What Qromo does

Qromo (legal entity: Cromo S.r.l.) is a Milan-based cloud software company founded in 2020 that operates an all-in-one commerce and operations platform for the Italian and European food & beverage, hospitality, events, beach club, and small retail sectors. The platform combines a cloud point-of-sale (Qromo POS), digital menu management, QR-code order-and-pay, table-side bill payment, a digital token queue-skip system (SaltaCassa), Tap to Pay / softPOS on smartphones, reservations, real-time analytics, and built-in marketing tools, with fiscal receipt generation compliant with Italy's Legge di Bilancio 2025. The product is delivered through a self-serve website (qromo.it) and native iOS and Android apps (Qromo Gestionale), with a 30-day free trial and a freemium tier that does not require dedicated hardware, enabling activation in under 10 minutes from a smartphone.

The technology architecture is modular: a central Gestionale management dashboard sits at the core, with vertical sub-brands (Food & Beverage, Eventi, Lido Balneare, Nuove Aperture) applying the same components to specific use cases. Payments are processed through Stripe Payments Europe, with Qromo earning a per-transaction commission; delivery orders from Glovo and Deliveroo are centralized into the Qromo POS via paid integrations, and webhook-based connectors extend the platform to Make, Zapier, Salesforce, Oracle NetSuite, Mailchimp, and Google Sheets. The only disclosed AI feature is neural-machine-translation of digital menus into 50 languages for international hospitality venues. Named reference customer BASE Milano reports a +22% increase in average ticket, +34% increase in orders, and -15% reduction in labor costs.

Qromo monetizes through a four-tier subscription (Free, Basic €29/month annually, Pro €49/month promotional, All-in-One €99/month promotional) plus custom Enterprise contracts, layered transaction fees ranging from a promotional 0.9% on card payments up to 1.99% + €0.20 on online QR payments, and optional add-on subscriptions for Glovo and Deliveroo integrations. Distribution is entirely digital and product-led with no field sales team; the company reports over 1,000 business customers and 900,000+ monthly end-users across Europe, and has raised approximately €1 million across two funding rounds, including a March 2024 round at an ~€8 million post-money valuation backed by private investors, family offices, angels, LCA Venture, and CTR Holding.

Name

Qromo

Legal name

Cromo S.r.l.

Website

https://qromo.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Qromo (Cromo S.r.l.), founded 2020 in Milan, operates a cloud-based all-in-one platform combining POS, QR-code ordering, digital menus, fiscal receipts, and payment processing for SMB restaurants, bars, events, beach clubs, and freelancers across Europe, monetized via tiered subscriptions and per-transaction fees.

Ownership category

akta.pro rank

Product category

Restaurant & Hospitality Management Software (POS / QR Ordering)

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)

akta.pro secondary industries

Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB)

Keywords

• QR code ordering
• Restaurant POS software
• Cloud point of sale
• Food service management
• Digital payment platform

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. SaaS Subscription (Basic, Pro, All-in-One, Enterprise): Monthly or annual subscription plans giving access to the core platform. Plans range from free (€0 with no POS) to €119/month (All-in-One). Annual billing offers discounted rates. Revenue is recurring on a per-merchant basis.
2. Payment Processing / Transaction Fees: Qromo charges a percentage fee on each payment processed through the platform. Rates range from 2% (Basic) down to 0.9% (Promo on Pro and All-in-One) for card payments, plus fixed per-transaction fees for online QR payments (1.99% + €0.20). Additional surcharges apply for premium cards (Amex, business, foreign) and Klarna payments (6%).
3. Optional Add-on Services (Glovo, Deliveroo): Optional monthly subscriptions for delivery platform integrations: Glovo at €20/month + €0.03/order, Deliveroo at €5/month + €0.03/order.
4. Hardware Sales: Sale of POS terminals, fiscal printers (Epson FP 81 RTII), order printers, and branded QR code materials through the Qromo shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Qromo delivers a cloud-based, all-in-one management platform that combines QR-code ordering and payment, point-of-sale (POS) and Tap to Pay on smartphone, digital menu with 50-language auto-translation, the proprietary SaltaCassa (Skip-Checkout) token system, table-side bill payment, reservations, real-time analytics, and integrated fiscal receipt/electronic invoicing compliant with Italian law. Merchants can run the system from a smartphone, tablet, or PC without professional installation, with optional paid integrations for Glovo and Deliveroo delivery orders centralized directly into the POS.

Product overview

Qromo is an all-in-one cloud-based commerce platform for the food & beverage, hospitality, and retail sectors, operated by Cromo S.r.l. and headquartered in Milan, Italy. The platform is built around a modular architecture: the core Software Gestionale (management software) serves as the central hub, around which a suite of specialized modules orbit — including the Qromo POS, Menù Digitale (digital menu), Ordini e Pagamenti da QR Code (order & pay), Paga il Conto (table-side payment), Tap to Pay (soft POS), Punto Cassa (cloud cash register), Salta Cassa (digital token queue-skip), Prenotazioni (reservations), Statistiche (real-time analytics), and Marketing tools. Vertical sub-brands apply this same technology to specific sectors: Food & Beverage, Eventi (events), Lido Balneare (beach clubs), and Nuove Aperture (new openings). Optional paid integrations with Glovo (€20/month + €0.03/order) and Deliveroo (€5/month + €0.03/order) centralize third-party delivery orders into the POS. External webhook-based integrations with Make, Zapier, Salesforce, Oracle, NetSuite, Mailchimp, Gmail, and Google Sheets enable workflow automation and data connectivity with enterprise systems. The platform supports four subscription tiers — Free (for-ever), Basic (€29/month), Pro (€49/month promo), and All-in-One (€99/month promo) — plus a dedicated Enterprise plan for large venues, and is accessible via web, native iOS and Android apps, POS hardware, and Tap to Pay on compatible smartphones.

Differentiator

Problem solved

Functional benefit

Products and services

• Gestionale (Qromo Management Software) Comprehensive cloud-based management software enabling SMB merchants to handle sales, orders, payments, receipts, reservations, and daily operations from a single dashboard, accessible via smartphone, tablet, or computer.
• Qromo POS Point-of-sale terminal solution that accepts card and contactless payments with transparent rates and issues fiscal receipts compliant with Italy's Legge di Bilancio 2025 (art. 1, commi 74-77).
• Menù Digitale (Digital Menu) Cloud digital menu platform with 50-language auto-translation that lets merchants create, update, and publish menus accessible via QR code in real time, with no printing or manual updates required.
• Ordini e Pagamenti da QR Code (Order & Pay) Mobile order-and-pay module that lets customers browse the digital menu, place orders, and pay directly from their smartphone via QR code without downloading an app or registering.
• Paga il Conto (Pay at Table) Table-side payment feature allowing customers to settle their bill directly from their phone via QR code, reducing wait times and checkout queues.
• Tap to Pay (Soft POS) Software-based POS functionality that turns a compatible iPhone or Android smartphone into a contactless payment terminal, accepting cards, Apple Pay, Google Pay, and other digital wallets with no additional hardware.
• All-in-One (Bundled Solution) Bundled solution combining cash register, payments, fiscal compliance, digital menu, and order & pay into one platform, eliminating the need for separate integrations for full-service restaurant operations.
• Punto Cassa (Cloud Cash Register) Cloud-based cash register for issuing electronic and fiscal receipts, managing receipts, and handling cash and digital payments from a mobile device, set up within 10 minutes.
• SaltaCassa (Skip-Checkout Token System) Digital token system enabling customers to pre-order and pay via QR code, then skip the checkout queue and pick up their order at the counter, increasing throughput at events and high-traffic venues.
• Prenotazioni (Reservations) Reservation management system accepting bookings 24/7, optimizing space utilization, and reducing no-shows with dedicated table-availability tools.
• Statistiche (Real-time Analytics) Real-time analytics dashboard providing insights on sales, products, customers, menu views, and staff performance to support data-driven decisions.
• Eventi (Events Solution) Dedicated event-management solution offering SaltaCassa digital tokens, QR-based ordering and payments, multi-point cash register management, and real-time sales reporting for events of all sizes.
• Lido Balneare (Beach Club Solution) All-in-one beach club management platform covering order-from-umbrella via QR, SaltaCassa tokens for crowd throughput, table-side payments, POS, automatic menu translation into 50 languages, waiter call, time-based menus, and online reservations.
• Food & Beverage Solution Vertical solution tailored for food and beverage operators, combining digital menu with QR ordering and payments, table-side bill payment, physical and contactless payments, reservations, and kitchen display system (KDS) integration.
• Nuove Aperture (New Openings Program) Promotional package for new business openings offering zero commission on the first €16,600 in transactions, bundled with the full Qromo All-in-One platform, a free-month trial, and a €200 credit toward commissions.

Quantifiable outcome

• +22% average ticket increase at BASE Milano case study venue
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Stripe Payments Europe, Ltd.coreTechnology or Integration · 1 April 2024Stripe is the payment service provider (FSP) underlying Qromo's payment processing infrastructure. Qromo acts as a connector to Stripe's platform, enabling merchants to accept card, wallet, and contactless payments through POS and QR-code ordering. Qromo earns a commission (QROMO Commission) on each transaction processed through Stripe's infrastructure. Stripe is headquartered in Dublin, Ireland.
• GlovocoreTechnology or IntegrationGlovo is integrated as an optional add-on service (€20/month + €0.03/order) enabling Qromo merchants to receive and manage Glovo delivery orders directly within the Qromo POS, eliminating the need for a separate Glovo tablet.
• DeliveroocoreTechnology or IntegrationDeliveroo is integrated as an optional add-on service (€5/month + €0.03/order) enabling Qromo merchants to receive and manage Deliveroo delivery orders directly within the Qromo POS, with menu synchronization and order centralization.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SumUp: SumUp is a leading European mPOS and payment processing provider for SMB merchants, offering card readers, Tap to Pay on smartphone, and integrated POS software. It directly competes with Qromo in the Italian SMB Ho.Re.Ca. segment with a similar transaction-fee + hardware model.
• Zettle (PayPal): PayPal Zettle provides mobile POS hardware, Tap to Pay, and integrated payment solutions for small merchants across Europe. It overlaps directly with Qromo's mPOS, payment processing, and SMB merchant focus, including in Italy.
• TouchBistro: TouchBistro is an iPad-based POS system purpose-built for restaurants, with table-side ordering, payments, reservations, and integrations. It is a direct peer to Qromo in the SMB-to-mid-market restaurant vertical with comparable SaaS + payments monetization.

Broad incumbents

• Toast: Toast is a US-based, publicly listed end-to-end restaurant management platform covering POS, order & pay, digital menu, payroll, and marketing for SMB and enterprise restaurants. It is the global benchmark for the kind of all-in-one platform Qromo is building for Italy.
• Lightspeed Restaurant: Lightspeed Restaurant is a global cloud POS and commerce platform for full-service and quick-service restaurants, offering order management, payments, inventory, and analytics. It overlaps broadly with Qromo's full-suite restaurant management proposition, especially for multi-location operators.
• Square (Block): Square provides a comprehensive POS, payments, and business management platform used by SMBs including restaurants and retail globally. It competes with Qromo's broader SMB payments and management suite and operates in Italy.
• Stripe Terminal: Stripe Terminal is Stripe's POS hardware and software product for in-person payments, sitting on top of the same Stripe infrastructure Qromo uses. It overlaps with Qromo's Tap to Pay and POS offering and could compete at the developer/platform layer for SMB merchants.

Regional players

• Nexi: Nexi is Italy's largest domestic payments and POS provider, serving merchants, banks, and enterprises with card acceptance and integrated cash register solutions. It is a primary Italian incumbent competing with Qromo for Ho.Re.Ca. SMB merchants, particularly under the Legge di Bilancio 2025 mandate.
• Satispay: Satispay is an Italian mobile payment network widely adopted by SMB merchants for cashless payments, and is integrated into Qromo as an APM. As a regional alternative-payments player with merchant tools, it competes for the same Italian SMB wallet share and could expand into adjacent POS features.

Others

• Glovo: Glovo is a leading European on-demand delivery platform that Qromo integrates with as a paid add-on for merchants. As a delivery aggregator, Glovo is a partner but also a potential disintermediator if it bundles direct merchant POS/order tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@qromo7516
• Facebookfacebook.com/qromo.it
• LinkedInlinkedin.com/company/cromo-srl
• Instagraminstagram.com/qromo.it

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qromo