Restaurant.com
Restaurant.com is a US dining deals marketplace operated by Giftify, Inc., connecting consumers with discounted restaurant certificates from a long tail of SMB restaurant partners via web, iOS, and Android, using a points-based loyalty system and a subscription Dining Discount Pass.
- Company typePrivate
- Founded1999
- HeadquartersArlington Heights, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Restaurant.com does
Restaurant.com is a dining deals marketplace operated by Giftify, Inc., headquartered in Arlington Heights, Illinois and founded in 1999. The platform connects individual diners with discounted restaurant certificates and deals at a long tail of SMB restaurant partners across the United States. Users search for restaurants by location, cuisine, and service type (dine-in, delivery, takeout, reservations), then purchase certificates either with credit card or with points earned by redeeming Restaurant.com gift cards at a fixed rate of $1 = 100 points. Points never expire and certificates include flexible exchange terms, addressing the problem of inflexible third-party restaurant gift cards. The technology stack consists of a web-based marketplace platform with native iOS and Android apps, QR-code certificate redemption, passwordless login (deployed March 2026), Google and Apple single sign-on, and Stripe-processed payments.
Restaurant.com operates three primary revenue streams: transaction fees on deal and certificate purchases, subscription revenue from the Dining Discount Pass (a 1-month or 6-month subscription operated in partnership with SaveAround), and marketplace commissions from restaurant partners listing deals through the partners.restaurant.com portal. Distribution is digital-first through the owned website and apps, the Impact.com affiliate network, email and social media marketing, and as of April 2026 a Capital One Shopping distribution partnership held at the Giftify parent level.
Restaurant.com is part of Giftify, Inc.'s portfolio strategy, which includes the CardCash gift card marketplace (acquired December 2023) and Takeout7 (acquired May 2025 for $609,000). Giftify reported Q1 2026 consolidated gross billings of $45 million, up 25% year-over-year, with 380 basis points of gross margin expansion to 19.9%; however, its FY2025 10-K disclosed a $10.5M net loss and a going-concern qualification due to cash of $3.65M against $3.9M+ of debt. Restaurant.com is investing in AI-driven development practices and AI agents for automated order review, but specific segment-level financials for Restaurant.com are not publicly disclosed.
Restaurant.com firmographics
Firmographics- Name
- Restaurant.com
- Legal name
- Giftify, Inc.
- Website
- https://restaurant.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Restaurant.com is a US dining deals marketplace operated by Giftify, Inc., connecting consumers with discounted restaurant certificates from a long tail of SMB restaurant partners via web, iOS, and Android, using a points-based loyalty system and a subscription Dining Discount Pass.
- Ownership category
- akta.pro rank
Restaurant.com industry classification
Industry- Product category
- Online Restaurant Deals Marketplace
- NAICS
- Specialty Food Retailers (4452)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industry
- Dining Reservations & Restaurant Booking (HSACALAF)
Keywords
Where Restaurant.com is headquartered
LocationHeadquarters
- HQ city
- Arlington Heights
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Restaurant.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Deal/Certificate Sales: Restaurant.com earns revenue by selling dining certificates and deals to consumers at participating restaurants. Consumers purchase deals using points (converted from gift card value at $1 = 100 points) or via credit card. Revenue is recognized on transaction completions.
- Dining Discount Pass Subscriptions: Restaurant.com offers Dining Discount Pass subscriptions in 1-month and 6-month durations. Customers pay a subscription fee to access exclusive discounts at partner restaurants through the Dining Discount Pass program operated in partnership with SaveAround.
- Restaurant Partner Fees: Restaurant partners pay to list deals and promotions on the Restaurant.com platform (partners.restaurant.com), contributing to the marketplace revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1-Month Dining Discount Pass |
| Subscription | Multi-year contract | 6-Month Dining Discount Pass |
| Unit Pricing | Pay-as-you-go | Points-based deal purchasing |
| Unit Pricing | Pay-as-you-go | Direct credit card purchase of deals/certificates |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Restaurant.com product offering
Product offeringCore offering
Restaurant.com is a two-sided online marketplace where consumers discover and purchase discounted restaurant certificates and deals at participating restaurants. Diners redeem points (earned by redeeming gift cards at a rate of $1 = 100 points) or pay directly with a credit card for restaurant-specific certificates that never expire and are verifiable via QR code. Restaurant partners list deals and promotions through a dedicated portal to reach new and repeat customers nationwide.
Product overview
Restaurant.com operates as a dining deals marketplace with a points-based loyalty system. The core Restaurant.com platform enables users to search for restaurants, purchase certificates using points or credit card, and redeem deals at participating restaurants. The ecosystem includes Restaurant.com Gift Cards (physical and digital) for acquiring points, Restaurant.com Points ($1 = 100 points, never expire), Restaurant Certificates for dining discounts, and the Dining Discount Pass subscription. The company also owns CardCash (gift card marketplace acquired December 2023) and Takeout7 (acquired May 2025). Mobile applications are available for iOS and Android. Recent developments include AI-driven development practices with passwordless login launched in March 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Dining Discount Pass: Subscription pass offering exclusive discounts at restaurants, available in 1-month or 6-month options
- Restaurant.com Points
Products and services
- Restaurant.com Platform Online dining deals marketplace that lets consumers search for nearby restaurants, browse discounted certificates, and redeem offers at participating partner restaurants. Available globally via web and mobile channels.
- Restaurant.com Mobile App Mobile application available on the iOS App Store and Google Play that allows diners to browse restaurant deals, purchase certificates, manage their points balance, and redeem certificates on the go via QR code.
- Restaurant.com Gift Cards Physical and digital gift cards sold by Restaurant.com that do not expire and convert into points (100 points per $1) when redeemed on the platform.
- Dining Discount Pass Subscription-based dining discount pass offering exclusive discounts at partner restaurants; sold in 1-month and 6-month durations, with 1-month purchase available via points or credit card and 6-month purchase via credit card.
Quantifiable outcome
- Gross billings grew 25% year-over-year to $45 million in Q1 2026 for parent company Giftify, Inc.
- +2 more outcomes
Companies that use Restaurant.com
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Restaurant.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature4 records
Restaurant.com partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Capital One ShoppingcoreGiftify, Inc. (parent company of Restaurant.com) launched a distribution partnership with Capital One Shopping in April 2026. This partnership is expected to expand the distribution of CardCash gift card offerings and potentially Restaurant.com deals to Capital One Shopping's customer base.
- Takeout7, Inc.minorGiftify, Inc. completed the acquisition of Takeout7, Inc. in May 2025 for $609,000, adding another platform to its portfolio of restaurant-related digital properties alongside Restaurant.com and CardCash.
- CardCashcoreGiftify, Inc. acquired CardCash in December 2023 for its gift card marketplace business. CardCash operates a marketplace enabling consumers to buy and sell gift cards, complementing Restaurant.com's dining-focused deal platform. The acquisition drove significant growth, with CardCash contributing to 2026 Q1 gross billings of $45 million.
Scale indicators4 records
Recent moves6 records
Restaurant.com competitors and assessment
Company assessmentEmerging players
- EatStreet: Online and mobile food ordering platform connecting consumers with independent restaurants — overlaps with Restaurant.com's SMB restaurant partner base and diner-discovery use case, though focused on ordering rather than discount certificates.
- The Infatuation: Restaurant discovery, reviews, and curated deal platform — competes for the same diner mindshare around 'where to eat and how to save' but without Restaurant.com's certificate marketplace infrastructure.
- Blackbird: Restaurant loyalty and payments platform enabling restaurants to recognize and reward frequent diners — adjacent to Restaurant.com's points-based retention mechanism but focused on per-restaurant loyalty rather than cross-restaurant discovery.
- Tock: Restaurant reservation and prepaid-ticketing platform (owned by American Express) — comparable in its restaurant-discovery and certificate-style prepaid mechanism, though oriented toward premium/experiential dining.
Broad incumbents
- Yelp: Restaurant discovery and reviews platform that also surfaces deals and gift cards through Yelp Deals, overlapping with Restaurant.com's local restaurant directory and discount offerings at much larger audience scale.
- OpenTable: Restaurant reservations and discovery platform (owned by Booking Holdings) that increasingly intersects with Restaurant.com via restaurant discovery, reviews, and dining promotions, but operates at much larger scale with broader hospitality scope.
Direct peers
- Groupon: Public deals marketplace with a large dining/local-deals vertical — the closest direct competitor to Restaurant.com's discount-certificate model, competing for both consumer demand and restaurant partner supply.
- CardCash: Gift card buy/sell marketplace acquired by Giftify in December 2023; operates as a sister platform under the same parent and shares infrastructure, customer base, and AI investments with Restaurant.com.
- Raise: Major gift card buy/sell marketplace — a peer to Restaurant.com's gift card and points business, with broader retail gift card selection but overlapping supply/demand dynamics.
- Goldstar: Discount marketplace for dining and local experiences; comparable business model of last-minute discounts and certificate-based redemption targeting value-oriented consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Restaurant.com social profiles
Digital presenceRestaurant.com compliance and trust
Trust signalCompliance1 record
Restaurant.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Restaurant.com leadership team
Management profileNumber of profiles
Profiles1 record
Restaurant.com subsidiaries and ownership
Company hierarchySubsidiaries1 record
Restaurant.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Restaurant.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Restaurant.com
What does Restaurant.com do?
Restaurant.com is a two-sided online marketplace where consumers discover and purchase discounted restaurant certificates and deals at participating restaurants. Diners redeem points (earned by redeeming gift cards at a rate of $1 = 100 points) or pay directly with a credit card for restaurant-specific certificates that never expire and are verifiable via QR code. Restaurant partners list deals and promotions through a dedicated portal to reach new and repeat customers nationwide.
Is Restaurant.com a public or private company?
Restaurant.com is a private company. It is classified as corporate owned and is currently operating.
When was Restaurant.com founded?
Restaurant.com was founded in 1999. It employs 11 to 50 people.
Where is Restaurant.com based?
Restaurant.com is headquartered in Arlington Heights, United States, in the North America region.
How does Restaurant.com make money?
Three revenue lines are on record. Deal/Certificate Sales are the primary driver. The others are dining Discount Pass Subscriptions and restaurant Partner Fees.
Who are Restaurant.com's main competitors?
Emerging players on record are EatStreet, The Infatuation, Blackbird and Tock. Broad incumbents are Yelp and OpenTable. Direct peers are Groupon, CardCash, Raise and Goldstar.
Does Restaurant.com have an API?
No public API is recorded for Restaurant.com.
What industry is Restaurant.com in?
Restaurant.com's product category is Online Restaurant Deals Marketplace. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of HSACALAF, Dining Reservations & Restaurant Booking. Its NAICS code is 4452 and its SIC code is 5810.