Euclid
Euclid is a San Francisco-based software company that builds shopping analytics platforms for brick-and-mortar retailers, tracking in-store customer behavior such as foot traffic and engagement. Founded in 2010, the company serves physical retail operators with sensor-driven analytics and has raised approximately $43.6 million from venture and strategic investors.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Euclid does
Euclid develops shopping analytics platforms that track customer behavior inside physical retail stores. Founded in 2010 and headquartered in San Francisco, the company serves brick-and-mortar retailers with technology designed to measure in-store activity — typically via sensor-based foot-traffic, dwell-time, and engagement data — and translate that activity into operational and marketing insights. The company's short_description characterizes the product as a 'shopping analytics platform to track customer behavior in their retail stores,' consistent with an in-store retail-analytics SaaS model.
Euclid has raised approximately $43.6 million of disclosed equity across four funding rounds between 2010 and 2016. The investor base spans venture firms with consumer-internet and enterprise-software track records — including Benchmark, New Enterprise Associates, and Harrison Metal — alongside strategic investors Cox Enterprises (media/cable conglomerate) and Groupe Arnault (the holding company of the LVMH family), the latter indicating potential exposure to luxury retail accounts. Will Smith is identified as Executive Chairman and Chief Strategy Officer. The company's headcount is reported as 11–50 employees.
Detailed information on pricing model, go-to-market motion, specific product features, named customers, and revenue mechanics is not available in the supplied data. The absence of any disclosed funding event since January 2016 limits visibility into the company's current operating scale and recent strategic trajectory; the most plausible reading is a small, privately-held analytics business rather than a high-growth venture-backed platform.
Euclid firmographics
Firmographics- Name
- Euclid
- Website
- https://euclidanalytics.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Euclid is a San Francisco-based software company that builds shopping analytics platforms for brick-and-mortar retailers, tracking in-store customer behavior such as foot traffic and engagement. Founded in 2010, the company serves physical retail operators with sensor-driven analytics and has raised approximately $43.6 million from venture and strategic investors.
- Ownership category
- akta.pro rank
Where Euclid is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Euclid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Euclid product offering
Product offeringCore offering
Euclid develops a shopping analytics platform that tracks customer behavior inside physical retail stores. The product captures in-store traffic and engagement signals so retailers can understand how shoppers move through and interact with their stores. It is sold as a software service to retail businesses for measuring and optimizing the in-store customer experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Euclid Retail Analytics Platform
Companies that use Euclid
Customer profileIdeal customer profiles1 record
Euclid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Euclid partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Euclid competitors and assessment
Company assessmentDirect peers
- RetailNext: RetailNext is the most direct competitor to Euclid: a SaaS retail analytics platform that uses in-store sensors and video to measure traffic, dwell time, and conversion for brick-and-mortar retailers. Directly comparable on product, customer base (multi-location retail chains), and delivery model.
- ShopperTrak (Sensormatic Solutions): ShopperTrak, now part of Sensormatic Solutions (Johnson Controls), provides foot-traffic and shopper analytics for retail stores. Directly comparable in-store analytics offering and customer base to Euclid, with the added scale of a large parent.
- Aislelabs: Aislelabs is a retail analytics platform offering Wi-Fi-based footfall, engagement, and campaign attribution for shopping malls and retailers. Closely comparable to Euclid on technology approach (in-store sensors measuring customer behavior) and target customers (physical retail operators).
Emerging players
- Prism Skylabs: Prism Skylabs applies computer vision and AI to retail video to deliver traffic, queue, and behavior analytics. Comparable to Euclid as a retail-focused analytics vendor, but differentiated by a vision-first (vs. sensor/Wi-Fi) technology stack.
- Walkbase (now part of Navori Labs): Walkbase provided in-store analytics using Wi-Fi, Bluetooth, and sensor data for retailers and shopping centers. Directly overlapping with Euclid on the customer-behavior-in-stores thesis; useful as a smaller-scale comparable.
Others
- Shoreline.io: While not a direct retail analytics competitor, Shoreline is an example of an observability/analytics infrastructure provider adjacent to the data stack that retail analytics platforms like Euclid rely on—useful as an ecosystem/infrastructure comparable.
Broad incumbents
- Cisco Connected Retail / Cisco DNA Spaces: Cisco offers retail-location analytics through its networking and DNA Spaces portfolio, leveraging existing enterprise Wi-Fi infrastructure. A broad incumbent serving retailers with overlapping capabilities to Euclid, though as part of a much larger networking portfolio rather than a specialist.
- Microsoft Dynamics 365 Commerce: Microsoft's commerce offering provides in-store analytics, customer insights, and personalization for retailers as part of a broad ERP/CRM suite. Comparable customer base and overlapping analytics capabilities, but bundled within a much larger enterprise software portfolio.
- Salesforce Commerce Cloud: Salesforce's Commerce Cloud delivers customer analytics, personalization, and journey insights to retail and consumer brands. Overlaps with Euclid on retail customer behavior analytics, but as part of a much broader CRM/commerce platform aimed at omnichannel retailers.
- Oracle Retail: Oracle Retail offers merchandising, planning, and customer analytics solutions for large retailers. Overlaps with Euclid on customer behavior analytics for physical retail, but as one module within Oracle's full enterprise software stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Euclid social profiles
Digital presenceEuclid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Euclid leadership team
Management profileNumber of profiles
Profiles1 record
Euclid funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Euclid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Euclid
What does Euclid do?
Euclid develops a shopping analytics platform that tracks customer behavior inside physical retail stores. The product captures in-store traffic and engagement signals so retailers can understand how shoppers move through and interact with their stores. It is sold as a software service to retail businesses for measuring and optimizing the in-store customer experience.
Is Euclid a public or private company?
Euclid is a private company. It is classified as venture growth investor backed and is currently operating.
When was Euclid founded?
Euclid was founded in 2010. It employs 11 to 50 people.
Where is Euclid based?
Euclid is headquartered in San Francisco, United States, in the North America region.
Who are Euclid's main competitors?
Direct peers on record are RetailNext, ShopperTrak (Sensormatic Solutions) and Aislelabs. Emerging players are Prism Skylabs and Walkbase (now part of Navori Labs). Shoreline.io is listed as an others. Broad incumbents are Cisco Connected Retail / Cisco DNA Spaces, Microsoft Dynamics 365 Commerce, Salesforce Commerce Cloud and Oracle Retail.
Does Euclid have an API?
No public API is recorded for Euclid.