marketboro
Marketboro is a South Korea-based B2B food ingredient distribution platform operating Marketbom (ordering management) and Sikbom (open marketplace) to digitize restaurant procurement and food supplier transactions, serving as a majority-owned subsidiary of CJ Freshway since 2026.
- Company typePrivate
- Founded2016
- HeadquartersBundangdong, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
marketboro firmographics
Firmographics- Name
- marketboro
- Legal name
- (주)마켓보로
- Website
- https://marketboro.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marketboro is a South Korea-based B2B food ingredient distribution platform operating Marketbom (ordering management) and Sikbom (open marketplace) to digitize restaurant procurement and food supplier transactions, serving as a majority-owned subsidiary of CJ Freshway since 2026.
- Ownership category
- akta.pro rank
marketboro industry classification
Industry- Product category
- B2B Food Ingredient Distribution Platform
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Foodservice & Hospitality Supply Marketplaces (CRAFAHAE)
- akta.pro secondary industries
- Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD), B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where marketboro is headquartered
LocationHeadquarters
- HQ city
- Bundangdong
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
marketboro business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- B2B Food Ingredient Platform Services: Marketboro operates an integrated B2B food ingredient distribution platform connecting suppliers with restaurant businesses. The platform likely generates revenue through transaction fees or commissions on food ingredient trades facilitated through its Sikbom and Marketbom services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
marketboro product offering
Product offeringCore offering
Marketboro operates an integrated online/offline B2B distribution platform for the food ingredient industry in South Korea, comprising two core products: Marketbom (마켓봄), a food ingredient ordering and distribution management service, and Sikbom (식봄), a restaurant-exclusive food ingredient open marketplace. The platform connects food ingredient suppliers, wholesalers, and distributors with restaurant and food service buyers, digitizing transactions in a traditionally offline-dominated industry to reduce distribution costs and improve procurement efficiency.
Differentiator
Problem solved
Functional benefit
Brands
- 마켓봄 (Marketbom): Food ingredient ordering and distribution management service described as the easiest and most convenient way to order and manage food ingredients.
- 식봄 (Sikbom)
Products and services
- Marketbom (마켓봄) Marketbom is Marketboro's food ingredient ordering and distribution management service designed to enable easy and convenient procurement and inventory management for B2B customers, primarily restaurants and food service businesses. The service simplifies the ordering workflow and helps restaurant operators manage their food ingredient supply chain digitally.
- Sikbom (식봄) Sikbom is Marketboro's restaurant-exclusive food ingredient open marketplace platform (operated via foodspring.co.kr), providing B2B food ingredient distribution services that connect restaurant buyers with food ingredient suppliers. The platform enables open-market transactions between restaurants and a broad base of suppliers in the Korean food ingredient ecosystem.
Quantifiable outcome
- Marketboro aims to transform the offline-dominated food ingredient market valued at 47 trillion KRW through innovative IT solutions
Companies that use marketboro
Customer profileSegments2 records
Ideal customer profiles2 records
marketboro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
marketboro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CJ FreshwaycoreCJ Freshway invested in Marketboro to accelerate digital transformation in the food distribution market. The partnership combines Marketboro's technology platform capabilities with CJ Freshway's established food distribution infrastructure and market reach.
Scale indicators4 records
marketboro competitors and assessment
Company assessmentBroad incumbents
- Toast: Toast is a large US restaurant technology platform spanning POS, online ordering, payroll, and supply chain. Its Toast Supply Chain offering overlaps with Marketboro's restaurant procurement thesis, but Toast is a much broader restaurant tech incumbent rather than a focused B2B food ingredient marketplace.
Direct peers
- Choco: Choco is a Berlin-based B2B ordering platform that connects restaurants with food and beverage suppliers via a mobile-first ordering app. It is the most direct international analog to Marketboro's Sikbom and Marketbom, solving the same offline-to-online conversion problem in food ingredient procurement.
- MarketMan: MarketMan is a cloud-based restaurant inventory and supplier management platform used by operators to digitize purchasing, track costs, and manage vendor orders. Like Marketboro, it addresses the inefficiency of manual, offline restaurant supply ordering, though with a stronger inventory-management focus.
- Galley Solutions: Galley Solutions offers recipe costing, inventory, and supplier ordering software for foodservice operators. It targets the same restaurant procurement digitization pain point as Marketboro, with a stronger back-of-house software angle.
- Cut+Dry (formerly BlueCart): Cut+Dry (formerly BlueCart) is a B2B food ordering platform enabling restaurants to place orders with suppliers online, manage catalogs, and automate invoicing. It directly competes with Marketboro's restaurant procurement offering in the US market.
- Pepper: Pepper (formerly PepperTap) provides a B2B ordering and distribution platform for restaurants and food suppliers in India, focused on digitizing procurement and streamlining last-mile delivery. It is structurally analogous to Marketboro's hybrid online/offline B2B food distribution model.
- BlueCart (legacy): BlueCart was an early B2B food ordering platform for restaurants and suppliers before being absorbed into Cut+Dry. It represents the historical direct competitor archetype to Marketboro's open-market restaurant ingredient marketplace.
Others
- CJ Freshway: CJ Freshway is Marketboro's 55% parent and one of Korea's largest food ingredient distribution companies. As Marketboro's strategic partner and majority owner, CJ Freshway provides the offline distribution backbone that differentiates Marketboro and is therefore a meaningful ecosystem counterpart rather than a pure competitor.
Emerging players
- HungerRush: HungerRush provides online ordering, POS, and restaurant operations software with integrated supplier ordering capabilities. It is an emerging player in restaurant digital procurement, with a narrower footprint and focus than Marketboro's pure B2B marketplace model.
- Zé Delivery: Zé Delivery is a Brazilian B2B beverage and food distribution platform that connects retailers and food businesses with brands via fast delivery. It is comparable to Marketboro in tackling offline-dominated B2B distribution with a digital-first marketplace model, though concentrated in beverages.
Market position
Customer concentration
marketboro social profiles
Digital presencemarketboro financial estimates
Financial estimateRevenue estimate
Valuation estimate
marketboro leadership team
Management profileNumber of profiles
Profiles1 record
marketboro funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
marketboro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about marketboro
What does marketboro do?
Marketboro operates an integrated online/offline B2B distribution platform for the food ingredient industry in South Korea, comprising two core products: Marketbom (마켓봄), a food ingredient ordering and distribution management service, and Sikbom (식봄), a restaurant-exclusive food ingredient open marketplace. The platform connects food ingredient suppliers, wholesalers, and distributors with restaurant and food service buyers, digitizing transactions in a traditionally offline-dominated industry to reduce distribution costs and improve procurement efficiency.
Is marketboro a public or private company?
marketboro is a private company. It is classified as corporate owned and is currently operating.
When was marketboro founded?
marketboro was founded in 2016. It employs 11 to 50 people.
Where is marketboro based?
marketboro is headquartered in Bundangdong, South Korea, in the Asia region.
How does marketboro make money?
One revenue line is on record: B2B Food Ingredient Platform Services.
Who are marketboro's main competitors?
Toast is listed as a broad incumbent. Direct peers are Choco, MarketMan, Galley Solutions, Cut+Dry (formerly BlueCart), Pepper and BlueCart (legacy). CJ Freshway is listed as an others. Emerging players are HungerRush and Zé Delivery.
Does marketboro have an API?
No public API is recorded for marketboro.
What industry is marketboro in?
marketboro's product category is B2B Food Ingredient Distribution Platform. Its primary akta.pro industry code is CRAFAHAE, Foodservice & Hospitality Supply Marketplaces, with a secondary code of AFAIAMAD, Wholesale-to-Business Online Ordering (B2B Food E-Commerce). Its SIC code is 5140.