Comestri
Comestri is a Sydney-based SaaS provider of PIM, OMS, and multi-channel commerce management software, now anchored by Delta AI, an AI Commerce Execution Layer that makes enterprise product data discoverable and transactable by AI agents across existing commerce stacks for 300+ global enterprise customers.
- Company typePrivate
- Founded2001
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Comestri does
Comestri is a Sydney-headquartered SaaS company that provides commerce infrastructure software — historically Product Information Management (PIM), Order Management (OMS), and multi-channel management — and has repositioned around AI-driven commerce through its Delta AI platform. Delta AI is an AI Commerce Execution Layer that integrates with existing enterprise commerce stacks (ERP, OMS, payments, logistics) without requiring replatforming, and is designed to make product data discoverable, understandable, and transactable by AI agents across channels. The platform combines multi-channel connectivity, real-time enrichment (powered by Google Gemini), enterprise-grade governance and control, and autonomous commerce automation, alongside a conversational interface branded UltraChat 5.
The company sells primarily to enterprise merchants across six verticals (retail & marketplaces, appliances & consumer electronics, manufacturing & industrial distribution, healthcare & medical supply, professional & field services, and B2B wholesale & procurement), with a stated base of 300+ enterprise customers globally. Distribution combines direct enterprise field sales (demo-led, with an early-adopter program) and a channel partner program overseen by a dedicated Partner Manager. Pricing is quote-based, structured as annual subscriptions with explicit positioning against traditional enterprise-level pricing barriers.
Comestri is privately held, has 11-50 employees, and operates from seven offices across Australia, China, India, Poland, the Netherlands, the UK, and the US. It has raised approximately $15.76 million across three funding rounds between 2019 and 2021 (from Investec, Partners for Growth, and MA Growth Ventures), acquired Purecomm in December 2019, and holds ISO 27001, PCI DSS, GDPR, and SOC 2 certifications. The company has been recognized by Gartner (Magic Quadrant for Digital Commerce Honorable Mention, November 2025) and Forrester (Marketplace Platforms for Physical Goods Landscape, Q2 2026), and positions itself as an early mover in Agentic Commerce.
Comestri firmographics
Firmographics- Name
- Comestri
- Legal name
- Ultra Commerce
- Website
- https://comestri.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Comestri is a Sydney-based SaaS provider of PIM, OMS, and multi-channel commerce management software, now anchored by Delta AI, an AI Commerce Execution Layer that makes enterprise product data discoverable and transactable by AI agents across existing commerce stacks for 300+ global enterprise customers.
- Ownership category
- akta.pro rank
Comestri industry classification
Industry- Product category
- eCommerce Software (PIM/OMS)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Dropship & Supplier Fulfillment Coordination (TLAEACAG)
Keywords
Where Comestri is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Comestri business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Delta AI Platform Subscription: Subscription-based access to Delta AI platform enabling AI-ready commerce infrastructure, enrichment, discovery, governance, and execution capabilities. Pricing structured to avoid enterprise-level pricing barriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | No replatforming or lock-in required - flexible integration with existing commerce stack |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Comestri product offering
Product offeringCore offering
Comestri is a SaaS platform for eCommerce that provides Product Information Management (PIM), Order Management System (OMS), and Channel Management capabilities. The platform enables merchants to centrally manage product data, orders, and sales across multiple eCommerce channels, supporting unified multi-channel commerce operations.
Product overview
Ultra Commerce offers Delta AI as a unified AI Commerce Infrastructure platform. Delta AI serves as the core execution layer that transforms existing commerce platforms into AI-ready systems, while UltraChat 5 provides conversational AI interfaces for querying and analyzing commerce data. The platform connects product intelligence across multiple channels (ERP, OMS, Payments, Logistics) and enables AI agents to discover, evaluate, and transact through automated enrichment, governance, and orchestration capabilities. Industry-specific solutions include Retail & Marketplaces, Healthcare & Medical Supply, Appliances & Consumer Electronics, Manufacturing & Industrial Distribution, Professional Services & Field Services, and B2B Wholesale & Procurement.
Differentiator
Problem solved
Functional benefit
Brands
- Delta AI: AI Commerce Execution Layer that transforms existing commerce platforms into intelligent, AI-ready execution layer enabling smarter discovery, decision-making, and transactions.
Products and services
- Product Information Management (PIM) Product Information Management (PIM) module that allows eCommerce merchants to centralize, manage, and syndicate product data across multiple sales channels. Designed for retailers and brands operating multi-channel commerce.
- Order Management System (OMS) Order Management System (OMS) module that centralizes order processing, inventory, and fulfillment workflows across multiple eCommerce channels. Built for retailers managing multi-channel sales operations.
- Channel Management
Companies that use Comestri
Customer profileSegments6 records
Ideal customer profiles2 records
Comestri technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
Comestri partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google GeminicoreGoogle Gemini is used for product data enrichment within the Delta AI platform. The enrichment feature uses Gemini to continuously improve product intelligence, relevance, and AI performance across commerce channels.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Comestri competitors and assessment
Company assessmentDirect peers
- ChannelEngine: Marketplace integration and channel management SaaS that connects brands to 700+ sales channels. Comparable on the multi-channel/channel management pillar of Comestri's original PIM/OMS/Channel Management stack.
- commercetools: MACH-based headless commerce platform providing composable PIM, OMS, and channel infrastructure for global enterprise brands. Directly comparable on composable architecture philosophy and enterprise customer base.
- Mirakl: Marketplace and dropship platform infrastructure provider recognized alongside Ultra Commerce in Forrester's Marketplace Platforms for Physical Goods Landscape. Comparable on marketplace platform and multi-vendor commerce execution.
- BigCommerce: Headless and composable commerce platform offering PIM, OMS, and multi-channel management for mid-market and enterprise merchants. Directly comparable in target customer (enterprise retailers) and core capability set (PIM/OMS/Channel).
- FluentCommerce: Cloud-native OMS platform specializing in order management, inventory, and fulfillment orchestration for retailers and B2B. Comparable on OMS-centric offering and enterprise commerce customer overlap.
- Kibo Commerce: Unified commerce platform combining OMS, PIM, eCommerce, and personalisation for mid-market and enterprise retailers. Comparable across the same PIM/OMS composable commerce footprint.
Broad incumbents
- Shopify: Global eCommerce platform leader with built-in OMS, PIM, channel management, and emerging AI commerce (Shopify Magic, Sidekick) capabilities. Comparable because it addresses the same multi-channel merchant needs, though at much larger SMB-and-up scale.
- Salesforce Commerce Cloud: Enterprise commerce platform within the Salesforce ecosystem with deep OMS (OMS 300+ capabilities), B2B/B2C storefronts, and Einstein AI for commerce. Comparable as a dominant enterprise incumbent in the same Gartner Magic Quadrant category.
Emerging players
- Algolia: AI-powered search and discovery API used by retailers to make product catalogs AI-agent-ready through vector search and personalization. Comparable on the 'AI-ready product intelligence' and discovery layer that Delta AI delivers.
- Akeneo: PIM-focused SaaS platform for product information management and supplier data orchestration, frequently co-deployed with OMS and commerce platforms. Comparable on the PIM pillar of Comestri's stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Comestri social profiles
Digital presenceComestri compliance and trust
Trust signalCompliance4 records
Comestri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Comestri leadership team
Management profileNumber of profiles
Profiles2 records
Comestri funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Comestri M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Comestri
What does Comestri do?
Comestri is a SaaS platform for eCommerce that provides Product Information Management (PIM), Order Management System (OMS), and Channel Management capabilities. The platform enables merchants to centrally manage product data, orders, and sales across multiple eCommerce channels, supporting unified multi-channel commerce operations.
Is Comestri a public or private company?
Comestri is a private company. It is classified as venture growth investor backed and is currently operating.
When was Comestri founded?
Comestri was founded in 2001. It employs 11 to 50 people.
Where is Comestri based?
Comestri is headquartered in Sydney, Australia, in the Oceania region.
How does Comestri make money?
One revenue line is on record: delta AI Platform Subscription.
Who are Comestri's main competitors?
Direct peers on record are ChannelEngine, commercetools, Mirakl, BigCommerce, FluentCommerce and Kibo Commerce. Broad incumbents are Shopify and Salesforce Commerce Cloud. Emerging players are Algolia and Akeneo.
Does Comestri have an API?
No public API is recorded for Comestri.
What industry is Comestri in?
Comestri's product category is eCommerce Software (PIM/OMS). Its primary akta.pro industry code is TLAEACAG, Dropship & Supplier Fulfillment Coordination. Its NAICS code is 518.