What Frazer Consultants does

Frazer Consultants is a U.S.-based, privately held technology company founded in 2003 and headquartered in Waunakee, Wisconsin (with an additional office in Middleton, Wisconsin). The company builds a domain-specialized software platform for funeral homes and crematories, positioning itself as a one-stop-shop for funeral-industry digital operations. Its product portfolio centers on custom funeral home websites with interactive obituaries and is extended through add-on modules covering online payment processing (Tribute Pay), online flower ordering (Tribute Store), personalization and stationery/video (Tribute Center), search engine optimization and pay-per-click marketing services, and social media management for funeral homes.

The platform is delivered as a SaaS subscription bundle, with pricing set on a quote basis through a sales-led go-to-market motion. The company acquires customers via its website (demo scheduling and inquiry forms), direct sales outreach, and SEO-driven inbound, targeting funeral homes of varying sizes across the United States. The company claims thousands of funeral home customers and references independent operators such as Hoffman Funeral Home & Crematory and Walters Family Funeral Homes as case studies.

Frazer Consultants was acquired by Tribute Technology, a strategic acquirer in the funeral technology space, and now operates as a product line within the Tribute Technology umbrella. Customer support, marketing services, and additional offerings have been consolidated under the tributetech.com brand. No public financials, funding history, or AI/ML capabilities are disclosed in the available source data.

Name

Frazer Consultants

Legal name

Frazer Consultants

Website

https://frazerconsultants.com

Company type

Private

Founded year

2003

Operating status

Acquired

Headcount range

51–100 employees

Short description

Frazer Consultants is a U.S. SaaS provider of websites, online payments, flower ordering, personalization, and marketing services purpose-built for funeral homes and crematories, now operating within Tribute Technology.

Ownership category

akta.pro rank

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Funeral Home Technology Subscriptions: SaaS subscription model providing funeral homes access to website design, payment processing, flower ordering, stationery, video, SEO, and social media services. The company operates as a one-stop-shop for funeral home technology needs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Frazer Consultants provides a SaaS technology platform purpose-built for funeral homes, combining custom funeral home websites, online payment processing (Tribute Pay), flower ordering, stationery and video personalization (Tribute Center), SEO/PPC marketing services, and social media management. The platform operates as a one-stop-shop, replacing the need for funeral homes to engage multiple technology vendors. Customers (funeral homes) subscribe to access the integrated suite of tools that enable families to interact with the firm online.

Product overview

Frazer Consultants offers a unified funeral technology platform providing funeral homes with multiple integrated solutions in a one-stop-shop experience. The core product is Website Design, which serves as the primary touchpoint for families interacting with funeral firms online. This core platform is supplemented by add-on modules including Flower Orders for online floral arrangements, SEO Services for search visibility, Tribute Pay for online payment processing, Tribute Center (Stationery & Video) for personalization including printed materials and video tributes, and Social Media Services for family engagement. All solutions are purpose-built for the funeral industry and are now branded under the Tribute Technology umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Custom funeral home websites featuring interactive obituaries, user-friendly design, responsive layouts, and branding customization. Built for funeral homes so families can first interact with the firm online.
• Flower Orders Online flower ordering system integrated with funeral home websites that lets families send funeral flowers directly through the funeral home's site.
• SEO Services Search engine optimization and pay-per-click advertising services that help funeral homes get found online and increase visibility in local search results.
• Tribute Pay Online payment processing solution that lets families pay funeral homes digitally for services rendered.
• Tribute Center (Stationery & Video) All-in-one personalization suite that provides printed stationery (memorial products) and video tributes for funeral services.
• Social Media Services Social media management services that help funeral homes engage client families in meaningful ways online and manage their online presence.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Tribute TechnologycoreStrategic or Co-development PartnerFrazer Consultants has become part of Tribute Technology, a company specializing in tribute and funeral technology solutions. The partnership represents a consolidation of funeral industry technology providers, with Frazer's products (websites, Tribute Pay, Tribute Store, Tribute Print) now integrated under the Tribute Technology brand. Customers are directed to tributetech.com for support and additional services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Batesville: A Hillenbrand brand serving funeral homes with caskets, supplies, and increasingly technology/case-management tools; broader portfolio but overlapping funeral home customer base.
• Carriage Services: Public U.S. funeral and cemetery operator with proprietary technology initiatives; comparable customer base and an example of operator-led tech that competes for wallet share against vendors like Frazer.
• Foundation Partners Group: Privately held funeral and cemetery operator across the U.S.; relies on funeral technology vendors similar to Frazer for websites, payments, and family-engagement tools.
• Service Corporation International: Largest U.S. funeral and cemetery operator; builds and procures funeral technology at scale and represents both a major potential customer and a benchmark for incumbent vertical scale.

Emerging players

• Cake: End-of-life planning platform that connects consumers with funeral providers; partial overlap through funeral home digital presence and family engagement, an emerging alternative channel.
• Tulip Cremation: Tech-enabled direct cremation provider; represents the modern, lean-stack cremation model that competes for funeral home wallet share and influences buyer expectations for digital tools.

Others

• Homesteaders Life Company: Pre-need funeral insurance and services provider working with thousands of U.S. funeral homes; adjacent ecosystem participant that shares Frazer's funeral home channel and can partner or compete on technology-enabled services.

Direct peers

• Tribute Technology: Frazer's parent company and the consolidator of funeral industry technology; offers a directly overlapping suite of websites, payments, flowers, stationery, and marketing solutions to funeral homes.
• Passare: Funeral collaboration and case management platform serving U.S. funeral homes; competes with Frazer on the digital workflow and family-engagement layer of funeral operations.
• FuneralOne: Direct competitor providing funeral home websites, marketing, and technology services — same customer base (U.S. funeral homes) and similar integrated product model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/866Frazer2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frazer Consultants