Passare
Passare is a cloud-based vertical SaaS platform serving US funeral homes with all-in-one case management, family collaboration, barcode chain-of-custody tracking, and AI-powered obituary writing tools, integrated with 40+ third-party funeral industry services.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Passare does
Passare, Inc. is a US-based, cloud-native vertical SaaS provider serving the funeral service industry with an all-in-one case management, financial, and family collaboration platform. Founded around 2012 and headquartered in Abilene, Texas, the company operates as an independent subsidiary of Directors Investment Group, Inc. (DIG), a diversified holding company focused on the funeral profession. The platform consolidates more than 100 features — including arrangement management, barcode-based chain of custody tracking, eSignatures, whiteboards, inventory management, AI Obituary Writer, and AI Scanner — into a single web and mobile (iOS/Android) environment used by 2,600+ funeral homes and accessed by 121K+ family members for online planning.
The underlying technology is built on a cloud, API-first architecture supporting 40+ third-party integrations with answering services, memorial printing vendors, payment processors, preneed providers (including Funeral Directors Life), accounting platforms (QuickBooks), obituary platforms, aftercare services, and state-level electronic death registration systems such as PA EDRS. AI capabilities, introduced in 2023, include generative AI for obituary drafting and mobile OCR/scanning for first-call and vitals capture. The company achieved SOC 2 Type 1 certification in 2024 and operates a Great Place to Work-certified culture for five consecutive years.
Passare's business model is built on annual subscriptions priced per at-need, trade, and pet case volume, supplemented by tiered Launch/Implementation services (Basic, Plus, Premium) for onboarding, data migration, and configuration, plus ongoing Premium Support and add-on services such as custom forms, on-site training, and data migration. Go-to-market is sales-led and enterprise-oriented: account executives and implementation managers handle demo-to-onboarding cycles for funeral homes ranging from small independents to multi-location enterprises such as Broussard's Mortuary (six locations, 1,500+ families annually) and Washburn-McReavy Funeral Chapels. Pricing is not publicly disclosed. The company has no recent disclosed venture capital funding rounds beyond a 2014 $6M event, no acquisitions or divestitures, and remains privately held under DIG ownership.
Passare firmographics
Firmographics- Name
- Passare
- Legal name
- Passare, Inc.
- Website
- https://passare.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Passare is a cloud-based vertical SaaS platform serving US funeral homes with all-in-one case management, family collaboration, barcode chain-of-custody tracking, and AI-powered obituary writing tools, integrated with 40+ third-party funeral industry services.
- Ownership category
- akta.pro rank
Where Passare is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Passare business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Subscription: Annual subscription-based access to the Passare platform. Subscription fees are based on the number of at-need, trade, and pet case counts processed during the subscription period. Includes configuration, basic training via webinar, and ongoing email/phone support.
- Launch/Implementation Plans: Tiered Launch plans (Basic, Plus, Premium) providing tailored onboarding experiences. Larger firms with complex operations are encouraged to upgrade for more customized training and implementation support.
- Additional Services: Fee-based additional services including additional custom forms creation, data migration from existing systems, and on-site training beyond the included webinar training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic Launch Plan - Entry-level onboarding with standard configuration |
| Subscription | Annual | Plus Launch Plan - Enhanced onboarding with more customization |
| Subscription | Annual | Premium Launch Plan - Full-service onboarding for complex operations |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels11 records
Passare product offering
Product offeringCore offering
Passare is a cloud-based, all-in-one funeral home case management software platform that helps funeral professionals manage cases, finances, family collaboration, and business operations. The platform includes 100+ features such as arrangement planning, digital chain-of-custody barcode tracking, eSignatures, AI-powered obituary writing and document scanning, online arrangements, and a mobile companion app for iOS and Android, with 40+ third-party integrations.
Product overview
Passare is a cloud-based all-in-one funeral home software platform offering case management, financial tools, family collaboration, and business insights. The core Passare platform integrates with Planning Center (online at-need planning), Online Arrangements (eCommerce preneed/at-need), AI Obituary Writer, AI Scanner, Barcode Tracking, Whiteboards, and built-in eSignatures. Mobile apps extend functionality to iOS and Android devices. The product portfolio includes Launch Services for onboarding and Support Services for ongoing assistance, with Premium Support tiers available. Passare integrates with 40+ third-party services including accounting platforms, memorial printing, answering services, aftercare, and payment processors through APIs.
Differentiator
Problem solved
Functional benefit
Products and services
- Passare Cloud-based all-in-one funeral home case management software platform for managing cases, finances, family communications, and business operations. Features 100+ tools including arrangement management, barcode tracking, financial tools, and family collaboration features. Targeted at funeral homes and mortuaries of all sizes.
- Passare Mobile App Mobile companion app for iOS and Android that allows funeral directors to manage cases, track decedents via barcode scanning, capture photos, send staff notifications, and access case details on-the-go.
- Launch Services Onboarding and implementation services including tailored launch plans, data transfers, configuration, and training. Offered in Basic, Plus, and Premium tiers depending on customer complexity.
- Premium Support Enhanced paid support tier including designated team members, personal chat channels, personalized roadmaps and trainings, early beta access, planned check-ins, and customized feature setup for funeral home customers.
Quantifiable outcome
- Funeral homes report significant time savings on document generation including sales contracts, invoices, VA forms, and authorizations created with single click
- +3 more outcomes
Companies that use Passare
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles1 record
Passare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Feature10 records
Passare partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Funeral Directors LifecoreFirst preneed integration with Funeral Directors Life enabling automatic policy generation in Passare when families complete the Arrangement Guide online planning process. This integration saves funeral directors time on data entry by automatically syncing preneed policy information.
- McKee Wallwork + Co.minorResearch partner for the New Funeral Consumer study conducted in 2022, adapting the original 2011 research to identify current consumer preferences and trends in funeral planning.
- Memorial Printing CompaniescoreIntegrations with memorial printing companies allowing funeral homes to push obituary content and other information directly to printers, eliminating manual re-entry.
- Answering ServicescoreIntegrations with funeral home answering services enabling first call information to flow directly into Passare cases.
- Payment ProcessorscorePayment processing integrations including life insurance assignment capabilities for processing payments within the Passare platform.
- Website PlatformscoreIntegrations with funeral home website platforms enabling push of obituary content, case information, and planning links directly from Passare to the funeral home website.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Passare competitors and assessment
Company assessmentDirect peers
- Tribute Technology: Tribute Technology is a direct competitor offering funeral home website, marketing, and case-management software to US funeral homes. It is the most direct vertical SaaS peer to Passare, competing for the same funeral home customer base with overlapping feature sets.
- SRS Computing: SRS Computing provides funeral home management software focused on case management, accounting, and reporting for funeral directors. It competes head-to-head with Passare in the independent and mid-market funeral home segment.
- Halcyon (formerly Aleron): Halcyon offers cloud-based funeral home management software with comparable modules for case management, families, and business insights. It is a direct vertical SaaS competitor targeting the same funeral home operators as Passare.
- FrontRunner Software: FrontRunner Software provides funeral home and crematory management software with case management, accounting, and web tools. It overlaps substantially with Passare's core offering for independent funeral homes.
- Continental Computers: Continental Computers (CCI) builds funeral home management software used by thousands of US funeral homes for case management, accounting, and reporting. It is a long-standing direct competitor to Passare in the funeral home vertical.
Emerging players
- ASD (Answering Service for Directors): ASD provides after-hours answering and call-texting services specifically for funeral homes, with growing software and integration offerings. It overlaps with Passare's answering-service integrations and is expanding into adjacent funeral technology.
- Cake: Cake is an end-of-life planning platform helping consumers with preplanning, wills, and obituary tools, partially overlapping with Passare's family-facing Planning Center. It is comparable in mission though more consumer-direct in go-to-market.
Broad incumbents
- Foundation Partners Group: Foundation Partners Group is a large US funeral home operator and owner of Tribute Technology, giving it both captive end-customer scale and competing funeral software. It is a relevant incumbent shaping competitive dynamics and pricing for Passare.
- Service Corporation International: SCI is the largest funeral home and cemetery operator in North America with internal technology and procurement standards. As a potential Passare customer at the chain level and an indirect competitor, SCI shapes addressable-market dynamics for funeral SaaS.
Others
- Batesville: Batesville is a major casket and funeral product manufacturer whose technology partnerships and ordering integrations intersect with Passare's inventory and merchandise workflows. It is an adjacent ecosystem participant rather than a direct software competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Passare social profiles
Digital presencePassare compliance and trust
Trust signalCompliance3 records
Passare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Passare leadership team
Management profileNumber of profiles
Profiles1 record
Passare funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Passare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Passare
What does Passare do?
Passare is a cloud-based, all-in-one funeral home case management software platform that helps funeral professionals manage cases, finances, family collaboration, and business operations. The platform includes 100+ features such as arrangement planning, digital chain-of-custody barcode tracking, eSignatures, AI-powered obituary writing and document scanning, online arrangements, and a mobile companion app for iOS and Android, with 40+ third-party integrations.
Is Passare a public or private company?
Passare is a private company. It is classified as corporate owned and is currently operating.
When was Passare founded?
Passare was founded in 2012. It employs 11 to 50 people.
Where is Passare based?
Passare is headquartered in San Francisco, United States, in the North America region.
How does Passare make money?
Three revenue lines are on record. Software Subscription is the primary driver. The others are launch/Implementation Plans and additional Services.
Who are Passare's main competitors?
Direct peers on record are Tribute Technology, SRS Computing, Halcyon (formerly Aleron), FrontRunner Software and Continental Computers. Emerging players are ASD (Answering Service for Directors) and Cake. Broad incumbents are Foundation Partners Group and Service Corporation International. Batesville is listed as an others.
Does Passare have an API?
Yes. Passare's Arrangement Module provides multiple APIs to outside services such as Accounting, Printing, and website integration. The platform has a public API that allows any vendor to build an integration into Passare. Developer documentation is at support.passare.com.