Cropsy Technologies

What Cropsy Technologies does

Cropsy Technologies is a New Zealand-based agtech company founded in 2019 that builds an AI-enabled vineyard scanning system purpose-built for commercial winegrowers. The system consists of two integrated components: the Cropsy Scanner, a vehicle-mounted hardware unit (installable on tractors, harvesters, ATVs, or robots) that uses a patent-pending light system to capture high-resolution images in any weather or lighting condition and processes them on-board via computer vision at up to 8,000 vines per scanner per hour, and Osiris, a proprietary software platform that delivers next-morning results including dashboards, GPS-tagged vine profiles, evidence images, yield estimates, and exportable reports. The product is specialized for viticulture, with models tuned for specific trellis and pruning styles (cane, spur including single/double/quad cordon, long spur, California sprawl, high wire, arcure) and for detection of mildew, botrytis, red leaf, and vine inventory anomalies.

Cropsy generates revenue through three streams: direct hardware scanner sales to vineyard operations, a pay-per-vine usage-based scanning service delivered by a certified service provider network (Strategic Viticulture in California, Flowerday Contracting in Marlborough, Grape Vision in Central Otago), and self-serve regional pricing calculators (USD/acre for US/Canada, EUR/hectare for Europe, AUD/hectare for Australia, NZD/hectare for New Zealand). Go-to-market combines direct enterprise sales to winegrowers with this channel partner motion, supported by multilingual digital presence in English, French, Spanish, and Italian. The company reports 40 scanners deployed across 3 continents and 22 million vines scanned in its most recent season, with named enterprise customers including Cloudy Bay (LVMH), Martell (Pernod Ricard), Church Road Wines/Vinarchy (Accolade Wines), Flowerday Contracting, and Marlborough Grape Growers Co-op.

The company has raised approximately $2.83M USD across six disclosed rounds from 2019 through October 2023, including a $1.5M over-subscribed seed in February 2022 led by Angel Investors Marlborough and Impact Enterprise Fund, and a ~$1.0M round in October 2023 led by Angel Investors Marlborough with participation from Icehouse Ventures, K1W1, New Zealand Growth Capital Partners, Pacific Channel, and Seraph Group. The team of roughly nine operational members plus three board members is led by co-founders Ali Alomari (CEO), Leila Deljkovic (COO), Rory Buchanan (CTO), and Winston Su (Head of AI), with viticulture advisory from Rex Sunde.

Name

Cropsy Technologies

Legal name

Cropsy Technologies Ltd

Website

https://cropsy.tech

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Cropsy Technologies builds AI-enabled vineyard scanning hardware (vehicle-mounted scanners) and the Osiris software platform, delivering per-vine disease, pruning, and yield analytics to commercial winegrowers. It sells scanners directly and through certified service providers across New Zealand, the United States, and Europe.

Ownership category

akta.pro rank

Product category

Precision Viticulture Technology

NAICS

Grape Vineyards (111332), Fruit and Tree Nut Farming (1113), Crop Production (111)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro industry

PRIMARYAFAGALAC

Remote Sensing & Imaging (Satellite, UAV/Drone, Aerial, Multispectral/Hyperspectral)

Agriculture & Food Production/Crop Farming/Precision Agriculture Technology

SECONDARYAFAGALAI

Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts)

Agriculture & Food Production/Crop Farming/Precision Agriculture Technology

Keywords

• Precision viticulture
• Vineyard analytics
• Crop monitoring
• AI vision systems
• Yield estimation

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Hardware Scanner Sales: Vineyards can purchase their own Cropsy scanner units installed on vehicles for continuous in-house scanning operations.
2. Pay-per-Vine Scanning Service: Usage-based pricing where vineyards pay based on the number of vines scanned. Regional pricing calculators available for US/Canada (USD/acres), Europe (EUR/hectares), Australia (AUD/hectares), and New Zealand (NZD/hectares).
3. Service Provider Network: Independent certified service providers offer scanning services to vineyards in their regions, creating a channel revenue model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cropsy Technologies manufactures vehicle-mounted vineyard scanners that capture up to 50,000 high-resolution images per hour using a patent-pending light system, processing up to 8,000 vines per scanner per hour through on-board AI. The captured data is delivered to winegrowers through the Osiris software platform, which provides vine-by-vine analytics for disease detection (mildew, botrytis, red leaf), yield estimation, pruning quality assessment, missing/dead vine mapping, and GPS-tagged vineyard profiling. The system operates 24/7 in any weather condition, turning routine vineyard vehicle passes into decision-ready data delivered the next morning.

Product overview

Cropsy Technologies offers an AI-powered vineyard scanning system consisting of two integrated components: the Cropsy Scanner (hardware units mounted on vineyard vehicles) and the Osiris software platform. The scanner operates autonomously on tractors, ATVs, harvesters, and robots, capturing high-resolution images and processing vine-level data in real-time at up to 8,000 vines per hour. Data is delivered to growers the next morning through the Osiris platform, which provides dashboards, maps, evidence images, and reports for vineyard management decisions including disease detection, yield estimation, pruning quality assessment, and vine inventory management.

Differentiator

Problem solved

Functional benefit

Brands

• Osiris™: Cropsy's proprietary grower portal and software platform for vineyard data analysis, dashboards, maps, evidence images, charts, and exportable reports.

Products and services

• Cropsy Scanner Purpose-built vineyard scanner hardware installed on vehicles (tractors, ATVs, harvesters, robots) that autonomously captures 50,000 high-quality images per hour using a patent-pending light system. Operates in any weather and lighting conditions and processes up to 8,000 vines per scanner per hour with real-time on-board AI, targeting commercial winegrowers and vineyard service contractors.
• Osiris Grower Portal Proprietary decision-support software platform that delivers next-morning scan results through dashboards, maps, evidence images, charts, and exportable reports. Builds a living historical database of each scanned vineyard across vintages, providing vine-level insights on disease, yield, pruning quality, and inventory for winegrowers.
• Pay-per-Vine Scanning Service Usage-based scanning service delivered through certified service providers, where vineyards pay based on the number of vines scanned. Regional pricing models are available for US/Canada (USD per acre), Europe (EUR per hectare), Australia (AUD per hectare), and New Zealand (NZD per hectare), targeting winegrowers who prefer not to purchase their own scanner.

Quantifiable outcome

• Scan up to 8,000 vines per scanner per hour
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Strategic ViticulturecoreChannel Partner/ Reseller/ DistributorCertified Cropsy service provider offering vineyard scanning services in California, USA. Operated by Grant. Contact: +1 (831) 320-9635, [email protected]. Represents Cropsy's entry into the important California wine market.
• Flowerday ContractingcoreChannel Partner/ Reseller/ DistributorCertified Cropsy service provider in Marlborough, New Zealand. Operated by Ross Flowerday. Contact: +64 27 445 6606, [email protected]. Ross is also a Cropsy customer using the technology for his own contracting business.
• Grape VisioncoreChannel Partner/ Reseller/ DistributorCertified Cropsy service provider in Central Otago, New Zealand. Operated by James Dicey. Contact: +64 27 445 0602, [email protected]. Extends Cropsy's service coverage in New Zealand's wine regions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tule Technologies: Tule Technologies provides field-sensor and camera-based monitoring (including irrigation and plant stress) for vineyards and specialty crops. It is the closest direct peer to Cropsy because both offer in-field decision-support data exclusively for winegrowers, with comparable sensor + analytics stacks.
• VineView (formerly SkyVine): VineView provides aerial/satellite and ground-based remote sensing analytics for vineyard disease, vigor, and yield. It is a direct competitor to Cropsy in delivering precision viticulture data to winegrowers, differing mainly in its aerial vs. Cropsy's vehicle-mounted approach.
• Fruition Sciences: Fruition Sciences supplies sap-flow sensors and vineyard analytics to winegrowers for irrigation and ripening decisions. It targets the same customer base (commercial vineyards) with complementary precision-viticulture data products, making it a directly comparable peer.

Broad incumbents

• Blue River Technology (John Deere): Blue River Technology, acquired by John Deere, builds computer-vision agricultural machinery (notably See & Spray). It represents the broad-incumbent threat to Cropsy: a deep-pocketed platform owner bringing AI vision to crop production at industrial scale.
• Pessl Instruments (METOS): METOS by Pessl Instruments offers a broad suite of agricultural sensors and decision-support platforms (weather, soil moisture, disease models). It overlaps Cropsy's disease-detection and field-data analytics value proposition at a multi-crop level.
• Trimble Agriculture: Trimble provides GPS-guided farm machinery, precision agriculture software, and data platforms widely used in specialty crop operations. It is a broad incumbent whose precision-agriculture stack could extend into the vineyard scanning niche Cropsy occupies.
• DJI Agriculture: DJI's agriculture line delivers drone-based imaging, multispectral analytics, and crop scouting to specialty crop growers worldwide. It competes with Cropsy's imaging and disease-detection capability from a remote-sensing angle.

Emerging players

• Agerpoint: Agerpoint builds LiDAR and computer-vision data capture and analytics for specialty crops, including vineyards and orchards. It is an emerging peer whose vine-level digital-twin approach overlaps with Cropsy's GPS-tagged vine profiling.
• Outfield Technologies: Outfield Technologies provides drone-based yield estimation and orchard/vineyard analytics for UK and European growers. It targets the same precision-horticulture use cases as Cropsy (yield estimation, crop health) from a drone rather than vehicle-mounted perspective.
• AGROBOT: AGROBOT builds AI-enabled robotic harvesters for strawberries and other specialty crops. It is an adjacent emerging player that shares Cropsy's vision-based agricultural robotics DNA, though it focuses on robotic harvesting rather than vineyard monitoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cropsytech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cropsy Technologies