Gather

What Gather does

Gather, founded in 2016 and headquartered in Meridian, Idaho, is a privately held vertical SaaS company that builds cloud-based software for funeral homes, crematories, and mortuaries in the United States. Its core product is a case management platform that handles arrangement conferences, contract creation with e-signatures, payment processing, death certificate workflows, pre-need planning, family collaboration, and aftercare, all accessible from any device via a mobile-first architecture. Layered on this core are modular offerings: KeepTrack™, a QR-code body tracking and chain-of-custody system designed for regulatory compliance; a push-button live streaming hardware-plus-software package for hybrid funeral services; custom funeral home websites with one-click obituary publishing; Gather Analytics, a reporting suite covering 11 data sources and 500+ data points; the AI Obituary Builder; the AI Note Scanner; and a hotel booking tool for out-of-town attendees. The platform integrates with Homesteaders Life Company (preneed insurance), Full-Circle Aftercare, Messenger, Google Calendar, and the Arbor Day Foundation.

The company monetizes primarily through recurring SaaS subscriptions sized to each funeral home's locations and selected modules, supplemented by hardware sales for live streaming kits and payment processing transaction fees. Pricing is custom and quoted by a sales-led go-to-market team that combines a direct sales force, inside sales handling inbound inquiries, a customer referral program, self-serve Calendly demo booking, and channel relationships including Selected Preferred Partner status with Selected Independent Funeral Homes and memberships in NFDA and CANA. Gather reports serving 'hundreds' to 'thousands' of death care professionals, with a customer mix skewed to small and mid-sized single- and multi-location funeral homes. The company has raised approximately $5M in disclosed venture funding across 2019 and 2020, the most recent round led by Pelion Venture Partners, and continues to operate as a founder-led business with CEO Zach Chatterton and CTO Paul Price.

Name

Gather

Legal name

Gather Innovations, LLC

Website

https://gather.app

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Gather is a cloud-based vertical SaaS platform providing case management, live streaming, QR body tracking, custom websites, and AI-powered obituary and note tools for funeral homes, crematories, and mortuaries in the United States.

Ownership category

akta.pro rank

Product category

Funeral Home Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

akta.pro secondary industry

Meeting & Conference Planning & Coordination (HSACADAA)

Keywords

• Funeral home software
• Case management software
• Death care platform
• Funeral live streaming
• Body tracking technology

Headquarters

HQ city

Meridian

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Subscription - Case Management: Cloud-based case management platform subscription enabling funeral homes to manage arrangements, contracts, payments, and family communications. Pricing likely varies by funeral home size and features accessed.
2. Website Design Services: Custom funeral home website creation and ongoing hosting with design support and maintenance included.
3. Live Streaming Hardware and Service: Push-button live streaming solution including hardware equipment and dedicated account management for funeral homes offering hybrid funeral services.
4. KeepTrack Body Tracking: QR body tracking technology for chain of custody and decedent tracking, integrated into case management platform.
5. Payment Processing: Payment processing services for funeral arrangements with friendly processing rates mentioned in platform features.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Gather is an all-in-one cloud-based, mobile-first SaaS platform built specifically for funeral homes, crematories, and mortuaries. Its core offering is Case Management — software that runs the entire arrangement process including contracts, e-signatures, payments, task management, and family collaboration — and is bundled with specialized modules: KeepTrack™ QR body tracking, push-button Live Streaming with hardware, custom branded Websites, Gather Analytics, the AI Obituary Builder, and the AI Note Scanner.

Product overview

Gather is an all-in-one cloud-based funeral home software platform built to help funeral directors manage their entire business. The core offering is Case Management, which serves as the central platform. This integrates with multiple specialized modules: KeepTrack™ for QR body tracking and chain of custody; Live Streaming for funeral webcasting; Websites for custom funeral home web presence; Gather Analytics for custom business reporting; AI Obituary Builder for automated obituary writing; and AI Note Scanner for processing handwritten notes. Additional features include Remember Pages, Digital Showroom, and Hotel Booking Tool. The platform works on any device and offers unlimited support, cases, and users.

Differentiator

Problem solved

Functional benefit

Brands

• KeepTrack™: QR body tracking system for funeral homes that provides secure and innovative body tracking with chain of custody documentation.
• Gather Analytics
• AI Obituary Builder
• Remember Pages

Products and services

• Case Management Cloud-based funeral home case management software that runs the entire arrangement process from any device. Includes contract/Statement Builder, e-signatures, payment processing, task management, family collaboration, death certificate handling, pre-need management, and unlimited support, cases, and users. Targeted at funeral home owners and licensed funeral directors.
• Live Streaming Push-button funeral live streaming solution that enables funeral homes to offer hybrid services. Bundled hardware includes a camera, carrying case, stand, and mic; includes a dedicated account manager, USB/DVD recording options, and the ability to increase average contract value. For funeral homes serving families who cannot attend in person.
• KeepTrack™ Body Tracking Proprietary QR-based body tracking and chain-of-custody system for funeral homes, crematories, and mortuaries. Features a digital tracking whiteboard, configurable tracking locations, unlimited ID tag printing, required digital signatures, and configurable automated family updates to support regulatory compliance.
• Funeral Home Websites Custom branded, mobile-friendly funeral home website design and hosting service with one-click obituary publishing, integrated case management, online payment center, digital GPL widget, flower store, and ongoing design support. Targeted at funeral homes that want an integrated online presence tied directly to their case management data.
• AI Obituary Builder Generative AI-powered obituary writer fully integrated into Gather's case management platform. Produces professionally written obituaries from key information input by funeral directors or families, helping users overcome writer's block and accelerate obituary creation.
• Gather Analytics Custom reporting and analytics suite for funeral home owners, drawing on 11 primary data sources and 500+ data points with 75+ pre-built reports. Supports dynamic date ranges, multi-location reporting, and mobile access to answer business questions about referrals, sales, and operations.
• AI Note Scanner Free AI-powered tool that scans and processes handwritten first-call notes, extracting and structuring information to eliminate double data entry for funeral professionals during the first-call process.
• Hotel Booking Tool Feature that enables funeral homes to guide families through travel details and hotel accommodations when planning a funeral, extending the case management platform into travel logistics for out-of-town attendees.

Quantifiable outcome

• Nelson Family Mortuary's funeral arrangements take 70% less time with Gather
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Homesteaders Life CompanycoreTechnology or Integration · 11 June 2024Game-changing integration with Homesteaders Life Company, a leading preneed insurance provider. Allows funeral homes to manage preneed insurance policies and convert pre-need to at-need cases directly within Gather's platform.
• Arbor Day FoundationminorStrategic or Co-development Partner · 6 September 2023Partnership with Arbor Day Foundation to offer memorial trees as a new memorialization option for funeral homes and families. Gather users can offer families the ability to plant trees in memory of loved ones through this partnership.
• Full-Circle AftercarecoreTechnology or Integration · 8 March 2023New integration with Full-Circle Aftercare seamlessly integrates their specialized service-based aftercare support with Gather's case management platform for funeral homes. Allows funeral homes using Gather to access Full-Circle Aftercare services directly within the platform.
• Selected Independent Funeral HomescoreChannel Partner/ Reseller/ Distributor · 20 July 2022Gather is an officially announced Selected Preferred Partner with Selected Independent Funeral Homes organization (founded 1917). Selected is home to thousands of funeral professional members and provides cutting-edge resources, support, and benefits. Preferred Partners provide third-party services and solutions to funeral homes. Members can join by invitation only after extensive review process.
• National Funeral Directors Association (NFDA)minorGTM or Marketing PartnerGather is a member of NFDA and participated as an exhibitor/sponsor at the 2022 NFDA Convention in Baltimore where they formed partnerships and engaged with hundreds of death care professionals.
• CANA (Cremation Association of North America)minorGTM or Marketing PartnerGather is a member of CANA (Cremation Association of North America) as shown on membership logo display.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Passare: Passare is a cloud-based funeral home collaboration and arrangement platform that competes directly with Gather's Case Management and family-collaboration features. It is explicitly cited by Gather customers (Straight Paths) as a prior vendor they switched from.
• Frazer Consultants: Frazer Consultants provides funeral home management software, websites, and technology tools directly competitive with Gather's core case management and website modules. It is a long-standing incumbent in the death-care software market.
• Tribute Technology: Tribute Technology offers funeral home software including case management, websites, and live streaming capabilities that overlap directly with Gather's product suite. It is a recognized competitor in the vertical SaaS space serving funeral homes.
• Tukios: Tukios is a funeral website and memorial platform provider with overlapping capabilities in obituary publishing and custom funeral home websites. While more focused on the website/online presence layer, it competes with Gather's Websites module.

Broad incumbents

• Batesville: Batesville is a large, established death-care products and technology company offering a broad portfolio including caskets, technology, and software for funeral homes. It competes with Gather through adjacent, broadly-deployed solutions rather than niche specialization.

Others

• Homesteaders Life Company: Homesteaders Life Company is a leading preneed insurance provider that has a strategic technology integration partnership with Gather rather than a direct competitive relationship. It is comparable as a key ecosystem partner that shapes Gather's pre-need workflow capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/GatherApp
• LinkedInlinkedin.com/company/gather-innovations

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gather