Wovn Technologies

What Wovn Technologies does

Wovn Technologies (株式会社Wovn Technologies) is a Tokyo-headquartered SaaS company founded in March 2014 (originally as Minimal Technologies, rebranded October 2017) that provides website, application, video, and game localization solutions to businesses operating in Japanese and global markets. Its flagship product WOVN.io enables enterprises to multilingualize existing websites through a single JavaScript snippet, automatically retrieving and syncing source content, supporting 45 languages across 77 locales, and offering in-context editing combined with terminology glossaries. The platform extends to WOVN.app (low-code mobile app localization for iOS and Android), WOVN.video (subtitle and caption localization), WOVN.games (game localization), 翻訳Now. (document translation), and an API offering, all managed through a unified dashboard.

Under the hood, WOVN orchestrates multiple third-party machine translation providers — DeepL, OpenAI, Anthropic, Google Cloud Translation, and Mirai Translate — combined with rule-based translation for accuracy-critical content and optional human post-editing through partners such as Phrase TMS and Gengo. Infrastructure runs on AWS (Oregon and Ohio regions) with Fastly CDN for global delivery; MongoDB Atlas provides the data layer. The company has integrated with major CMS, e-commerce, and marketing platforms including WordPress, Drupal, Shopify, Adobe, SharePoint, and Google Tag Manager.

WOVN monetizes through annual enterprise subscriptions with custom pricing, supplemented by professional translation services. Its go-to-market combines direct enterprise field sales targeting large Japanese corporations (Mitsubishi UFJ, JAL, Panasonic, Toyota, Suntory, Shiseido, Square Enix, among 18,000+ total customers), self-service online signup for smaller deployments, AWS Marketplace distribution, and a WOVN PARTNERS channel program with major Japanese system integrators including CTC and SCSK. The company has accumulated approximately $17.5M across seven disclosed funding rounds (largest $12.9M in 2019 led by Eight Roads Ventures), holds ISO/IEC 27001:2022 and ISO/IEC 27017:2015 certifications, and reports a stated capital of approximately 5.37B JPY (~$35M including reserves) as of September 2021.

Name

Wovn Technologies

Legal name

Wovn Technologies株式会社 (Wovn Technologies, Inc.)

Website

https://wovn.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Wovn Technologies provides AI-powered website, app, video, and game localization SaaS for 18,000+ businesses globally, primarily serving large Japanese enterprises with a multi-provider machine translation platform and unified dashboard.

Ownership category

akta.pro rank

Product category

Website and Application Localization Software

NAICS

Translation and Interpretation Services (54193), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Localization Technology & Automation (TMS, Subtitle Tools, MT/AI, Speech-to-Text) (MPAHAFAH)

akta.pro secondary industries

Machine Translation & Multilingual NLP (HDAAADAD), Localization, Translation & Multilingual Publishing Tools (EDAFAHAJ)

Keywords

• Website localization
• App localization
• Machine translation platform
• Multilingual content management
• Translation services software

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. WOVN.io Subscription Plans: SaaS subscription model with paid plans for website localization. Pricing is separately agreed upon between WOVN and each user. Users subscribe to paid plans for access to the localization platform and translation services.
2. WOVN.app Subscription: Separate subscription for mobile application localization, providing low-code multilingualization for iOS and Android apps.
3. WOVN.video: Video subtitle and caption localization service, enabling multilingual video content distribution.
4. Professional Translation Services: Human translation services coordinated through WOVN's translator network, offered as part of professional services for post-editing and quality assurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Wovn Technologies provides an AI-powered website and application localization platform (headlined by WOVN.io) that automatically translates digital content into 45 languages across 77 locales through a single JavaScript snippet integration, eliminating backend development work. The platform also includes dedicated products for mobile apps (WOVN.app), video content (WOVN.video), games (WOVN.games), and document files (翻訳Now.), combining machine translation from multiple providers (DeepL, Google, OpenAI, Mirai Translate, Anthropic) with human post-editing and terminology glossaries. WOVN.api exposes the same translation capabilities for custom developer integrations.

Product overview

Wovn Technologies offers a comprehensive localization platform with three core products: WOVN.io (website multilingualization), WOVN.app (app multilingualization), and WOVN.video (video localization), plus 翻訳Now. (file translation) and WOVN.games (game localization). The products share a unified dashboard approach and leverage AI-powered machine translation using multiple providers (DeepL, Google, OpenAI, Mirai Translate, Anthropic). WOVN.io works by adding a script to existing websites, automatically retrieving content for translation and enabling publishing through the dashboard. The platform supports 43 languages across 77 locales and serves over 18,000 websites.

Differentiator

Problem solved

Functional benefit

Brands

• WOVN.io: Website localization solution enabling businesses to multilingualize their websites with support for up to 45 languages.
• WOVN.app
• WOVN.games
• WOVN.video
• 翻訳Now.

Products and services

• WOVN.io Website localization solution that enables existing websites to be translated into up to 45 languages and 77 locales through a simple JavaScript snippet integration. Automatically retrieves existing site content for translation, supports in-context editing, terminology glossaries, and combined machine + human translation workflows. Serves large enterprises (MUFG, JAL, Panasonic, Shiseido, Toyota, etc.) and SMB self-service users.

Quantifiable outcome

• Multilingual site operations workload reduced to 1/6th, costs halved (Yanmar case)
• +7 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• AWS (Amazon Web Services)coreTechnology or IntegrationWOVN.io runs on AWS infrastructure (Oregon and Ohio regions) and has completed AWS Foundational Technical Review (FTR), enabling AWS Marketplace distribution. AWS Partnership program member with verified security and operational excellence standards.
• DeepL SEcoreTechnology or IntegrationDeepL API used as one of multiple machine translation providers, enabling high-quality neural machine translation for WOVN.io localization services.
• OpenAIcoreTechnology or IntegrationOpenAI provides machine translation and generative AI capabilities for WOVN.io services, enabling advanced AI-powered localization features.
• FastlycoreTechnology or IntegrationCDN provider for caching translation responses and powering WOVN Proxy service. Global edge network ensures fast translation delivery worldwide.
• MongoDB AtlascoreTechnology or IntegrationDatabase infrastructure provider for WOVN.io service platform, located in US West (Oregon) region.
• CTC (伊藤忠テクノソリューションズ)majorChannel Partner/ Reseller/ DistributorMajor Japanese system integrator and WOVN Sales Partner, offering WOVN.io to enterprise customers as part of their solutions portfolio.
• SCSKmajorChannel Partner/ Reseller/ DistributorJapanese IT services company and WOVN PARTNERS Sales Partner, reselling WOVN.io to enterprise customers.
• まなび (Mainabi/まいナビ)minorChannel Partner/ Reseller/ DistributorEducation-focused partner helping distribute WOVN.io to educational institutions.
• Phrase TMS (Phrase a.s.)coreTechnology or IntegrationTranslation management system used for professional translation workflows, managing translation assignments and quality control.
• Translation Center (株式会社翻訳センター)minorImplementation/ SI/ Consulting PartnerProfessional translation services company used as sub-processor for human translation services.
• Kawamura InternationalminorImplementation/ SI/ Consulting PartnerProfessional translation services company used as sub-processor for human translation services.
• Polyglot LinkminorImplementation/ SI/ Consulting PartnerProfessional translation services company used as sub-processor for human translation services.
• TorindominorImplementation/ SI/ Consulting PartnerProfessional translation services company used as sub-processor for human translation services.
• Japan Visualmedia Translation AcademyminorImplementation/ SI/ Consulting PartnerProfessional translation services company used as sub-processor for human translation services, specializing in visual/media content.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crowdin: Crowdin is a cloud localization platform for apps, websites, games, and marketing content with strong developer tooling. It is a direct competitor to WOVN across the website, app, and games product lines.
• Smartling: Smartling is a translation management and localization platform serving enterprise customers across web, mobile, and content. It is the most directly comparable global peer to WOVN.io, offering TMS, in-context translation, and AI-powered workflows for the same buyer personas.
• Lokalise: Lokalise is a SaaS localization platform for product, marketing, and engineering teams, covering websites, mobile apps, and software. It targets a similar developer-friendly buyer and competes head-to-head with WOVN.io/WOVN.app in feature set and GTM.
• Phrase: Phrase (formerly PhraseApp, merged with Memsource) is a translation management system and localization platform serving enterprise content, software, and product localization. Notably, WOVN already uses Phrase TMS as a sub-processor, indicating deep technical overlap.
• Weglot: Weglot is a no-code website translation and localization SaaS with a similar plug-and-play, single-script integration philosophy. It competes most directly with WOVN.io for SMB and mid-market website localization deals.
• Transifex: Transifex is a localization platform focused on digital content including websites, mobile apps, and games. It targets similar digital-first buyers and overlaps with WOVN across the app, website, and games product lines.
• MotionPoint: MotionPoint provides website translation, localization, and global SEO services for enterprises. It is a direct competitor to WOVN.io in the website translation category, particularly for mid-market and enterprise customers.

Broad incumbents

• Lionbridge: Lionbridge is one of the world's largest language services providers offering translation, localization, and interpretation across enterprise customers. It is a broader incumbent that overlaps with WOVN's enterprise translation offering as part of a much larger services portfolio.
• RWS Group: RWS Group owns SDL Trados and provides enterprise translation services, technology, and intellectual property services. Its Trados TMS competes directly with the technology stack WOVN orchestrates, and its services arm competes with WOVN's human-in-the-loop translation offering.

Others

• DeepL: DeepL is a leading neural machine translation provider and is integrated as one of WOVN's MT engines. As a partner it is also a structural risk — DeepL ships its own API and Pro tier that could be used natively by WOVN's enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wovnio
• Facebookfacebook.com/wovnioJapan
• LinkedInlinkedin.com/company/wovn.io

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds7 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wovn Technologies