The Sandbox

What The Sandbox does

The Sandbox is a decentralized, community-driven blockchain gaming platform founded in 2012 and operated by TSB Gaming Ltd, a wholly-owned subsidiary of Animoca Brands incorporated in Malta. The platform enables users to create, buy, transfer, and trade unique digital game assets rendered in voxel art and tokenized as NFTs on Ethereum and Polygon networks. Core products include The Sandbox Game (the player-facing metaverse experience), Game Maker (a visual scripting tool for building interactive experiences on LAND parcels), VoxEdit (a voxel asset creation tool), and the Marketplace (a blockchain-based venue for trading assets, games, and LAND). The user base spans game creators, gamers, LAND owners, and avatar owners across a global footprint that includes operating entities in the UK, Germany, France, the US, Canada, Korea, Argentina, Uruguay, and the Cayman Islands, with platform localization in English, Korean, Chinese, Japanese, Turkish, and Thai.

The company's most significant recent product is The Sandbox Studio, an AI game engine launched in 2025 that generates playable games from text prompts. The Studio encodes domain knowledge from 400+ partner studios and thousands of previously shipped games into templates, workflows, and decision-flagging systems, and integrates with external AI tools including Claude Code, OpenAI Codex, Cursor, Scenario, and Meshy.ai. It publishes to web, mobile (via The Sandbox NEXT playtest), Telegram, and Steam (roadmap). The Studio positions The Sandbox as an AI-native creation environment distinct from generic LLM code-generation tools.

The business model is multi-stream and predominantly token-mediated: marketplace commissions on asset and game transactions (paid immediately on blockchain in SAND), one-time LAND parcel sales, premium NFT drops with licensed IP partners, and event-based reward pools. Enterprise customers are limited to a handful of IP licensing partnerships — Jurassic World, The Smiley Company, Smurfs, Chupa Chups, and Las Vegas City Builder — that drive branded events and premium NFT collections. Creator acquisition is fueled by Game Jams with SAND prize pools of up to 150,000 SAND plus LAND and CATALYST rewards, and the platform is supported by Animoca Brands and The Sandbox DAO.

Name

The Sandbox

Legal name

TSB Gaming Ltd

Website

https://sandbox.game

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

The Sandbox is a decentralized blockchain gaming platform that lets creators build, publish, and monetize voxel-based games and NFT assets via AI-assisted tools, serving indie creators, players, and major entertainment IP partners globally.

Ownership category

akta.pro rank

Product category

Blockchain Gaming Platform

akta.pro primary industry

Web3/Blockchain Game Studios (MPAFAAAO)

Keywords

• Blockchain gaming platform
• User-generated content games
• AI game creation engine
• NFT asset marketplace
• Voxel metaverse platform

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Asset Marketplace Sales: Creators sell unique voxel digital game assets (Assets) in the marketplace. Each sales transaction incurs a fee payable by the purchaser to TSB. Revenue minus transaction fees paid immediately on blockchain.
2. Game Sales and Monetization: Creators control pricing and business model (free, free-2-play, or premium) for their Games. Revenue earned minus transaction fees paid immediately on blockchain by purchaser.
3. Premium NFT Sales: Premium NFTs containing exclusive content from IP partners. Sold on Platform or through marketplace. Purchases conducted via Ethereum Network.
4. LAND Parcel Sales: Users purchase LAND parcels within The Sandbox metaverse. LAND enables game publishing and asset creation within the parcel.
5. Event Participation and Rewards: Seasonal events with SAND token pools, Avatar rewards, and NFT rewards. Players earn rewards through participation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

The Sandbox is a decentralized, community-driven blockchain gaming platform that lets users create, buy, transfer, and trade voxel-based digital game assets (Assets tokenized as NFTs). Creators build games using The Sandbox Studio (AI game engine), Game Maker (visual scripting), and VoxEdit (asset creation), then publish and monetize them on the Marketplace powered by Ethereum and Polygon. Players, LAND owners, and avatar owners transact via the SAND token across web, mobile, Telegram, and (roadmap) Steam.

Product overview

The Sandbox is a decentralized, community-driven platform for user-generated crypto and blockchain games. The core platform consists of The Sandbox Game for playing user-created experiences, supported by The Sandbox Studio (AI game engine for creators), Game Maker (visual scripting tool), and VoxEdit (voxel asset creation). Users create and trade digital Assets (NFTs in voxel art), purchase and develop LAND parcels, and publish Games through the Marketplace powered by Ethereum and Polygon blockchain networks. The ecosystem includes Avatars, Season Pass content, and the Game Maker Academy educational resource.

Differentiator

Problem solved

Functional benefit

Brands

• The Sandbox Studio: AI game engine built for the next generation of creators, enabling users to build and distribute games.
• Game Maker
• VoxEdit

Products and services

• The Sandbox Studio AI game engine for the next generation of creators that generates complete playable games from text prompts, with built-in templates, workflows, and decision-flagging systems based on 400+ studios' expertise; integrates with Claude Code, Cursor, OpenAI Codex, Scenario, and Meshy.ai.
• Game Maker

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• The Smiley CompanyflagshipStrategic or Co-development Partner · 13 March 2026The Smiley Company enters interactive gaming for the first time through The Sandbox, marking their debut in the metaverse gaming space.
• Jurassic WorldflagshipStrategic or Co-development Partner · 1 January 2025Premium Dinosaur Eggs NFT collection featuring Jurassic World IP. Users hatch eggs in the Dinosaur Preserve experience, grow and collect dinosaur NFTs.
• Chupa ChupscoreStrategic or Co-development Partner · 1 January 2025Branded event featuring Chupa Chups world. Players collect flavors and earn from a 58,000+ SAND pool with NFT avatar rewards (Legendary, Epic, Rare, Uncommon, Common).
• SmurfscoreStrategic or Co-development Partner · 1 January 2025Little Lands Game Jam collaboration. Creators have 3 weeks to create games in the Smurf universe. Prize pool includes 100K SAND and 20 LANDs.
• Las VegasminorStrategic or Co-development Partner · 1 January 2025City Builder game jam themed around recreating Las Vegas. Creators build Vegas-inspired experiences, develop skills, and win prizes.
• RadicalxChangeminorStrategic or Co-development Partner · 1 January 2025Impact Game Jam showcasing top 4 winning experiences tackling global issues (climate change, tech inequality, public health). Funded by The Sandbox DAO and supports two real-world NGOs.
• Claude (Anthropic)coreTechnology or IntegrationAI integration partner for The Sandbox Studio. Claude Code can be plugged in for AI-assisted game building workflows.
• OpenAI (Codex)coreTechnology or IntegrationAI integration partner for The Sandbox Studio. OpenAI Codex integrated for AI-assisted game building workflows.
• CursorcoreTechnology or IntegrationAI integration partner for The Sandbox Studio. Cursor AI editor integrated for AI-assisted game building workflows.
• IP Partners (Various)flagshipOEM/ Whitelabel/ Licensing PartnerThird-party IP partners licensing exclusive content for Premium NFTs. Includes brands like Jurassic World, Smurfs, and other entertainment properties.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Roblox: Largest user-generated gaming platform with a visual scripting tool (Roblox Studio) and creator marketplace. Direct competitor in the UGC gaming category; The Sandbox competes by adding blockchain-based ownership and AI tooling on top of the UGC model.
• Decentraland: Decentralized virtual world built on Ethereum with LAND parcels, a creator marketplace, and a native token (MANA). Closest direct Web3 metaverse peer, competing on similar virtual real estate and creator monetization mechanics.
• Axie Infinity (Sky Mavis): Pioneer Web3 play-and-earn gaming ecosystem built around NFT creatures and a native token. Comparable business model of tokenized in-game assets and creator-driven gameplay, though focused on a single core game rather than a UGC platform.
• Gala Games: Web3 gaming network offering multiple play-and-earn titles with NFT ownership on a dedicated blockchain. Comparable decentralized gaming ecosystem and token-driven creator/player economy.
• Mythical Games: Web3 game studio and platform operator (NFL Rivals, Blankos Block Party) with a marketplace for tradable in-game NFT assets. Directly comparable in combining AAA IP partnerships, NFT ownership, and player-driven economies.
• Immutable: Web3 gaming infrastructure provider (Immutable zkEVM, Immutable X) powering NFT-based games such as Gods Unchained and Illuvium. Comparable as a blockchain gaming platform with developer tools, marketplaces, and a token (IMX).
• Enjin: Blockchain-based gaming platform and NFT ecosystem with ERC-1155 token standards for in-game assets. Comparable in providing creator tools, NFT marketplaces, and infrastructure for blockchain-based games.
• Wemade (WEMIX Play): South Korea-based Web3 gaming platform (WEMIX Play) with tokenized games and NFT marketplace. Comparable as a regional incumbent in Web3 gaming with similar token + NFT + marketplace model, primarily serving the Korean and Asian markets.

Broad incumbents

• Epic Games (Fortnite / UEFN): Major game engine and UGC platform via Unreal Editor for Fortnite (UEFN). Competes for creator mindshare and player attention with mature AI tooling, a far larger player base, and significantly greater financial resources.

Others

• Animoca Brands: The Sandbox's parent company and the largest Web3 gaming investor globally. Listed as a comparable for ecosystem and capital context rather than direct product competition, since Animoca operates a portfolio of games rather than a single UGC platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/thesandboxgame
• YouTubeyoutube.com/channel/UCzv1t7voB-bxMmXLysT4h0w
• Facebookfacebook.com/TheSandboxGame
• Instagraminstagram.com/thesandboxgame
• LinkedInlinkedin.com/company/thesandbox-game

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sandbox