Mobilize

What Mobilize does

Mobilize is a SaaS volunteer engagement and event management platform that helps mission-driven organizations recruit volunteers, coordinate events, and convert supporter engagement into measurable action. Founded in 2017 and headquartered in New York, the company serves four primary customer segments—nonprofits, political campaigns and committees, labor unions, and advocacy organizations—with reported adoption by 3,000+ organizations including the Biden-Harris and Kamala Harris presidential campaigns, the DCCC, Human Rights Campaign, Planned Parenthood Virginia PAC, Sister District, SEIU, AFSCME, and the National Education Association. Since 2018, the platform has powered 50M+ actions by 11M+ volunteers in its network.

The core platform is a cloud-based SaaS product comprising event management (in-person, virtual, recurring, and legislative-call actions), automated email/SMS messaging that reduces reported no-shows by 30%, distributed organizing via volunteer-hosted events with permission tiers and approval workflows, network cross-promotion across partner organizations (claimed to drive 38% more signups), real-time data dashboards, CSV and Read/Write API exports, and SQL mirror/database replica integrations. Pre-built integrations with Zoom (virtual events), ActBlue (small-dollar donations, with 15%+ donor conversion reported in Harris campaign data), and NGP VAN's VAN (voter contact database) link Mobilize into the broader progressive technology stack. The platform also operates a public-facing mobilize.us feed (the 5th largest on the platform itself) that drives organic discovery.

Mobilize operates a freemium-to-paid SaaS model: a free starter account supports up to five team members hosting five events or online actions (up to 50 signups or 500 petition signatures), with paid tiers scaled to organization size and feature requirements. Distribution combines a product-led self-serve website motion with enterprise sales leverage through parent Bonterra (formerly EveryAction), under which Mobilize has been consolidated since December 2020 alongside NGP VAN, Cybergrants, Network For Good, and Social Solutions. Mobilize's revenue is not publicly disclosed, and the company is a private subsidiary within the Bonterra conglomerate.

Name

Mobilize

Legal name

EveryAction, Inc. dba NGP VAN

Website

https://join.mobilize.us

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobilize is a SaaS volunteer engagement and event management platform serving 3,000+ mission-driven organizations, including nonprofits, political campaigns, unions, and advocacy groups, with features for event management, automated messaging, distributed organizing, and cross-organizational volunteer recruitment. Founded in 2017, it operates as a subsidiary of Bonterra.

Ownership category

akta.pro rank

Product category

Volunteer Management Software

NAICS

Social Advocacy Organizations (81331), Civic and Social Organizations (813410)

SIC

Services-Prepackaged Software (7372), Services-Membership Organizations (8600)

akta.pro primary industry

Community Hosting & Membership Platforms (MPACAJAF)

akta.pro secondary industries

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ), Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI)

Keywords

• Volunteer management software
• Event management platform
• Supporter engagement tools
• Digital organizing software
• Grassroots mobilization platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Mobilize operates as a SaaS platform providing volunteer engagement and event management tools to mission-driven organizations. Pricing includes a free starter account with limited features and paid tiers for larger organizations. The platform generates revenue through subscription fees based on organization size and feature requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mobilize provides a cloud-based SaaS volunteer engagement and events management platform that helps mission-driven organizations (nonprofits, political campaigns, unions, and advocacy organizations) create and manage in-person, virtual, and recurring events, recruit and coordinate volunteers, automate supporter communications, and convert volunteers into donors. The platform features distributed organizing tools that allow all-star volunteers to host events on behalf of organizations, cross-promotion across partner organizations' networks, and integration with political/fundraising systems like NGP VAN and ActBlue.

Product overview

Mobilize is a volunteer engagement and events management platform offered as a unified product with specialized module variants for different organizational types. The core Mobilize Platform provides event management, volunteer recruitment, automated messaging, distributed organizing, and data analytics capabilities. This core platform is then tailored into four vertical solutions: Mobilize for Nonprofits, Mobilize for Campaigns & Committees, Mobilize for Unions, and Mobilize for Advocacy Organizations. The platform is part of the Bonterra technology ecosystem (formerly EveryAction family), which provides integrated CRM and fundraising capabilities. Key features include cross-promotion across organizations, peer-to-peer recruitment, automated event suggestions, SQL mirror integrations, and real-time dashboards. Since 2017, the platform has powered over 50 million actions from a network of 11+ million volunteers.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobilize Platform The core volunteer engagement and events management platform that helps mission-driven organizations create and manage in-person, virtual, and recurring events, recruit volunteers, automate supporter communications, enable distributed organizing via volunteer-hosted events, cross-promote events across partner organizations, and analyze engagement data via real-time dashboards and APIs.
• Mobilize for Nonprofits A specialized vertical solution of the Mobilize platform tailored for nonprofit organizations, providing tools to engage volunteers, host events, and achieve mission outcomes at scale. Includes case studies with organizations like Sister District and Human Rights Campaign.
• Mobilize for Campaigns & Committees A specialized vertical solution of the Mobilize platform for political campaigns and committees to identify new supporters, empower volunteers, accelerate organizing, and win elections. Trusted by 700+ progressive campaigns including Biden, Harris, and Warren.
• Mobilize for Unions A specialized vertical solution of the Mobilize platform for labor unions to move members to action, manage member mobilization across distributed locations, and track engagement data. Trusted by AFSCME, SEIU, and National Education Association.
• Mobilize for Advocacy Organizations A specialized vertical solution of the Mobilize platform for advocacy organizations to build movements, recruit advocates, grow supporter bases, and measure impact on specific policy issues. Includes tools for petition drives, legislative contact, and volunteer training.

Quantifiable outcome

• 30% decrease in no-shows from online signups
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• BonterracoreStrategic or Co-development Partner · 31 March 2022Bonterra (formerly EveryAction) is the parent company that brings together Mobilize, Cybergrants, Network For Good, and Social Solutions into a unified platform for social impact organizations. Bonterra describes itself as 'technology and people powering those who power social impact.'
• NGP VANcoreStrategic or Co-development Partner · 1 December 2020NGP VAN is the parent company of Mobilize. NGP VAN provides political fundraising, organizing, advocacy, and email solutions. Mobilize rolls up to NGP VAN as part of the EveryAction/Bonterra family of social impact technology companies.
• ActBluecoreTechnology or IntegrationActBlue integration allows campaigns to promote small-dollar donation asks at key moments like event signups. 15%+ of supporters who signed up through Mobilize initiated a donation through ActBlue, helping offset acquisition costs.
• ZoomcoreTechnology or IntegrationZoom integration enables seamless virtual event hosting on Mobilize. Volunteers can easily join virtual events through embedded Zoom links, facilitating phone banking, text banking, and other virtual organizing activities.
• VAN (Voter Activation Network)coreTechnology or IntegrationIntegration with NGP VAN's VAN system allows political campaigns to sync volunteer data between Mobilize's event management and VAN's voter contact database, enabling coordinated organizing efforts.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Spoke: Volunteer engagement and ticketing platform designed for campaigns and advocacy organizations, with focus on supporter follow-up and event management. Emerging direct competitor in the campaign volunteer tooling space.
• Relay (formerly CallHub): Phone banking, texting, and volunteer outreach platform built for political campaigns and advocacy organizations. Adjacent to Mobilize's volunteer engagement offering, increasingly overlapping as campaigns look for unified tools.
• Hustle: Peer-to-peer text messaging platform for political campaigns, nonprofits, and advocacy groups. Emerging competitor with overlapping campaign/nonprofit customer base, focusing on the texting/contact layer of volunteer engagement.

Direct peers

• Action Network: Progressive organizing platform offering event management, petitions, fundraising, and email blast tools for nonprofits and campaigns. Most direct competitor to Mobilize in the progressive digital organizing space, with similar customer base and feature overlap.
• NationBuilder: All-in-one platform for political campaigns, nonprofits, and advocacy organizations combining CRM, event management, fundraising, and websites. Directly competes with Mobilize in the campaign/organizing vertical with comparable feature set.
• ActionKit: Progressive CRM and organizing platform used by major Democratic campaigns and nonprofits for email, fundraising, and event management. Direct competitor serving overlapping customer segments (DNC-adjacent campaigns, large progressive nonprofits).
• VolunteerHub: Volunteer management software focused on nonprofits, hospitals, and corporate volunteer programs with event signup, scheduling, and hours tracking. Direct competitor in the volunteer management category, though less focused on political/campaign use cases.
• GivePulse: Volunteer management and community engagement platform serving nonprofits, universities, and corporations with event hosting, hour tracking, and impact measurement. Direct peer in volunteer management software for mission-driven organizations.

Broad incumbents

• Salesforce.org (Nonprofit Cloud): Enterprise CRM and nonprofit technology suite used by large nonprofits and mission-driven organizations globally. Broad incumbent that competes for nonprofit tech stack budget and increasingly offers event/volunteer management modules.

Others

• ActBlue: Dominant small-dollar donation platform for Democratic campaigns and progressive organizations. Strategic integration partner of Mobilize (drives 20%+ donor conversion) and ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LetsMobilizeUS
• YouTubeyoutube.com/channel/UCg3otXEBIO9KoDa01ik9qXA
• Facebookfacebook.com/mobilize
• LinkedInlinkedin.com/company/mobilize
• Instagraminstagram.com/mobilize

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobilize