Cubo

What Cubo does

Cubo Pago, S.A. de C.V. (operating as Cubo) is a Central American fintech founded in 2020 and headquartered in San Salvador, El Salvador. The company provides digital payment acceptance solutions targeted at SMEs and micro-merchants in El Salvador, Panama, and Guatemala, addressing a financial-inclusion gap left by traditional acquirers that impose monthly fees, minimum transaction volumes, and complex onboarding. Cubo's product ecosystem comprises Bluetooth and standalone POS hardware (Cubo Pos, Cubo Smart, and the printer-equipped Cubo Más), the Cubo Admin web/mobile dashboard for transaction monitoring and inventory management, the Cubo API for e-commerce Visa/Mastercard integration, and supplementary features including payment links, QR codes, recurring subscription billing, interest-free installments (cuotas sin intereses), and Bitcoin acceptance via the Lightning Network.

Cubo generates revenue primarily through percentage-based transaction commissions (5.57% per successful transaction in El Salvador, 3.95% plus per-transaction fees in Panama, volume-based in Guatemala), supplemented by one-time hardware sales (~$35 per Cubo Pos) and, in Panama only, mandatory subscription tiers. The company reports over 10,000 active merchants across its three markets and operates a product-led growth motion: merchants self-onboard via mobile-app download, complete 100% online registration, and purchase hardware directly through WhatsApp or the website without sales interaction. Cubo holds PCI-DSS compliance, Visa and Mastercard certifications, and is regulated by the Superintendencia del Sistema Financiero in El Salvador and Superintendencia de Bancos de Panamá.

The company has raised approximately $5 million across pre-seed (2020, $1.5M from Global Founders Capital and Xtraordinary Venture Partners), seed (2023, $3.5M led by IDB Lab with Amador Holdings, Latin Leap, Latitud, Seedstars, Simma Capital, and Soma Capital), and an undisclosed 2025 round from Innogen Capital. In November 2025, Cubo established an office at 55 Colmore Row in Birmingham, UK. Headcount is reported at 11-50 employees and revenue is not publicly disclosed.

Name

Cubo

Legal name

CUBO PAGO, S.A. DE C.V.

Website

https://cubopago.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Cubo is a Central American fintech founded in 2020 that provides Bluetooth and standalone POS hardware, payment APIs, and merchant management software to over 10,000 SMEs and micro-merchants across El Salvador, Panama, and Guatemala, monetizing via per-transaction commissions and hardware sales.

Ownership category

akta.pro rank

Product category

Mobile Payment Processing

akta.pro primary industry

Card-Not-Present / eCommerce Acquirers (FSAMABAD)

akta.pro secondary industry

Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)

Keywords

• Mobile point-of-sale
• Payment processing services
• Card reader hardware
• Merchant payment acceptance
• Fintech payment platform

Headquarters

HQ city

San Salvador

HQ country

El Salvador

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Transaction Commission: Cubo charges a percentage-based commission on every successful card transaction processed through its platform. No monthly fees or penalties are charged. In El Salvador the commission is 5.57% (4.93% effective rate for registered taxpayers who receive a tax credit). In Panama the base commission is 3.95% plus a $0.15 per-transaction POS fee and $0.35 per link-of-payment transaction with 3DS. Guatemala uses a volume/giro-based commission structure. This is the primary revenue stream.
2. POS Device Sales: Merchants purchase Cubo's hardware devices (Cubo Pos, Cubo Smart, Cubo Más) for a one-time price (e.g., $35 + shipping in El Salvador). The device is owned by the merchant with no monthly rental fees.
3. Subscription Plans: In Panama, merchants must select a subscription plan that fits their business needs. Plans are required to access the service, with the commission structure varying by plan tier.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cubo provides mobile point-of-sale payment acceptance solutions for small and medium-sized merchants across Central America. Its offering combines proprietary Bluetooth and WiFi-enabled card reader hardware (Cubo Pos, Cubo Smart, Cubo Más) with a merchant management platform (Cubo Admin) and a developer-facing payment API, enabling SMEs to accept Visa, Mastercard, contactless, QR, payment-link, and Bitcoin transactions without monthly fees or minimum commitments.

Product overview

Cubo is a Central American fintech offering a multi-product payment acceptance ecosystem for merchants of any size across El Salvador, Panama, and Guatemala. The portfolio consists of hardware devices (Cubo Pos Bluetooth card reader, Cubo Smart standalone WiFi POS, Cubo Más portable printer-enabled device), the Cubo Admin platform for transaction management and inventory control, the Cubo API for e-commerce payment integration, and supplementary features including Link de Suscripción for recurring payments, Bitcoin Lightning Network acceptance, QR codes, payment links, interest-free installment options, and collaborator access controls. The ecosystem is unified through the Cubo Admin platform and mobile app, enabling merchants to accept Visa, Mastercard, Apple Pay, Google Pay, and Bitcoin from a single interface.

Differentiator

Problem solved

Functional benefit

Brands

• Cubo Pos: Bluetooth card reader for in-person payments supporting chip and contactless transactions
• Cubo Admin
• Cubo API
• Cubo Smart
• Cubo Más
• Link de Suscripción

Products and services

• Cubo Pos

Quantifiable outcome

• Over 10,000 merchants actively using the platform across three countries
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• VisacoreTechnology or IntegrationVisa has certified Cubo's payment platform. Cubo is authorized to accept Visa credit and debit cards. Visa logos appear on all product pages and marketing materials as a supported payment method.
• MastercardcoreTechnology or IntegrationMastercard has certified Cubo's payment platform. Cubo is authorized to accept Mastercard credit and debit cards. Mastercard logos appear on all product pages and marketing materials as a supported payment method.
• Superintendencia del Sistema Financiero (El Salvador)coreOthersCubo's payment processor is regulated by the Superintendencia del Sistema Financiero (SSF) of El Salvador, the financial system regulator. This regulatory relationship ensures legal compliance for payment processing operations in El Salvador.
• Superintendencia de Bancos de PanamácoreOthersCubo's payment processor is regulated by the Superintendencia de Bancos de Panamá, Panama's banking regulator. This ensures compliance with Panama's financial system regulations.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kushki: Latin American payment processor founded in Ecuador providing online, in-person, and recurring payment infrastructure across multiple Andean and Central American markets. Comparable as a regional, multi-country fintech with both gateway and acquiring capabilities.
• SumUp: Global mPOS provider selling low-cost card readers to micro-merchants with transparent per-transaction pricing. Mirrors Cubo's product-led, zero-monthly-fee model and is one of the most direct international analogues; relevant if SumUp expands deeper into Central America.
• Clip: Mexican mPOS company offering Bluetooth card readers and a merchant app targeted at SMEs and micro-merchants. Closely comparable to Cubo on product (mPOS + dashboard), target customer (informal SMBs), and business model (transaction-based pricing), though operating in Mexico rather than Central America.
• Payvalida: Central American digital payments company offering card acceptance, payment links, and e-commerce solutions across the same region Cubo serves. Directly comparable on geography, target customer (regional SMEs), and product scope.

Broad incumbents

• dLocal: LatAm-focused cross-border payments platform enabling global merchants to accept local payment methods across emerging markets. Comparable as a high-growth LatAm fintech infrastructure player, though focused on cross-border rather than in-country SME acquiring.
• Block (Square): Global mPOS pioneer and fintech platform offering card readers, merchant software, and banking. Closest global reference for Cubo's product-led, low-fee SME model; relevant primarily as a competitive and benchmark reference rather than a direct regional rival.
• PagSeguro: Brazilian payment processor offering mPOS devices, payment links, online checkout, and merchant credit. Comparable in product breadth and SME focus, but operating primarily in Brazil and at materially larger scale.
• Mercado Pago: Payments arm of MercadoLibre, dominant across most of LatAm with card acquiring, POS, QR, credit, and merchant services. Overlaps with Cubo's QR, POS, and online payment acceptance but at vastly greater scale and as part of a broader commerce ecosystem.
• Stone Co. Brazilian acquiring and banking platform serving SMBs with POS devices, payment processing, and merchant credit. Highly comparable on SMB acquiring focus and multi-product strategy, though concentrated in Brazil.

Regional players

• Wompi: Colombian payment gateway operated by Bancolombia that processes cards, PSE, and Nequi payments. Comparable as a bank-backed digital acquiring platform serving SMEs in Latin America, though anchored in Colombia rather than Central America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cubopago
• LinkedInlinkedin.com/company/cubo-technologies

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cubo