Svenn
Svenn provides a mobile-first, modular SaaS platform for small and medium-sized Norwegian construction trade businesses, combining estimation, project management, KS/HMS compliance, time tracking, and accounting integrations. The platform serves 10,000+ tradespeople via a product-led go-to-market.
- Company typePrivate
- Founded2013
- HeadquartersHeimdal, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Svenn does
Svenn AS is a Norwegian SaaS company founded in 2013 (originally as 24onoff before rebranding) and headquartered at Skippergata 9, Oslo, with a registered employee count in the 11-50 range. The company provides a mobile-first, modular project management and business operations platform built specifically for small and medium-sized craft and trade businesses in the Norwegian construction industry. The platform unifies construction estimation (Svenn Kalkulasjon), project management (Svenn Prosjektstyring), KS/HMS quality and safety compliance, resource planning (Svenn Ressursplanlegger), time tracking (Svenn Timeregistrering), image documentation, team communication, and an assisted regulatory filing service for DiBK sentral godkjenning. It is delivered as a cloud SaaS with native iOS and Android apps supporting offline mode and is localized in 9 languages. The platform embeds AI-driven features for synthesizing timesheet, offer, documentation, and financial data into profitability insights, and integrates natively with the four dominant Norwegian accounting platforms (Tripletex, PowerOffice GO, Visma eAccounting, UniMicro).
Svenn's technology stack includes 1,000+ pre-built KS/HMS checklist templates aligned with Norwegian standards (TEK17, rehabilitation, wet rooms), hundreds of building-element quote templates built on real piece-rate data, image annotation tools for deviation documentation, and an open API. Notable customer-reported outcomes include a 50% quote win rate (versus an industry average around 30%), 10-15% more profitable quotes than Excel-based pricing, quote preparation time reduced from 2-3 hours to approximately 15 minutes, and 10-15 hours per week saved on administration. Over 400 regulatory inspections (tilsyn) have been passed without remarks by Svenn users and over 600 tradespeople have obtained sentral godkjenning via Svenn's assisted filing service. Platform usage in 2024 reached 40,000 projects delegated, 235,000 documents uploaded, and 11,500 checklists completed, with 10,000+ active tradespeople tracked daily.
Svenn generates revenue through tiered SaaS subscriptions: Svenn Smart from 519 kr/month per company (1 user included, +309 kr/month per additional user), Svenn Total from 839 kr/month per company (+359 kr/month per additional user), and the standalone Svenn Kalkulasjon module at 1,599 kr/month per company with unlimited users. Svenn Sentral Godkjenning is an optional add-on service starting at 5,800 kr for application assistance. The go-to-market is predominantly product-led growth / self-serve via the svenn.com website with a 14-day free trial that requires no credit card and a secondary demo-booking path; subscriptions commit to 12-month terms with automatic renewal. The company serves primarily 1-40 employee Norwegian trade businesses - with carpenters as the dominant cohort and growing reach across painters, masons, roofers, and facade installers - and is privately held with no disclosed parent company or recent external funding beyond a July 2021 raise of NOK ~30M ($3.46M) from Alligate and Norselab.
Svenn firmographics
Firmographics- Name
- Svenn
- Legal name
- Svenn AS
- Website
- https://svenn.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Svenn provides a mobile-first, modular SaaS platform for small and medium-sized Norwegian construction trade businesses, combining estimation, project management, KS/HMS compliance, time tracking, and accounting integrations. The platform serves 10,000+ tradespeople via a product-led go-to-market.
- Ownership category
- akta.pro rank
Where Svenn is headquartered
LocationHeadquarters
- HQ city
- Heimdal
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Svenn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Software Subscriptions (SaaS): Svenn generates revenue primarily through tiered SaaS subscription plans sold to small and medium-sized craft/trade businesses in Norway. Plans are priced per company with additional per-seat user licenses. Billing is done upfront on a monthly, quarterly, or annual basis depending on the customer's agreement. Annual subscription commitment of 12 months with automatic renewal. Free 14-day trial with no credit card required and no auto-subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Smart: From 519 kr/month per company (1 user included, +309 kr/month per additional user). Includes project management, KS/HMS, simple quotes, time tracking, documentation, image & deviation handling. |
| Subscription | Multi-year contract | Total: From 839 kr/month per company (1 user included, +359 kr/month per additional user). All Smart features plus project/work planner, team communication, supervision assistance, annual review, and central approval application. |
| Subscription | Multi-year contract | Svenn Kalkulasjon: 1599 kr/month per company. Unlimited users included. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Svenn product offering
Product offeringCore offering
Svenn sells a subscription-based SaaS platform for small and medium-sized Norwegian construction trade businesses that unifies construction estimation/quoting, project management, KS (quality assurance), HMS (health, safety, environment) compliance, time tracking, resource planning, image documentation, and team communication. The platform is delivered via web and native iOS/Android apps with offline mode, integrates natively with major Norwegian accounting systems, and includes human expert services such as tilsynshjelp (regulatory inspection assistance) and assistance with sentral godkjenning (central approval) applications.
Product overview
Svenn is a modular SaaS platform for the Norwegian construction and trades industry, providing an integrated suite of tools spanning the full project lifecycle from inspection and quotation through project execution, quality/HSE management, time tracking, and invoicing. The platform is structured around two subscription tiers — Svenn Smart (from 519 kr/month) and Svenn Total (from 839 kr/month) — plus a standalone Svenn Kalkulasjon module (1599 kr/month). Core platform capabilities are delivered via the Svenn App (iOS/Android) and web interface. Key modules include: Svenn Ressursplanlegger (project/workforce scheduling, included in Total), Svenn Kvalitetssikring/KS (quality assurance checklists and deviation management, included in Smart+), Svenn HMS-system (HSE compliance, included in Total), Svenn Timeregistrering (time tracking, included in Smart+), Svenn Prosjektstyring (project management, included in Smart+), Svenn Bildedokumentasjon (image documentation, included in Smart+), and Svenn Teamkommunikasjon (team messaging, included in Total). An optional add-on, Svenn Sentral Godkjenning, provides assisted applications for DiBK Central Approval certification. The platform integrates natively with Norwegian accounting systems (Tripletex, PowerOffice GO, Visma eAccounting, UniMicro) and is available in 9 languages. The company has been operating since 2013.
Differentiator
Problem solved
Functional benefit
Products and services
- Svenn Platform Subscription-based SaaS platform for Norwegian trade businesses, delivered via web and native iOS/Android apps (with offline mode). Unifies project management, quality assurance (KS), HMS compliance, time tracking, resource planning, image documentation, and team communication. Priced via tiered subscriptions: Smart from 519 NOK/month (1 user + 309 NOK per additional user) and Total from 839 NOK/month (1 user + 359 NOK per additional user), with 12-month commitment and 14-day free trial.
Quantifiable outcome
- 50% quote win rate vs. 30% industry average for quotes created in Svenn Kalkulasjon.
- +9 more outcomes
Companies that use Svenn
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles2 records
Svenn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature8 records
Svenn partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- TripletexcoreNative integration with Tripletex, one of Norway's most widely used cloud accounting platforms. Enables automatic synchronization of timesheets, projects, customers, and employees between Svenn and Tripletex, eliminating double data entry for accounting and payroll processes. Frequently highlighted in customer testimonials as a key time-saving feature. Robin Hundal (Hundal Bygg AS, winner of 'Norges Hyggeligste Håndverker 2022') specifically credits the Tripletex integration for significant time savings.
- PowerOffice GOcoreNative integration with PowerOffice GO, a popular Norwegian accounting and payroll software. Allows automatic synchronization of time logs, projects, and related data between Svenn and PowerOffice GO. Løten Malerverksted AS (40 employees) is cited as a customer using this integration, reporting significant time savings and full project control.
- Visma eAccountingcoreNative integration with Visma eAccounting, a widely used accounting platform in Norway. Enables synchronization of timesheets and project data between Svenn and Visma eAccounting, supporting automated invoicing and payroll.
- UniMicrocoreNative integration with UniMicro, a Norwegian accounting system. Enables automatic transfer of timesheets, projects, and related data to support accounting and payroll processes.
- DiBK (Directorate for Building Quality)coreSvenn integrates with DiBK (Direktoratet for byggkvalitet) processes by supporting the central approval (sentral godkjenning) application workflow. Svenn's experts prepare and submit applications on behalf of customers directly to DiBK's digital portal. Over 600 tradespeople have been helped to obtain central approval through Svenn's service.
- Arbeidstilsynet (Norwegian Labour Inspection Authority)coreSvenn's HMS system is designed to meet the requirements of Arbeidstilsynet (Norwegian Labour Inspection Authority). The platform includes built-in templates for HMS documentation, SHA plans, SJA forms, and safety checklists that comply with regulatory requirements. Svenn also provides expert 'tilsynshjelp' (inspection assistance) to help customers prepare for and navigate inspections from Arbeidstilsynet.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Svenn competitors and assessment
Company assessmentDirect peers
- Dalux: Danish construction software specializing in BIM, field management, and QA. Comparable Nordic origin, comparable trades/general contractor user base, with overlapping project documentation and inspection workflows.
- Letsbuild: Danish-founded construction project management SaaS expanding across Europe. Comparable in targeting SMB/mid-market contractors with project management, documentation, and progress tracking, similar SMB-GTM approach.
- Congrid: Finland-based construction QA, safety, and observation software for the Nordic market. Highly comparable to Svenn's KS/HMS modules and serves the same trades contractor segment with similar regulatory-driven use cases.
- Catenda: Norwegian construction collaboration and BIM coordination platform (Bimsync). Overlaps with Svenn's project management and documentation capabilities for Norwegian construction projects.
Broad incumbents
- PlanRadar: Austrian-founded construction SaaS for defect management, documentation, and task tracking across Europe. Overlaps with Svenn's KS/HMS, image documentation, and deviation reporting modules, but serves a broader European market.
- Buildertrend: US-based construction project management SaaS targeting residential builders and remodelers. Comparable SMB contractor GTM motion and project management feature set, though primarily serves the US market.
- Procore Technologies: US-listed construction management platform (NYSE: PCOR) serving general contractors and owners globally. Competes in the broader construction project management space; represents both a competitive threat and a likely strategic acquirer for Svenn.
Regional players
- Bygglet: Swedish construction project management SaaS for SMB contractors. Closely comparable product-market fit in the Swedish construction trades, validates Nordic SMB construction software business model, but primarily serves Sweden.
Emerging players
- Maketoo: Construction estimation and takeoff software. Directly comparable to Svenn Kalkulasjon's quoting and material list capabilities; represents a more specialized emerging competitor in the calculation/estimation niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Svenn social profiles
Digital presenceSvenn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Svenn leadership team
Management profileNumber of profiles
Profiles1 record
Svenn funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Svenn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Svenn
What does Svenn do?
Svenn sells a subscription-based SaaS platform for small and medium-sized Norwegian construction trade businesses that unifies construction estimation/quoting, project management, KS (quality assurance), HMS (health, safety, environment) compliance, time tracking, resource planning, image documentation, and team communication. The platform is delivered via web and native iOS/Android apps with offline mode, integrates natively with major Norwegian accounting systems, and includes human expert services such as tilsynshjelp (regulatory inspection assistance) and assistance with sentral godkjenning (central approval) applications.
Is Svenn a public or private company?
Svenn is a private company. It is classified as venture growth investor backed and is currently operating.
When was Svenn founded?
Svenn was founded in 2013. It employs 11 to 50 people.
Where is Svenn based?
Svenn is headquartered in Heimdal, Norway, in the Europe region.
How does Svenn make money?
One revenue line is on record: software Subscriptions (SaaS).
Who are Svenn's main competitors?
Direct peers on record are Dalux, Letsbuild, Congrid and Catenda. Broad incumbents are PlanRadar, Buildertrend and Procore Technologies. Bygglet is listed as a regional player. Maketoo is listed as an emerging player.
Does Svenn have an API?
Yes. Svenn offers an API that allows users to connect to and access data in their Svenn account. Users are responsible for using the API correctly, and Svenn is not liable for direct, indirect, incidental, special, or consequential damages arising from API usage or third-party products accessing account data via the API. Svenn may modify, suspend, or terminate API access at any time without notice.