Foodie Card

What Foodie Card does

Foodie Card, Inc. is a privately held subscription-based restaurant discount platform headquartered in Syosset, New York. Founded in 2015 by Neil Foster (originally as the Tri-State Restaurant Club), the company operates a membership program offering 10% off dine-in and pickup orders at over 2,300 participating independent restaurants across the Tri-State Area (New York, New Jersey, Connecticut) and South Florida, including Westchester & Rockland County, Long Island, Manhattan, Brooklyn, Queens, and Boca Raton/Hallandale. The core product is an annual membership priced at $29.99 (auto-renewing between the 15th and 31st of the expiration month), available via web and native iOS and Android applications, with a complimentary physical card for new members and an optional $5 physical card renewal fee thereafter. The company also sells gift memberships (with a $5 processing fee) and tiered wholesale bulk licenses at $10-$25 per unit for 50 to 1,000+ unit purchases targeted at corporate gifting and employee rewards.

The platform is built around a mobile-first architecture with location-based restaurant discovery, a digital membership card accessible via app, a receipt upload workflow that converts savings into reward points (1 point per dollar saved, redeemable at 300 points for $15 gift cards to Amazon, Target, Walmart, and Visa), and a "Buy a card, give a meal" charitable donation mechanic routed to four regional food bank partners: Island Harvest, City Harvest, Feeding Westchester, and Community Food Bank of New Jersey, with over 100,000 meals donated cumulatively. Integrations are limited to mainstream payment processors (PayPal, Apple Pay, Google Pay) and Bbot for delivery logistics; no AI/ML capabilities, APIs, or SDKs are disclosed. Distribution is primarily direct-to-consumer and product-led via website and app stores, supplemented by a Refer-A-Friend program, restaurant partner word-of-mouth (members reportedly choose Foodie Card-friendly restaurants 80% of the time), and a wholesale/corporate sales channel.

Foodie Card operates with 1-10 employees and has raised approximately $6.2 million across two disclosed funding rounds ($1.5M from Ruttenberg Gordon Investments in April 2020 and ~$4.71M in January 2023, investors undisclosed for the latter). In July 2023, the company acquired The Forking Group Agency to extend marketing services to independent restaurants. Leadership includes co-founders Neil Foster and Ryan Alovis on the board, and CEO Jared Katz. The company is privately held with no known institutional venture or private equity backing beyond the disclosed rounds and no parent company.

Name

Foodie Card

Legal name

Foodie Card, Inc.

Website

https://foodiecard.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Foodie Card is a subscription-based restaurant discount platform serving frequent diners across the Tri-State Area and South Florida. Its $29.99/year membership provides 10% off at 2,300+ independent restaurants, with a rewards program and charitable meal donations.

Ownership category

akta.pro rank

Product category

Restaurant Discount Membership / Dining Loyalty Subscription

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812)

akta.pro industry

PRIMARYFSAKABAH

Rewards & Loyalty Credit Cards

Financial & Insurance/Lending & Consumer Finance/Credit Cards & Revolving Credit

Keywords

• Restaurant discount membership
• Dining rewards program
• Restaurant loyalty network
• Meal donation platform
• Corporate gifting memberships

Headquarters

HQ city

Syosset

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel, Supply Chain

Revenue model

1. Annual Membership Subscription: Individual Foodie Card memberships are sold as annual subscriptions for $29.99/year plus tax. The membership automatically renews unless cancelled. New members receive a complimentary physical card for the first 12 months.
2. Wholesale/Bulk Membership Sales: Businesses can purchase Foodie Card memberships in bulk at discounted rates: 50+ units at $25/unit, 100+ at $22/unit, 200+ at $17/unit, 500+ at $14/unit, 1000+ at $10/unit. These are sold for corporate gifting and employee rewards.
3. Gift Memberships: Individual gift memberships available for one-time purchase or with annual renewal option. Includes $5 processing fee for gifts.
4. Physical Card Fees: Optional physical card costs $5 upon renewal after first year complimentary card.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Foodie Card sells an annual subscription membership ($29.99/year) that gives individual consumers a flat 10% discount at 2,300+ participating independent restaurants across the Tri-State Area and South Florida. The membership is delivered as both a digital card (via iOS/Android apps) and an optional physical card, and includes a rewards program (1 point per $1 saved, redeemable for $15 Amazon/Target/Walmart/Visa gift cards at 300 points) and a charitable component in which a day of meals is donated to a regional food bank for each membership purchased.

Product overview

Foodie Card operates as a subscription-based restaurant rewards and discount platform offering a membership card (physical and digital) that provides 10% off dine-in and pickup orders at over 2,300 participating restaurants in the Tri-State Area and South Florida. The core product is the Foodie Card Membership ($29.99/year), which includes access to a mobile app for restaurant discovery, a rewards program for earning gift cards, and a charitable component donating meals to food banks. The platform also includes a Wholesale Program for bulk corporate purchases and a Gift Subscription option for giving memberships to others. Restaurant partners can join through a free Restaurant Partner Program that connects them to Foodie Card's member base.

Differentiator

Problem solved

Functional benefit

Products and services

• Foodie Card Membership Annual subscription membership for individual diners giving 10% off the entire dine-in and pickup bill at 2,300+ participating independent restaurants across the Tri-State Area (NY, NJ, CT) and South Florida. Includes a digital membership card via mobile app, an optional complimentary physical card for the first year, access to the rewards program, and a charitable meal donation to a regional food bank for each membership purchased.
• Foodie Card Mobile App iOS and Android mobile application that delivers the digital Foodie Card, a directory of 2,300+ participating restaurants with location-based discovery, receipt upload functionality for earning reward points, and member account management. Available on the Apple App Store and Google Play Store.
• Foodie Card Rewards Program Loyalty program built into the Foodie Card membership where members earn 1 reward point for every dollar saved when dining at participating restaurants. Points are redeemable at 300 points for a $15 gift card to Amazon.com, Target, Walmart, or Visa.
• Foodie Card Wholesale / Bulk Membership Program Corporate bulk-purchase program that lets businesses buy Foodie Card memberships at discounted unit rates ($25 at 50+ units, $22 at 100+, $17 at 200+, $14 at 500+, $10 at 1,000+) for distribution to employees or clients. Includes customizable gift messaging and 12-month digital card advertising.
• Foodie Card Gift Subscription Gift membership option that lets a purchaser buy a Foodie Card subscription for a friend or family member. Recipients receive an email notification with instructions to activate their digital card; an optional physical card and auto-renewal can be added. A $5 gift processing fee applies.
• Foodie Card Restaurant Partner Program Free onboarding program for independent restaurants to join the Foodie Card network. Partners gain access to thousands of loyal Foodie Card members, exposure in the app and website restaurant directory, and consumer spending data, with no upfront cost to the restaurant.

Quantifiable outcome

• Members can save $50+ per month with regular dining (based on testimonial of $950 saved over 18 months)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• The Forking Group AgencyminorStrategic or Co-development Partner · 1 July 2023Acquired by Foodie Card in July 2023. Based in New York, The Forking Group Agency was acquired to expand marketing services for independent restaurants in the Tri-State Area and beyond, consolidating restaurant marketing efforts.
• Island HarvestcoreStrategic or Co-development PartnerFood bank partner for the 'Buy a card, give a meal' program. For every Foodie Card purchased, a day of meals is donated to food insecure individuals through Island Harvest. The donation is directed to the food bank closest to the member's location.
• City HarvestcoreStrategic or Co-development PartnerNew York City food bank partner. Foodie Card donates a day of meals for each membership purchased and renewal through this partnership to help address food insecurity in NYC.
• Feeding WestchestercoreStrategic or Co-development PartnerWestchester County food bank partner for meal donations. Supports the company's charitable mission of donating meals for every membership sold in the Westchester area.
• Community Food Bank of New Jersey (CFBNJ)coreStrategic or Co-development PartnerNew Jersey food bank partner. Extends the charitable meal donation program to cover New Jersey members and their communities.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DiningAdvantage: DiningAdvantage sells a membership card offering 25% off dine-in at a national network of restaurants — the closest direct analog to Foodie Card's restaurant-discount subscription model, with similar target customers and restaurant partner economics.
• Restaurant.com: Restaurant.com sells discounted restaurant gift certificates directly to consumers, competing with Foodie Card for the same value-conscious diners and partner restaurants, particularly in the discount-driven dining segment.
• Entertainment (Entertainment Publications): Entertainment publishes traditional dining and entertainment coupon books and memberships, sharing Foodie Card's discount-membership model and restaurant partner acquisition channel, with overlapping consumer demographics.
• Savored (Groupon): Savored was a restaurant-discount platform acquired by Groupon offering reservations with member perks; it represents the prior generation of restaurant-discount subscription models and validates the category dynamics Foodie Card operates in.
• Goldstar: Goldstar offers half-price and discounted restaurant and event deals via a membership model, competing for the same local-experience-seeking diner audience and using similar last-minute deal mechanics.
• Rewards Network (now Mogl): Mogl/Rewards Network operates a dining rewards and cash-back program at participating restaurants, closely mirroring Foodie Card's member discount + restaurant acquisition value proposition for both consumers and restaurant partners.

Emerging players

• Thanx: Thanx provides restaurant loyalty and digital ordering tools, addressing the same restaurant marketing needs as Foodie Card's Restaurant Partner Program but from a software/SaaS angle rather than a consumer membership angle.
• Belly (Square Loyalty): Belly, now part of Square's ecosystem, offers restaurant loyalty programs; it overlaps with Foodie Card's partner-side value but is embedded in Square's broader POS/payments stack rather than a standalone consumer membership.

Broad incumbents

• Groupon: Groupon is a broad deals marketplace with significant restaurant deal inventory; it overlaps with Foodie Card on dining discounts and local SMB partner acquisition, but its offering spans many categories rather than specializing in dining.
• OpenTable: OpenTable is a major restaurant reservation platform that has expanded into dining rewards and loyalty; it competes for restaurant marketing budgets and diner mindshare, though its core product is reservations rather than discount memberships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/getfoodiecard
• LinkedInlinkedin.com/company/getfoodiecard
• TikToktiktok.com/@the_foodielife

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodie Card