetic-friendly diets. Products are sold online direct-to-consumer and through national grocery retailers including Walmart, Target, Kroger, Publix, and H-E-B.
Is Rebel Creamery a public or private company?
Rebel Creamery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rebel Creamery founded?
Rebel Creamery was founded in 2017. It employs 1 to 10 people.
Where is Rebel Creamery based?
Rebel Creamery is headquartered in Midway, United States, in the North America region.
How does Rebel Creamery make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution, wholesale Program and gift Cards.
Who are Rebel Creamery's main competitors?
Emerging players on record are Arctic Zero, Wheyhey and Killer Creamery. Broad incumbents are Blue Bunny (Wells Enterprises), Breyers (Unilever) and Yasso. Direct peers are Halo Top, Enlightened Ice Cream, Nick's Swedish Style Ice Cream and Keto Pint.
Does Rebel Creamery have an API?
No public API is recorded for Rebel Creamery.
What industry is Rebel Creamery in?
Rebel Creamery's product category is Ice Cream. Its primary akta.pro industry code is THAFAGAL, Vegan/Allergen-Free Dessert Shops, with a secondary code of CRAHAJAG, Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical). Its NAICS code is 311520 and its SIC code is 2024.