AnaOno
AnaOno is a Philadelphia-based direct-to-consumer intimate apparel company that designs and sells post-surgery bras, breast forms, and loungewear specifically for breast cancer survivors across mastectomy, lumpectomy, reconstruction, flat closure, and unilateral chest types.
- Company typePrivate
- Founded2013
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
AnaOno firmographics
Firmographics- Name
- AnaOno
- Legal name
- AnaOno
- Website
- https://anaono.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AnaOno is a Philadelphia-based direct-to-consumer intimate apparel company that designs and sells post-surgery bras, breast forms, and loungewear specifically for breast cancer survivors across mastectomy, lumpectomy, reconstruction, flat closure, and unilateral chest types.
- Ownership category
- akta.pro rank
AnaOno industry classification
Industry- Product category
- Post-Surgery Intimate Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Health and Personal Care Retailers (4561)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Bras & Bralettes (CRAAAIAA)
- akta.pro secondary industries
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF), Intimates, Lingerie & Sleepwear Retail (CRAAABAF)
Keywords
Where AnaOno is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Markets served
AnaOno business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Product Sales: Direct e-commerce sales of post-surgery bras, breast forms, prosthetics, loungewear, and underwear for breast cancer survivors. Products range from $39-$199 with bras as primary revenue driver.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bras and undergarments |
| Unit Pricing | Pay-as-you-go | Breast forms and prosthetics |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
AnaOno product offering
Product offeringCore offering
AnaOno designs, sources, and sells post-surgery bras, breast forms and prosthetics, loungewear, and underwear engineered for breast cancer survivors and post-mastectomy, lumpectomy, reconstruction, flat closure, and unilateral body types. The company distributes exclusively through its own Shopify-based direct-to-consumer e-commerce storefront, accepting FSA/HSA cards and assisting with insurance coverage. Pricing spans $39 to $199, with bras as the primary revenue driver and free shipping on orders over $100.
Product overview
AnaOno is an intimate apparel company offering a comprehensive portfolio of post-surgery bras and breast forms specifically designed for breast cancer survivors. The product lineup centers on pocketed bras that accommodate breast forms and various post-surgery body types including mastectomy, lumpectomy, implants, flat, unilateral, and flap reconstruction. Core products include the Rora Pocketed Front Closure Bra, Trish Molded Cup Plunge Bra, Monica Full Coverage Wireless Bra, Bianca Pocketed Front Closure Sports Bra, Brenda Pocketed Molded Cup Mesh Bra, Victoria Mesh Keyhole Bralette, and Signature Cooling Triangle Breast Form. The recent Renew Collection represents an evolution of their Contour Collection using ultra-soft nylon materials. Products support customers through recovery, everyday wear, and everything in between, with options ranging from wire-free comfort styles to lace lingerie. The company accepts FSA/HSA cards and offers insurance coverage assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Rora Pocketed Front Closure Bra Pocketed front closure bra with soft wire-free cups and adjustable straps, designed to accommodate post-surgery body types including mastectomy, implants, lumpectomy, flap reconstruction, and unilateral needs.
- Trish Molded Cup Plunge Bra Molded cup plunge bra with contour chest design and adjustable straps, available in A/B and C/D cup options to fit different body types post-surgery.
- Monica Full Coverage Wireless Bra Pocketed full coverage t-shirt bra with soft wire-free cups, back hook closure and adjustable straps, designed for everyday wear post-surgery.
- Bianca Pocketed Front Closure Sports Bra Pocketed front closure sports bra with mesh back panel, designed for active wear and post-surgery recovery with front closure for easy dressing.
- Brenda Pocketed Molded Cup Mesh Bra Pocketed mesh bra with sheer V-neckline and smooth wire-free plunge silhouette, designed for post-surgery comfort with molded cup support.
- Victoria Mesh Keyhole Bralette Pocketed keyhole bralette with gold lace trim and gold jewel detail, offering a more delicate lingerie option for post-surgery wear.
- Tracy Lace Molded Cup Bra Lace molded cup bra designed to mold and contour to individual chest shapes, part of the Renew Collection with smooth support and gentle structure.
- Signature Cooling Triangle Breast Form Cooling triangle breast form available in multiple sizes and colors (Honey, Maple), designed to provide comfortable post-mastectomy symmetry.
- Forms and Prosthetics Collection AnaOno's breast forms and prosthetics collection, offering products such as the Signature Cooling Triangle Breast Form for post-mastectomy symmetry and balance.
- Loungewear Collection AnaOno's loungewear line for post-surgery and everyday comfort wear for breast cancer survivors.
- Underwear Collection AnaOno's underwear line designed for post-surgery and post-treatment wear.
- Health and Body Collection AnaOno's health and body product range for post-surgery recovery, including post-surgery essentials and surgery must-haves.
- Gift Card AnaOno gift card for purchasing post-surgery intimates, breast forms, loungewear, and other products on anaono.com.
Companies that use AnaOno
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles1 record
AnaOno technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AnaOno partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Natrelle InspiresminorCo-branded page with Natrelle (AbbVie) on breast form and bra compatibility. Natrelle is a breast implant brand that refers customers to AnaOno for compatible intimates.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
AnaOno competitors and assessment
Company assessmentDirect peers
- Wear Ease: Wear Ease specializes in post-surgery and mastectomy bras, camisoles, and recovery wear for breast surgery patients. Directly comparable niche focus and product line to AnaOno.
- Amoena: Amoena is the global leader in post-mastectomy bras, breast forms, and recovery intimates. It is the most direct competitor to AnaOno, offering a comparable product portfolio (pocketed bras, breast forms, recovery wear) to the same breast cancer survivor customer base.
- Jodee: Jodee is a long-standing post-mastectomy intimates and breast form brand serving the same surgical recovery customer as AnaOno. Comparable in product scope (pocketed bras, forms, swimwear) and customer use case (post-surgery fit and support).
- Trulife: Trulife manufactures breast forms, post-mastectomy bras, and silicone prosthetics distributed through specialty retailers and clinics. Directly comparable to AnaOno's breast form and post-surgery bra offering for the same clinical use case.
- American Breast Care: American Breast Care makes post-mastectomy bras, breast prostheses, and recovery apparel sold through fitters and specialty boutiques. Closely comparable to AnaOno on product category and end-customer (breast cancer survivors).
- Knix: Knix is a DTC intimates brand focused on inclusive fit, leak-proof underwear, and post-maternity body changes. Comparable to AnaOno as a digitally-native intimates brand serving body-change-driven use cases with strong community positioning.
- True & Co: True & Co is a DTC intimates brand using fit-quiz technology to serve women across a broad range of sizes and shapes. Comparable as a digitally-native intimates brand targeting underserved fit-driven segments.
Broad incumbents
- ThirdLove: ThirdLove is a well-funded DTC intimates brand offering half-cup sizing and inclusive fit. Overlaps with AnaOno's intimates DTC model and inclusive fit philosophy, though it does not specialize in post-surgery.
- Victoria's Secret: Victoria's Secret is a global intimates incumbent with broad bra and loungewear assortments. Comparable as a category incumbent with the scale and supply chain to enter adaptive or post-surgery lines if the category grows.
- Soma Intimates: Soma is a national intimates brand (part of Chico's FAS) focused on comfort, fit, and bra fittings. Comparable as a specialty intimates incumbent serving a comfort-oriented customer that overlaps with AnaOno's recovery-minded buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AnaOno social profiles
Digital presenceAnaOno financial estimates
Financial estimateRevenue estimate
Valuation estimate
AnaOno leadership team
Management profileNumber of profiles
Profiles1 record
AnaOno funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AnaOno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AnaOno
What does AnaOno do?
AnaOno designs, sources, and sells post-surgery bras, breast forms and prosthetics, loungewear, and underwear engineered for breast cancer survivors and post-mastectomy, lumpectomy, reconstruction, flat closure, and unilateral body types. The company distributes exclusively through its own Shopify-based direct-to-consumer e-commerce storefront, accepting FSA/HSA cards and assisting with insurance coverage. Pricing spans $39 to $199, with bras as the primary revenue driver and free shipping on orders over $100.
Is AnaOno a public or private company?
AnaOno is a private company. It is classified as venture growth investor backed and is currently operating.
When was AnaOno founded?
AnaOno was founded in 2013. It employs 1 to 10 people.
Where is AnaOno based?
AnaOno is headquartered in Philadelphia, United States, in the North America region.
How does AnaOno make money?
One revenue line is on record: product Sales.
Who are AnaOno's main competitors?
Direct peers on record are Wear Ease, Amoena, Jodee, Trulife, American Breast Care, Knix and True & Co. Broad incumbents are ThirdLove, Victoria's Secret and Soma Intimates.
Does AnaOno have an API?
No public API is recorded for AnaOno.
What industry is AnaOno in?
AnaOno's product category is Post-Surgery Intimate Apparel. Its primary akta.pro industry code is CRAAAIAA, Bras & Bralettes, with a secondary code of CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands. Its NAICS code is 458110 and its SIC code is 5621.