NadaMoo!

What NadaMoo! does

NadaMoo! (legal entity: Little Red Rooster Ice Cream Company, incorporated in Texas) is an Austin-based dairy-free frozen dessert manufacturer founded in 2005, claiming category pioneering status in coconut-milk ice cream. The company sells a portfolio of organic, plant-based frozen desserts to health-conscious consumers, lactose-intolerant and vegan shoppers, and foodservice operators across the United States. Company headcount sits in the 11–50 range and total disclosed institutional capital is approximately $14 million across a 2017 round and a December 2021 $10M Series B led by District Ventures Capital and InvestEco.

The product platform is built on an organic coconut-milk ice cream base that provides dairy-free creaminess, layered with a proprietary seaweed-fiber coating technology used in the newer Snack Bites line. The portfolio includes dairy-free pints in 14+ flavors (Vanilla Bean, Chocolate, Mint Chip, Cookies & Crème, Strawberry Cheesecake, Pistachio Nut, etc., plus seasonal varieties) at roughly $14 per pint DTC, and Snack Bites in five flavor pairings at $11 per box DTC, alongside foodservice SKUs in mini pints, pints, pails, and soft serve. Products carry a dense credential stack — B Corp, USDA Organic, Fair Trade, Non-GMO Project Verified, GFCO Gluten-Free, AVA Vegan, and SQF Level 2 food safety — underpinned by ethically sourced inputs (agave from Jalisco, Mexico; cocoa from Peru) and sustainability messaging around coconut farming.

NadaMoo! generates revenue through three channels: direct-to-consumer e-commerce via nadamoo.com and healthygoodness.com (U.S. shipping only, insulated with dry ice Monday–Thursday); nationwide retail distribution across natural grocery and mainstream U.S. stores; and a foodservice/wholesale channel supplying restaurants, cafés, and distributors. Marketing relies on organic social (Facebook, Instagram, Twitter, Pinterest), an email newsletter, a recipe blog, and earned media coverage in outlets such as Forbes, HuffPost, Thrillist, and Women's Health, supplemented by co-marketing partnerships with Siete Foods and Austin Eastciders.

Name

NadaMoo!

Legal name

Little Red Rooster Ice Cream Company

Website

https://nadamoo.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

NadaMoo! is an Austin, Texas-based manufacturer of organic, dairy-free coconut-milk ice cream, selling pints and Snack Bites direct-to-consumer, through nationwide U.S. retail, and to foodservice and wholesale customers.

Ownership category

akta.pro rank

Product category

Dairy-Free Frozen Desserts

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE)

akta.pro secondary industry

Dairy-Based Frozen Dessert Mixes & Bases Manufacturing (Industrial/Private Label) (AFAHAEAI)

Keywords

• Dairy-free ice cream
• Coconut milk ice cream
• Plant-based frozen desserts
• Vegan ice cream pints
• Organic frozen snacks

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through nadamoo.com and healthgoodness.com. Consumers can purchase pints and snack bites directly with shipping Monday-Thursday to maintain product integrity.
2. Retail Distribution: Products sold through retail stores nationwide in the United States, including natural grocery stores and mainstream retailers.
3. Foodservice and Wholesale: B2B sales of branded mini pints, pints, pails, and soft serve to foodservice operators and wholesale distributors nationwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

NadaMoo! manufactures and sells dairy-free, gluten-free, organic, plant-based frozen desserts built on an organic coconut milk base. The product line spans vegan ice cream pints in fourteen-plus flavors and bite-sized Snack Bites featuring a proprietary seaweed-fiber coating. Distribution reaches U.S. consumers via direct-to-consumer e-commerce, nationwide retail grocery, and foodservice/wholesale channels.

Product overview

NadaMoo! is a dairy-free frozen dessert company offering two primary product lines: Pints (coconut milk-based ice cream in 14+ flavors including Vanilla Bean, Chocolate, Mint Chip, Cookies & Crème, Strawberry Cheesecake, and seasonal varieties) and Snack Bites (bite-sized frozen treats with a coconut milk center wrapped in plant-based coatings, available in 5 flavors). The company operates a direct-to-consumer e-commerce platform for nationwide shipping and provides foodservice/wholesale products including mini pints, full pints, pails, and soft serve. A companion recipe blog showcases desserts using NadaMoo! products.

Differentiator

Problem solved

Functional benefit

Products and services

• Dairy-Free Ice Cream Pints Organic coconut milk-based frozen dessert pints sold across retail, DTC, and foodservice channels. Each pint is dairy-free, vegan, gluten-free, non-GMO, USDA Organic, and Fair Trade certified, targeting consumers who avoid dairy for allergy, lifestyle, or sustainability reasons.
• Snack Bites Bite-sized, dairy-free frozen snacks with a coconut milk ice cream center and a soft, chewy plant-based outer coating made with naturally derived fibers including seaweed fiber. Sold across retail, DTC, and foodservice channels for on-the-go consumption.
• FoodService and Wholesale Line B2B offering of branded mini pints, pints, pails, and soft serve designed for restaurants, cafes, ice cream shops, and foodservice/wholesale operators nationwide. Allows operators to add a certified plant-based, B Corp aligned frozen dessert to their menus.

Quantifiable outcome

• Saves 30% more energy through solar panels in agave farming
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Siete FoodsminorStrategic or Co-development PartnerCollaborative recipe development for Ice Cream Tacos using Siete Taco Shells. Joint marketing collaboration featuring complementary products.
• Austin EastcidersminorStrategic or Co-development PartnerProduct collaboration to launch hard cider-infused ice cream. Joint product development partnership announced in 2020.
• Fair Trade Certified FarmerscoreOthersFair trade certified supply chain partners for agave (Jalisco, Mexico) and cocoa (Peru) sourcing. Ensures fair wages and ethical treatment throughout the supply chain.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Halo Top: Halo Top is a better-for-you frozen dessert brand with a dairy-free line competing for the health-conscious consumer at natural and mainstream grocery. Comparable product format (pints), channel mix, and adjacency in freezer set make it a directly comparable peer.
• Arctic Zero: Arctic Zero is a better-for-you, dairy-free frozen dessert brand with pints and novelties, comparable product formats and a health-conscious positioning. It competes in the natural and mainstream freezer set at similar price tiers to NadaMoo!.
• Coconut Bliss: Coconut Bliss is a coconut-milk-based ice cream brand with overlapping raw material base, organic positioning, and clean-label certifications. It is the closest ingredient-and-positioning analog to NadaMoo! and competes in the same natural-foods freezer set.
• So Delicious Dairy Free: So Delicious is the closest direct competitor to NadaMoo!: a plant-based frozen desserts (ice cream, creamers, milks) brand sold nationally with comparable SKU formats and target consumer (vegan/dairy-free). Both brands compete head-to-head in the dairy-free pint set at natural and mainstream grocery.

Broad incumbents

• Oatly: Oatly is a category-defining plant-based dairy brand with an ice cream line and significantly larger brand and capital scale. It competes with NadaMoo! for the same dairy-alternative consumer across grocery freezer and foodservice, but at much broader portfolio breadth.
• Silk (plant-based frozen): Silk is a Danone-owned plant-based dairy brand with a frozen dessert line, competing for the same dairy-alternative consumer with significant parent-company distribution muscle. Broader portfolio than NadaMoo! but overlapping in the dairy-free pint consumer.
• Häagen-Dazs (Plant-Based): Häagen-Dazs is a premium incumbent that has expanded into plant-based frozen desserts, targeting the same premium consumer occasion NadaMoo! addresses. As a General Mills-owned brand, it competes on brand prestige and broader retail distribution.
• Ben & Jerry's (Non-Dairy): Ben & Jerry's, owned by Unilever, launched a Non-Dairy line that competes directly in the dairy-free pint set at mainstream retailers. Its scale, trade-spend, and scoop shop footprint make it a direct threat to NadaMoo!'s premium positioning at grocery and foodservice.

Emerging players

• Rebel Creamery: Rebel is a low-carb/keto-positioned ice cream brand with dairy-free options, targeting the same better-for-you consumer with comparable pint format and DTC/retail mix. Specialty niche overlap with NadaMoo! in the natural freezer set.
• Van Leeuwen Ice Cream: Van Leeuwen is a premium ice cream brand with vegan options and strong scoop shop and DTC presence, targeting the same premium consumer NadaMoo! addresses. Comparable premium tier and foodservice ambitions, though its base is not exclusively plant-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NadaMoo
• Facebookfacebook.com/NadaMooCoconutMilkIceCream
• Instagraminstagram.com/nadamoo/?hl=en
• Pinterestpinterest.com/nadamoo

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NadaMoo!