Salto X
Salto X was an Estonia-based cloud SaaS cap table and equity management platform serving early-stage European startups, offering stakeholder tracking, automated vesting, EU country-specific tax calculators, and freemium-to-enterprise pricing before merging into Cake Equity in December 2024.
- Company typePrivate
- Founded2023
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Salto X does
Salto X was an Estonia-based, cloud-native cap table management platform designed for early-stage startups, headquartered in Tallinn (Salto X OÜ, registry code 16360806). The platform was organized into three integrated modules — Management (stakeholder, share, and option tracking with document storage and Excel migration), Transactions (option pool creation, grants, automated vesting and cliff calculations, and share transfers), and Stakeholder Accounts (an employee/investor portal with vesting visualization and educational content). The product covered compliance and stock-option tax calculations across 56+ countries, with notable depth in EU-specific regimes (BSPCE, ESOP, VSOP, CSOP). Supporting free tools included an Options Tax Calculator and a Compensation Calculator, plus an AI-flagged Stock Options Guide providing 24/7 educational content.
The company monetized via a freemium SaaS model with three tiers: a free Launch plan (up to 25 stakeholders), an Expand plan at €1 per stakeholder per month (25+ stakeholders, monthly billing), and a Scale plan with custom enterprise pricing (100+ stakeholders, dedicated account manager, multi-year contracts). Distribution was product-led: a self-serve web signup at saltox.co, complemented by content marketing and SEO-driven free tools as top-of-funnel acquisition, with inside-sales-assisted enterprise conversion for the Scale tier. The team was founded by alumni of Pipedrive, Bolt, Wise, and Printful, led by co-founder and CEO Ragnar Sass, and raised a $5.3M seed round in July 2022 led by Blockwall and byFounders.
In December 2024, Salto X announced it was joining forces with Australian-headquartered Cake Equity, with the Salto X platform winding down operations that month and product offerings migrating to the Cake platform; new signups ceased. As a result, Salto X no longer operates as an independent company, and the equity it once held in its market position has transferred into the combined Cake Equity entity.
Salto X firmographics
Firmographics- Name
- Salto X
- Legal name
- Salto X OÜ
- Website
- https://saltox.co
- Company type
- Private
- Founded year
- 2023
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Salto X was an Estonia-based cloud SaaS cap table and equity management platform serving early-stage European startups, offering stakeholder tracking, automated vesting, EU country-specific tax calculators, and freemium-to-enterprise pricing before merging into Cake Equity in December 2024.
- Ownership category
- akta.pro rank
Salto X industry classification
Industry- Product category
- Equity Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- IT Asset Management (ITAM) Platforms (HDAEALAD)
- akta.pro secondary industry
- Cloud FinOps & SaaS Spend Management (BPAEAOAH)
Keywords
Where Salto X is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Salto X business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Launch Tier: Free tier providing full access to all cap table management features for up to 25 stakeholders. This serves as a free trial/onboarding tier for early-stage startups to adopt the platform.
- Subscription - Expand Tier: Paid tier at €1 per stakeholder per month, billed monthly. Targets growing companies with 25+ stakeholders. Includes all Launch features plus dedicated onboarding support.
- Subscription - Scale Tier: Custom pricing for companies with 100+ stakeholders. Includes unlimited workspace admins and dedicated account manager for enterprise-level support.
- Additional Services: Additional paid services including training sessions on employee incentive plans, secondary sales of company shares, and preparation of customized educational materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for startups with up to 25 stakeholders - full cap table management features |
| Per seat | Monthly | €1 per stakeholder monthly for growing companies with 25+ stakeholders |
| Subscription | Multi-year contract | Custom enterprise pricing for companies with 100+ stakeholders |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Salto X product offering
Product offeringCore offering
Salto X is a cloud-based SaaS cap table management platform that helps startups and growing companies issue, track, and manage equity, stock options, and phantom stock across multiple stakeholders and jurisdictions. The platform combines core cap table, transaction, and stakeholder account modules with free companion tools including a country-specific Options Tax Calculator for 30+ EU countries, a Compensation Calculator for building salary-plus-equity job offers, and an AI Stock Options Guide. It is sold on a freemium model (free for up to 25 stakeholders), with paid tiers at €1 per stakeholder per month and custom enterprise pricing.
Product overview
Salto X is an all-in-one cap table management platform designed for startups. The core product consists of three integrated modules: the Management Module for tracking stakeholders, shares, and options with document management; the Transactions Module for creating and managing option pools, grants, and automated vesting calculations; and the Stakeholder Accounts Module for employee and investor portal access with vesting visualization. The platform is complemented by free companion tools including the Options Tax Calculator for EU country-specific tax calculations and the Compensation Calculator for creating balanced job offers. Pricing is structured in three tiers: a free Launch Plan (up to 25 stakeholders), an Expand Plan at €1/stakeholder/month (25+ stakeholders), and a Scale Plan with custom pricing for 100+ stakeholders with dedicated support.
Differentiator
Problem solved
Functional benefit
Products and services
- Salto X Cap Table Platform All-in-one cloud-based SaaS platform that lets startups and growing companies issue, track, and manage equity, stock options, and phantom stock across shareholders, employees, investors, and advisors, with document storage, audit trails, and country-specific compliance across 56+ countries.
- Options Tax Calculator Free interactive web tool that calculates stock option tax amounts for ESOP, VSOP, and CSOP grants across 30+ EU countries, personalized by country, income level, exercise price, market value, and sale price.
- Compensation Calculator Free web tool that lets startup founders and HR teams generate up to three salary-plus-stock-option compensation scenarios with future value projections, supporting offer creation based on seniority and location.
- AI Stock Options Guide Free AI-powered educational guide that gives users 24/7 access to expert-curated content on stock options, supporting employees and founders in making informed equity decisions.
Quantifiable outcome
- 5 minutes to sign up and try features
- +1 more outcomes
Companies that use Salto X
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Salto X technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Salto X partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cake EquityflagshipSalto X has joined forces with Cake Equity, combining their strengths to serve founders, employees, investors, and teams globally. Salto X is moving its product offerings to the Cake platform. The partnership reflects shared missions of enabling employee ownership and putting equity to work. Salto X platform will wind down operations in December 2024, with Cake serving as the continuation of the combined platform. Both companies began from remote hubs - Salto X from the Baltics and Cake from Australia - recognizing growing demand for equity management solutions especially from the US market.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Salto X competitors and assessment
Company assessmentDirect peers
- Cake Equity: Cake Equity is an all-in-one equity management platform offering cap table management, equity issuance, and shareholder simulation. It is a direct peer and is now the surviving entity in the December 2024 merger with Salto X, making it the most relevant comparable for the combined product roadmap.
- Ledgy: Ledgy is a European-headquartered cap table and equity management platform targeting high-growth startups. It is a direct peer, sharing Salto X's focus on international teams, employee equity transparency, and EU-style cap table workflows.
- Pulley: Pulley is a cap table management platform focused on startups and venture-backed companies, with strong 409A and equity plan tooling. It is a direct peer serving the same startup founder and HR/finance personas as Salto X.
- Capdesk: Capdesk is a European cap table and equity management platform serving private companies, investors, and employees. It is a direct peer with overlapping geographic focus and similar target personas as Salto X.
- Eqvista: Eqvista is a cap table management platform providing equity tracking, 409A valuations, and compliance for private companies. It is a direct peer offering similar functionality to Salto X with added valuation services.
- Vestwell: Vestwell provides recordkeeping and equity plan administration for private companies, including cap table support and employee equity education. It is a direct peer with overlap on employee-facing equity transparency features.
Broad incumbents
- Carta: Carta is the largest cap table management platform serving private and public companies, with broad offerings in 409A valuations, ASC 820, fund administration, and equity management. It is a broad incumbent against whom Salto X and other startups compete on UX and pricing.
- Shareworks (Morgan Stanley at Work): Shareworks, now part of Morgan Stanley at Work, provides equity administration and cap table software for large enterprises and public companies. It is a broad incumbent covering similar cap table functionality but at enterprise scale rather than startup focus.
- Global Shares (J.P. Morgan Workplace Solutions): Global Shares, now part of J.P. Morgan Workplace Solutions, is an equity management platform serving global enterprises with multi-country equity plan administration. It is a broad incumbent competing for multinational customers with similar needs to Salto X's international segment.
Emerging players
- Deel: Deel is a global HR and payroll platform with expanding equity and compliance capabilities for international teams. It is an emerging adjacent player whose global employment infrastructure overlaps with Salto X's international equity compliance use cases.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Salto X social profiles
Digital presenceSalto X financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salto X leadership team
Management profileNumber of profiles
Profiles2 records
Salto X funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salto X M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salto X
What does Salto X do?
Salto X is a cloud-based SaaS cap table management platform that helps startups and growing companies issue, track, and manage equity, stock options, and phantom stock across multiple stakeholders and jurisdictions. The platform combines core cap table, transaction, and stakeholder account modules with free companion tools including a country-specific Options Tax Calculator for 30+ EU countries, a Compensation Calculator for building salary-plus-equity job offers, and an AI Stock Options Guide. It is sold on a freemium model (free for up to 25 stakeholders), with paid tiers at €1 per stakeholder per month and custom enterprise pricing.
Is Salto X a public or private company?
Salto X is a private company. It is classified as venture growth investor backed and is currently acquired.
When was Salto X founded?
Salto X was founded in 2023. It employs 11 to 50 people.
Where is Salto X based?
Salto X is headquartered in Tallinn, Estonia, in the Europe region.
How does Salto X make money?
Four revenue lines are on record. Subscription - Launch Tier is the primary driver. The others are subscription - Expand Tier, subscription - Scale Tier and additional Services.
Who are Salto X's main competitors?
Direct peers on record are Cake Equity, Ledgy, Pulley, Capdesk, Eqvista and Vestwell. Broad incumbents are Carta, Shareworks (Morgan Stanley at Work) and Global Shares (J.P. Morgan Workplace Solutions). Deel is listed as an emerging player.
Does Salto X have an API?
No public API is recorded for Salto X.
What industry is Salto X in?
Salto X's product category is Equity Management Software. Its primary akta.pro industry code is HDAEALAD, IT Asset Management (ITAM) Platforms, with a secondary code of BPAEAOAH, Cloud FinOps & SaaS Spend Management. Its NAICS code is 5132 and its SIC code is 7370.