Phrase a.s
Phrase a.s. is a Prague-based private software company providing an AI-driven Language Intelligence Platform that unifies translation management, software, and multimedia localization across 500+ languages and 200+ integrations for 3,600+ global enterprises.
- Company typePrivate
- Founded2020
- HeadquartersPrague, Czechia
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Phrase a.s does
Phrase a.s. is a private software company headquartered in Prague, Czech Republic, with a German subsidiary in Hamburg, that provides an AI-driven Language Intelligence Platform for enterprise translation management and software localization. The platform is built on a three-layer architecture: an intelligence layer that ingests context (translation memories, term bases, style guides, MT glossaries, quality profiles) and applies AI models, quality evaluation, and transformation; a composable technical foundation providing orchestration, APIs, integrations, and Model Context Protocol support; and interconnected user interfaces including Phrase TMS (translation management), Phrase Strings (software localization with OTA updates and CI/CD integration), Phrase Studio (multimedia localization for audio and video with transcripts, subtitles, and voiceovers in over 100 languages), Phrase Portal (self-service AI translation), Phrase Language AI (engine aggregation across 30+ MT engines and LLMs), Phrase Custom AI (enterprise fine-tuning), Phrase Orchestrator (visual workflow automation), Phrase Quality Evaluation (QPS scoring), and Phrase Analytics. The platform supports 500+ languages, 50+ file types, and 200+ native integrations with tools such as GitHub, GitLab, Figma, Contentful, Salesforce, HubSpot, Snowflake, and Zendesk, and holds ISO 27001, SOC 2 Type I, PCI DSS, GDPR, and CCPA certifications.
The company was founded in 2011 as Memsource and rebranded to Phrase a.s. in 2020, transitioning from a translation management system into a comprehensive language intelligence platform; it currently serves 3,600+ customers globally, including Canva, Shopify, Uber, Zendesk, Volkswagen, ŠKODA, Puma, BlaBlaCar, Deliveroo, Snowflake, Braze, Zoetis, Mercari, Vestiaire Collective, KuCoin, Pega, and Unite, with documented outcomes such as 30-50% reduction in post-editing effort, 99% workflow automation, 93% faster time-to-market, and 65% lower translation costs through translation memory reuse. The business model combines multi-tier SaaS subscriptions (Business plans for enterprises, Developer & Designer plans, and Freelancer & LSP plans, typically on annual billing) with usage-based MTU consumption, AIU consumption for generative AI features, and Professional Services including Forward Deployed Engineers and dedicated Customer Success Management. Go-to-market is hybrid: enterprise field sales with custom demos and implementation support, complemented by a developer-first self-serve motion with free trial, CLI tools, SDKs, and an LSP partner network including Acclaro and Lionbridge. Phrase was recognized as a Leader in the Forrester Wave for Translation Management Systems Q3 2025 with top marks in 21 of 26 criteria, and as a G2 Leader for Enterprise and Mid-Market in 2024.
Phrase a.s firmographics
Firmographics- Name
- Phrase a.s
- Legal name
- Phrase a.s.
- Website
- https://memsource.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- Phrase a.s. is a Prague-based private software company providing an AI-driven Language Intelligence Platform that unifies translation management, software, and multimedia localization across 500+ languages and 200+ integrations for 3,600+ global enterprises.
- Ownership category
- akta.pro rank
Phrase a.s industry classification
Industry- Product category
- Translation Management & Localization Software
- NAICS
- Software Publishers (5132), Translation and Interpretation Services (541930)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Localization Technology & Workflow Services (TMS, CMS, Automation) (MPAAANAI)
- akta.pro secondary industries
- Localization Technology & Automation (TMS, Subtitle Tools, MT/AI, Speech-to-Text) (MPAHAFAH), Machine Translation & Multilingual NLP (HDAAADAD), LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD), Speech Translation & Multilingual Speech Tech (HDAAAFAE)
Keywords
Where Phrase a.s is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
Phrase a.s business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Multi-tier SaaS subscription model with Business plans for enterprises, Developer & Designer plans for technical teams, and Freelancer & LSP plans for language service providers. Plans offered at different price points with varying feature sets.
- Usage-based MTU Consumption: Machine Translation Units (MTUs) consumed based on translation volume. Monthly or fixed usage limits can be configured per portal. AI Translation Agent consumes AI Units (AIUs) at different rates.
- Enterprise Custom AI: Phrase Custom AI enables enterprises to train custom MT engines and LLM configurations for specialized accuracy, potentially offered as premium tier or add-on.
- Professional Services: Forward Deployed Engineers, dedicated Customer Success Management, custom training and onboarding, and implementation guidance for enterprise deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Business plans for enterprise teams requiring comprehensive localization capabilities |
| Subscription | Annual | Developer & Designer plans for technical teams |
| Subscription | Annual | Freelancer & LSP plans for language service providers |
| Usage-based | Pay-as-you-go | Usage-based AI capabilities (MTUs/AIUs) |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Phrase a.s product offering
Product offeringCore offering
Phrase a.s. provides an AI-driven translation management and software localization platform used by global enterprises to translate, automate, and orchestrate multilingual content across software, product, and customer-facing channels. The platform combines a translation management system (TMS), string localization, client portals, machine translation, customizable language AI, analytics, and 200+ integrations into a single suite supporting 500+ languages.
Product overview
Phrase is a Language Intelligence Platform that combines a translation management system (Phrase TMS), software localization (Phrase Strings), multimedia localization (Phrase Studio), and AI-powered translation (Phrase Language AI, Phrase Custom AI, Phrase Auto Adapt) into a unified system. The platform is built on four stages of applied intelligence: context gathering (translation memories, term bases, style guides), AI model selection (30+ engines and LLMs), quality evaluation (AI-powered and rule-based checks), and content transformation (Auto Adapt for audience-specific adaptation). Additional modules include Phrase Orchestrator for workflow automation, Phrase Analytics for performance tracking, and Phrase Portal for self-service translation. The platform supports 500+ languages, 50+ file types, and integrates with 200+ tools including GitHub, Figma, Contentful, Salesforce, and major CI/CD pipelines.
Differentiator
Problem solved
Functional benefit
Brands
- Phrase TMS: Translation Management System for continuous localization, managing translation at enterprise scale across multiple vendors, stakeholders, and content types.
- Phrase Strings
- Phrase Studio
- Phrase Portal
- Phrase Language AI
- Phrase Custom AI
- Phrase Orchestrator
- Phrase Analytics
- Phrase Auto Adapt
Products and services
- Phrase TMS
- Phrase Strings
- Phrase Studio
- Phrase Portal
- Phrase Language AI
- Phrase Custom AI
- Phrase Auto Adapt
- Phrase Orchestrator
- Phrase Analytics
- Phrase NextMT
- Phrase NextGen MT
Quantifiable outcome
- 30-50% reduction in post-editing effort
- +14 more outcomes
Companies that use Phrase a.s
Customer profileNamed customers19 records
Segments9 records
Ideal customer profiles2 records
Phrase a.s technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability9 records
Feature14 records
Phrase a.s partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- UnitecoreUnite selected Phrase Localization Platform to serve its 15 European markets. Phrase enables Unite to consolidate localization processes, eliminate manual workflows, and improve time-to-market for content across blog, invoicing documents, and UI text.
- AcclarocoreAcclaro serves as Pega's Language Service Provider (LSP) with direct access to the Phrase Platform, streamlining translation processes and speeding time to market.
- Amazon Web Services (AWS)coreAWS Partner with infrastructure supporting the cloud-based Phrase Platform. Compliance with AWS security standards and integrated service offerings.
- GitHubcoreNative integration enabling developers to trigger translation workflows directly from GitHub repositories and code management processes.
- GitLabcoreNative integration supporting translation workflow automation within GitLab development environments.
- FigmacoreNative Figma plugin enabling designers to manage translation keys and localization directly within the design workflow.
- ContentfulcoreNative integration with Contentful headless CMS enabling seamless translation of content managed in the platform.
- SalesforcecoreNative integration with Salesforce CRM enabling translation of customer-facing content managed within the Salesforce ecosystem.
- HubSpotcoreNative integration with HubSpot marketing platform supporting translation of marketing content and campaigns.
- LionbridgeminorLanguage service provider partnership for enterprise translation services using Phrase platform.
Scale indicators20 records
Recent moves6 records
Expansion highlights6 records
Phrase a.s competitors and assessment
Company assessmentDirect peers
- Smartling: Smartling is a direct enterprise TMS competitor offering cloud-based translation management, machine translation orchestration, and integrations with similar developer tools (GitHub, Figma, CMS platforms). Both compete head-to-head for global enterprise localization programs.
- RWS Group (Trados): RWS owns Trados Studio, the long-standing incumbent in translation memory and TMS software. It competes directly with Phrase TMS in enterprise translation workflows, with a stronger installed base but a more legacy architecture.
- Lokalise: Lokalise is a direct competitor focused on developer-led software and app localization with CI/CD integrations, an API-first platform, and overlapping customer segments in tech companies and digital-first brands.
- Crowdin: Crowdin offers a cloud localization platform with similar developer integrations, software localization workflows, and MT engine support, competing for the same mid-market and developer-driven customer base as Phrase Strings.
- memoQ (Kilgray): memoQ is a translation environment and TMS provider widely used by LSPs and enterprise localization teams. It competes with Phrase TMS across CAT tools, vendor management, and enterprise translation workflows.
- XTM International: XTM International provides a cloud-based TMS with AI capabilities, integrations, and enterprise features that directly overlap with Phrase TMS, particularly in the LSP and enterprise localization buyer segments.
Broad incumbents
- TransPerfect: TransPerfect is the world's largest LSP with proprietary GlobalLink TMS technology. It competes with Phrase as a bundled translation services + technology provider for large enterprises needing full-service localization delivery.
- Lionbridge: Lionbridge is a major global LSP with significant translation technology capabilities and an enterprise customer base that overlaps with Phrase's enterprise segment, though it sells services-led rather than software-led.
- Google Cloud Translation: Google Cloud Translation is a foundational MT API that Phrase routes to as part of its 30+ engine catalog, but also competes as a standalone enterprise MT offering for customers seeking simple, low-cost translation without a TMS layer.
Emerging players
- DeepL: DeepL is a neural machine translation provider whose high-quality MT engine is one of the engines Phrase orchestrates. It is also an emerging competitor offering direct MT access plus new writing/translation tools aimed at enterprise localization buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Phrase a.s social profiles
Digital presencePhrase a.s compliance and trust
Trust signalCompliance5 records
Phrase a.s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phrase a.s leadership team
Management profileNumber of profiles
Profiles2 records
Phrase a.s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phrase a.s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phrase a.s
What does Phrase a.s do?
Phrase a.s. provides an AI-driven translation management and software localization platform used by global enterprises to translate, automate, and orchestrate multilingual content across software, product, and customer-facing channels. The platform combines a translation management system (TMS), string localization, client portals, machine translation, customizable language AI, analytics, and 200+ integrations into a single suite supporting 500+ languages.
Is Phrase a.s a public or private company?
Phrase a.s is a private company. It is classified as unknown and is currently operating.
When was Phrase a.s founded?
Phrase a.s was founded in 2020.
Where is Phrase a.s based?
Phrase a.s is headquartered in Prague, Czechia, in the Europe region.
How does Phrase a.s make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are usage-based MTU Consumption, enterprise Custom AI and professional Services.
Who are Phrase a.s's main competitors?
Direct peers on record are Smartling, RWS Group (Trados), Lokalise, Crowdin, memoQ (Kilgray) and XTM International. Broad incumbents are TransPerfect, Lionbridge and Google Cloud Translation. DeepL is listed as an emerging player.
Does Phrase a.s have an API?
Yes. Full REST API access to every platform capability with CLI tools for building custom integrations, triggering workflows programmatically, and extending the platform. MCP (Model Context Protocol) support enables AI agents to request translations, check quality, and pull terminology directly through a standard interface. Developer documentation is at developers.phrase.com/en/home.
What industry is Phrase a.s in?
Phrase a.s's product category is Translation Management & Localization Software. Its primary akta.pro industry code is MPAAANAI, Localization Technology & Workflow Services (TMS, CMS, Automation), with a secondary code of MPAHAFAH, Localization Technology & Automation (TMS, Subtitle Tools, MT/AI, Speech-to-Text). Its NAICS code is 5132 and its SIC code is 7372.