Bluecrest Wellness

What Bluecrest Wellness does

Bluecrest Wellness (legal entity: Bluecrest Health) is a privately held UK and Ireland health screening company founded in 2012, headquartered in Worthing with a regional office in Dun Laoghaire, Ireland. It provides direct-to-consumer and B2B private health assessments, including full-body Health MOTs (Active £179, Core £239, Complete £339), cancer risk screening packages for over-40s (£319-£519), vitamin/mineral profiles (£99-£119), and advanced hormone profiling (£169), plus a 12-month Health Monitoring Subscription with monthly billing. Its core technology is the MyWellness digital platform — a secure iOS/Android app and online dashboard that delivers personalised results with green/amber/red colour-coded flags, longitudinal trend tracking, 24/7 GP helpline access for 12 months, and onward-pathway integration with partner services. The company is registered with the Care Quality Commission (rated 'Good' in July 2022), ISO 9001 and ISO 27001 certified, and processes tests via UKAS-accredited laboratory partners, with a specialist cardiology telemedicine centre for ECG analysis.

Bluecrest operates the largest UK health assessment network, with 400+ locations running 15,000+ clinics per year and delivering 300,000+ assessments annually, more than 1 million since 2012. The business serves two primary segments: UK and Ireland health-conscious adults purchasing B2C packages online or via phone, and 700+ UK corporate clients (case studies include Harbour Energy, Vitality, Thomsons, Ashfield MedComms, and CFB Boilers) buying on-site clinics, off-site clinic access, and home test kits as employee benefits. Revenue is generated through one-time package purchases, a recurring Health Monitoring Subscription, B2B per-employee contracts (£50-£126 per employee), and affiliate/referral commissions through onward-pathway partners (Perci Health, One Heart Clinic, CheqUp, Vista Health). The company is led by a full executive team — CEO Dominique Kent, CMO Dr Martin Thornton, CTO Neil Bennett, CFO David Dixon, CGO Jon Darby, and CMO Craig Wilmott — supported by a clinical advisory panel.

The company's positioning rests on three pillars: regulatory credibility (CQC, ISO 9001, ISO 27001, UKAS labs), physical distribution scale (15,000+ clinics per year), and a partner ecosystem that converts test results into specialist follow-on services. Its 2019 growth capital came from Vespa Capital, and the business has been awarded Health and Protection Best Wellbeing Provider in 2024 and 2025, plus WSB Health and Wellbeing Provider of the Year six times (including 2021-2023 consecutively), with a 4.7/5 Trustpilot rating and 96% customer satisfaction.

Name

Bluecrest Wellness

Legal name

Bluecrest Health

Website

https://bluecrestwellness.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Bluecrest Wellness is a UK and Ireland private health screening company founded in 2012, offering direct-to-consumer Health MOTs, cancer risk, and hormone assessments, plus a Health Monitoring Subscription, through 400+ nationwide clinic locations serving individual adults and 700+ corporate clients via the MyWellness digital platform.

Ownership category

akta.pro rank

Product category

Preventive Health Screening Services

NAICS

Medical and Diagnostic Laboratories (62151), Offices of Physicians (6211), Offices of Other Health Practitioners (6213), Offices of Optometrists (62132)

SIC

Services-Medical Laboratories (8071), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL)

akta.pro secondary industries

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Home Diagnostic & Self-Test OTC Kits (HLAIADAO), Healthcare & Wellness Personalization (HDAAAGAI)

Keywords

• Private health checks
• Corporate wellness programs
• Health MOT packages
• Cancer risk screening
• Health monitoring subscriptions

Headquarters

HQ city

Worthing

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Individual health assessment packages: One-time per-package purchases of private health MOTs and specialist tests (Active £179, Core £239, Complete £339; Female/Male Cancer Risk £319; Cancer + Complete £519; Vitamins Profile £99-£119; Advanced Male Hormone Profile £169). Prices represent 38-62% discounts on individual test equivalent costs.
2. Health Monitoring Subscription: Recurring 12-month subscription product with monthly billing (e.g., £152.15 + £12.68/month), giving customers 15% off first assessment, locked-in pricing for annual re-assessment, and a free mid-year health check. Includes 14-day cooling-off and minimum 3-month commitment.
3. Corporate/Business health assessment programmes: B2B contracts with 700+ UK organisations for employee health assessments including on-site clinics (no extra cost for 30+ employees), off-site clinic network access (from £126/employee), and home test kits (from £50/employee). Trusted by organisations like Harbour Energy, Vitality, Thomsons, and CFB Boilers.
4. Partner referral commissions / onward pathway revenue: Commercial partnership with CheqUp (weight management) and onward pathway partnerships with One Heart Clinic, Vista Health, and Perci Health that generate referral/affiliate revenue by routing Bluecrest customers to specialist follow-on services.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels12 records

Core offering

Bluecrest Wellness sells private health assessment packages (Health MOTs, Cancer Risk screening, Vitamins, Hormone Profiles) directly to individual consumers across the UK and Ireland via online and phone booking, with appointments delivered at 400+ nationwide clinic locations. It also delivers employee health screening programmes to 700+ UK businesses through on-site clinics, off-site clinic access, and home test kits. All packages include a 12-month 24/7 GP helpline, results delivered through the MyWellness app and dashboard with colour-coded flagging.

Differentiator

Problem solved

Functional benefit

Brands

• MyWellness: The company's patient-facing digital health platform comprising the MyWellness dashboard and mobile app (iOS and Android), used to access personalised health assessment results, track health trends, and view colour-coded (green/amber/red) flags.

Products and services

• Health MOT Active

Quantifiable outcome

• 1M+ health assessments performed since 2012
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• One Heart CliniccoreStrategic or Co-development PartnerCardiology centre partnership based in London offering Bluecrest customers exclusive discounts on specialist heart health services. Discounts include Remote Blood Pressure Monitoring (save over 75%), Management of Abnormal ECGs (save 50%), Echocardiogram (save 48%), and Abnormal Blood Work Consultation (save 10%). Discounted services are surfaced to existing customers via the My Wellness portal.
• CheqUpcoreGTM or Marketing PartnerCommercial partnership with CheqUp, a leading UK provider of medicated weight loss programmes. Offers Bluecrest customers clinical assessment and personalised prescribing, unlimited 1:1 health coach calls with qualified nutritionists and weight loss specialists, ongoing monitoring, and digital tools to track progress.
• Vista HealthcoreStrategic or Co-development PartnerDiagnostic services partnership with Vista Health, a UK provider with 50+ locations offering fast, reliable diagnostic scans. Bluecrest customers receive a £25 GP consultation to discuss PSA results and scan options (save 37.5%) plus 10% off specialist prostate MRI scans (bi-parametric, multi-parametric, and specialist reporting).
• Perci HealthflagshipStrategic or Co-development PartnerCQC-registered virtual cancer clinic partnership backed by Macmillan Cancer Support. Provides Bluecrest customers with specialist cancer nurse support when an amber or red cancer-related result (qFIT, HPV, H. Pylori, PSA) is identified. Includes personalised support, result interpretation, help navigating next steps, and ongoing emotional/practical support. Included at no extra cost for all Bluecrest customers.
• Macmillan Cancer SupportcoreStrategic or Co-development PartnerEndorsement/backing relationship where Macmillan Cancer Support backs Perci Health (Bluecrest's specialist cancer nursing partner). Provides credibility and clinical endorsement for Bluecrest's cancer support pathway, particularly around emotional and practical support if a customer receives a cancer diagnosis.
• VitalityminorStrategic or Co-development PartnerPast partnership referenced in connection with the UK Business Awards 2021 Best Customer Experience award. Strategic insurance/health partner relationship that delivered joint customer experience outcomes.
• Harbour EnergyflagshipImplementation/ SI/ Consulting PartnerFlagship B2B customer case study partner. Harbour Energy operates in demanding offshore, onshore and remote environments; Bluecrest provided the data-driven health intelligence that enabled them to design wellbeing initiatives around real needs rather than assumptions.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Livi: European digital GP provider offering video consultations and prescriptions via NHS and corporate partnerships — partial overlap with Bluecrest's 24/7 GP helpline value-add and corporate wellbeing proposition.

Direct peers

• Medichecks: UK D2C blood testing provider with a broad biomarker catalogue and subscription options, directly comparable to Bluecrest's vitamin, hormone, and home test kit product lines.
• Thriva: UK D2C blood testing startup offering finger-prick home test kits with subscription plans and digital results — competes for the same health-conscious UK consumer with a leaner, home-only cost structure.
• Randox Health: UK and Ireland private health screening provider offering premium health MOT packages, mobile clinic phlebotomy, and home test kits directly comparable to Bluecrest's core offering across both consumer and corporate channels.
• Forth: UK D2C wellness blood testing brand offering home kits with GP-led results — overlaps with Bluecrest's Core Vitamins Profile and hormone testing ranges in particular.

Others

• VitalityHealth: UK private health insurer with a strong wellness/incentives model — historically partnered with Bluecrest (referenced for UK Business Awards 2021) and competes for corporate wellbeing budgets with integrated insurance-wellness bundles.

Broad incumbents

• Nuffield Health: UK-wide private hospital, fitness, and wellbeing group offering corporate health assessments and GP services as part of a broader portfolio — overlaps with Bluecrest's B2B screening and 24/7 GP helpline offering.
• HCA Healthcare UK: Major UK private hospital operator offering diagnostic screening, GP services, and corporate health programmes as part of a broader acute care portfolio — adjacent competitor for premium screening and corporate contracts.
• Spire Healthcare: UK private hospital group providing diagnostic services, outpatient appointments, and health assessments — competes for the same premium corporate and self-pay consumer screening budgets.
• Bupa Health Assessments: Bupa's UK private health insurance and assessment division offering health MOTs, screenings, and corporate wellbeing — competes with Bluecrest across both B2C packages and B2B employer programmes at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bluecrestwellness
• LinkedInlinkedin.com/company/bluecrest-wellness
• Instagraminstagram.com/bluecrestwellness

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluecrest Wellness